Edification कैसे करें ? || How To Do Edification In Network Marketing ? || By Gaurav Kumar

Summary

In this video, Gaurav explains the importance of 'identification' in network marketing. He breaks down the concept of edification, which involves speaking positively about a prospect's mentor or team leader to build a good image and create excitement. Gaurav outlines why doing identification properly can significantly increase the chances of conversion and success in network marketing. He also shares a five-step formula for effective edification, including sharing background, business journey, level, income, and how the prospect has been helped. The video concludes with real-life examples of how to perform a good identification.

Takeaways

• 😀 Edification in network marketing involves positively talking about a person or business before introducing them to a prospect.
• 😀 The main purpose of edification is to create a positive image and prepare the prospect to engage with the applicant or upline.
• 😀 If done correctly, edification increases the chances of converting prospects and raises the joining rate in network marketing.
• 😀 Edification should be short, simple, and avoid any sense of ego or unnecessary self-praise.
• 😀 Sharing the background, achievements, level, income, and success stories of the person being edified is crucial for effective edification.
• 😀 Before introducing a prospect to the upline or applicant, it's important to explain who they are and why they are worth talking to.
• 😀 Never edify yourself; focus on highlighting the strengths and achievements of others in the business.
• 😀 A strong edification creates excitement and motivates the prospect to engage and take the opportunity seriously.
• 😀 The five-step formula for effective edification includes: background, when they started, their level in the business, their income, and how they help others.
• 😀 Edification works not only for introducing prospects to applicants but also when introducing them to meetings or group events in network marketing.
• 😀 A well-executed edification process increases the likelihood of successful conversions, leading to better business results in network marketing.

Q & A

What is the main topic of the video?

The main topic of the video is about 'Identification' in network marketing, explaining its significance, how to do it properly, and why it is crucial for success in the business.

Why is identification important in network marketing?

Identification is important in network marketing because it helps in creating a positive image, builds excitement about talking to the applicant, and increases the likelihood of converting prospects into active members of the business.

What are some key things to remember when performing identification?

When performing identification, it is important to keep it short and simple, avoid adding ego, and refrain from talking about oneself. Focus on introducing the prospect to the line and making them excited about the opportunity.

What are the main components that should be included in a good identification?

A good identification should include the background of the applicant, their journey, achievements, income, level in the company, and their ability to help others succeed. Additionally, sharing their social media or lifestyle can also enhance the identification.

What is the five-step formula for identification?

The five-step formula for identification includes: 1) Describing the applicant's background, 2) When they started the business, 3) Their current level in the company, 4) Their income, and 5) How they help others succeed.

How can the identification process affect a prospect's decision to join the business?

By doing a proper identification, the prospect develops respect for the line, listens more seriously to what is being said, and gets excited about the opportunity. This increases the chances of them joining the business and becoming active.

What happens if identification is skipped before talking to the line?

If identification is skipped, the prospect may not take the conversation seriously, leading to a lower conversion rate. They may not see the line as valuable, which can hinder their decision to join or take action.

How does identification help in building trust between the prospect and the line?

Identification helps to build trust by introducing the prospect to the line in a positive and encouraging manner. It provides credibility and shows the prospect that the line has achieved success, making them more likely to believe in the opportunity.

What role does ego play in the identification process?

Ego should be kept aside during identification. The process is not about praising oneself; instead, it focuses on promoting the applicant, their background, and their achievements to encourage the prospect to take the opportunity seriously.

How can identification impact the overall success rate in network marketing?

Proper identification increases the success rate by enhancing the prospect's perception of the business and the line. It raises excitement and credibility, which boosts the chances of conversion, leading to more sign-ups and higher business success.