Komunikasi Bisnis

Summary

In this video, Mrs. Ismi introduces the concept of business communication, emphasizing its importance in the business world. She defines communication, highlighting its purpose to exchange messages effectively between individuals. The video covers definitions from various experts and explores key characteristics, such as the need for persuasive messaging and building relationships. Additionally, the communication process, elements, and models (linear and circular) are discussed. It also includes insights into the role of managers in communication, the success indicators of business communication, and the significance of emotional intelligence in effective communication.

Takeaways

• 😀 Communication is the process of sending and receiving messages, where the goal is to ensure that the message is understood.
• 😀 Business communication is used in the business world to achieve goals and often involves persuasive messages aimed at influencing actions.
• 😀 Persuasive information, such as advertisements, is intended to influence others' actions, such as buying a product.
• 😀 Communication plays a crucial role in business success, particularly in increasing product sales through effective interaction between sellers and consumers.
• 😀 There are different forms of communication, including verbal (oral or written) and nonverbal (body language, gestures, etc.).
• 😀 The four characteristics of business communication are: audience-oriented, time and cost-sensitive, goal-oriented, and clear messaging.
• 😀 Effective communication has five key elements: the communicator, the communicant, the message, the transmission medium, and the response.
• 😀 The communication process is a two-way interaction, involving encoding, decoding, feedback, and clarification to ensure messages are understood.
• 😀 Communication models include the linear model (one-way) and the circular model (two-way, with feedback).
• 😀 Good communication skills include intelligence with words, critical thinking, emotional control, and empathy, all contributing to effective communication in business contexts.

Q & A

What is the primary purpose of business communication?

The primary purpose of business communication is to exchange information and messages between individuals or groups in the business world to achieve business goals, enhance relationships, and influence actions.

How does communication impact business sales?

Effective communication, especially persuasive messaging like advertisements, can influence consumers' decisions, leading to increased product sales and business success.

What are the three definitions of communication mentioned in the script?

The three definitions of communication are: 1) From KBBI: the process of sending and receiving messages for mutual understanding. 2) From William C. Himstreet and Wind, MP3: exchanging information through symbols or behavior. 3) From Dell: the process of forming and maintaining systems for sending and receiving signals according to rules.

What distinguishes business communication from other types of communication?

Business communication is specifically used in the business world to achieve goals, and it often includes persuasive messages aimed at influencing actions, such as advertisements intended to persuade people to purchase products.

What are the key characteristics of business communication?

The key characteristics of business communication include being audience-oriented, having time and cost limitations, aiming for good relations with customers and external companies, and ensuring that the message is clear and easily understandable.

What are the five elements of communication?

The five elements of communication are: 1) Communicator (the sender), 2) Communicant (the receiver), 3) Message (the content), 4) Transmitter (the medium or method), and 5) Response (feedback from the receiver).

What is the role of feedback in the communication process?

Feedback plays a critical role in the communication process by confirming whether the message has been received and understood correctly, and it allows the communicator to adjust or clarify the message if necessary.

What is the difference between the linear and circular communication models?

In the linear model, communication flows in one direction from the communicator to the communicant, without feedback. In contrast, the circular model allows for two-way communication, where both parties exchange messages and provide feedback, forming a continuous loop.

What are the important components that make communication effective?

The important components of effective communication include having a communicator (the sender), a communicant (the receiver), a clear message, and ensuring that the message is understandable to the receiver.

What are the indicators of business communication success?

The indicators of business communication success are: 1) Perception that the message is received, 2) Accuracy of the communication, 3) Control of the reaction from the communicant, 4) Effective use of technology and information, 5) Credibility between communicator and communicant, and 6) Compatibility in maintaining good relationships.