$20,000 in Sales on TikTok! Expert Tips on How to Sell on TikTok Shop

Summary

April Duplantis, una vendedora exitosa de Etsy, comparte su experiencia de éxito en TikTok Shop. Después de enfrentar una caída en ventas por una violación de Facebook, descubre el potencial de la impresión en demanda (POD) y logra vender en TikTok sin necesidad de publicar videos. Ofrece consejos sobre la investigación de mercado, la creación de contenido original y la importancia de la consistencia en la publicación de productos y videos.

Takeaways

• 🌟 April Duplantis es una vendedora exitosa en Etsy que ha logrado el éxito en TikTok Shop, y está aquí para compartir sus consejos y trucos.
• 🔍 El público puede participar en un trivia relacionado con TikTok, donde se pregunta quién tiene más seguidores en la plataforma.
• 🏆 La respuesta correcta al trivia es Kabi L, quien tiene 162 millones de seguidores, superando a Charlie D'Amelio en segundo lugar.
• 🚀 April comenzó su negocio en Print on Demand (POD) después de que su cuenta de Facebook fue cerrada permanentemente, lo que la llevó a reinventar su enfoque de negocio.
• 💡 Ella descubrió el POD a través de un video de YouTube de Cassie Johnson, lo que le mostró las posibilidades de tener un inventario amplio sin invertir dinero en el mismo.
• 🛍️ April tuvo éxito en Etsy vendiendo productos personalizados, pero en TikTok Shop se enfoca en t-shirts para mujeres sin personalización.
• 📈 Ella ha experimentado un aumento constante en las ventas en TikTok Shop, pasando de 30-35 ventas diarias a más de 60 en los últimos días.
• 📚 Para mantener el éxito, April publica al menos tres nuevos productos diarios en TikTok Shop y al menos dos videos, enfocándose en la consistencia.
• 🎬 Aunque los videos son importantes para el crecimiento, April descubre que las ventas en TikTok Shop también se pueden generar sin publicar videos, gracias a los Product Cards.
• 🔍 Para encontrar diseños tendencia, April recomienda investigar en Etsy y TikTok Shop, y adaptar los diseños populares para su negocio.
• 📉 En cuanto a las devoluciones, April maneja muy pocas y prefiere asumir el costo en lugar de lidiar con el proceso de devolución.

Q & A

¿Cómo se llama la invitada del video y cuál es su especialidad?

La invitada del video se llama April Duplantis, y es una vendedora exitosa en Etsy que ha hecho la transición a TikTok Shop.

¿De dónde es April Duplantis y cuántos años tiene?

April Duplantis es de Texas y tiene 40 años.

¿Qué evento llevó a April a cambiar su enfoque de negocio?

En marzo de 2023, April recibió violaciones en Facebook que resultaron en el cierre permanente de su cuenta, lo que la llevó a buscar otras alternativas para su negocio.

¿Qué descubrió April al investigar sobre POD (Print on Demand) en YouTube?

April descubrió el modelo de negocio POD (Print on Demand) viendo un video de Cassie Johnson, lo que le permitió ver el potencial de tener un inventario amplio sin necesidad de invertir en productos.

¿Qué tipo de productos vende April en Etsy y TikTok Shop?

En Etsy, April vende productos personalizados enfocados en nichos de mujeres y madres. En TikTok Shop, se enfoca principalmente en camisetas sin personalización.

¿Cómo fue el inicio de April en TikTok Shop y qué resultado obtuvo rápidamente?

April empezó en TikTok Shop hace unos meses y logró su primera venta al día siguiente de abrir su tienda, siguiendo el mismo modelo de negocio que usaba en Etsy.

¿Cuántas ventas diarias estaba teniendo April en TikTok Shop y cómo ha evolucionado eso recientemente?

Inicialmente, April tenía entre 30 y 35 ventas diarias en TikTok Shop, pero recientemente ha superado las 60 ventas diarias, alcanzando 78 ventas en un día.

¿Cuántos productos tiene April en su tienda de TikTok y cuál es su meta diaria de publicaciones?

April tiene alrededor de 240 productos en su tienda de TikTok y se propone publicar al menos tres nuevos productos cada día.

¿Cuántos videos publica April en TikTok cada día y por qué es importante?

