OVER 40? START A YOUTUBE CHANNEL NOW

Summary

Attention Gen Xers! YouTube isn't just for the young—it's for everyone, especially those over 40 with valuable life experience. Now is the best time to start an educational channel. With 30 years in marketing, I've seen the power of sharing knowledge. Despite the challenges, consistency pays off, and YouTube is promoting new, smaller channels. Whether for business or personal passion, YouTube offers a unique community and the chance to make a real impact. Don't let doubts hold you back—start today and build your channel brick by brick. Share your barriers in the comments so I can help!

Takeaways

• 😀 YouTube is not just for the young; it's a platform for everyone, including those over 40 who have valuable life experiences to share.
• 📚 The over-40 crowd has the opportunity to create educational YouTube channels, leveraging their life experiences to inform and inspire others.
• 🚀 With 30 years in marketing, the speaker emphasizes the value of proven experience and the potential for personal knowledge to stand out in a world of AI and automation.
• 🔍 Social media and society currently face a trust deficit, where those with experience can stand out and build trust with their audience.
• 💡 Personal knowledge and experiences are what differentiate humans from machines, and sharing these can set individuals apart on platforms like YouTube.
• 🏆 The speaker encourages the audience to share their life lessons and overcome challenges, as these stories can be powerful content for a YouTube channel.
• 🏠 The example of Kelly Zito's YouTube channel illustrates how one can use the platform to promote an existing business and educate others about complex processes.
• 📈 YouTube is making efforts to promote smaller channels, offering opportunities for new creators to grow their audience.
• 🌱 Patience and perseverance are key for those starting a YouTube channel, especially for the over-40 crowd who understand the value of long-term commitment.
• 🤝 The sense of community on YouTube, including the ability to interact with subscribers and build personal brands, is a fulfilling aspect of creating content.
• 🎨 Passion for a subject can drive the creation of a YouTube channel, allowing individuals to share their love for a topic and connect with like-minded audiences.

Q & A

What is the main message of the video script to the audience over 40 years old?

The main message is that YouTube is not just for young people, and people over 40 have valuable life experiences that can be shared through an educational YouTube channel, offering a unique perspective that younger creators may not have.

Why does the speaker believe that now is a great time for the over 40 crowd to start a YouTube channel?

The speaker believes that the current social media landscape has a trust deficit, and the experienced individuals who have proven life experiences can stand out and build trust with their audience, making it an opportune time to start a channel.

What is the speaker's background in marketing, and how does it relate to the video script's message?

The speaker has been in marketing for 30 years, which gives them a wealth of knowledge and experience that they can share on YouTube, reinforcing the idea that life experience is valuable content for an educational channel.

How does the speaker address the concern about AI and the uniqueness of personal experiences?

The speaker suggests that personal knowledge and experiences, including failures and successes, are what will set humans apart from AI, emphasizing the importance of sharing these unique insights on YouTube.

What is an example of a successful YouTube channel mentioned in the script, and what does it focus on?

The script mentions Kelly Zito's YouTube channel, which focuses on educating people about mortgage processes and loan programs, demonstrating how a YouTube channel can be used to promote an existing business.

What advice does the speaker give regarding the YouTube algorithm and consistency?

The speaker advises that the YouTube algorithm initially favors consistency, meaning creators should not expect immediate success with just one video. They should be prepared to show up regularly and build their channel over time.

How does the speaker describe the benefits of having a YouTube channel for personal fulfillment?

The speaker finds personal fulfillment in teaching and helping others, and having a YouTube channel allows them to make a difference in people's lives, offering tips and suggestions that viewers find valuable.

What is the speaker's perspective on the sense of community on YouTube compared to traditional television?

The speaker appreciates the interactive nature of YouTube, where creators can read comments and interact with their subscribers, creating a sense of community that is not present in traditional television.

How does the speaker encourage the audience to overcome potential barriers to starting a YouTube channel?

