How To Start A Candle Business From Home In 10 Steps

Summary

In this video, Erica from Memory Box Candle Co. celebrates four years in business and announces the upcoming release of her candle business eBook. She shares a detailed 10-step guide for starting a candle business, covering key areas such as making or outsourcing candles, building a brand, setting prices, securing a business name, handling legalities, and marketing strategies. Erica emphasizes the importance of product photography, shipping logistics, and setting clear goals. Her insights and encouragement offer practical advice for aspiring candle entrepreneurs, helping them take actionable steps towards success.

Takeaways

• 🎉 Memory Box Candle Co. is celebrating four years in business since launching on March 30, 2020.
• 📘 The owner is finalizing an eBook on how to start a candle business from home, compiling knowledge from four years of experience.
• 🕯️ Step 1 to starting a candle business: Decide whether to make candles yourself or hire a manufacturer, considering space, labor, and your enjoyment of the process.
• 👥 Step 2: Define your brand story and target market. This helps tailor your product to a specific customer base and build a stronger connection with them.
• 🔑 Step 3: Secure your brand name by registering a domain, Instagram handle, and Gmail account. Ensure the name is available for legal use.
• 📝 Step 4: Legal setup—register as a sole proprietor or LLC, get a DBA, manage bookkeeping through software like QuickBooks, and keep track of inventory for tax purposes.
• 💰 Step 5: Price your candles for profit. A recommended method is to multiply your cost of goods by four and add 10-20% to account for labor and potential discounts.
• 🛒 Step 6: Decide on your sales platform—Etsy, Shopify, or local markets. Each offers different opportunities depending on your goals.
• 📦 Step 7: Learn how to ship your candles efficiently before listing them for sale. Ensure you charge accurate shipping fees and understand the process.
• 📸 Step 8: Invest in quality product photography to attract customers. Good lighting and professional images are crucial for making online sales.

Q & A

What milestone is Memory Box Candle Co celebrating?

Memory Box Candle Co is celebrating four years in business, having launched on March 30th, 2020.

What upcoming product is the speaker working on?

The speaker is finishing up an eBook on how to start a candle business from home, which will include her knowledge from the past four years in the candle business.

What is the first major decision to make when starting a candle business?

The first major decision is whether you will make the candles yourself or hire a manufacturer to make them for you.

Why is understanding your brand story and target market crucial for a candle business?

Understanding your brand story and target market helps you communicate effectively with your audience and tailor your products to a specific customer base, ensuring your brand is recognizable and appeals to the right people.

What steps should you take to secure your brand name?

You should secure your domain name, Instagram handle, and Gmail account to ensure they are available. Additionally, it’s recommended to purchase your domain name even if you're not ready to launch a website yet.

What legal steps should you take when starting a candle business?

You need to set up your business legally, which may include getting a DBA (Doing Business As) or forming an LLC. You should also keep track of your taxes and inventory, using software like QuickBooks for bookkeeping and Inventur for inventory management.

How should you determine your candle pricing?

To determine pricing, multiply the cost of goods sold by four and add 10-20% to cover labor and allow for sales or discounts, ensuring a gross profit margin of about 75% or higher.

What are the different options for selling candles?

You can sell candles online through platforms like Etsy or Shopify, at local markets, or a combination of both. It's important to have an online presence even if you focus on local sales.

Why is it important to know how to ship candles before listing them for sale?

Understanding how to ship candles ensures that you charge the right shipping fees, keep shipping costs low, and know how to safely package and deliver your candles to avoid losing money or damaging products.

What is the importance of product photography for selling candles?

Good product photography is crucial for attracting customers, especially online. Clear, well-lit images that capture the beauty of your product can make the difference between making a sale and not.

What marketing strategies are recommended for a candle business?

Marketing can include sharing behind-the-scenes content, creating videos, telling your brand story, and engaging customers through social media and word-of-mouth. Consistently creating content helps keep your business in front of potential customers.

Why is setting goals important for a candle business?

