EASIEST Way To Get Clients For Your GoHighLevel SaaS As A Beginner
Summary
TLDRThis script discusses an effective free lead magnet strategy for small businesses to generate monthly recurring revenue. It suggests offering a free database reactivation campaign, leveraging existing contacts to book appointments quickly. The campaign involves sending promotional text messages to past clients or leads, with incentives to re-engage. The script also outlines how to set up the campaign using Go High Level's automations and suggests transitioning businesses to an AI chatbot for continued appointment booking. It positions the free offer as a powerful way to gain referrals and build confidence in the software before proposing a paid service.
Takeaways
- 📈 The script discusses the concept of a 'lead magnet'—a free value offer to attract small business owners and start collecting monthly recurring revenue.
- 💡 The recommended lead magnet is an 'existing database reactivation campaign,' which leverages a business's existing customer list to generate new appointments.
- 🗓 The campaign promises to secure appointments within 7 days for free, which can be a powerful incentive for business owners to engage with the service.
- 📝 The script suggests using a marketing automation tool like 'Go High Level' to streamline the process of re-engaging with the business's existing contacts.
- 📲 The campaign involves sending promotional text messages to the business's existing contacts, with follow-ups if there's no response.
- 📝 The script emphasizes the importance of the lead magnet being so valuable that business owners will spread the word to their friends, attracting more clients.
- 📈 The process involves importing the business's contact list into the Go High Level software, which can handle the automation of the reactivation campaign.
- 💰 After demonstrating the value of the service, the script suggests transitioning the business to a paid subscription for continued use of the software and its capabilities.
- 🔄 The script mentions the potential to upsell the AI chatbot feature to the business owners, which can book appointments across various platforms.
- 📚 The speaker offers additional resources, including a free trial of the Go High Level software and a step-by-step course to help users get started with client acquisition.
- 📢 The script encourages viewers to express interest in the offer by commenting 'yes' to receive further information and access to the free trial and course.
Q & A
What is a lead magnet and why is it important for small businesses?
-A lead magnet is a free value offer designed to attract potential customers and encourage them to engage with a business. It is important for small businesses as it helps in capturing leads and building a customer base without an initial financial commitment from the potential clients.
What is an existing database reactivation campaign?
-An existing database reactivation campaign is a strategy where a business leverages its current list of contacts, which may include past clients or leads, to re-engage them through a marketing campaign. This is often done by offering incentives or promotions to encourage these contacts to return to the business.
How can a free lead magnet help in collecting monthly recurring revenue?
-A free lead magnet can provide such immense value upfront that it encourages small business owners to start using the service. Once they see the benefits and results, they are more likely to convert to paying customers, thus generating monthly recurring revenue.
What is the suggested approach to convince small business owners of the value of a free lead magnet?
-The script suggests offering to get the business as many appointments as they want within the next 7 days for free. This can be further supported by stating 'I'll get you this in seven days or you pay nothing' or mentioning that you are a beginner looking to help out a few businesses for free.
How can the free value offer lead to referrals and more business?
-If the free value offer is so good that the business owners are telling their friends about it, it can lead to organic referrals. This word-of-mouth marketing can bring in more potential clients who are interested in the services because of the positive experiences shared by others.
What is the process of setting up a database reactivation campaign using Go High Level software?
-The process involves creating a workflow in the automations tab of Go High Level, selecting a pre-built marketing automation recipe for list reactivation, customizing the script for the specific business niche, and importing the business's existing contacts into the software to start the campaign.
What is the example of a promotion that could be used in a database reactivation campaign for a dentist?
-An example of a promotion for a dentist could be offering free teeth cleaning or teeth whitening vouchers, which is communicated through a marketing text message as part of the reactivation campaign.
How many text messages are typically sent in the Go High Level workflow for a database reactivation campaign?
-The workflow typically involves sending two text messages. The first message is the initial offer, and a follow-up message is sent a day later to those who did not respond, reiterating the offer and asking if they would like to reserve a spot.
What is the suggested next step after successfully running a free database reactivation campaign?
-The next step is to offer the business owners the opportunity to continue using the software that was used for the campaign at a lower cost than paying for the service. This allows them to manage their leads and appointments more effectively.
How can the success of the free lead magnet campaign be leveraged to sell the AI chatbot service?
-After the business owners have experienced the positive results from the free campaign, the AI chatbot can be introduced as a tool that can continue to book appointments across various platforms, including the business's website and social media. The demonstrated value makes it easier to transition them into paying customers for the service.
