Accelerator Strategy
Summary
TLDRThis video outlines a strategic approach to harness Facebook's potential for driving targeted traffic and sales for affiliate products. It emphasizes the importance of building valuable assets through meaningful engagement rather than resorting to spam. The presenter details a seven-step process, starting from creating a professional profile to leveraging AI for crafting responses in Facebook groups. The strategy culminates in generating traffic through 'power posts' that invite user interaction and subsequent direct messaging, potentially automating the process with bots for scalability. The key takeaway is consistent, value-driven engagement to build a sustainable online presence and asset.
Takeaways
- 🚀 The strategy discussed is for action takers who are willing to build assets and provide real value to get significant rewards over time.
- 🔄 Facebook's algorithm has changed, making it more challenging to get organic reach without boosting posts, which has turned it into a 'pay to play' platform for many businesses.
- 🤔 The speaker emphasizes the importance of not spamming and providing genuine value within Facebook groups to build trust and engagement.
- 📈 The old method of buying Facebook pages for reach is no longer effective due to changes in Facebook's algorithm and user behavior.
- 👥 Engaging with Facebook groups by responding to comments and questions can help build a community and establish oneself as a valuable member, leading to increased visibility.
- 📝 Utilizing AI tools to generate responses and content can assist in providing valuable and specific answers within Facebook groups.
- 👤 Creating a professional Facebook profile with a pen name and AI-generated image can help maintain anonymity while still appearing credible.
- 🔍 Finding and joining the right Facebook groups that align with one's target audience is crucial for effective engagement and eventual conversion.
- 📊 The seven-step process involves creating a professional profile, joining groups, daily interaction, providing valuable content, and leveraging engagement to drive traffic to products.
- 🔗 Building a Facebook profile that offers value through expert positioning, debate sparking, and traffic-generating posts can lead to higher engagement and visibility.
- 📲 As the strategy gains momentum, automation through bots can help manage the increasing engagement and traffic, making the process more efficient.
Q & A
What is the main focus of the video strategy discussed in the transcript?
-The main focus is on building multiple assets to attract targeted customers for affiliate products, emphasizing a strategy that requires effort and provides real value, rather than using outdated or low-value methods.
Why is the strategy not considered to provide instant results?
-The strategy is designed to yield realistic results that build over time, rather than offering quick fixes. It requires consistent effort and engagement to build trust and value with the audience.
How has Facebook's algorithm change affected the way businesses use the platform?
-The algorithm change has made Facebook a 'pay to play' platform, where businesses often need to boost posts to gain reach. Organic reach has decreased, and the platform now prioritizes content that keeps users engaged on Facebook.
What is the significance of building assets in the context of this strategy?
-Building assets, such as a strong social media presence or a community of engaged followers, is crucial for long-term success. Assets can provide a platform for delivering value and building a reputation, leading to greater rewards over time.
Why did Steven from Diary of a CEO buy Facebook pages from students?
-Steven acquired Facebook pages with large followings at a low cost because these pages had high organic reach. This allowed him to monetize the pages by leveraging the existing audience.
What is the recommended approach for engaging with Facebook groups according to the transcript?
-The recommended approach is to join groups that target customers are likely to be part of, follow group rules, and provide valuable contributions without spamming. Engaging daily by replying to comments and questions can help establish credibility and trust.
How can AI tools be utilized in the Facebook engagement strategy?
-AI tools can be used to generate responses to questions within groups, create mini articles to post on one's profile, and come up with suitable images for posts. This helps in providing value and maintaining an active presence without overwhelming effort.
What is the importance of creating a valuable profile on Facebook?
-A valuable profile positions the user as an expert, attracts followers, and encourages engagement. It serves as a platform to share valuable content, spark debates, and ultimately drive traffic to affiliate products.
How can the engagement on a Facebook profile lead to increased reach?
-Facebook's algorithm rewards profiles with high engagement by pushing their content to more people. This means that posts with more likes and comments are more likely to appear in the feeds of a wider audience.
What is the purpose of creating 'power posts' on a Facebook profile?
-Power posts are designed to generate traffic and identify potential customers. By asking questions that resonate with the target audience and prompting them to respond, these posts can funnel interested users to a squeeze page or other lead capture methods.
How can the Facebook engagement strategy be automated to scale?
-Once the strategy has gained momentum, bots can be employed to automatically send messages to users who comment on specific words or phrases in power posts. This automation helps manage the growing engagement and maintains consistency in outreach.
