Lecture 7 Speech Purpose & Types of Speeches

Summary

This lecture delves into the three primary speech purposes: to inform, persuade, and mark special occasions. It emphasizes the importance of understanding the audience for effective informative speeches, which aim to increase knowledge. Persuasive speeches are highlighted as a means to change attitudes and behaviors, often starting with informing the audience about an issue. Special occasion speeches are portrayed as opportunities to entertain, celebrate, and inspire, with examples ranging from eulogies to political announcements. The lecture concludes with a call for mandatory informative and persuasive speeches and an optional special occasion speech, offering an extra credit opportunity based on the lecture's content.

Takeaways

• 🗣️ There are three general types of speech purposes: to inform, to persuade, and to mark a special occasion.
• 🔍 Informative speeches aim to increase understanding, awareness, and knowledge by presenting new information to the audience.
• 👥 Knowing your audience is crucial for crafting an effective informative speech.
• 📚 Informative speeches can cover topics such as people, places, issues, events, concepts, processes, and objects.
• 💬 Persuasive speeches aim to change attitudes, beliefs, values, and behaviors, with the ultimate goal of changing behavior.
• 🧠 Persuasive speeches require changing the audience's way of thinking about a topic before behavior can be changed.
• ♻️ Persuasive speeches often include informative elements to provide context and understanding of the issue being addressed.
• 🎉 Special occasion speeches are designed to entertain, celebrate, commemorate, inspire, and sometimes set a social agenda.
• 🏅 Examples of special occasion speeches include introductions, roasts and toasts, eulogies, after-dinner speeches, acceptance speeches, and presentations.
• 📧 Extra credit opportunity: Identify the primary element in persuasive speaking that must occur before persuasion, based on the lecture.

Q & A

What are the three general types of speech purposes mentioned in the lecture?

The three general types of speech purposes are to inform, to persuade, and to mark a special occasion.

What is the primary goal of an informative speech?

The primary goal of an informative speech is to increase understanding, awareness, and knowledge by presenting the audience with new information.

Why is it important to know the audience when preparing an informative speech?

Knowing the audience is important because it helps the speaker decide what information to present based on the audience's level of knowledge and experience.

What types of topics can be covered in an informative speech?

Topics for an informative speech can include people, places, issues, events, concepts, processes, and objects.

What is the ultimate goal of a persuasive speech?

The ultimate goal of a persuasive speech is to change the audience's attitudes, beliefs, behaviors, or values, ultimately leading to a change in behavior.

How does a persuasive speech differ from an informative speech?

A persuasive speech aims to change attitudes and behaviors by informing the audience about an issue and then using arguments to persuade them, while an informative speech solely aims to provide new information.

What are some examples of persuasive speech topics?

Examples of persuasive speech topics include recycling, distracted driving, and any issue where the speaker aims to change the audience's behavior or beliefs.

What is the purpose of a special occasion speech?

The purpose of a special occasion speech is to entertain, celebrate, commemorate, inspire, or set a social agenda.

Can you provide examples of special occasion speeches?

Examples of special occasion speeches include introduction speeches, roasts and toasts, eulogies, after-dinner speeches, acceptance speeches, and presentations.

What is required to receive extra credit for Lecture 6?

To receive extra credit for Lecture 6, students must email the answer to the question 'What is the primary element before persuasion that is involved in persuasive speaking?' based on the lecture. The email must be sent via Canvas inbox by Saturday, June 17th, 11:59 PM.