Setting goals helps you define the direction of your business, whether it's a part-time endeavor for extra income or something you want to grow into a full-time or multi-million-dollar company. Clear goals guide your actions and investment.

Outlines

00:00

🎉 Celebrating Business Milestones and Announcing a New Ebook

In the opening of the video, Erica celebrates four successful years of running Memory Box Candle Co., marking March 30th, 2020 as the company's launch date. She expresses excitement over this milestone and shares news about her upcoming 'How to Start a Candle Business from Home' ebook. Though the ebook is not available yet, she has a waitlist for early access and plans to update the video link for purchase if it's ready at a later date.

05:01

🕯️ How to Start a Candle Business: Decide to Make or Outsource

Erica introduces the topic of starting a candle business and outlines step one: deciding whether to make candles yourself or hire a manufacturer. She explains the physical demands, space requirements, and labor involved in making candles. Erica emphasizes the importance of enjoying the process if you choose to manufacture the candles yourself. For those who are more interested in the business side, outsourcing production may be a better option.

10:03

📖 Defining Your Brand Story and Target Market

Erica stresses the importance of figuring out your brand story and target market before starting production. She shares her personal experience of focusing on product creation first and later finding her customer base, which she advises against. Erica explains that while candles may not solve a problem like other products, they can still cater to niche markets. She also highlights the significance of storytelling in handmade businesses, helping owners connect with customers on a personal level.

15:59

🔐 Securing Your Brand Name and Online Presence

Erica discusses the importance of securing your brand name across various platforms, including your domain, Gmail, and Instagram handle. She suggests checking for name availability early on and purchasing a domain through services like GoDaddy. Even if a website isn’t ready yet, owning the domain is crucial for future use and protects your brand identity online.

20:59

⚖️ Legal Setup and Tracking Finances

Erica explains the legal requirements of starting a business, including whether to operate as a sole proprietor or form an LLC. She recommends getting a DBA (Doing Business As) to sell under your chosen business name legally. She also advises setting up QuickBooks for bookkeeping and Inventur for inventory management. These tools are vital for tracking income, expenses, and overall inventory value, ensuring accurate tax reporting at year-end.

💲 Pricing Your Candles for Profit

Pricing is a key element, and Erica suggests a simple formula: multiply your cost of goods by four, then add 10-20%. This method accounts for labor and provides room for sales and discounts. She emphasizes the importance of pricing for profitability, aiming for a 75% gross profit margin or higher. For those struggling with cost calculations, tools like Inventur can automate this process.

🛍️ Deciding Where to Sell Your Candles

Erica explores different sales channels for your candle business, from online marketplaces like Etsy and Shopify to local markets. She discusses the pros and cons of each, explaining that local markets provide a unique space to stand out in a crowded online marketplace. Regardless of where you start, Erica encourages having an online presence—at least on Instagram or a basic website—for repeat customers and wider exposure.

📦 Preparing for Shipping Before Selling

Shipping can be a daunting task, especially when dealing with fragile products like candles. Erica advises taking time to learn about packaging and shipping methods before listing products for sale. She offers resources like a shipping playlist and course to help new business owners avoid mistakes and unnecessary costs. Knowing how to price and handle shipping efficiently is key to ensuring customer satisfaction and profitability.

📸 Importance of Product Photography

Erica highlights the critical role of product photography in online sales. Good lighting and high-quality images are essential to capturing the beauty of your candles and convincing customers to make a purchase. If you're not skilled in photography, she recommends hiring a local product photographer, even on a budget. Investing in professional-looking photos can make the difference between getting a sale or being overlooked.

📢 Marketing Your Candle Business

Marketing may seem intimidating, but Erica encourages business owners to get creative. She explains that everything you do to talk about your business is a form of marketing. From behind-the-scenes content to sharing your brand story or product insights, engaging customers is crucial. Word of mouth and online content both play important roles in keeping your brand visible and attracting new customers.