Outlines
🚀 Building Assets for Targeted Marketing
This paragraph introduces a strategy aimed at building multiple assets to attract targeted customers for affiliate marketing. It emphasizes that the strategy requires effort and avoids outdated methods, focusing on providing real value to achieve long-term rewards. The paragraph also discusses the evolution of Facebook as a marketing platform, noting the shift from organic reach to a pay-to-play model, and mentions the story of Steven from Diary of a CEO, who capitalized on the earlier, more accessible Facebook algorithm to build a social media empire by purchasing pages with high follower counts.
🔍 Leveraging Facebook Groups for Engagement
The second paragraph outlines a seven-step process to utilize Facebook for customer engagement and sales. It starts with creating a professional personal profile, then moves on to joining relevant Facebook groups where the target audience is active. The strategy involves becoming an active, non-spammy member of these groups, providing valuable responses to questions and comments, and using AI tools to assist in crafting engaging content. The aim is to build a reputation within the community, which can lead to organic growth and engagement on one's own profile.
📈 Crafting a Value-Driven Facebook Profile
This paragraph delves into the specifics of creating a Facebook profile that adds value for the target audience. It suggests posting a mix of content, including expert-positioning long-form articles, debate-sparking posts, and meme-like content to encourage engagement. The goal is to increase the visibility of the profile through engagement, which Facebook's algorithm may then promote to a wider audience. Additionally, the paragraph introduces the concept of 'power posts' designed to identify potential customers and direct them to a squeeze page via direct messages, which can later be automated using bots.
🌟 Automating Engagement for Scalable Growth
The final paragraph emphasizes the importance of consistency and community involvement in growing one's Facebook presence. It suggests that by actively participating in groups and providing value, the algorithm will reward the profile with increased reach. The strategy culminates in the use of 'power posts' to attract highly targeted individuals, which can then be automated for scalability. The paragraph concludes by highlighting the long-term benefits of building such an asset, akin to an email list, that can be leveraged for driving traffic and sales as needed.
Mindmap
Keywords
💡Strategy
💡Assets
💡Facebook Algorithm
💡Engagement
💡Personal Profile
💡Facebook Groups
💡AI Tools
💡Value
💡Traffic Generation
💡Squeeze Page
💡Automation
Highlights
The strategy discussed is for action takers who want to build assets and provide real value for long-term rewards.
The strategy does not promise instant results but requires consistent effort and does not rely on outdated methods.
Facebook used to be a gold mine for organic reach, but the modern algorithm prioritizes engagement and time spent on the platform.
Steven from Diary of a CEO built his social media empire by purchasing Facebook pages with high reach from students.
Many Facebook groups have become ineffective due to spam, requiring careful selection for quality engagement.
The modern Facebook algorithm favors content that keeps users on the platform rather than directing them to external sites.
A seven-step process is introduced to leverage Facebook for driving traffic to affiliate products.
Creating a professional personal profile on Facebook is the first step, with the option to use a pen name and AI-generated image.
Joining and actively participating in relevant Facebook groups is essential for building a community and providing value.
Utilizing AI tools to generate responses in Facebook groups can help in providing valuable and engaging content.
Building a valuable Facebook profile involves creating expert posts, sparking debates, and using clickbait techniques.
Engagement on a profile increases the likelihood of posts being shared, further expanding reach.
Traffic-generating posts on Facebook involve posing questions to the audience that identify potential customers.
Direct messaging users who engage with traffic-generating posts is a method to provide them with more information.
As the strategy gains momentum, automation through bots can help manage direct messaging to scale the process.
Consistency in engagement and community participation is key to growing reach and building a valuable asset on Facebook.
The long-term asset built through this strategy can be used for targeted marketing similar to an email list.