The speaker encourages the audience to start by doing something rather than waiting to do everything perfectly, suggesting that they can build their channel brick by brick and perfect it over time.

What quote does the speaker use to inspire action, and what does it signify?

The speaker uses a quote by Winston Churchill: 'It is better to do something than to do nothing while waiting to do everything.' It signifies the importance of taking action and starting the process of creating a YouTube channel, even if it's not perfect from the beginning.

How does the speaker address concerns about appearance when considering starting a YouTube channel?

The speaker reassures the audience that appearance does not matter as much as the content and information they can offer. They emphasize that there is an audience for everyone, regardless of how they look on camera.

Outlines

00:00

📺 YouTube for Gen X: Life Experience Matters!

This paragraph emphasizes that YouTube is not just for young people but for everyone, including those over 40. It highlights the unique value that life experience brings to creating content. The author encourages people over 40 to leverage their knowledge and experiences to create educational YouTube channels. They share their own 30 years of marketing experience, stressing that this wealth of knowledge can be beneficial to others. The paragraph touches on the trust deficit in society and how personal knowledge and experience can help build trust and differentiate from AI. It concludes by inspiring the audience to share their hard-earned wisdom and overcome challenges, just as they have in life.

05:01

🎓 The Joy of Teaching and Community on YouTube

This paragraph delves into the fulfillment of teaching and sharing knowledge on YouTube. The author expresses the joy of helping others and seeing them succeed based on their advice. They compare YouTube to television, highlighting the interactive community aspect of YouTube where creators can engage with their audience through comments. The author shares their personal experience of restarting their channel after a break and the warm reception they received from their community. They encourage viewers to find joy in sharing their passions, whether it's a hobby or professional expertise, and to build connections with like-minded individuals.

10:04

🚀 Overcoming Barriers to Starting a YouTube Channel

In this paragraph, the author addresses common barriers that might prevent people from starting a YouTube channel. They ask viewers to share their reasons for hesitation in the comments, such as not knowing where to start or disliking their appearance on camera. The author offers solutions like hiring editors or managers to save time and emphasizes that it doesn't have to be perfect at the beginning. They quote Winston Churchill to inspire action, encouraging viewers to start now and improve over time. The paragraph ends with a motivational message to take the first step and subscribe to the channel.

Keywords

💡Gen Xers

Gen Xers is a term used to describe individuals born during the 1960s to early 1980s, part of the 'Generation X' demographic. In the video, the speaker addresses this group directly, encouraging them to embrace YouTube as a platform for sharing their life experiences and knowledge, contrary to the misconception that it's primarily for younger audiences.

💡Life Experience

Life experience refers to the accumulation of knowledge, skills, and wisdom gained through years of living and personal development. The video emphasizes the value of life experience, suggesting that Gen Xers have a unique advantage over younger generations in creating educational and impactful content on YouTube due to their rich background.

💡Educational Channel

An educational channel is a type of YouTube channel focused on providing informative content aimed at teaching viewers about various subjects. The script encourages Gen Xers to use their expertise to create such channels, giving back to the community and potentially growing their business or personal brand.

💡Marketing

Marketing is the process of promoting and selling products or services. The speaker mentions their 30 years of experience in marketing, which serves as an example of the kind of professional experience that can be leveraged to create valuable content on YouTube.

💡Trust Deficit

Trust deficit describes a situation where there is a general lack of trust among people, particularly in institutions or individuals. The video suggests that experienced individuals can stand out by offering trustworthy advice and insights on YouTube, filling a gap in a society where trust is lacking.

💡AI (Artificial Intelligence)

AI refers to the simulation of human intelligence in machines that can perform tasks usually requiring human intelligence, such as learning and problem-solving. The script mentions AI as a contrast to highlight the irreplaceable value of personal knowledge and experiences that Gen Xers can share on YouTube, setting them apart from automated systems.