April publica un mínimo de dos videos al día en TikTok, creyendo que la consistencia es clave para aumentar sus ventas y seguidores.

¿Qué consejo le da April a alguien que quiera empezar en TikTok Shop?

April aconseja investigar primero sobre las violaciones de TikTok en YouTube para evitar problemas y luego simplemente empezar a listar productos y publicar videos consistentemente.

Outlines

00:00

🌟 Entrevista con April Duplantis

April Duplantis es una vendedora de Etsy exitosa que ha logrado el éxito en TikTok Shop. En este primer párrafo, se presenta a April y se menciona su transición al comercio electrónico en TikTok. Se destaca su experiencia en Etsy y cómo ha compartido sus conocimientos para ayudar a otros a encontrar éxito en la plataforma de TikTok. Además, se menciona un breve intercambio sobre quién tiene más seguidores en TikTok, revelando que la respuesta correcta es Kabi L con 162 millones de seguidores.

05:01

💼 Historia de éxito de April en Etsy y TikTok Shop

April comparte su historia personal y profesional, incluyendo su vida como madre que trabaja desde casa en Texas. Describe cómo comenzó con impresión en demanda (POD) después de que su cuenta de Facebook fue cerrada por violaciones de políticas. Esta situación la llevó a reinventar su negocio y a explorar nuevas oportunidades en línea. Aprendió sobre POD a través de YouTube y decidió cambiar su enfoque empresarial. Con éxito en Etsy, eventualmente se expandió a TikTok Shop, utilizando estrategias similares de investigación de mercado y diseño para atraer a clientes.

10:02

🚀 Transición de Etsy a TikTok Shop

April explica cómo su éxito en Etsy la llevó a probar suerte con TikTok Shop. Aunque inicialmente se resistió a la idea, finalmente se sumergió en la plataforma y encontró que la transición fue fácil. Mantuvo su enfoque en el nicho de mujeres y madres, pero adaptó su estrategia para no incluir personalizaciones en TikTok. Describe su proceso de investigación de mercado y cómo utiliza la plataforma para determinar qué diseños son populares y cómo replicarlos con éxito.

15:04

📈 Estrategias de crecimiento en TikTok Shop

April discute sus estrategias para mantener un crecimiento constante en TikTok Shop. Se centra en la importancia de publicar de manera consistente, con un mínimo de tres productos diarios y al menos dos videos. Destaca que, aunque no es necesario publicar videos para vender en TikTok, creencias firmemente que la publicación de contenido y el crecimiento de su audiencia le ayudarán a aumentar sus ventas. Además, comparte su sorpresa al descubrir que las ventas pueden ocurrir sin necesidad de contenido viral, lo que demuestra la eficacia de la plataforma como motor de búsqueda.

20:04

📚 Consejos prácticos para nuevos vendedores en TikTok

April ofrece consejos valiosos para aquellos que están interesados en vender en TikTok. Recomienda investigar violaciones de TikTok para evitar problemas y enfatiza la importancia de crear contenido original. Sugiere utilizar YouTube para aprender sobre el comercio electrónico en TikTok y hacer investigación de mercado en Etsy o TikTok para encontrar diseños populares. Asimismo, insta a los nuevos vendedores a tomar acciones inmediatas, como establecer su cuenta y comenzar a vender lo antes posible.

🤔 Preguntas y respuestas con la audiencia

Durante la sesión de preguntas y respuestas, April aborda varias inquietudes de la audiencia. Comparte su experiencia con las ventas en Etsy y cómo un video de Stephen Chin le ayudó a generar ingresos significativos. También explica cómo encuentra diseños populares y cómo se enfoca en el mercado de mujeres y madres. Además, discute su enfoque en la investigación de palabras clave para TikTok y cómo maneja las devoluciones de productos. Finalmente, aborda la eficacia de las ventas a través de publicaciones en comparación con las transmisiones en vivo y cómo las ventas se realizan a través de los enlaces en el perfil de TikTok.

Keywords

💡Etsy

Etsy es una plataforma de comercio electrónico que se especializa en productos hechos a mano, vintage y suministros para manualidades. En el video, April Duplantis explica cómo encontró éxito en Etsy vendiendo camisetas personalizadas y otros productos dirigidos a mujeres y madres.