Transcripts
in this video we're going to be going
over a working strategy that is going to
allow us to build multiple assets so we
can get targeted customers to buy the
affiliate
product now very quickly what this
strategy isn't is something that gets
instant results it gets realistic
results it is not low effort is
definitely effort that is required it
doesn't use outdated methods and it is
not about providing low value okay
whereas what it is it's for people that
are action takers people that want to
build assets and we've spoken about this
a number of times building assets is
definitely how you get great results and
it's for people who want to provide real
value you provide real value you have a
much greater greater chance of getting
big rewards down the line so let's just
quickly talk about Facebook right so in
the old days Facebook was an absolute
gold mine because the reach was so easy
okay people were displayed everything
that they followed every page that they
followed they got all of the content it
just came through their feed in
chronologic iCal order okay and getting
people off of Facebook was super easy
too okay because there wasn't really the
advanced algorithm which was filtering
out you know things that had links
because obviously you know the modern
Facebook wants people to be on their
profile no be on the platform for as
long as possible they don't want it to
go onto other YouTube or websites they
want everyone to stay on Facebook and be
addicted to it as much as possible so
they reward people that kind of uh do
things to do that okay as I say back in
the day it was an absolute gold mine and
you got people like um Steven from Diary
of a CEO and if you know his story the
way that he built his whole social media
Empire was by buying up Facebook pages
from students giving them a tiny amount
of money for these profiles that they
had built you know hundreds of thousands
of likes and they were so happy to get
like a small amount of money that they
sold them and then he monetized them
because the reach was so insane anything
they posted onto these profiles was
literally going out to hundreds of
thousands of people
okay part of the problem with Facebook
is that people just don't use it
correctly to get this traffic they spend
groups they provide no value they
provide no engagement and this sort of
advice has been provided by so many
people as if to tell you that it's so
easy Facebook's so easy you know just
Spam this and you've only got to go
through loads of groups to find that
they are just filled with Spam and we
have created this kind of spam filter in
our brains now that if we see it you
know we're not going to come back or
we're going to scam flick through like
we know what is spamming and what isn't
and we know what is something that
provides value here's the truth now okay
so in this day and age um for the
average business the customers are still
on Facebook right they are still on
Facebook but as I said the algorithm has
changed and for a lot of these average
businesses you know Facebook has become
pay to play okay you got to boost your
posts to get any type of reach
particularly if you're trying to get
people off like I just mentioned a
second ago right um and this is how
Facebook has become basically the
biggest ad network uh behind Google
right so is there any way around this
problem okay because as I said we know
that the people are on Facebook because
it has such a
gigantic uh database of people it has so
much um data and people are kind of
still addicted to it even though kind
for some people this is somewhat changed
and some of the kids are they've become
obsessed with Tik Tok Facebook is still
massive for a large uh percentage of the
people that are spending money on the
internet right so we need to build a
machine that takes
advantage of Engagement and we can
siphon these people to the products that
we want to sell okay and this machine is
a seven step process where we utilize
Facebook to get these people from not
knowing us to wanting information from
us to buying these products okay so this
is how it goes step one is to create a
new personal profile you want to make
sure that it looks professional has a
nice profile photo now you can use a pen
name and an AI profile image for it um
because I know a lot of people they
don't want to show their own face their
own name they want to be anonymous is
perfectly fine on this sort of
system so the second step is to search
and join Facebook groups that your
Target customers would and should join
okay now on Facebook Facebook there are
millions of groups now as I kind of
alluded to before a lot of groups have
been semi destroyed from spam so you
need to go through and search spend some
time finding these idle groups because
there are still loads of brilliant
groups there are loads of groups that
are run by really successful marketers
they might be the sort of groups that
you want to join don't worry about who's
running them or what product they may be
trying to promote or sell or whatever
it's all about finding the ideal
audience for you to take advantage of
and for them to become a customer okay
so in all of these uh groups you should
be following any rules that are there
you should not spam at all okay
so so just be a respectable member of
the community it's pretty simple right
so step three step three this is where
the action starts to happen right you
are once you've gone through and you've
you've joined lots of groups and you've
started to do your research and you
found which ones have good
engagement the fewest amount of uh spam
posts you're going to choose four to
five of these groups and you're going to
interact with these groups every single
day so you're going to reply to comments
and questions that people of put you may
even think of posting your own comments
and information Within These groups
because you want to become a valuable
member of the community that gets
engagement back okay this is the
engagement machine okay now here's
something you don't know what to post in
these groups you don't know what to post
in response because you don't quite know
the answer yourself you got the ability
to use AI chat gbt Gemini whatever it
might be you're going to be able to go
onto these uh AI tools and put the
questions into there and you're going to
get a really great response now it
doesn't need to be massively wordy but
you a nice succinct paragraph that
specifically answers a question boom
copy and paste that okay but it has to
be specific to the question that's being
asked so make sure that the answer is
suitable and then post it and then
people are going to get those responses
and think wow thanks so much for that
really handy
response now as you continue to do this
you're going to end up interacting with
a lot of people over time okay these are
people that are asking questions that
have problems and issues and you know
that because they're posting questions
okay and they're not quite sure what
