How to Sell Video Games on AMAZON For Beginners
Summary
TLDRIn this video, the host discusses how to start selling on Amazon in 2022 and beyond, sharing insights from a decade of experience. They cover the basics of Merchant Fulfilled and Fulfillment by Amazon (FBA), explaining how to list items, the benefits of using FBA for increased sales, and the importance of understanding the platform. The host also addresses the challenges of 'ungating' in certain brands and categories, offering strategies and resources, such as a Discord community, to help new sellers navigate the process and grow their business.
Takeaways
- 🕒 The video discusses an upcoming whatnot auction at 2 p.m. Eastern on Wednesday featuring a variety of video games and gaming-related items.
- 🎮 The speaker has been selling on Amazon since 2012, initially using Merchant Fulfilled for about five or six years, which involves listing items and shipping them directly to customers when sold.
- 📚 It's necessary for the items to be in the Amazon catalog to be sold, and Amazon's fees are typically higher than eBay's, but Amazon offers a larger customer base willing to pay a premium.
- 📦 Fulfillment by Amazon (FBA) is a service where third-party sellers send their products to Amazon warehouses, which then handle storage, shipping, and customer service for the items.
- 🔢 Approximately 40% of Amazon's revenue comes from third-party sellers, making it a significant part of their business model.
- 🛍️ The video recommends using third-party listing software like Excel List to streamline the process of listing items on Amazon.
- 🏢 When selling through FBA, sellers need to prepare items with barcodes and labels, ensuring the Amazon barcode is the only one visible upon arrival at the warehouse.
- 📈 The speaker emphasizes the importance of starting with Merchant Fulfilled sales to understand the platform before transitioning to FBA.
- 🚫 'Ungating' refers to the process of gaining access to sell certain brands or categories on Amazon, which may require specific strategies or meeting certain requirements.
- 🔗 The video mentions a Discord community as a resource for those interested in selling on Amazon, where members share tips and strategies, including ungating methods.
- 📦 Discussed is the concept of the 'Buy Box' on Amazon, which is a feature that allows for a quick and convenient purchasing option for customers, and becoming eligible for it can significantly impact sales.
Q & A
What is the scheduled time for the Whatnot auction mentioned in the script?
-The Whatnot auction is scheduled for 2 p.m. Eastern Time on Wednesday.
What types of items are being sold in the Whatnot auction?
-The items being sold include complete unboxing of games from Soul Blazer, Final Fantasy 2, Breath of Fire 2, Secret of Evermore, Mario RPG with the manual, Adventures of Link, GameCube items, N64 games, Game Boy Pockets, hobby shop run items, and an authentic Earthbound cartridge for Super Nintendo.
What is the speaker's experience with selling on Amazon?
-The speaker has been selling on Amazon since 2012, which is approximately 10 years of experience.
What does 'Merchant fulfilled' mean in the context of Amazon selling?
-'Merchant fulfilled' refers to a method where the seller lists an item, stores it at home, and ships it when it sells, similar to eBay, but the item must be in the Amazon catalog.
What is 'Fulfillment by Amazon' (FBA) and how does it work?
-'Fulfillment by Amazon' (FBA) is a service where a third-party seller sends their products to an Amazon warehouse. Amazon then stores, ships, and provides customer service for these products. The seller lists the item using software like ExcelList, sends it to an Amazon warehouse, and Amazon handles the rest once the item is received and listed as available.
What are some of the benefits of using FBA over Merchant fulfillment?
-FBA benefits include not having to handle shipping or storage, reduced time spent on backend processes, and often being able to sell items at a higher price due to Amazon's customer base and premium service.
What is the process for sending items to Amazon warehouses for FBA?
-The process involves listing the item using third-party software, printing the required label with a label printer, packaging the item properly with a clear poly bag and label, and sending it off to an Amazon warehouse in a batch.
What is 'ungating' on Amazon and why is it necessary?
