How to Plan an Instagram Feed with Canva | Is the Aesthetic Feed Dead?!
Summary
TLDRThis video offers an in-depth guide on planning an Instagram feed for a visually appealing and professional look using Canva. The speaker emphasizes the importance of a curated yet authentic feed for businesses, sharing personal and client management techniques. Tips include using a checkerboard pattern for posts, maintaining consistent color branding, and leaving room for spontaneous content to keep up with trends and algorithm changes. The video also highlights the benefits of using Canva for social media management, especially for those managing multiple accounts.
Takeaways
- 🎨 The importance of planning an Instagram feed is emphasized for a visually appealing and professional presence, despite the trend towards authenticity.
- 🛠 The speaker uses Canva for planning Instagram feeds due to its ease of use and versatility compared to Photoshop.
- 📐 A template is created in Canva to mimic the Instagram grid, allowing for visual planning without including profile elements.
- 🔄 The purpose of planning is to avoid clusters of similar images, ensuring a clean and organized grid appearance.
- 💼 The speaker sells a social media manager template bundle which includes the Canva grid template as a bonus feature.
- 📝 Canva allows for drag-and-drop functionality, making it user-friendly and efficient for social media managers with multiple clients.
- 🌐 The speaker prefers the checkerboard pattern for Instagram feeds, alternating between solid backgrounds and graphics for visual interest.
- 👗 Consistent use of colors and branding across photos and graphics helps maintain a cohesive look on the Instagram feed.
- 📅 Flexibility in planning is crucial, allowing for spontaneous posts that may not fit the planned pattern but are valuable for engagement.
- 📈 The video suggests a balance between planning and spontaneity, adapting to trends and algorithm changes on Instagram.
- 📚 The speaker offers insights into managing Instagram feeds for both personal and client accounts, highlighting the benefits of using Canva.
Q & A
What is the main topic of the video?
-The main topic of the video is about planning an Instagram feed using Canva, a design tool, for a visually appealing and professional social media presence.
Why is planning an Instagram feed important according to the video?
-Planning an Instagram feed is important for maintaining a professional and visually interesting presence, making a good impression on new customers, and avoiding a messy grid with similar images clustered together.
What is the speaker's stance on authenticity versus planning on Instagram?
-The speaker agrees that authenticity is important, especially with the changes in Instagram's algorithm favoring more spontaneous content. However, they believe in balancing authenticity with planning to ensure a cohesive and visually appealing feed.
What tool does the speaker recommend for planning an Instagram feed?
-The speaker recommends Canva as the best tool for planning an Instagram feed due to its ease of use, flexibility, and the ability to manage separate files for different clients or projects.
What is the purpose of creating a template in Canva for the Instagram feed?
-The purpose of creating a template in Canva is to easily recreate the Instagram grid layout, allowing for drag-and-drop functionality to plan and visualize the placement of images before posting.
What is the 'checkerboard' pattern mentioned in the video?
-The 'checkerboard' pattern is a layout technique where every second post alternates, creating a visually appealing and balanced feed without being overly curated. It involves alternating between solid-colored background images or graphics.
How does the speaker suggest maintaining flexibility while planning an Instagram feed?
-The speaker suggests maintaining flexibility by occasionally breaking the planned pattern when necessary, such as when there's a trending audio or a spontaneous opportunity for content creation that doesn't fit the existing layout.
What role does color consistency play in the speaker's Instagram feed planning?
-Color consistency plays a significant role in creating a cohesive look across the Instagram feed. The speaker uses a consistent color palette, such as pinkish tones, in both graphics and photos to maintain a unified theme.
How does the speaker incorporate spontaneity into their Instagram planning?
-The speaker incorporates spontaneity by leaving 'blank squares' in their grid template, which can be filled with content that arises from trending topics, direct messages, or breaking news, allowing for more casual and timely posts.
What is included in the speaker's social media manager template bundle?
-The social media manager template bundle includes various resources such as sales PDFs, service guides, onboarding documents, and a Canva grid template as a bonus feature.
How does the speaker balance planning and spontaneity on Instagram?
-The speaker balances planning and spontaneity by using a structured grid template for planning and leaving room for flexibility to jump on trends or create content in response to current events or questions from followers.