🎯 Setting Goals for Your Business

After launching, it’s important to set clear goals for your business. Erica advises evaluating whether your goal is to earn extra money, replace a full-time job, or build a larger company. Each goal requires different levels of time, energy, and investment. She encourages entrepreneurs to take action on their ideas and not let obstacles deter them, reminding viewers that most business owners face similar challenges.

👩‍👧 Reflecting on Four Years in Business and Personal Growth

Erica wraps up the video by reflecting on her four years of running Memory Box Candle Co. She acknowledges the challenges and growth experienced during this journey, including becoming a mother. She expresses gratitude for the progress made and excitement for the future. Erica invites viewers to ask questions and subscribe to her channel for more business advice.

Keywords

💡Brand Story

A brand story is the narrative that a company uses to communicate its mission, values, and overall identity to its customers. In the video, Erica emphasizes the importance of having a compelling brand story to connect with customers. This concept is key in differentiating smaller, handmade businesses from large corporations by allowing them to create a personal connection with their audience. For example, she discusses how the brand story and target market go hand in hand, helping define who the product is for and what message it conveys.

💡Target Market

Target market refers to the specific group of customers a business aims to serve. Erica advises identifying the target market early on, explaining that it is crucial for aligning your product with the needs and preferences of the right audience. She mentions that instead of making the product first and searching for customers afterward, it’s more effective to define the customer base before product creation, tailoring the candle's design and messaging accordingly.

💡Cost of Goods Sold (COGS)

Cost of Goods Sold (COGS) is the direct cost incurred in producing a product. Erica explains that knowing your COGS is essential when pricing your candles. She recommends multiplying the COGS by four to calculate a price that allows for profit, covering expenses like labor and materials, while leaving room for potential discounts. This calculation is necessary for ensuring a sustainable profit margin in the candle business.

💡Legal Setup

Legal setup refers to the process of establishing the necessary legal structure for a business. In the video, Erica advises new candle business owners to decide whether they will operate as a sole proprietorship, get a DBA (Doing Business As), or form an LLC. This step is crucial for being legally permitted to sell products and managing taxes, which is a significant part of starting any business.

💡QuickBooks

QuickBooks is a bookkeeping software that helps businesses manage their financial transactions, including income and expenses. Erica recommends using QuickBooks to keep track of finances, which is essential for managing taxes and understanding business profitability. By using this software, candle makers can stay organized and avoid complications, especially as the business grows.

💡Product Photography

Product photography involves capturing high-quality images of your products to display online or in marketing materials. Erica stresses the importance of good product photography in attracting customers, particularly for online sales. She advises either learning photography skills or hiring a professional to ensure that the candles look appealing, as this can be the deciding factor between making a sale or not.

💡Shipping Candles

Shipping candles refers to the logistics of packing and sending candles to customers safely. Erica highlights the importance of understanding how to ship candles properly, including choosing the right materials and shipping methods to prevent breakage. This preparation helps ensure that candles arrive in perfect condition, which is essential for maintaining customer satisfaction and minimizing financial loss.

💡DBA (Doing Business As)

DBA, or Doing Business As, is a legal registration allowing a business to operate under a name different from the owner's personal name. Erica mentions getting a DBA as one of the legal steps new candle makers should take if they are not ready to form an LLC. This allows individuals to use a business name that aligns with their brand without the complexity of creating a full legal entity.

💡Etsy

Etsy is an online marketplace focused on handmade, vintage, and craft items. Erica mentions Etsy as a popular platform where new candle makers can sell their products. She highlights Etsy's ease of use and accessibility for beginners, allowing them to quickly set up an online shop and start selling, which can be especially beneficial if they are not yet ready to invest in their own website.

💡Marketing

Marketing is the process of promoting and selling products, which includes creating content, advertising, and building relationships with customers. Erica stresses that marketing is crucial for the success of a candle business and involves much more than just running ads. She encourages business owners to create behind-the-scenes content, share the story behind their products, and engage with customers through social media to increase visibility and build a loyal customer base.

