How to Use Instagram Analytics to Grow Faster

Summary

This video script offers a comprehensive guide on leveraging Instagram Insights to enhance account growth. It explains how Insights can reveal the best-performing content, audience engagement patterns, and demographic details. The tutorial walks viewers through the analytics interface, highlighting key metrics like reach, engagement, and follower statistics. It also emphasizes the importance of monthly social media reporting and provides a free template for tracking and sharing insights, concluding with a nudge to utilize Later's analytics tool for a more in-depth analysis.

Takeaways

• 📊 Instagram Insights are a valuable tool for understanding audience engagement and content performance.
• 🔍 To access detailed analytics, you need a Creator or Business profile on Instagram.
• 🗓 Insights provide data for the last 7 days by default, but can be adjusted to view up to 90 days.
• 📈 The overview section shows account performance trends compared to the previous period.
• 👥 'Accounts Reached' reveals demographic details and the reach of your content among followers and non-followers.
• 📹 Analyzing 'Content You Shared' helps identify which types of content, like Reels, perform best in reaching new audiences.
• 📊 'Accounts Engaged' offers a detailed breakdown of audience interactions across different content types.
• 🔑 Individual post insights provide in-depth data on reach, impressions, and engagement, which is crucial for strategy planning.
• 📝 Monthly social media reports can be simplified using templates and should include key metrics and insights.
• 👥 'Total Followers' section provides insights into your community, including growth, demographics, and active times.
• ⏰ Understanding when your audience is most active is essential for optimizing posting times.
• 🛠 Third-party tools like Later's analytics can offer additional insights beyond Instagram's native features, such as engagement rates and best post rankings.

Q & A

What are Instagram Insights and why are they important for account growth?

Instagram Insights are analytics tools that provide data on account performance, audience engagement, and content reach. They are crucial for understanding what type of content performs best, who the audience is, and when they are most active, which helps in refining content strategy and growing the account.

How can you access Instagram Insights?

To access Instagram Insights, you need to have a Creator or Business profile. Insights are not available for personal profiles. Once you have the appropriate profile type, you can view insights by tapping on the 'Insights' tab in your account.

What does the 'Overview' section of Instagram Insights show?

The 'Overview' section provides a summary of the account's performance over the last 7 days by default, but you can adjust the duration up to 90 days. It shows data such as accounts reached, engagement, and a comparison to the previous period, indicated by green plus signs for increases and gray minus signs for decreases.

How can you analyze the audience reached by your content on Instagram?

In the 'Accounts Reached' section of Insights, you can learn about the demographics of your audience, including cities, countries, ages, and gender. It also shows the reach among followers and non-followers, which is important for understanding how to expand your audience.

What does the 'Content You Shared' section reveal about your Instagram posts?

The 'Content You Shared' section allows you to see which of your posts, including reels, have reached the most people. You can filter and organize this data by reach, likes, comments, shares, plays, saves, and interactions to identify top-performing content.

How can you identify the best-performing Instagram Reels among your content?

By going into the 'Content You Shared' section and selecting 'Reels', you can organize the data by reach to see which of your reels have reached the most people in the last 30 days.

What information does the 'Accounts Engaged' section provide?

The 'Accounts Engaged' section provides detailed information about the audience that has interacted with your content, including the number of accounts engaged, a comparison to the previous period, and a breakdown by cities, countries, age ranges, gender, and whether they are followers or non-followers.

How can you view individual insights for a specific post on Instagram?

To view individual insights for a specific post, tap on the post within the Insights tab and then select 'View Insights'. This will show you detailed data such as likes, comments, shares, saves, reach, impressions, and engagement interactions.

What is the purpose of the 'Total Followers' section in Instagram Insights?

The 'Total Followers' section provides information about your community of followers, including how many followers were gained or lost, audience demographics, and the most active times and days for your followers, which is valuable for planning optimal posting times.

What is the benefit of using Later's analytics feature over Instagram's built-in Insights?

Later's analytics feature offers additional functionalities beyond Instagram's built-in Insights, such as automatically calculating your engagement rate, ranking posts by engagement, and providing detailed analytics that can help identify what content works best and when to post for maximum engagement.

How can you create a monthly social media report using Instagram Insights?

You can use the data from Instagram Insights to create a monthly social media report that includes key metrics, learnings, and wins. This report can be used for presentations, client updates, or team sharing. A social media report template can be downloaded for free to assist in this process.

Outlines

00:00

📊 Instagram Insights for Account Growth

This paragraph introduces the concept of Instagram Insights as a valuable tool for understanding and growing an Instagram account. It emphasizes the importance of using Insights to analyze content performance, audience engagement, and the best times for posting. The speaker guides viewers through the Insights tab, explaining how to interpret data such as account reach, audience demographics, and content reach among followers and non-followers. The focus is on leveraging this data to refine content strategy and increase audience engagement.

