How To Create Video Ads With AI (Step by Step)

Motion (Creative Analytics)

10 Apr 202404:43

Summary

TLDRIn this innovative 2024 ad-making journey, the speaker harnesses the power of AI to craft a compelling advertisement for a hypothetical candle company, Fresh Candles. Utilizing Gigabrain to identify customer pain points, a custom GPT for tailored ad scripts, and Capwing for video creation, the process showcases how AI can streamline and enhance the creative strategy. The result is a rough yet promising ad draft that highlights eco-friendly, non-toxic, and handmade candles, suggesting AI's potential to revolutionize ad creation and save time for marketers.

Takeaways

🚀 Witness the future of ad creation with AI in 2024.
🕵️‍♂️ Gigabrain identifies customer pain points by analyzing online discussions.
🕯️ Example company: Fresh Candles, focusing on non-toxic, handmade candles from a small business.
🤖 Custom GPT can be tailored to create ad scripts for specific demographics and platforms.
💬 GPT generates a draft script based on inputs like target audience and product features.
🎥 Capwing transforms scripts into video ads using AI-driven content creation tools.
📸 Capwing provides stock images, animations, voiceovers, and subtitles to match the script.
🔄 The rough video draft can be customized with branded images and refined audio.
🗣️ CEO Reza emphasizes using AI to address time-consuming parts of the creative process.
📊 Use a workflow chart to identify areas where AI can assist in ad creation and save time.

Q & A

What is the main goal of the video ad creation process described in the script?
-The main goal is to demonstrate how AI tools can be used to efficiently create a video ad by identifying customer pain points, drafting a script, and producing a rough video ad.
Which AI tool is used to find customer pain points and how does it work?
-Gigabrain is used to find customer pain points. It scans discussions on Reddit and other online communities to find the most relevant posts and comments based on the user's inquiry.
What are some identified pain points when buying candles online?
-The identified pain points include concerns about non-toxic ingredients, supporting small businesses, and avoiding over-buying candles.
What is the role of the custom GPT in the ad creation process?
-The custom GPT is used to create tailored ad scripts. It is designed to act as a performance marketer, writing scripts for ads on platforms like Meta and TikTok.
What specific information is provided to the custom GPT to help it generate ad scripts?
-The custom GPT is given details about the e-commerce company Fresh Candles, including target demographics, product attributes (non-toxic, handmade, etc.), and brand characteristics (warm, inviting, neutral color palette).
How does Capwing contribute to the video ad creation process?
-Capwing is used to turn the script into a video. It utilizes AI features to automatically create a video with images, animations, videos, voiceovers, and subtitles matching each section of the script.
What are some potential improvements suggested for the rough draft video created by Capwing?
-Improvements could include replacing stock images with branded images, fixing up the text, changing the audio to better fit the brand, and making the video feel more custom.
What key advice does Reza, the CEO of Motion, offer regarding AI in creative strategy?
-Reza advises to focus on a painful, time-consuming part of the process and use AI as an assistant, rather than wandering around aimlessly with AI in the creative strategy.
How can viewers identify which part of their creative strategy workflow could benefit from AI?
-Viewers can use a chart provided in the video to think about and identify the different steps in creating an ad, then test AI tools on the steps that could use improvement.
What is the overall tone and style of the video script?
-The tone is informal, engaging, and slightly humorous, aiming to make the process of using AI in ad creation feel accessible and exciting.

Outlines

00:00

🚀 Introduction to AI-Powered Ad Creation

The speaker introduces the concept of using AI to create video advertisements in the year 2024. They plan to utilize three AI tools to identify customer pain points, draft a script, and produce a rough video ad for an imaginary candle company called Fresh Candles. The speaker sets the stage for a demonstration of this futuristic ad-making process.

Mindmap

Keywords

💡AI Tools

AI tools refer to software applications that use artificial intelligence to perform specific tasks, such as analyzing data, generating content, or automating processes. In the video, AI tools are used to identify customer pain points, generate ad scripts, and create video ads. Examples mentioned include Gigabrain, a tool for analyzing online discussions, and Capwing, a content creation and video editing tool.

💡Customer Pain Points

Customer pain points are specific problems or challenges that customers face when using a product or service. Identifying these pain points helps businesses address them in their offerings. In the video, Gigabrain is used to find pain points related to buying candles online, such as non-toxic ingredients and supporting small businesses, which are then used to create targeted ad scripts.

💡Gigabrain

Gigabrain is an AI tool mentioned in the video that scans discussions on platforms like Reddit to find relevant customer pain points. It provides summaries of these pain points, which can be used to create more effective marketing strategies. In the context of the video, Gigabrain identifies concerns such as non-toxic ingredients and overbuying candles.

💡Custom GPT

Custom GPT refers to a personalized version of OpenAI's Generative Pre-trained Transformer, tailored to perform specific tasks such as writing ad scripts. In the video, a custom GPT is created to generate ad scripts for a candle company by providing it with specific instructions and contextual information about the business and its target audience.

💡Capwing

Capwing is a content creation and video editing tool with AI features that automate the video production process. In the video, Capwing is used to turn an AI-generated ad script into a rough video ad by adding images, animations, voiceovers, and subtitles. This demonstrates how AI can streamline the creation of marketing content.

💡Performance Marketer

A performance marketer is a marketing professional focused on achieving measurable results, such as conversions, sales, or leads, often through digital advertising. In the video, a custom GPT is programmed to act like a performance marketer to write effective ad scripts for platforms like Meta and TikTok, targeting specific demographics and emphasizing key selling points.

💡Non-Toxic Ingredients

Non-toxic ingredients refer to materials that do not contain harmful chemicals and are safe for human use. In the context of the video, the pain point of customers wanting non-toxic candles is identified, and this feature is highlighted in the ad scripts to appeal to health-conscious consumers.

💡Small Business

A small business is an independently owned and operated company that is limited in size and revenue relative to larger corporations. The video emphasizes that the fictional candle company, Fresh Candles, is a female-owned small business, appealing to customers who prefer to support smaller enterprises over large corporations.

💡Script

A script is a written text that outlines the dialogue, actions, and elements of a video or advertisement. In the video, scripts are generated by a custom GPT, which are then used to create video ads. The initial draft from the AI can be refined and customized to better fit the brand's message and aesthetics.

💡B-roll

B-roll refers to supplemental footage that is intercut with the main shot in a video. It is often used to add context or visual interest. In the video, the rough draft created by Capwing includes stock photos and animations as B-roll, which can be replaced with branded images to create a more polished final product.

Highlights

Witness the future of ad making with AI tools.

Introduction to using three AI tools for creating a video ad.

Imaginary candle company, Fresh Candles, used as an example.

Gigabrain tool scans online discussions to find customer pain points.

Pain points identified include non-toxic ingredients, supporting small businesses, and avoiding overbuying.

Creating a custom GPT to tailor ad scripts for specific demographics.

Custom GPT is tailored for Fresh Candles, targeting females aged 25-35 with disposable income.

GPT focuses on eco-friendly, handmade, female-owned small business attributes.

Capwing tool used to turn scripts into video ads with AI features.

Capwing provides images, animations, videos, voiceover, and subtitles.

Video created by Capwing can be easily customized with branded images and text.

AI tools provide a rough draft that can be refined into a real ad.

Reza, CEO of Motion, advises using AI to tackle time-consuming parts of the creative process.

Focus on integrating AI into the most painful parts of your creative strategy.

Encouragement to experiment with AI tools to save time and create winning ads.