Highlights

Celebrating four years in business at Memory Box Candle Co.

Announcement of an upcoming ebook on how to start a candle business from home.

Step 1: Decide whether to make the candles yourself or hire a manufacturer.

Importance of determining your brand story and identifying your target market before creating the product.

Step 2: Secure your brand name across multiple platforms (domain, Instagram, Gmail).

Step 3: Legal setup — Ensure you have the necessary permits, insurance, and track financials using tools like QuickBooks and Inventur.

Step 4: Pricing strategy — Multiply your cost of goods by four and add 10–20% for labor and profit margin.

Recommendation to maintain at least a 75% gross profit margin.

Step 5: Decide on sales channels, such as Etsy, Shopify, or local markets.

Step 6: Know how to ship candles and familiarize yourself with the process before listing for sale.

Step 7: Invest in high-quality product photography for successful online sales.

Step 8: Market your business consistently using content that shares behind-the-scenes, personal stories, and brand-related messaging.

Step 9: Set business goals and determine whether your venture is part-time or full-scale.

Encouragement to take action and overcome the challenges of business, emphasizing persistence and passion.

Final message: Overcome obstacles and grow confidence by taking small steps towards business success.

Transcripts

before I start this video I just wanted

to make two announcements so the first

one is that we are celebrating four

years in business here at memory box

candle Co so March 30th of 2020 we

launched for business and I can't

believe that it's been four years so we

are celebrating that it's really

exciting and then I also just want to

let you know that I am at the tail end

of finishing up my candle business ebook

so it is a how to start a candle

business from home ebook and it's going

to include basically all of my knowledge

that I've compiled over the past four

years in business it's not available yet

but I do have a wait list so I will have

that down in the pinned comment below

and if you're seeing this at a later

date then it may be available and if so

I will change the link to uh have it be

the actual link available for purchase

so I just want to make those couple

announcements before we got into today's

video hello and welcome back to my

channel if you're new here my name is

Erica with memory box candle Co and I

make videos all about the Journey of

starting a candle business and today I'm

going to be talk about how to start a

candle business in 10 steps so let's go

ahead and get right into it step number

one determine if you are going to make

the candles or if you're going to hire a

manufacturer to make the candles for you

this is a big decision because making

the candles yourself requires a lot more

storage space working space a lot lot

more physical labor there's a lot more

involved that comes into the actual

process of making the candles not to

mention you must enjoy the process of

making candles if you're going to start

a candle business and you want to be

your own manufacturer you do have to

enjoy to some extent actually making the

candles yourself you do have to go

through the testing process testing

materials there's a lot that goes into

it it is a very rewarding process

especially when you get a final result

that you are pretty happy with but if

you are somebody who is wanting to start

a candle business but you care more

about the business side of things and

know that you would enjoy more of the

marketing and branding and that side of

things over actually making your candles

then you may want to hire somebody to

make the candles for you step number two

is figure out what your brand story is

and who your target market is going to

be this is something that I really wish

that I would have done in the beginning

when I was getting started with my

candle business I more or less made the

product and then tried to find the

customer base but really in a

traditional setting when you are trying

to validate the market with your product

idea you want to solve a problem so

you're trying to find your customer base

before you actually make your product

but since candles don't necessarily

solve a problem we're still able to kind

of tailor our product to a specific

niche market a specific kind of customer

and you really want to look into what

kind of customer would be wanting to

purchase your candle and this kind of

goes hand inand with your brand story

now your brand story is essentially just

how you communicate with your customer

on the overall messaging uh what matters

to you the most in your business and

just how you communicate yourself with

your customer so it's a form of

Storytelling in your business and it's

something that handmade business owners

has have a leg up over any other Big Box

store out there because we're really

able to connect one-on-one with our

customer and as I talked about in my

interview with Diana from Tara if you

want to check that out I will have it

linked above but we talked a lot about

branding and marketing in that video and

how important your brand story is so

Brand Story and target market can kind

of go hand in hand because you're really

trying to develop a brand that's going

to be recognizable and something that

you are going to know that you are

communicating to the Right audience and