What additional resources are offered to those interested in setting up a similar campaign?
-For those interested, there is an offer of a free extended 30-day trial to the Go High Level software, a step-by-step course on getting clients, fulfilling for clients, and a pre-built snapshot with a funnel, website, email, and text automations already set up to help get started quickly.
Outlines
🚀 Boosting Small Business Revenue with Free Lead Magnets
The video script discusses an effective strategy for small businesses to collect monthly recurring revenue by offering a free lead magnet—a high-value offer given for free to attract potential customers. The specific lead magnet presented is an 'existing database reactivation campaign,' which involves leveraging a business's existing contacts, such as past clients or leads, to book appointments. The campaign is designed to be simple, with a marketing message agreed upon with the business owner to incentivize past contacts to engage with the business again. The script provides a step-by-step guide on setting up the campaign using a pre-built marketing automation tool, emphasizing the importance of the lead magnet in generating word-of-mouth referrals and immediate appointments for the business.
📈 Transitioning to Paid Services with AI Chatbots Post-Free Campaign
Following the success of the free lead magnet campaign, the script outlines a strategy to transition small business owners to a paid service. The paid service involves the use of an AI chatbot that can book appointments across various platforms, including the business's website, social media, text messaging, and Google business profile. The script suggests offering the business owner the opportunity to use the same software that was used during the free campaign at a lower cost than continuing the service. It highlights the importance of demonstrating the value of the software through the initial free campaign, making the transition to a paid subscription more appealing. The script also offers additional resources, such as a free extended trial and a step-by-step course, to help viewers set up the campaign and attract new clients, ultimately covering the cost of the software.
Mindmap
Keywords
💡Lead Magnet
💡Monthly Recurring Revenue (MRR)
💡Existing Database Reactivation Campaign
💡Appointment Booking
💡Incentive
💡Marketing Automation
💡Workflow
💡Referrals
💡AI Chatbot
💡Social Proof
💡Go High Level
Highlights
Introduction to the concept of a free lead magnet for small businesses to collect monthly recurring revenue.
Discussion on the importance of offering a free value proposition to entice small business owners.
Proposal of an existing database reactivation campaign as a lead magnet.
Explanation of how to offer appointments for free to gain trust and demonstrate value.
Suggestion to mention being a beginner to build credibility and offer free help.
Emphasis on the lead magnet's value proposition to encourage word-of-mouth referrals.
Description of leveraging existing contacts for a marketing campaign to revive past clients or leads.
Use of incentives like free services to motivate past clients to return.
Guidance on setting up a marketing automation workflow using Go High Level software.
Example of a text message campaign for a dentist to offer free teeth cleaning.
Importance of having a substantial contact list for the reactivation campaign to be effective.
Process of importing existing contacts into Go High Level for the campaign.
Strategy to transition from offering free services to selling the software for continued use.
Potential pricing strategies for the reactivation campaign based on confidence and experience.
Offer of a free extended trial and step-by-step course for new users of Go High Level software.
Encouragement for interested parties to comment 'yes' for access to additional resources and support.
