How To Write A Spotify Editorial Playlist Pitch in 2024 // SPOTIFY MARKETING

Summary

This video provides a comprehensive guide for artists aiming to get their music featured on playlists. It covers essential steps like researching playlists, understanding genres and moods, choosing the right locations, and crafting the perfect pitch. The speaker advises artists to select two genres and moods that match their music, while also considering location-based playlists. Even if an artist's submission isn't successful, the process builds valuable knowledge for future pitches. Additionally, the video emphasizes the importance of consistent music releases and pitching to independent curators to increase chances for editorial playlist placements.

Takeaways

• 😀 Research and select appropriate genres for your music to increase your chances of playlist placements.
• 😀 Be strategic about choosing up to two moods and two song styles, but ensure they align with your music to avoid wasting a curator's time.
• 😀 Avoid choosing a culture or style that you don't feel comfortable with, as it could negatively impact your pitch.
• 😀 Location-based playlists are becoming increasingly important on platforms like Spotify, so consider including your hometown or region in your pitch.
• 😀 If your music aligns with a specific location's playlist, do research to see if that region's playlists are active and relevant.
• 😀 If your initial pitch is unsuccessful, don’t be discouraged; use the experience to refine your pitch for future submissions.
• 😀 Keep releasing singles to build momentum for your next release, as each song helps set up the next one for success.
• 😀 Customize your pitch for each submission, but use a similar template each time to save time and maintain consistency.
• 😀 Independent playlist placements are crucial; they can increase your chances of getting on larger editorial playlists.
• 😀 Building followers and increasing streams will improve your chances of getting accepted for playlist placements in the future.
• 😀 Learn how to write a compelling playlist pitch by studying successful examples to get curators excited about your music.

Q & A

What is the importance of choosing the right playlists for your music?

Choosing the right playlists is crucial because it helps you target the right audience who will appreciate your music. It's not just about getting on popular playlists, but selecting playlists that align with your genre, style, and mood, ensuring better placement and reception of your music.

Why should you choose two moods and two song styles when pitching for playlists?

Choosing two moods and two song styles allows you to better match your music with the playlist’s vibe. It provides a more flexible pitch and increases your chances of fitting into different playlists. However, it's important that the second choice is still relevant to your music, or else it may hurt your chances.

What should you do if you’re unsure about choosing a cultural genre for your music pitch?

If you're unsure about choosing a cultural genre, it’s fine to skip it. Only select a culture if you are comfortable with it, as misrepresenting your music can lead to a negative response from curators.

How does location play a role in playlist curation on platforms like Spotify?

Location is becoming increasingly important because Spotify is focusing on location-based playlists. Many cities and regions now have curated playlists, and aligning yourself with these local playlists can help gain traction and visibility in specific areas.

What steps should you take to ensure your music is well-suited for local playlists?

Research the location-based playlists in your area and determine if your music fits with the local vibe. If you have a choice of identifying with a specific city or region, make sure the playlists in that area are active and that your music aligns with their themes.

What should you do if your pitch is unsuccessful and you don't get on any playlists?

If your pitch is unsuccessful, don't view it as a failure. Instead, use the experience to learn more about your music and how to pitch it better in the future. Keep releasing singles to build momentum for your next pitch.

How can you improve your chances of playlist placement for your next release?

To improve your chances, continue building your following, increasing streams, and refining your pitch. The more consistent your efforts are, the more likely you are to succeed in future playlist placements.

Why should you target independent playlist curators?

Targeting independent curators is valuable because getting on independent playlists increases your visibility. The more placements you get on independent playlists, the more likely you are to be noticed by editorial curators at Spotify or other platforms.

What role does the consistency of your pitch play in playlist placements?

Consistency in your pitch is important because it helps establish your identity as an artist. While the core of your pitch can remain similar, adjusting small details specific to each song shows that you are paying attention to what curators might be looking for.

What is the significance of the video mentioned in the transcript about writing a playlist pitch?

The video provides more detailed instructions on how to write a playlist pitch that excites curators and managers. Understanding how to effectively pitch yourself is crucial for success in the music industry, and this video can help refine your pitching skills.