they're doing in certain things right so
we've got the ability to engage and semi
take advantage of the fact that they are
the target audience okay now what I
would say is anyone that interacts with
you click on their profile and add them
as a friend they will probably remember
that they Prov that you provided a lot
of value to them and they might go hey
yeah okay I might at the very least I'm
going to check out that person's profile
and see what is going on on that profile
and this is when we move into the next
step number five you need to manufacture
a profile that has value and as I said
it's all about creating and providing
value for your
ideal customer okay so you want to be
creating posts on your profile on a
regular basis okay you need to do one of
two things you need to be uh creating a
posts that position you as an expert
we're talking about kind of long form
mini articles so you know post that
might be a few hundred words again we
can use AI you know we can do research
we can we can look at what other people
in our space are doing and that's what
it's all about research when we go into
these groups we can take a look at what
other well-respected and you know big
contributors to the groups are doing
what are they doing on their page and we
can see what post they're doing on a
regular basis and kind of not copy them
but replicate them okay we can replicate
them we can also think of questions and
things that our target audience may have
problems with and then use AI to
generate a nice little mini article that
we can put on to our post we can also
use AI to come up with you know suitable
images as well to make it even more
eye-catching right you also want to be
uh putting other posts between these
ones that are going to that could uh
spark debate so people that do follow
you like your profile you know post that
are going to get responses okay because
the truth of the matter is a lot of lot
of articles that are long form articles
they're the ones that people are going
to read they might like but they might
not they might not be a reason to
comment apart from saying oh thanks for
this information you know so to speak
right so you want to have posts that are
going to get people to say type
something you know because it's
controversial or whatever okay so these
are things that are spot debate so it's
going to be
questions uh you know you're asking the
audience questions you you providing an
interesting take which is different from
the norm or whatever I'm saying memes
everyone loves a meme and anything
that's kind of click bity okay and the
beauty is this is the beauty of this the
second stage of the engagement machine
is that post on your profile when people
engage with them comments and likes on
your profile there's a higher percentage
chance that that post will then get
shared in other people's feed that are
friends or like a similar people to the
person that provided you with the
engagement okay so Facebook will reward
you by pushing it out to more people the
more engagement you get the more people
it will push it out to so that is
incredibly powerful okay and then what
you want to do is you want to do a third
type of posts you do this a little bit
more infrequent but these are the
traffic generating posts these are the
fire posts these are the power posts
okay this is how you get the traffic
away from Facebook okay and this will
filter out the ideal people okay because
what you're going to do is you're going
to pose questions uh to the audience
that identifies them as potential
customers you're going to ask them
something and ask them to respond with a
comment with an emoji with a specific
word whatever you're going to ask them
you know you do you want to learn x y
and Zed I have done x y and Zed do you
want to know how I did it I've got this
case study I've got whatever do you want
it okay so it's almost like your
headline on a squeeze page you're posing
that question do you want it you're
going to provide your email address in
this case they're going to comment and
reply to that post okay and that follows
on to the next step is that once you get
these people that comment that's almost
like an invitation to jump on them and
basically give them that information and
that information you provide to them in
the form of a link to your squeeze page
or whatever you're going to send them a
nice polite friendly helpful direct
message um with that link right and the
beauty is that once this starts to
snowball and you get more and more
traffic you're going to be able to
automate this with some Bots that will
uh automatically send automated messages
to people that um post specific words on
your profile okay so it can be really
really simple to do okay and just to
summarize this Facebook is still an
incredible uh gold mine it really is if
you do it right if you spam you annoy
people you provide no value then it is
absolutely pointless there isn't even
worth having an account but if you do it
correctly you do a strategy that is all
about engagement and growth you're
definitely going to receive results and
what we would say is you want to be
consistent okay you want to show up okay
and you show up by spending 30 minutes a
day um checking out all the grp groups
that you know have the engagement that
have the people that you want to move
over to yourself and respond to all of
the posts really be part of that
Community make those groups Thrive make
those groups absolutely Thrive by
posting comments and replies okay and
over time this will snable because your
reach will grow okay your page will grow
the algorithm will reward you for being
such a great Community member someone
who's providing value who's getting
engagement okay and in turn when you do
those power posts you are going to get
the most targeted people CU you you the
people that will like you or the people
that you know are very specific people
that possibly have problems and
questions and then the people that type
those words in for your power post are
going to be people that are specifically
interested in what you've got to offer
okay and then you can you once you've
once this is has genuinely snowballed
and you're getting loads and loads of
traffic every day instead of responding
to every comment and whatever you can
you can sign up for a bot that does this
and automates that part of the process
so I hope that that has gone over this
really you know quite straightforward
strategy but real real power play of a
strategy to get massive engagement
massive type of traffic and one of the
big things is that you you are building
a massive asset that you're going to be
able to continue to use so just like
when you build an email list and you can
send out emails as and when you want
you're going to be able to send out
those power posts to a very uh targeted
audience as in when you feel it's
appropriate as in when you want to drive
people so that's huge and that's
powerful and we'll see you in the next
video
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