Transcripts
we're going to be talking about the best
free lead magnet that you can be
offering to small businesses so that
then it is very easy to start collecting
monthly recurring revenue from that
business because of the insane value
that you provided upfront completely for
free now now there are a lot of ways
that you can go about offering a free
lead magnet which is basically just a
free value offer to get an easy yes from
these small business owners to try to
get them to come into your world and the
actual a lead magnet that we're going to
be talking about today is an existing
database reactivation campaign now I
know that sounds like a mouthful but
basically what we're doing is this is
what we're going to say to these
business owners I'll get you as many
appointments as you want in the next 7
Days completely for free are you
interested now what you could also do
because a lot of these business owners
might see a message like this and just
gloss over it because they're not going
to really believe that you'll do that
for them you could say I'll get you this
in seven days or you pay nothing or you
could say in parenthesis I am a beginner
just getting started with it would love
to help out a few businesses for free so
you could tweak this a little bit to
what feels comfortable for you but the
idea here and what we're actually going
to be doing for these business owners
this free value offer which Alex horos
says that your lead magnet should be so
good that these business owners are
telling their friends about what it is
is that you are offering completely for
free and you're actually getting their
friends to come to you because of what
they've heard about you and so what
we're actually going to be doing with
this database reactivation campaign is
most of these business owners have an
existing list and this list could
consist of names with emails and phone
numbers and they could be past clients
or just past leads but the thing is is
most of these business owners have that
big list that they never do anything
with and so instead of going through and
running Facebook ads for them or doing
these cold email blasts for them we're
literally just going to leverage their
existing contacts that most of them
never even touch that they might even
have forgotten about and we're going to
put these contacts into a simple
marketing campaign with some sort of
promotion that you talk with that small
business owner about where you can agree
on some sort of incentive to motivate
these people to come back through the
door and so as an example if you're
working with a dentist we could be
sending a marketing text message talking
about some sort of free teeth cleaning
or whatever it might be and so by doing
this you're actually able to revive
people who are already familiar with
this business people who have maybe even
worked with this business owner in the
past and so it's a free and easy way to
get a ton of booked appointments for
these businesses pretty much immed
immediately and as far as how we would
actually set this up inside of go high
level here in the automations tab we're
just going to click create workflow
right here and we are going to select a
recipe because there is already a
marketing automation that is pre-built
that we can literally just copy and
paste and so if we scroll down here to
the very bottom we're just going to
click on list reactivation and so we're
going to select this workflow right here
and as you can see this is already
pre-done for what would be a a dentist
so if we come in here it says hi name
I've got 10 free teeth whitening
vouchers here on my desk would you be
interested in one so we're just sending
a simple text message and obviously
depending on the niche that you're going
to be helping out you're going to have
some sort of different incentive or
promotion and you can actually have chat
GPT help you to come up with this script
and so we're going to send this first
text message and if they don't respond
to that one we're just going to send one
more followup maybe a day later and
we're just going to say hey just
checking back to see if you'd be
interested in a free whitening voucher
should I put one aside for you and so it
is literally that simple we're sending a
total of two text messages maybe
spreading them out by 24 hours and by
just doing that we're able to book
several appointments for these
businesses just by importing a list of
their existing contacts into go high
level and and enrolling them in this
simple workflow and how you would
actually import their list of existing
contacts is you would just have them
send you um a Google sheet or an Excel
spreadsheet and you would literally just
come in here to the contact Section and
you would import those contacts right
there and you could just import these
contacts right here as a CSV file now
depending on the size of their list it
might take just a couple days or it
might take a couple of weeks to actually
go through their entire your list and
send out a text message or an email to
their list but you're going to want to
make sure that they at least have a
couple hundred contacts in their
existing list for the reactivation
campaign to be effective and so once
you've gone through the list and gotten
them booked appointments for their
business they've seen the value they're
loving what's been happening in the last
few days or the last few weeks what you
can say next is instead of paying me to
continue doing this for you do you want
me to just set you up with the software
that I used it's way less expensive than
if you were to pay me and you can use it
on New Leads too and this is where
you're then going to sell them on the AI
chatbot that can book appointments for
their business on their website on all
of their social media accounts on their
text messaging even on their Google
business profile and so once they've
seen the value and the power in the
software getting them to actually start
paying you $300 to $500 per month is
going to be so much more of a no-brainer
because they've already seen so many
great results from the tool itself and
they haven't even paid a dime yet now
I'll say again that there are a few ways
to go about this if you're feeling
confident you can go through and charge
whatever it is that you feel is
appropriate for this reactivation
campaign that you are doing for these
small business owners but if you are
just getting started and you need to
have maybe that boost of confidence
before you go through and actually
charge a small business owner this offer
of getting these businesses as many
appointments as they want in 7 Days
completely for free can be super
powerful because it can give you that
experience and build your confidence in
the highle software and how it can
actually benefit a business by helping
them book more appointments and
ultimately getting more sales for their
business this is the kind of lead magnet
that is going to get business owners
telling their friends about what it is
that you just did for them completely
for free and you're going to end up
getting referrals people coming to you
because of this amazing free lead magnet
that you are offering to these business
owners and if you want any help in
getting any of this set up plus a free
extended 30-day trial to the go high Lev
software just drop a yes in the comments
below and I will shoot you over a link
where you can get access also to a free
step-by-step course that teaches you how
to get clients how to fulfill for
clients plus a pre-built snapshot that
has a funnel and website already built
out the email and text automations
already done so that you can hit the
ground running and sign your first
client before those 30 days are up so
that you can actually cover the go high
level software by the time your build so
if any of that is of interest to you
just drop a yes in the comments below
and I will make sure to send that over
to you
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