💡YouTube Algorithm

The YouTube algorithm is the system that YouTube uses to recommend videos to users. The video mentions that while the algorithm can be challenging for new channels, YouTube is making efforts to promote smaller channels, offering hope for Gen Xers starting their YouTube journey.

💡Consistency

Consistency in the context of YouTube refers to the regular posting of content, which is crucial for channel growth and audience engagement. The speaker advises that success on YouTube requires showing up regularly and not just posting sporadically.

💡Personal Brand

A personal brand is the image or identity that an individual projects, often used to establish credibility and recognition in their field. The video suggests that having a YouTube channel can help build a personal brand by educating an audience and showcasing one's expertise.

💡Community

Community in the context of YouTube refers to the group of subscribers and followers who interact with the content creator, often forming a supportive network. The script highlights the sense of community as a fulfilling aspect of having a YouTube channel, where creators can engage with their audience through comments and shared interests.

💡Passion

Passion is a strong emotional enthusiasm or interest in a particular subject or activity. The video encourages Gen Xers to consider their passions, such as hobbies or side hustles, as potential content for a YouTube channel, emphasizing the joy of sharing what one loves with others.

💡Winston Churchill Quote

The quote by Winston Churchill, 'It is better to do something than to do nothing while waiting to do everything,' is used in the video to inspire action. It encourages viewers to start their YouTube channels, even if they're not perfect, and to build upon them gradually, reflecting the video's overarching message of taking the first step.

Highlights

YouTube is not just for young people; it's a platform for everyone, including those over 40.

People over 40 have valuable life experiences that can be shared on educational YouTube channels.

There's no better time than now for the over 40 crowd to start a YouTube channel.

With 30 years in marketing, the speaker has a wealth of knowledge to share on YouTube.

Social media and society have a trust deficit, which experienced individuals can help fill.

AI is coming, and personal knowledge and experiences will be what sets humans apart from machines.

The speaker encourages sharing personal failures and successes to inspire and educate others.

Kelly Zito, a successful loan officer, uses her YouTube channel to educate about mortgage processes.

YouTube can be used to promote existing businesses and build trust with an audience.

YouTube is making efforts to promote small channels, giving new creators a chance to be seen.

Gen Xers and those over 40 have the patience and understanding needed for the long-term growth of a YouTube channel.

Teaching and helping others through a YouTube channel can be a fulfilling experience.

YouTube is different from television; it's accessible to everyone and fosters a sense of community.

The speaker emphasizes the joy of making a difference in someone's life through YouTube.

Starting a YouTube channel can be about sharing a passion, not just business.

YouTube allows creators to connect with an audience actively searching for their content.

Appearance on camera is not as important as the content and information provided to the audience.

YouTube can impact lives, and creators can make a difference by sharing their experiences.

The speaker invites viewers to share what's holding them back from starting a YouTube channel.

Time and financial resources can be managed to start a YouTube channel, even with a busy schedule.

Winston Churchill's quote is shared to encourage action over inaction in starting a YouTube channel.

