If I had 0 Instagram Fans for my Music, I'd do THIS (DJs & Music Producer)

Summary

As a DJ and producer, knowing your ideal Instagram audience is crucial for growth. Many fail by not targeting the right people or posting content for themselves rather than their audience. This video emphasizes creating content for your audience, starting a dedicated DJ account, and understanding your audience's preferences. It highlights the importance of planning content, using Instagram's various features effectively, and regularly analyzing insights. Engaging with your audience through live sessions and comments boosts reach. The video also promotes a course to help DJs grow their social media presence and achieve their goals.

Takeaways

• 🤔 Identifying your ideal Instagram audience is crucial for DJs and producers trying to grow their presence on the platform.
• 📈 Many DJs post content without considering their audience, which can hinder growth and engagement on Instagram.
• 🔄 Understanding the Instagram algorithm and its changes is important for improving visibility and audience reach.
• 🎯 Content creation should focus on educating, entertaining, inspiring, or connecting with the audience rather than just self-promotion.
• 👥 Starting a new account dedicated to DJ and music production content can help avoid confusion with personal content and friends.
• 📊 Engaging with the right audience is key; family and friends may not be interested in DJ-focused content, leading to negative engagement.
• 🔄 Adapting to changes in audience interests over time, like in the case of Salado, is necessary to maintain growth and relevance.
• 🎣 DJs and producers should aim to attract other producers and music enthusiasts, creating content that appeals to both groups.
• 📝 Planning content in advance and having a narrative helps maintain consistency and drive the desired message to the audience.
• 👕 Using consistent branding, like merchandise, can help maintain continuity in visual content across posts.
• 📈 Utilizing Instagram insights to understand when and what type of content performs best is essential for optimizing engagement.
• 💬 Engaging with the community through Instagram Live and responding to comments can boost post visibility and audience interaction.

Q & A

What is the main challenge DJs face when trying to grow their Instagram audience?

The main challenge DJs face is not considering or understanding their ideal audience, often posting content without thinking about who they are posting for, which can hinder growth on Instagram.

Why is it important for DJs to know their ideal fan base?

Knowing the ideal fan base helps DJs create content that resonates with their audience, leading to better engagement and growth on Instagram.

How has the Instagram algorithm changed and why should DJs be aware of it?

The Instagram algorithm has changed to prioritize content that engages the audience. DJs should be aware of these changes to improve their content strategy and visibility on the platform.

What should DJs consider when creating content for Instagram?

DJs should consider creating content that educates, entertains, inspires, or helps their audience connect with others, rather than just posting about themselves.

Why might DJs' original audience not be the right audience for their professional growth?

The original audience, often consisting of friends and family, may not be interested in the DJ's professional content, such as tech house tracks or gig promotions, which can limit their growth.

What is the recommended approach for DJs starting on Instagram?

It's recommended that DJs start with a new account dedicated to their professional persona, rather than converting a personal account into a business one.

How can DJs identify their ideal audience as a producer?

DJs can identify their ideal audience by considering two main groups: other producers who might become peers or collaborators, and music enthusiasts who attend festivals and raves.

What types of content should DJs create to appeal to their ideal audience?

DJs should create content that appeals to both other producers and music enthusiasts, utilizing various formats like posts, reels, live streams, and stories.

Why is planning content important for DJs on Instagram?

Planning content helps DJs maintain consistency and a clear narrative, which can improve engagement and the overall impact of their posts.

What strategies can DJs use to boost engagement on their Instagram posts?

DJs can boost engagement by going live on Instagram shortly after posting, interacting with their community, and using insights to understand when their audience is most active.

How can DJs ensure their content is reaching the right audience on Instagram?

DJs can ensure their content reaches the right audience by cross-posting on connected platforms like Facebook, focusing on DJ-related content, and analyzing insights to understand what resonates with their followers.