💡TikTok Shop

TikTok Shop es una función de la aplicación TikTok que permite a los usuarios comprar productos directamente desde la plataforma. April menciona su transición exitosa de Etsy a TikTok Shop, destacando cómo ha logrado vender camisetas populares y otros productos.

💡POD (Print on Demand)

POD, o impresión bajo demanda, es un modelo de negocio donde los productos se imprimen solo después de que se realizan los pedidos. April describe cómo descubrió este modelo y lo adoptó para su tienda en línea, permitiéndole ofrecer una amplia variedad de productos sin mantener inventario.

💡Investigación de mercado

La investigación de mercado implica estudiar el mercado para entender las tendencias y preferencias del consumidor. April menciona cómo utiliza herramientas como Etsy y TikTok para investigar qué productos y diseños están en demanda antes de crear sus propios productos.

💡Personalización

La personalización se refiere a la capacidad de adaptar productos a las preferencias individuales del cliente. En Etsy, April se enfoca en productos personalizados, mientras que en TikTok Shop se concentra en productos que no requieren personalización pero que están alineados con las tendencias del mercado.

💡Violaciones de TikTok

Las violaciones de TikTok son infracciones de las reglas y políticas de la plataforma, que pueden llevar a sanciones o al cierre de cuentas. April advierte sobre la importancia de entender y evitar estas violaciones al comenzar a vender en TikTok Shop, basándose en su propia experiencia de recibir infracciones.

💡Contenido original

El contenido original se refiere a material creado por el usuario en lugar de material reutilizado o tomado de otros lugares. April enfatiza la importancia de utilizar contenido original en TikTok para evitar violaciones y para conectar mejor con la audiencia.

💡SEO (Search Engine Optimization)

SEO es la práctica de optimizar contenido para mejorar su visibilidad en los motores de búsqueda. Aunque April menciona que no pone mucho énfasis en SEO para TikTok, sí reconoce su importancia en otras plataformas como Etsy, donde la optimización de palabras clave puede influir significativamente en las ventas.

💡Consistencia

La consistencia se refiere a la regularidad con la que se publican productos o contenido. April explica que mantener una consistencia en la publicación de productos y videos es crucial para mostrar a las plataformas como Etsy y TikTok que uno es un vendedor serio, lo que puede conducir a un aumento en las ventas.

💡Crecimiento de seguidores

El crecimiento de seguidores es el aumento del número de personas que siguen una cuenta en una plataforma de redes sociales. April destaca cómo un mayor número de seguidores en TikTok podría potencialmente aumentar sus ventas, ya que más personas verían y comprarían sus productos.

Highlights

April Duplantis is a successful Etsy seller who transitioned to TikTok Shop.

April shares her journey and tips for finding success on TikTok Shop.

April's Facebook account was shut down permanently, prompting her to explore other platforms.

She discovered Print on Demand (POD) through a YouTube video and shifted her business model.

April emphasizes the importance of research and understanding market trends for success.

She targets women's niches, particularly moms, for her products on both Etsy and TikTok.

April transitioned from personalization on Etsy to non-personalized items on TikTok.

April averages about 30-35 sales per day on TikTok, recently increasing to over 60 sales daily.

Consistency in posting new products daily is key to her success.

April posts a minimum of two videos daily on TikTok to maintain engagement and visibility.

TikTok Shop allows sales without the necessity of posting videos, relying on product cards.

Understanding and avoiding TikTok's violation rules is crucial to prevent account issues.

Competitor research is essential for finding trending designs and niches.

April has achieved significant sales without going live, focusing on consistent product listing and engagement.

She experiences minimal returns and prefers to eat the cost rather than deal with returns, emphasizing the importance of moving forward.