05:02

📈 Maximizing Engagement and Follower Growth with Instagram Insights

The second paragraph delves into the specifics of using Instagram Insights to monitor and enhance audience engagement and follower growth. It discusses the analytics available for different types of content, such as posts, stories, reels, videos, and live videos, and how to filter and segment this data to identify trends and patterns. The speaker also touches on the importance of understanding the audience's most active times for optimal posting schedules. Additionally, the paragraph mentions a free social media report template and the benefits of using Later's analytics tool for a more comprehensive understanding of Instagram performance, concluding with an invitation for viewers to engage with the content and subscribe for more insights.

Keywords

💡Instagram Insights

Instagram Insights refers to the analytics provided by Instagram for business and creator accounts, offering data on audience engagement, content performance, and more. It is central to the video's theme as it is the main tool discussed for growing an account. For instance, the script mentions using Insights to understand what type of content performs best and when the audience is most active.

💡Content Strategy

Content Strategy in this context is the plan for creating and distributing valuable content to attract and engage a target audience. The video emphasizes the importance of using Instagram Insights to inform and refine one's content strategy, such as identifying which types of posts or reels garner the most engagement.

💡Audience Engagement

Audience Engagement pertains to the interactions between the audience and the content posted on Instagram, including likes, comments, shares, and saves. The script explains how Insights can reveal what content drives the most engagement, which is crucial for tailoring future posts to better connect with the audience.

💡Account Types

The video mentions different Instagram account types, specifically pointing out that to access Insights, one should have a creator or business profile. This distinction is important as it determines the level of access to analytics features, which is essential for growing an account.

💡Analytics

Analytics, in the context of the video, refers to the quantitative data that provides insights into an Instagram account's performance. The script walks through the process of accessing and interpreting analytics, such as reach, impressions, and engagement rates, to make informed decisions about content and posting times.

💡Reach

Reach in the video is used to describe the number of unique accounts that have seen the content. It is a key metric within Instagram Insights that helps in understanding the audience scope and is highlighted in the script as a critical aspect to monitor for content strategy.

💡Impressions

Impressions count the total number of times the content is displayed, whether it's viewed fully or just scrolled past. The script uses this term to explain one of the many metrics available in Insights, which can help in assessing the visibility of posts.

💡Posting Times

Posting Times are the specific moments when content is published on Instagram. The video suggests using Insights to determine the most active times of the audience to optimize posting schedules for maximum engagement, leveraging the 'most active' feature of Instagram Insights.

💡Engagement Rate

Engagement Rate is a metric that measures the level of audience interaction relative to the size of the audience. The script discusses how Insights can help in calculating this rate, which is vital for assessing the effectiveness of content and identifying trends.

💡Social Media Reports

Social Media Reports are documents that summarize an account's performance on social media platforms. The video touches on the importance of these reports for tracking progress, identifying key learnings, and sharing insights with stakeholders, suggesting a template for creating such reports.

💡Later's Analytics Feature

Later's Analytics Feature is an external tool mentioned in the video that offers additional analytics capabilities beyond Instagram's native Insights. It provides detailed analytics, ranks posts by engagement, and offers a 'best time to post' feature, which is positioned as a valuable resource for optimizing social media strategy.

Highlights

Instagram Insights can significantly enhance your account growth strategy.

Insights provide valuable data on content performance and audience engagement.

To access Insights, you need a Creator or Business profile.

Insights can be customized for different time durations, up to 90 days.

The Overview section of Insights gives a quick performance comparison to the previous month.

Accounts Reached section details who your content is reaching, including demographics and whether they are followers or not.

Content performance can be analyzed by type, such as Reels, to understand what resonates with your audience.

Sorting by reach or other metrics helps identify top-performing content.

Engagement section breaks down interactions by content type and provides a detailed audience analysis.

Individual post insights offer a deeper dive into reach, impressions, and engagement rates.

Trends and patterns in Insights should inform monthly social media strategy and reporting.

A social media report template is available for organizing key metrics and insights.

Total Followers section provides data on your community, including growth and active times.

Understanding your audience's most active times is crucial for optimal posting schedules.

Later's analytics feature offers additional insights beyond the best time to post on Instagram.

Instagram's built-in analytics and third-party tools like Later can greatly assist in growing your account.

Engagement rate and detailed post analytics are key for understanding what content works best.

The video concludes with an invitation for questions and a reminder to like and subscribe for more content.

