The Best Lead Generation Strategy For 2024 (Tutorial)

Summary

This script offers a comprehensive guide on generating B2B leads efficiently. It introduces three methods: manual lead generation using Google Maps, utilizing Apollo.io for automated lead discovery, and outsourcing to services like Fiverr for lead qualification. The speaker emphasizes the importance of targeting decision-makers and stresses that lead generation should not be a business bottleneck, advocating for outsourcing as a scalable solution.

Takeaways

• 😀 Lead generation is about creating a list of potential customers for your business to sell products or services to.
• 🔍 The speaker generated a lead list of 200 leads in under half an hour for a marketing agency, showcasing the efficiency of the method.
• 📝 Three different lead generation methods are discussed: manual, using tools like Apollo.io, and outsourcing to services on platforms like Fiverr.
• 🌍 Google Maps is highlighted as a manual tool to find businesses by niche and gather their contact information.
• 📞 The importance of finding decision makers and their contact details, such as phone numbers and emails, is emphasized for effective lead generation.
• 🛠️ Apollo.io is introduced as a tool that uses LinkedIn and other websites to find decision makers for B2B lead generation.
• 💰 The cost of using Apollo.io is mentioned, with a starting price point and the ability to pay more for additional features like bulk selection and export.
• 📈 The speaker suggests outsourcing lead generation to overcome budget constraints and to scale the process, especially when starting a business.
• 📝 It's recommended to qualify leads by ensuring they are the right fit for the business before reaching out, to avoid wasting time on unqualified prospects.
• 📱 Finding mobile numbers for leads is crucial for cold calling, and if done manually, it's suggested to outsource this task to save time.
• 🌐 The script mentions using databases and websites like 'check a trade' to scrape leads and emphasizes the importance of controlling the quality of leads generated.
• 📈 Outsourcing lead generation is framed as a mindset shift that can remove lead generation as a bottleneck, allowing businesses to focus on outreach and conversions.

Q & A

What is the primary goal of lead generation?

The primary goal of lead generation is to identify and compile a list of potential customers, known as leads, for a business to engage with and potentially sell products or services to.

How long did it take the speaker to generate a recent lead list of 200 leads?

It took the speaker less than half an hour to generate a lead list of 200 leads.

What is one of the tools mentioned in the script for generating leads manually?

One of the tools mentioned for generating leads manually is Google Maps, which can be used to find businesses and gather information about them.

What information should be included in a lead list according to the script?

A lead list should include the decision maker's title, first and last name, company name, email, and phone number.

How does the speaker suggest finding the decision maker of a company?

The speaker suggests looking at the 'About Us' page of a company's website or searching for the business name along with the word 'owner' on Google to potentially find them on LinkedIn or elsewhere.

What is Apollo.io and how does it help in lead generation?

Apollo.io is a tool that scrapes websites like LinkedIn to find decision makers for businesses to reach out to, making the lead generation process more efficient.

What is the recommended approach for using Apollo.io to generate leads?

The recommended approach is to use search filters such as job titles, location, employee size, and industry keywords to find a targeted list of leads, and then export and verify the list for qualification.

Why is it important to verify the leads after using a tool like Apollo.io?

It's important to verify the leads to ensure they are qualified and meet the specific criteria for the business, preventing wasted effort on unqualified or irrelevant leads.

What alternative method does the speaker suggest for finding mobile numbers of business owners?

The speaker suggests using Fiverr to hire someone to find mobile numbers for the leads, as it can be time-consuming to do this manually.

What is the speaker's view on outsourcing lead generation?

The speaker strongly advocates for outsourcing lead generation as soon as a business can afford to do so, as it should not be a bottleneck and there are cost-effective options available.

How does the speaker's agency handle lead generation?

The speaker's agency uses a combination of software to generate an initial list and then outsources the list to a lead generation team who qualify, enrich the leads, and obtain mobile numbers.