Transcripts

we have got ourselves a stellar guest

okay our guest is April Duplantis she is

a successful Etsy seller who has made

the successful transition over to Tik

Tock shop and she's coming on to share

her wisdom some tips and tricks so you

two can uh can can learn a little bit

more about how to find success on Tik

Tock shop April how are you doing

today hi I'm good I'm excited to be here

thank you wonderful well thank you for

taking time out of your day out of out

of that scorching Texas heat to join us

and our audience today um but uh to

break the ice a little bit here April

I'm going to ask you a little trivia

question okay and it's going to be tick

Tik Tock related um first of all are you

ready I think so excellent and you folks

and you folks out there can play along

type in the answer into the chat as uh

as you see fit okay so the question is

who has the most followers on Tik Tok is

it kabi lame Charlie demilio Bella porch

or Mr

Beast

okay I'm gonna go with I know that three

of those are definitely in the top three

I I am gonna

say Charlie demilio oh so close

Charlie's number two the correct answer

is kabi L he's got like 162 million

followers and folks if you if you

haven't had the chance do yourself a

favor and check it out uh he is he's

hilarious okay um all right wonderful

well you are forgiven you get bonus

points at least for coming in second

place so no harm no foul April well

let's uh let's dive a little bit in into

your story here first of all why don't

you tell us a little bit about yourself

your journey through uh your journey

into uh P pod and then how you f found

success on Etsy

um okay so I actually started um well

about myself my name is April duplis I

from Texas I am 40 years old I am a

stay-at-home mom um and I work from home

and so this is kind of how I started

with pod um this is actually my one year

on pod I just celebrated my one year in

May um and so last March I before pod I

had a Children's Boutique online where I

was Drop Shipping

um from some vendors inside the United

States and I um I had a website through

Shopify which I love Shopify um and um

you know kind the problem with having

your own website is driving your own

traffic to these websites and I I solely

used Facebook to drive my traffic to my

website long story short I got some

violations on Facebook in March of 2023

last year first ever violations never

had a violation before in my decade on

there and they shut down my Facebook

permanently um and so yeah I was told

that it was an accident and that it

should have been a temporary suspension

but they permanently shut it down and

they said that they couldn't go back um

what's done is done and they advised me

to start a new Facebook which at the

time was devastating now I'm super

grateful that this happened to me um but

so that day I essentially lost my job I

um I went from making good sales every

day with my business to zero sales and I

lost my I I completely lost my income

that day which was a really big blow for

my family because we're a dual income

household like most people are um and so

you know I talked to my husband and we

were like we've got about a month to

figure out something to do um or I'm GNA

have to go work outside the home um and

so I was on YouTube I was researching

how to drive some traffic to my Shopify

store I was watching a video by Hannah

Gardner and she kept saying pod it was

like the third time she said pod and I'm

like what is POD um so I open another

little window and I'm like what is POD

um on YouTube and I always say this is

like the YouTube search that changed my

life um and a video came up by Cassie

Johnson and she explained to me what pod

was well just explained in General on

this video what pod was and like I think

there were like dollar signs in my eyes

like when she was explaining this

because I could immediately see the

potential of being able to have this

much inventory this deep and this wide

without putting any money into it and

and purchasing this inventory and and

overhead and stuff like that and so I

decided that day in um May of last year

that I was going to stop my business and

start my pod journey I absorbed all of

the information that I could off of

YouTube I watched every video that I

could find of everyone telling me how to

do pod and and how to get on Etsy and

and just just everything there's so many

good videos and I was just that day I I

shut down my other business I cried a

little bit and then I was 150% in on on

pod and I worked just nonstop for that

first month just listing and researching

on what to do for pod and that is how I

got started on print on demand okay wow

well it's really a story of perseverance

where most people probably would have

given up after after that big blow from

from Facebook but not you you rolled

with the punches one door closed another

door opened and here you are so you had

success on Etsy what made you make the

transition to Tik Talk

Shop um yes so well I really kind of

avoided Tik Tok for a little while um

Andre my like PR ofi adviser kept

telling me like you should get on Tik

Tok you should get on Tik Tok and I'm

like oh I don't want to I don't want to

post and you know I'm I was I'm doing

really well on Etsy um and so I don't

know I kind of freed up some time just

