3 LIFE-CHANGING LinkedIn Ads Features You Never Knew Existed with Nelaka Jayasekara

Summary

In this insightful episode of Tech Talk 360, Nea, the Head of Client Partnerships at Ro Adex, discusses the evolution of LinkedIn from a job portal to a powerful platform for B2B marketing. He shares his journey from intern to industry expert, highlighting his focus on consumer-centric strategies. Nea emphasizes the importance of LinkedIn Ads and how they can drive value for brands. He also talks about overcoming challenges in startups with minimal budgets and the significance of understanding consumer pain points. Throughout the conversation, Nea underscores the importance of authenticity and being a good human being.

Takeaways

• 😀 LinkedIn is not just for job postings; it offers a wide range of business opportunities, especially for B2B marketing and lead generation.
• 😀 LinkedIn Ads can be highly targeted based on professional attributes like job title, seniority, and company size, offering businesses precision in their marketing efforts.
• 😀 Consumer-centricity is a core principle in generating business value, and it involves understanding the customer journey and pain points.
• 😀 The importance of LinkedIn Ads lies in its ability to create value from both the advertiser's and the user's perspectives, ensuring maximum return on investment.
• 😀 LinkedIn Ads consulting services help businesses navigate both free and paid tools to optimize ad spending and achieve the best results.
• 😀 Challenges, such as limited marketing budgets, can be overcome through creative problem-solving and focusing on understanding consumer needs.
• 😀 Even with a zero marketing budget, businesses can use customer insights, observations, and creative approaches to drive growth and success.
• 😀 LinkedIn is evolving beyond just job searching to a platform where professionals engage for networking, learning, and sharing growth stories.
• 😀 Multi-touchpoint marketing is crucial, as businesses should not rely on just one platform but instead integrate digital and offline strategies to maximize reach.
• 😀 LinkedIn's unique advantage over other platforms like Facebook and Instagram is its targeting precision using professional attributes, making it ideal for B2B marketing.
• 😀 The key to success on LinkedIn lies in understanding that people use the platform with purpose, focusing on learning, networking, and business development rather than casual browsing.

Q & A

How has LinkedIn evolved beyond its original purpose as a job platform?

LinkedIn has evolved from being just a job search platform into a multi-functional space where businesses use it for B2B marketing, lead generation, corporate communication, and even sharing annual reports. It's also a space for personal branding, networking, and showcasing professional growth.

What is one of the biggest focus areas for LinkedIn as mentioned in the podcast?

One of the biggest focus areas for LinkedIn is B2B marketing. It allows targeting based on professional attributes like job title, company size, seniority, and function, helping businesses reach the right audience more effectively.

How does LinkedIn Ads work differently from other advertising platforms?

LinkedIn Ads allow for hyper-targeted advertising, where businesses can filter audiences based on professional attributes such as job title, company size, and specific company names. This level of precision makes LinkedIn a powerful tool for B2B marketing.

What is the value proposition for businesses using LinkedIn ads?

The value comes from generating a better return on ad spend. LinkedIn ads are designed not only to promote services but to do so in a way that connects with the right professional audience, using both free and paid tools to maximize results.

What is one of the biggest challenges that businesses face when working with limited marketing budgets?

A major challenge is the lack of funds for traditional paid advertising. However, with creative problem-solving and a focus on understanding customer pain points, businesses can still effectively market themselves even with a minimal budget.

How does consumer-centricity play a role in the speaker's career?

The speaker emphasizes understanding the consumer's perspective. Throughout his career, focusing on consumer behavior and insights has allowed him to tailor marketing strategies to meet customer needs and deliver real value.

How did the speaker manage to market a product with zero marketing budget?

The speaker focused on listening to customers and understanding their pain points. With limited resources, they identified simple, effective solutions, such as offering zero percent installment plans, which ultimately helped promote the product.

What role does LinkedIn play in a multi-touch marketing strategy?

LinkedIn plays a critical role in a multi-touch strategy by being a platform where professionals invest time with purpose. While LinkedIn is a key touchpoint, it needs to be combined with other platforms and offline media to reach the audience effectively.

What is the importance of authenticity in business according to the podcast?

Authenticity is vital in building trust and connecting with consumers. The speaker highlights that being true to oneself, understanding customers deeply, and focusing on simplicity are key to business success.

What advice does the speaker give to the youth of Sri Lanka?

The speaker advises the youth to be authentic and focus on personal growth, not just professional success. He emphasizes the importance of being a good human being and contributing positively to society, which will naturally lead to personal and professional growth.