Transcripts

let's talk instagram insights and how

you can use them to grow your account

instagram insights are a goldmine for

your strategy and you can learn so much

from them using this little tab alone

you can understand what type of content

performs best what your audience engages

with most who your audience is when

they're most active and so much more so

let's get right into it and walk through

the instagram insights tab together

[Music]

when you go into your insights you

should see an overview like this

if you aren't seeing this

it may be because you don't have a

creator or business profile to get the

most out of instagram's built-in

analytics we recommend switching to one

of those account types instagram

automatically sets your insights for the

last 7 days if you press the button in

the top left corner you can change the

duration you can see analytics for up to

90 days but for this i'm going to set it

to the last 30 days now we can see our

data from all of the content shared over

the last month if you see a plus sign

with green it means your numbers have

gone up compared to the previous month

and if you see gray with a minus it

means they've gone down right off the

bat this top level information helps you

understand how your account is

performing if you've gone down in

accounts reached you can ask yourself

what have i done differently this month

compared to last but again this is only

an overview let's go into each section

and check out the individual metrics

let's start with accounts reached

here's where you'll learn all about who

your content is reaching which is so

important when planning out your content

strategy instagram breaks this down into

cities countries ages and gender

instagram also breaks down how many

followers and non-followers your content

is reaching

this is so important if one of your

goals is to reach new audiences you

should pay close attention to this

section take a look at which content is

reaching non-followers if it's reals

which it is for us that's an indicator

that you should keep sharing reels you

can get even more specific and find out

which type of reels are performing best

go into the content you shared section

press into reels and organize by reach

now you can see which of your reels from

the last 30 days reach the most people

you can pull some great findings out of

this if your top performing reels are

all educational videos then you know to

keep creating them in this example we're

filtering by reach but if you press in

the top left corner you can filter by so

many other metrics too you can organize

by most comments likes

shares

plays

saves and interactions okay we skipped

ahead a little there so let's go back to

the overview and we'll walk through the

accounts engage section here's where you

can learn all about your engagement

again remember to tap the last 30 days

in the top left corner if you want to

get the bigger picture right at the top

here you'll see the number of accounts

engaged and it'll give you a comparison

to the previous 30 days accounts engaged

is the number of accounts that have

interacted with your content this

includes posts ads stories videos reels

and live videos as you scroll you'll see

more detailed information about your

engaged audience

just like accounts reached you can see

it split up by top cities countries age

ranges and gender you'll also see a

breakdown of followers and non-followers

as you keep scrolling this is where the

data gets a little juicy it's split up

into post interactions story

interactions reels interactions video

interactions and live video interactions

this main page has the overall

interactions breakdown so you can see

how many likes comments saves you got

across all of your posts for the last

month but if you press top posts you can

go in and see individual insights you

can segment your results by post type

metrics and date range for example let's

see which carousel posts had the most

shares in the last 30 days

[Music]

there you go

now it pulls through everything so

simple right you can go back and follow

the same steps to view individual

insights for all your content types if

you want to see individual data on a

post tap into it and select

view insights

here you can see all the basics like

your likes comments shares and saves but

then you can go even deeper you can see

your reach impressions engagement

interactions and profile activity for

each post this data is so important for

planning your strategy if you're trying

out new content types this is where you

really see how it performed when you're

looking at these insights try to pull

out trends and patterns and then report

on them monthly

this is where monthly social media

reports come in handy we know how

daunting even the words social media

report alone are but reporting doesn't

have to be scary or take a long time if

you're not even sure how to put together

a monthly social media report we got you

i'll link our social media report

template which you can easily download

for free

in it you can include your most

important metrics key learnings and wins

perfect for presentations client updates

or cross team sharing you can also check

out our blog post which has a ton of

helpful information for how to put

together a social media report the last

section of the insights tab is total

followers here is where you'll see all

of the information about who actually

follows you the other is about accounts

that engage with you which as you know

can be non-followers whereas this tab is

all about your community again tap the

top right corner to change your date

range in this first graph you can see

how many followers you gained and lost

over the last month and you can actually

tap the graph to see follower data for

specific days

next you can see more info about your

audience top locations age ranges gender

and last but not least most active times

and days follower insights are so

important the best way to grow your

following is by knowing and nurturing

who already follows you plus knowing

when your audience is most active is so

important for posting times instagram's

most active feature works but

if we're being honest and maybe a little

biased later's best time to post feature

is the best way to go it automatically

collects and tells you your best time to

post so you don't have to worry about it

later's analytics feature has more than

the best time to post feature which is

pretty sweet if i do say so myself it

automatically calculates your engagement

rate gives you detailed analytics ranks

posts by engagement rates so you can see

what's working and what isn't and so

much more and the best part is that the

analytics tool is free i've included a

sign up link in the description and with

that you know everything there is to

know about instagram analytics we hope

this was helpful let us know if you have

any questions in the comments and we'll

reply back to you as always don't forget

to like and subscribe so you never miss

a video thanks and i'll see you later

[Music]