just recently I've only been on Tik Tok

for a couple of months now um and so I I

kind of freed up some time after I got

through one year of experiencing every

quarter on Etsy because I needed to

design new listings for every quarter

last year um and so after I got through

all four quarters I I had a little bit

of free time because I had designs going

into the next quarter and so I was like

I'll try Tik Tock shop um and I did it

was very easy to start it was just like

Etsy the the research that goes into it

is just the same as you do on Etsy um

you know my motto with Etsy and with Tik

Tok shop is to not reinvent the wheel um

do not do not just try to come up with

designs that you want to sell see what's

selling um go to Tik Tok shop see what

has sold thousands of items you know if

I'm selling T-shirts what's what are

people buying in the t-shirts and then

make that same with Etsy make what

people are already buying and that's

exactly what I did with Tik Tok and I my

first Tik Tok sale was the day after I

opened my Tik talk

shop so I mean my goodness it went very

well okay so basically you took your

already successful business model you

had built on Etsy transferred that one

to one over to Tik Tok shop and got

rolling immediately I really like that I

really like that story um and just a

quick reminder to you folks out there

we're going to have a a uh a Q&A session

as soon as we're done with this

interview portion so if you got those

questions pop those into the chat right

now and April and I will be happy to

address those at the end okay so great

so now you're on Tik Tok shop let's talk

a little bit about about what it is you

do on Tik Tok shop so what Niche have

you targeted is it the same Niche that

you were targeting on Etsy what products

are you selling can you take us through

that yeah it is the same niches that I

um targeted on Etsy um it's a it is a

little bit different because on Etsy I

um I go more towards personalization on

Etsy um but do Target women um moms

women niches um that kind of deal but

and on on Tik Tok I Target the exact

same thing but I don't do any

personalized items on Tik Tok so you

know anything that's trending with women

in in t-shirts I've only done t-shirts

so far on Tik Tok um I have lots of

items on Etsy but I had more time um I

there are lots of items I would love to

add to Tik Tok and if there were more

hours in the day I I would have them

already I will eventually I just don't

have the time yet um but yes t-shirts

specifically the uh Bell canvas 3001

Comfort color 1717 those the only two

products I've sold I sell them all day

long and in the W in just trending

women's niches that's the only Target

that I have right now okay wonderful

well let's talk numbers like how many

sales do you get a

day well up until about two days ago I

was averaging about 30 to 35 cells a day

um which is fantastic fantastic um and

then just just starting the last three

days I have been hitting over 60 cells a

day so yesterday I did 78 cells um the

day before that was I think like 68

cells um so I'm hoping this is my new

like trajectory but I have seen a steady

increase since I've started selling on

on TI Tok so I'm not expecting it to go

down as I'm I'm expecting it to

exponentially go up actually as as I

gain more followers through my videos

and my post and this stuff I'm I'm

expecting this to really Skyrocket for

me if I'm at you know I'm at today

yesterday I did 78 sales and I have

about 3,000 3,000 followers right now

which isn't a ton um but you know if I

can get 78 sales with 3,000 followers um

I I just can imagine how many Sals I

could get if I had 10,000 followers you

know exactly exactly well and that's

that's that's not bad at all in just a

few months so I hope everybody out

there's paying attention to this story

um well let's talk a little bit about

how you get there like how many products

do you publish on like a on like a daily

or weekly

basis right now in total I have about

240 products on the Tik Tok shop um I I

plan to have much much more

my my um you know every day I must um

post three so that is like my 100% no

matter what happens I'm putting three um

products on Tik Tok today I have the

same

um rules with my Etsy Shop no matter

what happens I want to put this many

products on per day because I think that

it is super important to show both Etsy

and Tik Tok that you're consistently on

the platform um and you're consistently

posting products you're telling them I'm

serious I'm I'm a serious business I'm

putting products out every every single

day that's my theory it's worked for me

um but you know some days this morning

before I I am here with you guys I've

put 10 items on Tik Tok today um and so

I have some days where I I try to get a

lot more and then um you know some days

where I don't get as much because I

split my time between Etsy and Tik Tok

but a minimum of three items per day for

me okay and then how many videos are you

posting on a daily

basis I am at a minimum of two a day

that's a lot right now but it's only

because I'm trying so hard you know you

with my mom with Etsy Tik Tok and really

just anything I do in life is to just

come in hot you know like you've got to

do a lot at the front end and so some

days I do four videos you know but I'm

trying to do a minimum of two and not