Transcripts

attention fellow gen xers if you think

that YouTube is just a Young Person's

game I've got news for you it's an

everyone's game and if you're over 40

you've got something that those young

whipper snappers don't have and that is

life

experience and if you want to create an

educational Channel on YouTube there is

no better opportunity then right now you

can use your life experience to create a

channel to give back to people to grow

business to be creative whatever it is

that you're trying to accomplish there's

never been a better time for the over 40

crowd to have a YouTube channel you see

I've been in marketing for 30 years yes

30 years I know I look super young thank

you so much but the truth is I've made a

few mistakes and I've had a lot of

successes along the way and don't you

think after all this time that I have

information that could be valuable to

people on this channel I do I do and

you've probably got something that

you've mastered that you have a deep

understanding life experience knowledge

in that you could be sharing with an

audience on YouTube right now what I see

in social media today and just kind of

in general in society is there's a trust

deficit people are finding it hard to

trust people and the people that have

experience

proven experience are going to be the

people that really stand out and think

about it with AI now coming you know the

only thing that's going to separate you

from the machines is your personal

knowledge your personal experiences that

you've lived your failures your

successes that you can now share with

other people you might have watched my

last video when I was talking about it

being hard it is it is hard but you know

what how many hard things have you

experienced in your life and you've

overcome probably a lot and you could

probably share those things on your

channel too so this is just you know one

thing that you have to learn how to do

that I am very confident given your over

40 life experience status the things

that you've accomplished that you can

learn how to do this I know you can I I

know for sure you can because I learned

how to do it and uh you know I've been

managing Kelly Zito's YouTube channel

for many many years I helped her start

it she has two channels she's a top 1%

originating loan officer in the country

she's out there she's creating content

and she's a gen xer just like me and

just like you if you're watching this

video and she's doing it so I know you

can do it too especially if you're like

Kelly and you want to use a YouTube

channel to promote your existing

business maybe you don't want to be a

full fulltime content creator but you

want to help educate people on a process

for example mortgage is a complicated

process and so she uses her channel to

help educate her audience whether it's a

consumer trying to buy a home for a very

first time or if it's a real estate

agent who needs to understand what

different types of loan programs are

available to their clients she has two

channels one focused on Realtors and

lenders and another one focused on

consumers so if you're trying to use

YouTube to promote their business that's

a great opportunity for you to drive

leads and build trust with your audience

you're educating them for free you're

helping them get to know you what you

have to offer what your expertise is so

you can build trust with your audience

and your personal brand by having a

YouTube channel you might also be saying

oh well Shay in your last video you said

the algorithm hates everyone I did say

that they it hates them at first because

you got to show up you got to be

consistent you can't just post one video

and then be gone but the good news is is

that there's information out from

YouTube that they are trying harder than

ever to promote small channels what you

can do is you can go to YouTube and look

at the homepage and you can you know

look at the different uh videos that are

posted there and you'll probably find

that there are several videos on your

homepage whose channels have low amount

of views and low amount of subscribers

so YouTube is getting better better

about promoting new channels or Channels

with a small following and believe me

you can have success with a small

following plus us gen xers us over 40

crowd we're not impatient like the young

kids we know things take time to grow

and to build and we know what it's like

to be committed to something to put in

the Reps to stick with something to see

it through to persevere we've been there

before so we're going to have the

patience and and understanding that it's

a long game it doesn't happen overnight

but there's tremendous value there's

tremendous value in teaching somebody

something at least for me when I teach

someone when I offer a suggestion and

then a person does it and then they go

oh my gosh yeah I I did you know I

followed your suggestion I did the tip

that you asked me to do and it worked

great like there is no greater

fulfillment for me than that moment and

that is just like one of the fringe

benefits of having a YouTube channel is

that knowing you made a difference you

offered a tip a suggestion education

that helped somebody there's there's

just there's great joy in that for me

and you might find joy in that for you

as well and on that note that's what I

love about YouTube that is something

that makes it so different

than television I mean first of all not

everybody can do television but

everybody can do YouTube Right anybody

and everybody can do YouTube but you

know when you do YouTube you have the

sense of community people can make

comments you can interact with your

subscribers and your followers and that

makes it to me more fulfilling I love

having these connections with uh

subscribers and reading the comments

literally like I read every comment

every comment means so much to me and I

love the sense of community I started my

channel 2 years ago and I had to put a

pause in it life got in the way I had a

lot of things going on and I had to put