you don't know that if you don't know

who you're selling to so make sure that

you really sit down and figure out what

matters to you in your business why

you're creating your candle business

what's the overall message theme you

know Niche whatever it is that you are

creating around this candle business and

make sure you know who you're actually

going to be selling your candles too

step number three secure your brand name

this is going to be in the form of

getting your domain Instagram handle

Gmail account you want to make sure that

you were securing all of these and also

making sure that your brand name is not

taken and one of the ways that I do

recommend to check this is by getting

your Gmail domain and Instagram handle

that doesn't necessarily mean that it's

not already taken or registered but it's

a pretty good indication of it

specifically because of the fact that

most people that are registering for

businesses they will utilize and take

these names so they're available it may

be a higher probability that they are an

available business name and something

like a domain you're going to want to

get right away once you realize that yes

this is the brand name that I want to go

with you should go on to something like

godaddy.com and purchase a domain name

you don't actually have to have a

website yet in order to purchase a

domain name you can have it available

for you for when you have your own

website and you're able to just easily

get it transferred over and be able to

use it at a later date step number four

is your legal setup so you want to make

sure that you are legally sound as you

are getting started with this business

so whether or not you're going to want

to get started as just a soulle

proprietor you're going to want to get a

DBA so that you're legally allowed to

sell your candles under a different name

than your birth name you may also want

to look into Gideon LLC a little bit

later on if that's something that you're

going to want to do and actually form

that business entity

and then you also want to make sure that

you are keeping track of things for

taxes so the two softwares that I

utilize for that is QuickBooks so

QuickBooks is for bookkeeping this is

going to keep track of your income

coming in and then also your business

expenses this is going to be very

necessary as you are growing in your

business especially since taxes can be

just you know kind of something that is

very intimidating for a lot of people

and then when you throw in the business

side of it it just kind of makes things

a little bit more complicated I've been

using QuickBook since the beginning and

I really like it it's helped me stay

very organized with my bookkeeping and

then also inventur for inventory

management so this is not only just so

you can actually visually see what you

have and what you're getting low on but

you also need to make sure that you're

keeping a tally of your overall

inventory value how much leftover

inventory is left over at the end of the

year because you also need that for tax

purpose purposes as well every inventory

based business has to keep a tally on

their total inventory value to hand over

to their tax professional at the end of

the year so this part right here you

don't have to feel like you need to do

everything all at once but as you are

getting started with it if you are not

wanting to form something like an LLC or

a separate business entity then you do

need to look into getting a DBA which is

a doing business as so you're able to

sell legally under whatever Candle

company name that you have chosen for

your business and then I also recommend

to get a sellers permit and business

insurance so those three things you

definitely want to do as you are getting

started step number three determine your

prices now pricing is something that is

very unique and individual to every

business but what I recommend that you

do when you are trying to figure out how

much to charge for your candles is take

your cost of goods price so cost of

goods sold is how much it actually cost

you to make one of your candles and then

multiply that number by four and add on

anywhere from 10 to 20% I'm not somebody

who's going to sit there and try to

calculate exactly how much labor is and

all that kind of stuff exactly adding on

every single fee that the web H hosting

platform is going to to take I just keep

it very simple do cost of goods times 4

and then add on 10 to 20% and that to me

accounts for my labor and also gives me

a little bit of wiggle room when it

comes to actually running sales and

discounts and all that kind of stuff on

my products and pricing is something

that is super important because you want

to make sure that you are pricing for

profit so you want to make sure that

you're getting a pretty good gross

profit margin of about $75 % gross

profit margin or higher to make sure

that this business is actually going to

be worth it for you and you're going to

be able to grow at a good rate and get a

good rate of return coming in with your

business and if you have no idea how to

calculate your own cost of goods because

there is a bit of math involved with

that inventor actually does that

automatically for you so I recommend

inventor for multiple different reasons

but specifically that definitely is a

very big bonus step number six decide

where you want to sell your candles so

you can sell your candles on a