not miss that Mark yesterday I think I

did three um so it's I think with the

videos as well it's about staying

consistent okay and then what's what now

that you've been on on Tik Tok shop for

a while uh what what have you found that

is surprising about the about the seller

experience um well I mean really what I

found the most surprising so far um is

that you don't actually have to post

videos to Tik Tok to make sales um so

with me in the last 28 days I've done

about $20,000 on Tik Tok in sales and um

and this was actually before my sales

yesterday in the day before that I that

I checked this but um about 15% of that

came from about $3,000 of that came from

the videos that I posted um so if you

don't want to post the videos you don't

have to I would have still made $177,000

in sales this month had I not posted any

videos to my Tik Tok however I do think

that posting to your Tik Tok is what's

going to am I like do I want to stay at

$177,000 in sales no I want to hit much

higher than that and I think that

posting a video

and growing a following is going to

really Skyrocket my CS okay well I've

got one final question for you before we

move on to the Q&A portion and that's

that's if someone out there right now

watching is eager to get uh in on on Tik

Tok and follow in your shoes what advice

do you have for

them um I mean just well first of all

the advice that I would definitely give

you is to just go on YouTube and um

YouTube like Tik Tok violations first

because you do not want to get caught

with the I've already gotten a few of

them um and so it's like Etsy you know

you have to follow their rules and you

can get shut down you know pretty

quickly and so fi figure out what the

violations are first and and make sure

that you do not violate those my my rule

of thumb now is if I did not take the

photo and I did not take the video do

not post it because Tik Tok is all about

original content you cannot share

a video that you've pulled off of canva

or you cannot share a video that you

pulled off I don't even know how they

know it's not your video but you cannot

share any other video I got some

violation points for sharing a video off

of canva um so know the violations and

then just do a little bit of research

there's so many people on YouTube

telling you exactly how to do this and

make money and just get started it's so

easy all you have to do is set up your

account and then you use Tik Tok for

your research or use Etsy for your

research and just go to the product

Marketplace and see what's selling and

then make that better don't don't take

the exact exact design just take it and

make it better and then and post that

and you know you can find designs on

Etsy I find a lot of my designs I make a

lot I find a lot of out on Etsy but it's

it's really very easy to just today you

could open up your Etsy uh your Tik Tok

Talk Shop be approved by tomorrow list

10 items tomorrow and have a sale by the

next day that's how easy it is there you

go True Rewards have never been spoken

thank you so much for sharing your story

April I really appreciate it well we've

got some questions from our audience uh

are are you ready for this April I'm

ready excellent all right Leah what is

our audience out there saying what would

they like to

know yes we actually have a lot of

really good questions and specifically

for April so let's start with shadman

octar he's there asking what tip helped

you start earning online in the first

place um what tip for Etsy that helped

me start um earning online I will say go

and watch Stephen Chin's million doll

challenge um that was the one video

where I took a piece of advice from him

about

personalization that landed me $50,000

in sales by my second month on

Etsy um what tip on Tik Tok

um I don't even remember what video I

was watching on YouTube but it was just

about doing your research on Tik Tok and

going to find what items when you go to

the pro product Marketplace it will tell

you what items are in thousands of carts

and how many people have bought this

item um and then you know that people

are out there looking for that item and

so those are then those Niche whatever

that item is that niche or if I can't

find the product in printify I will just

take whatever that saying is that people

are loving so much and I'll put it on a

tote bag in printify or I'll put it on

something else and that has always

worked for me as well okay wonderful

excellent well let's let's keep the

question train rolling uh let's what is

our next question Leah so kind of going

about designs again we have a question

from Emma could you explain how to find

trending designs how how do you find

trends for your

Niche um so on Etsy um I will um find

what's in 20 plus carts really I I like

to add it to my cart because if you add

it to your cart and then you go to your

cart sometimes you will find some

designs that when you put it in your

cart it'll be like this is in 547 other

carts and that is what I like to call

like a golden nugget you're like you

know that so many people want this

design um and so that will immediately

go on Tik Tok because I'm like if 547

people have this in their c um so these

are designs that I find on Etsy and I'll

put them on Tik Tok um it's with Tik Tok

I just I either find what's trending on