a pause on it but you know there's this

this Burning Desire that I really wanted

to get back to it so June I started

doing it again it's just been a short

amount of time I don't have that many

new videos out but just the outpouring

of people who are cheering me on the

sense of community that I'm uh

rebuilding this channel that I'm back on

YouTube that I'm doing this like it just

warms my heart and and I want to be that

for other people too I want to be

cheering you on I want to help guide you

to have that same opportunity that sense

of community that YouTube brings and

it's not just about things that you have

experience and from a business

standpoint uh maybe that's where where

you were thinking because I've talked

about some business business items but

it could also just be something that you

love maybe you had a hobby or a side

hustle and you know you've been working

a 9 to-5 or a corporate job but now

you've got this passion and you want to

share it with people maybe that's art or

uh maybe that's makeup or uh what maybe

you're passionate about cooking or

exercise health and fitness and and you

have you know educated yourself and now

you have information about something

that you truly love when you do

something that you truly love your

passion then you're not going to be like

oh my gosh my video only got five views

you're going to love it for the creative

outlet that you get to share this

passion whether like I said could be

cooking or whatever it is you get to

share that with other people by creating

a channel you get to share that passion

with other people and not only that

you're going to create a sense of

community around other people who share

the same love of that subject that you

do and that's pretty cool you know as we

get older to be able to have those

connections to make new friends around

the things that we are super passionate

about remember YouTube is different it's

not scrolling feed so you're going to be

able to find your audience so if you

were making a Channel about art then

people would be going on to YouTube and

they would be searching channels and

perhaps they would come across your

channel and be able to connect with you

because they share a passion for art so

you're not relying solely on the

algorithm you're not you know relying on

people scrolling and then seeing

something interesting you have people

who are actively searching for you as

I've mentioned before I know there's a

few of you out there who are saying well

I don't like what I look like listen

that doesn't matter that doesn't matter

we like you there's there's an audience

for everybody no matter what you look

like again we all wish we looked younger

but the truth is if you're in the over

40 category you know being older I think

helps you it helps you because people

understand you have life experience it's

not about what you look like it's about

the content the information that you

have that you can offer the audience so

that they can learn something they can

grow you can impact a life imagine that

YouTube can do that I know because I

follow other YouTubers who have changed

my life they've had a impact on my life

some of them I've got to meet some of

them I haven't got to meet yet but it

doesn't matter they've made an impact on

my life and you could do that for

somebody too so I'm

curious have you thought about starting

a YouTube channel but you have haven't

done it

yet I want to know why can you do that

for me can you put in the comments below

can you let me know why what's holding

you back is it because you don't know

where to start is it because you don't

like the way you look on camera is it I

I don't know whatever it is I want to

know you tell me I'm taking a poll and I

need you to put in the comments below

what is holding you back this will help

me maybe I can make a video about it and

help you through that I truly want to

help you through that so put in the

comments below if you thought about

starting a channel but you haven't done

it you're over

40 put in the comments below why you

haven't started it and lastly I just

want to leave you with this quote that I

came acrossed the other day because one

of the barriers I think is people who

say that they don't have time well you

know there are ways to make it take up

less time I don't I don't know how much

time you think it takes up I mean I

guess I would just have to have a

conversation with you about what it is

that you're trying to do some things are

easier to do than others some things

take longer than others but there's

editors you can hire there's you know

managers that you can hire to facilitate

things there's ways to accomplish this

and if you're over 40 you probably have

the financial means to do things like

hire editors or hire a YouTube manager

or get into a coaching program you you

have the means to do this I mean it's

going to cost you one of two things it's

going to cost you money or time but I'm

guessing if you're over 40 you probably

have the money and so you know when you

have the money there's all kinds of ways

you can save time it doesn't have to

take up that much time so again if the

time thing is one of your barriers put

it in the comments below I need to know

that so that I can make a video

addressing some of these concerns about

starting a YouTube channel I'm going to

leave you with this quote back to that

that I saw the other day from Winston

Churchill

it is better to do something than to do

nothing while waiting to do

everything just take it one day at a

time better to do something just get

started it doesn't have to be fancy it

doesn't have to be edited it does not

like let's just get started let's just

get started today on making that dream

you will perfect over time okay Brick by

Brick by Brick you'll build it you've

done harder things in your life before

trust me you can do this so don't forget

put your comment below it would mean so

much to me if you would subscribe and

join me on this YouTube Journey

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