Outlines
🎨 Planning an Aesthetic Instagram Feed with Canva
The speaker introduces the topic of the video, which is about planning an Instagram feed using Canva, a task they enjoy as a social media manager. They emphasize the importance of having a visually appealing and professional Instagram presence for businesses, even while acknowledging the current trend towards authenticity in social media. The speaker shares their personal approach to balancing planned content with spontaneous posts, especially considering the impact of Instagram Reels on the platform's algorithm. They also mention their intention to demonstrate the creation of an Instagram feed layout using Canva, a tool they highly recommend for its ease of use and versatility, and discuss the benefits of planning ahead to avoid a cluttered or repetitive grid appearance.
🔍 The Art of Balancing Planning and Spontaneity on Instagram
In this paragraph, the speaker delves deeper into their strategy for creating a visually cohesive Instagram feed while allowing for flexibility and spontaneity. They describe their preferred pattern, the 'checkerboard' layout, which alternates between different types of content for a balanced and aesthetically pleasing feed. The speaker also discusses the importance of maintaining consistent branding and color schemes across the feed, even when planning for unexpected content or trends. They mention using placeholders for potential future posts, which provides the freedom to respond to current events or popular trends without disrupting the overall feed's design. The video concludes with the speaker's thoughts on the balance between planning and spontaneity, advocating for a blend of both approaches to keep the content engaging and fresh.
Mindmap
Keywords
💡Instagram Feed
💡Canva
💡Authenticity
💡Visually Interesting
💡Professional
💡Checkerboard Pattern
💡Consistent Colors and Branding
💡Spontaneity
💡Social Media Manager
💡Template Bundle
💡Reels
Highlights
Importance of planning an Instagram feed for a visually interesting and professional appearance.
The balance between authenticity and planning for a curated feed in the context of business on Instagram.
Utilizing Canva for planning and designing an Instagram feed, transitioning from Photoshop.
Creating a custom template in Canva to visualize and organize the Instagram grid layout.
The option to purchase a pre-made template for social media managers in a template bundle.
Using Canva's drag-and-drop feature for an efficient and user-friendly Instagram layout planning.
The benefit of having separate Canva files for different clients and projects.
Different layout patterns for Instagram feeds, including columns, rows, and the checkerboard method.
The checkerboard pattern as a favorite for achieving a visually appealing yet not overly curated feed.
The flexibility in planning to allow for spontaneous and trending content on Instagram.
Maintaining consistent colors and branding across photos and graphics in the Instagram feed.
Using blank squares as placeholders for spontaneous content that fits the overall color scheme.
The strategy of balancing planned content with the ability to jump on trends and be spontaneous.
The presenter's love for Canva and openness to creating more videos about it.
Invitation for viewers to share questions or video suggestions in the comments for future content.
The video's conclusion emphasizing the practical insights shared for managing Instagram feeds.
Transcripts
today's video is all about one of my
favorite things to do as a social media
manager and this is planning your
Instagram feed using canva I do this for
my own personal Instagram and also for
my clients before I dive into sharing
what it looks like on Canberra I'm going
to screen share like actually doing an
Instagram layout I want to talk about
why it's important to plan your
Instagram feed there's a lot of people a
lot of Instagram gurus out there in 2023
who will say Instagram is all about
authenticity now and you shouldn't be
planning like a heavily curated feed and
I agree with this toward a certain
extent but as a business owner I think
it's very important to still have a
professional and really visually
interesting Instagram feed and I'm going
to talk about some techniques in this
video on how I plan ahead with my
content but still allow space for
creativity and doing more spontaneous
videos because I do think you know reels
have changed the algorithm in that sense
we can't just plan out our content for
30 days and advance and then schedule it
and disappear you want to make sure
you're aware with you know trending
audios what people are really posting
about in that sort of week on Instagram
so we're going to talk a little bit
about that but I just wanted to get it
off my chest first that I do think it's
still really important to be planning
ahead with your Instagram content and
making your page look visually beautiful
and leaving that good impression for
your business for new customers that
find you on Instagram so let's get into
the good stuff how I create my Instagram
feed on canva I made this template from
scratch it's something that I used to do
in Photoshop and then I moved over to
canva because I love canva so much it's
so much easier and if you're not on
canva and you're a social media manager
or you want to be it's like the best
tool that I can recommend to you getting
started and the idea is to basically
recreate your Instagram grid and I use
basically the frames from the a graphics
section from the elements section on
canva and I line up all of the squares
just like how you see them in Instagram
I don't bother putting my entire bio and
profile picture and highlights in there
it's purely the layout of the images and
the reason I plan this in advance is so
I don't get clusters of images that look
really similar in one corner of my grid
because it makes it look a little bit
messy now I do actually sell this
template in my social media manager
