Part 2 - Cara Buat Halaman Website (SEO / Wordpress)

Summary

The transcript outlines a comprehensive overview of the company's services, focusing on nameplate creation and project management. It details examples of past projects, such as the Indonesian Bank plaque installation, and emphasizes the company's expertise in various sectors, including signage and nameplates. The script also explains the importance of differentiating between transactional and informational content in digital marketing, highlighting the company's ability to provide specific services like permit management. It emphasizes the use of tailored templates for web content and effective SEO strategies, aiming to build trust and authority in the market.

Takeaways

• 😀 The company provides nameplate making services and has worked on several notable projects, including installations for large brands.
• 😀 Projects typically take between one week to a month to complete, with some installations, like the Indonesian bank plaque, requiring up to two months due to weather delays.
• 😀 The company emphasizes the importance of showing expertise in product knowledge, such as detailed descriptions of past projects and specifications like acrylic and LED lights.
• 😀 To improve visibility on search engines like Google, content should include relevant information about past projects, including location, year, and process duration.
• 😀 Transactional keywords refer to content that directly promotes a product or service, whereas informational keywords aim to educate the audience about a topic.
• 😀 Examples of transactional keywords include terms like 'buy fruit' or 'Jakarta contractor,' which are aimed at attracting customers ready to make a purchase.
• 😀 Informational keywords, on the other hand, cover educational content such as 'how to treat stomach acid' or 'what foods to avoid for stomach acid sufferers.'
• 😀 For SEO, businesses should target both transactional and informational keywords, ensuring that they cater to both immediate customer needs and broader informational queries.
• 😀 The script suggests using clear, concise pages that directly address user needs, such as product offerings and educational content around those offerings.
• 😀 Templates can be utilized to streamline content creation, especially for transactional pages, to highlight the benefits of the company's products and services effectively.

Q & A

What is the main focus of the company's services mentioned in the script?

The main focus of the company's services is on nameplate making, specifically for businesses that require signage, plaques, and custom display products. They offer services such as designing, manufacturing, and installing nameplates for various industries.

How long does the process take for completing a project as mentioned in the script?

The entire project process typically takes about two months, with installation taking one additional month. However, delays may occur due to external factors such as weather, as noted in the example of Jakarta.

What kind of materials are used for the nameplates according to the script?

The nameplates are made using materials such as 5mm acrylic, milk finishing, Oracle stickers, Samsung LED lights, and iron frames, as specified in one of the examples mentioned in the script.

What is the difference between transactional and informational keywords?

Transactional keywords are used when someone is ready to make a purchase or take a specific action, like buying a product or service. Informational keywords are used by individuals seeking information or answers to questions about a topic, such as 'how to prevent stomach acid' or 'what is a specific service'.

What kind of businesses or projects does the company work with?

The company works with a wide range of businesses, including banks (e.g., Indonesian Bank), construction projects, retail stores, and other major brands. They handle custom projects for nameplates, signage, and branding materials.

What is the purpose of providing the example of 'Pizza Hut' in the script?

The 'Pizza Hut' example is used to illustrate how to gather information and create articles for different branches or locations. It shows how to look for accurate details about a brand, such as location and year, even if the specific branch is not known.

How do keywords impact the creation of web pages for this company?

Keywords guide the creation of web pages by ensuring that they align with the user's search intent. Pages can be categorized as either transactional (focused on selling a product or service) or informational (focused on educating or answering questions). The right keywords help attract the target audience.

Why is it important for the company to appear knowledgeable about their products?

It's important for the company to demonstrate knowledge about their products to build credibility with potential clients and Google. This helps the company appear as an authority in their field, which can improve their online visibility and attract more business.

What should be included in the informational pages the company creates?

Informational pages should include content that educates readers on topics related to the company's services. For example, a page about 'traffic permits' might explain what they are, why they are needed, and how to obtain them. These pages help potential customers understand the service before they make a purchase decision.

What is the role of 'template' pages in the company's web strategy?

Template pages serve as a structured starting point for creating specific types of web content. For example, the company uses a transactional template to guide the creation of pages that focus on selling a product or service. This template ensures consistency and efficiency in page creation.