Etsy or I go into the Tik Tok

Marketplace up in the search bar I type

in women's t-shirts and I see what comes

up and I see what people are buying and

what has lots lots have sold and lots in

the cart and stuff like that and and

those are the niches I will Design in

and and the designs that I will do okay

all right uh yes and and I preach I

preach the gospel of competitor research

if you want to know what designs are

trending find find and seek out other

people that are selling in your Niche

and see what they're doing build on

their ideas and make them your own okay

make competitor research part of your

regular workflow okay excellent all

right well let's move on um let's cover

some more questions in the time we have

left and I just want to apologize in

advance if we don't get to your question

but let's see how many we can fit in

what's what's the next question Leah yes

let's continue the topic about research

Haley has a question uh April what is

your recommendation for keyword research

for Tik

Tok listen I'm going to be perfectly

honest with you guys I have not put in a

lot of effort into the keyword um like

with Etsy with SEO that has seemed

completely different for me for Tik Tok

I have I have looked at what is selling

I've done my research on what has been

selling and people are just naming it

what it is and it's kind of like Etsy a

few different things so like if I have

like a a summertime shirt and say that

it says like salty on it okay so I'm

gonna say like salty shirt um comfort

colors if mine's on Comfort colors or

salty shirt and then I'll do salty shirt

Beach

t-shirt um summertime t-shirt and then

maybe one other thing like women's

t-shirt or women's shirt I try not to

repeat the words too much because Tik

Tok really doesn't like that and so I

try to to use like shirt t-shirt t te

and then that's kind of where I drop off

because I can't think of any other words

for t-shirts so um I don't put a ton of

effort and Research into the keywords um

and my Tik Tok has been pretty

successful so I I would say don't put

too much thought into that okay yeah but

but the thing to take away from that is

try to make each each uh title unique so

that you're not repeating yourself over

and over again good advice there let's

go let's go for uh two more quick

questions okay Leah all right so this is

actually kind of a two-parter we have a

question from Katherine do you see

better sales with lives or with just

posting and then also you mentioned that

you don't have to post a video on Tik

Tok to make a sale in that case how do

you make the sale do you put a link in

your bio how does that

work okay on the first question I can

answer that Beyond a doubt because I've

never gone live I'm terrified so I will

I'm working up to it um but I haven't

yet I you know I've done a little

research well I've watched some lives

and like I If you're on Tik Tok you and

let's please keep in mind I'm very new

to Tik Tok so like they're like oh

thanks for the tiny Dino and stuff like

that and I'm like what is that um so I

don't know what any of these things are

yet um but as far as your second part

I've never gone live that isn't that

hasn't worked for me yet so as far as

your second question um so this was kind

of confusing for me in the beginning but

you know your your Tik Tok shop is

separate from your Tik Tok like social

where you're posting and stuff from when

you put your items in your Tik Tok shop

now you can link your Tik Tok shop in

your social but when you put your items

in your Tik Tok shop you know these

items are called Product cards and Tik

Tock shop is is like a a search engine

and so Tik Tok shop is just pushing out

your product cards already so like I

said earlier like if there's a salty

women's T-shirt If someone goes in to

Tik Tok shop and searches for a women's

be t-shirt mine is probably going to

come up in the Tik Tok shop um and this

has nothing to do with my posting or

social so that's how I've made $177,000

in sales from just the Tik Tok shop it

doesn't have anything do with social I

never needed to post on my social to get

these sales so you can start your Tik

Tok shop today put all your items in the

Tik Tok shop never post a video and make

money I do think you'll make more if you

grow a following and post some videos

but you can still do it without posting

excellent all right let's go to our last

question all right uh yes last question

from Nerdy

kitten with all those sales how often do

you get Returns on Tik Tok um you know I

was thinking about this earlier when you

guys were talking about it and so um

embarrassingly I don't know my entire

Tik Tok total sales but I would have to

assume they're somewhere

around um I would have to assume I've

only been on for a few months like let's

say that they're around 40,000 or

something like that um I have had less

than 10 Returns I do not mess with them

I eat the cost and I move forward I I I

just don't care um it's not worth it um

I have the same theory on Etsy that I

just you know I I accept the return and

I move

forward okay well thank you very much

and I don't know why you're nervous

about going live we're live right now

and you're doing great so uh thank you

very much for thank you very much for

for sharing your story with us April

you're doing great