Marketplace like Etsy you can go on your

own website uh through a web hosting

platform like Shopify which is what we

do actually we did move back to Etsy as

well so we sell on both of them but you

can just choose one or the other when

you're getting started and then there's

also the option of not doing anything

online and you can sell just at local

markets so you really have to determine

what is going to work for you what makes

the most sense for you in your business

and of course every business is going to

be different on what is going to be the

best path for you so if you know that

you have weekends free and you would

love to just go and spend a couple

weekends a month out at local markets

meeting people I think word of mouth and

doing it that way is a great way to get

started and it kind of allows you to

have a little bit of space in what can

seem like a sea of competition ition

when you're online so I do think that

getting started locally is a really

really good idea but also I do recommend

that even if you do get started locally

to have a website of some kind or at

least an Instagram because you want to

make sure that these local clients and

customers are able to find you

repurchase from you so make sure you

have business cards with your email

Instagram and preferably a website even

if it is just an Etsy shop because Etsy

is easier to get started with than

Shopify um it's much easier to get your

shop up and running than it is an actual

website design but just make sure you

have something even if you're just

choosing the local option you want to

make sure that you have a way for these

customers to contact you and want to

order from you again step number seven

know how you're going to ship out your

candles before you list them for sale so

this is something that I know is a very

intimidating part of the business if

you've never shipped out something

before or you've never shipped out

something breakable it can be very

intimidating so just take the time to

learn and figure out exactly how you are

going to ship out your candles I have an

entire playlist when it comes to

shipping candles I also have an entire

course if you want a more indepth kind

of take your hand and walk you through

step by step um to make sure that you

are not wasting money and you know

exactly how to charge for shipping boxes

shipping labels all that kind of stuff

um but this is something that's really

important with when you are getting

started because you don't want to make

the mistake of either having no idea how

to ship your product so you're listing

things for sale you get a sale and then

you're scrambling thinking I don't even

know how to ship this I don't know if I

charge the right amount and then you

could be losing money in the long run

because you're not able to choose the

best shipping option charge the customer

accurately and then know yourself how to

actually get the cheapest best shipping

and keep keep the candle intact as it

gets to the customer so make sure that

you know how you're going to be shipping

your products before you actually list

them for sale step number eight product

photography this may be the most crucial

part of actually getting your first sale

online you have to really capture the

beauty of your product and you can't do

that with poor lighting um and just kind

of snapping a photo real fast on your

phone and putting it up on your website

I promise you you have to really invest

the time to either learn product

photography yourself or invest the money

to hire somebody for you it is worth a

few hundred I really highly recommend

that if you are somebody who either

doesn't have a you know nice camera or

you have no idea even where to start

with product photography go onto your

local Facebook group and post some

pictures of your products that you take

with your phone and say hey I'm looking

for a local product photographer um to

help you know take some pictures for me

and have a budget in mind so let's say

your budget is $200 and let them know

hey my budget's $200 what am I able to

get um I have even had somebody offer to

do it for free because they wanted to

build up their portfolio I still gave

them money I still tipped them for it

but it was a really good tradeoff and um

they were able to practice on product

photography have some you know photos

for their portfolio

and then I was able to get some

beautiful pictures so it can kind of be

a win-win in your community but do not

have this be something that's an

afterthought this has to be a very very

important part to you because it truly

is a matter of getting a sale and not

getting a sale step number nine is

Market your business now I know

Marketing in and of itself just like

shipping candles can seem very

intimidating when you've never done it

before and especially with marketing

because marketing and kind of the

corporate world has kind of meshed

together so you think that marketing has

to be something really structured and

really rigid but really it's kind of

this creative freedom everything that

you do when you're talking about your

business is a form of marketing so make

sure you're creating content behind the

scenes creating videos talking about

your products maybe you're opening up

the lid of your candles and smelling it

and describing what you're smelling

maybe you're talking about your brand

story the story

so that they don't forget about you