template bundle but you can totally make
this yourself that's why I'm making this
video I do think it's something you can
really easily do but my management
template that also comes with a whole
bunch of things like sales PDFs and
services guides and onboarding documents
and the canva grid template is kind of
just like another little bonus in there
the reason I structure it so it's got
the canva templated squares is that I
can really just drag and drop images and
play around with my layout and it really
user friendly and Speedy way and there's
lots of other apps that you can kind of
do a similar thing with but for me as a
social media manager I really liked
canva because I can have separate files
for all of my different clients and for
myself for my own you know projects like
I'll do make our brand new canva grid
layout for if I'm doing a specific
course launch so I can come back and
recycle some of that material if I go to
re-launch one of my courses and I just
like having separate files for every
client and often with some social media
management apps or grid apps they only
let you do one instagram account at a
time or at least one instagram account
for free which I'm not about I feel like
I should have more to say about this but
it really is that easy of just creating
your squares on canva and I'll pop the
exact dimensions of the document that I
use in the description box so that you
can go create your own because it was a
little bit of fiddling backwards and
four for me like lining up all the
squares and doing the math so that all
the squares fitted and it wasn't weird
gaps and stuff like that so now that we
know how to use canva I want to talk a
little bit more about a few different
techniques for laying out the perfect
Instagram grid and there's a couple of
different patterns people will see and
you might now observe now that you're
learning about layouts on Instagram
you're going to start to notice it but a
really common one is to do columns so
you'll have columns in your Instagram
profile and everything in this column
might be a selfie everything in that
column might be a graphic and then
everything in that column might be a
real or a video and then of course you
can do rows which is essentially the
same but it's going along horizontally
but my personal favorite pattern is kind
of called like the checkerboard and this
is where every second post kind of
alternates and this is how you get an
Instagram feed that looks visually
beautiful but not overly heavily curated
if that makes sense so I alternate
between either a solid colored
background image or a graphic so it kind
of mixes between like a photo with a
white background a photo with a pink
background a photo with a white
background a graphic with a pink
background and it kind of alternates
every second post I will say I'm not
perfect sometimes I do step outside of
this checkerboard pattern if you scroll
through my Instagram you know I might
have events that pop up or I might film
a certain trending audio and I'm like
this doesn't quite work with my
checkerboard pattern but that's okay and
that's where I think it's important to
have some flexibility with planning your
Instagram feed don't be afraid to break
your pattern every now and then if it's
about doing a really good post and I
think that's the clear difference
between how Instagram used to be in
maybe 2016 to how it is now there is a
little bit more fluidity there is a bit
more casualness with the content and how
your profile looks but overall this
checkable pattern is my favorite because
I do think it nails that balance of
being authentic and natural and casual
and it just looks really effortless like
you're not really trying but it's on
closer inspection that you start to see
the pattern one of my big tips here is
to make sure you're using consistent
colors and branding and this doesn't
necessarily mean just your graphics it's
also about your photos if you look at my
grid you'll notice that I might have a
photo with a white background or a green
background you know I might be outside
there might be some trees but then I'll
have a pink top on and then the next
post might have a Graphic with pink text
in it so I have these consistent pinkish
color palettes that run throughout my
Instagram feed which again give it that
cohesive look sometimes when I'm
planning out my Instagram feed I will
just put like a blank pink square and
that will tell me like I need to do a
piece of content where I'm either
wearing pink or some kind of pink
graphic and I like to do that because it
gives me a little bit of flexibility
like I said in the beginning of this
video if there's a trending audio that
pops up if I have a question that comes
through my DMs I'm like oh I need to
turn this into an Instagram post or if
there's some breaking algorithm news or
something like that I have like a blank
Square where I can fill that in and I
really like this approach to using
Instagram these days because it allows
you to jump on those Trends it allows it
to be a little bit more spontaneous
which is also really fun if you're a
creative person and you do you know like
creating every every week not just
creating once a month and doing
everything in bulk so that's a little
hack that I've been using recently and I
get a lot of questions from people being
like ah you can't just plan all your
stuff you can't batch record that
doesn't work on Instagram and for me
it's about a balance of doing both so
that is going to be the end of today's
video it's short and sweet but I hope
this has given you some interesting
insights into how I sort of run
Instagram for myself and for my clients
and I just love Canberra let me know if
you want any more videos about canva
because I feel like I could talk about
it all day and if you have any more
questions or video suggestions leave
them in the comments below and I'll
catch you in the next video bye guys
thank you
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