because the main thing is you don't want

people to forget about you you want to

tell as many people I mean word of mouth

has always been such a huge huge part of

every business and word travels fast and

this person tells this person who tells

this person and before you know it you

have three four five 10 new customers

that you technically didn't have to

acquire those customers it was just word

of mouth so there's so many different

ways to go about Marketing Online yes

you can run ads but you can also Al just

focus on you know just sharing as much

content as possible whether or not you

want to be the face of the brand or not

um that is completely up to you but

marketing can be as simple as just

posting about you know you picked up an

order from your local Candle supply

store or you're pouring a candle or you

know you're sharing the reasoning on why

you're making candles people want to

learn and know more about the maker and

know more about the person behind the

brand and even if you're not the one

making the candles you can still add in

content of you know the story behind the

scent names the reason why you chose the

kind of jars that you're using or even

just opening up your candle smelling it

and being able to describe how it smells

how it makes you feel all these things

that you can utilize to connect with

your audience marketing is a huge part

and something that I think can be an

afterthought for a lot of people

starting businesses and that was an

afterthought for me so that's why I'm

letting you know because you know all

these things are something that you

should be thinking about as you are

getting started with your business

because again like I said earlier it

really can be a make or break between

you just kind of sitting around waiting

for sales to happen versus you being

diligent taking action and doing the

things that are actually going to create

those sales and step number 10 is set

goals so you've launched your business

you're kind of gaining momentum with

with it you're creating Instagram

content maybe you're working on a

Shopify website while you have an Etsy

shop or you've done a few local markets

and you're really kind of getting the

hang of this whole business thing you

really need to kind of look at the big

picture of everything and think to

yourself okay where do I actually want

to take this is this just a part-time

thing I'm wanting to make some extra

money am I wanting to replace my

full-time job am I wanting to create

this into like a multi-million dollar

company all of these different things

will require different action and

different time energy and money into it

so once you've kind of gotten into it

and you may have already thought about

this from the beginning you know

thinking to yourself I just really want

it to be just some extra money I'm going

to have some fun with it and do some

markets and that's totally fine that's a

lot of fun and you may change your mind

and think to yourself okay well if I've

done markets then maybe I could do a

trade show and really get into wholesale

there's different Avenues within the

candle industry and being a candle

business owner and there's so much

opportunity out there that you can

really you know as Diana had said from

the interview if you really are

determined enough then you can make

space in this industry it's just a

matter of knowing your business knowing

your brand and knowing your goals and

really taking action if I could give you

any advice in this video it's take

action on your ideas take action on all

of these thoughts that are in your head

take action on these goals because

you're never going to actually see any

of this come to life if you don't take

action on it and there's going to be

obstacles and things that are

frustrating and unknown that are in your

way that seem like you don't want to go

over it it's not a hurdle that you

actually want to climb over because it

just seems too big and too complicated

and I don't understand any of it but I

promise that 99.9% of business owners

have been where you are I definitely

have felt that way that there have been

times and things that have been kind of

in my path that seemed like well I don't

even know if I want to do this because

it's hard and there's math involved and

I don't know anything about licensing

and the taxes and it can seem very

overwhelming so just take one thing at a

time and really start chipping away at

making this dream come true because if

you're passionate about it enough then

you will be able to overcome any of

these things that seem really

frustrating and daunting and I promise

the other side is filled with nothing

but confidence and I know that you can

do it so um I really hope that this

video helped you out I'm so excited to

be celebrating four years in business

today it has just been the craziest

roller coaster but I think that becoming

a mom and 7 months of that have been a

little crazier I'm not going to lie but

definitely the past four years in

business have been

just I can't believe how much has

changed and grown since four years ago

so I really hope you enjoyed today's

video if you have any questions feel

free to leave them down in the comment

section below also don't forget to

subscribe to the channel if you haven't

already and I will see you in my next

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video

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