-'Ungating' on Amazon refers to the process of gaining permission to sell certain brands or categories that are restricted to ensure only reputable sellers are offering genuine products and providing a good customer experience.
What are some strategies for getting ungated in certain brands on Amazon?
-Strategies for ungating include starting an LLC and getting an EIN, ordering directly from distributors to meet invoice requirements, and using unique methods like purchasing from retailers like Kohl's which has been working for some sellers.
How can new sellers get started on Amazon according to the script?
-New sellers can get started by creating an Amazon seller account, linking their bank account, and beginning with Merchant fulfillment to understand the platform. After gaining some experience, they can consider FBA and join a community like the reselling Discord for further guidance and strategies.
What is the buy box on Amazon and why is it important for sellers?
-The buy box on Amazon is the option for buyers to quickly add an item to their cart without having to compare prices or sellers. Being buy box eligible can significantly increase sales, especially for items like video game systems, as it makes the purchasing process quick and convenient for customers.
Outlines
🕒 Upcoming Auction and Amazon Selling Introduction
The speaker announces an upcoming auction at 2 p.m. Eastern on Wednesday, featuring a variety of video games and gaming-related items, including GameCube and N64 games, as well as a rare authentic Earthbound cartridge for Super Nintendo. The speaker also addresses the common question of how to start selling on Amazon in 2022 and beyond, sharing their experience since 2012. They explain the difference between Merchant Fulfilled and Fulfillment by Amazon (FBA), the latter of which involves sending items to Amazon warehouses for storage and shipping upon sale. The speaker recommends using third-party listing software for efficiency and provides a link for interested viewers.
🛍️ Transitioning to Fulfillment by Amazon (FBA)
The speaker discusses the transition from Merchant Fulfilled to Fulfillment by Amazon (FBA), highlighting the benefits of FBA, such as reduced time spent on backend processes and the ability to scale the business significantly. They mention that about 40% of Amazon's revenue comes from third-party sellers, emphasizing the importance of this model. The speaker provides a step-by-step guide on listing items for FBA, including using barcodes, listing software, and label printers. They also touch on the process of sending batches to Amazon warehouses, the verification process, and the financial aspects of selling through FBA, including fees and net profits.
🚪 Navigating the Ungating Process on Amazon
The speaker addresses the 'ungating' process on Amazon, which refers to gaining access to sell certain brands and categories that are restricted for new sellers. They explain that Amazon's priority is to ensure a good customer experience by preventing the sale of counterfeit items. The speaker advises new sellers to start with items they are allowed to sell and gradually work on ungating for more desirable brands like Nintendo, Sony, and PlayStation. They suggest joining a Discord community for support and sharing of ungating strategies, such as purchasing from specific retailers or distributors to meet invoice requirements. The speaker encourages sellers not to be deterred by ungating and to start selling on Amazon as soon as possible, as it can significantly impact their business.
Mindmap
Keywords
💡Whatnot auction
💡Heavies
💡Unboxing
💡Fulfillment by Amazon (FBA)
💡Merchant Fulfilled
💡Ungating
💡Barcode
💡Label Printer
💡Buy Box
💡Reselling
💡Discord
Highlights
Upcoming whatnot auction at 2 p.m. Eastern on Wednesday featuring a variety of video games and gaming merchandise.
Introduction to selling on Amazon since 2012, covering both Merchant Fulfilled and Fulfillment by Amazon (FBA) methods.
Explanation of Merchant Fulfilled, where sellers list items, store them at home, and ship upon sale, similar to eBay but within Amazon's catalog.
Advantages of selling on Amazon include higher customer traffic and the ability to sell at a premium.
Fulfillment by Amazon (FBA) allows third-party sellers to send their products to Amazon warehouses for storage, handling, and shipping.
Approximately 40% of Amazon's revenue comes from third-party sellers, emphasizing the significance of FBA.
Use of third-party listing software like Excel List to streamline the listing process with Amazon.
Details on preparing items for FBA, including proper labeling and packaging requirements.
Amazon's process for checking in items and making them available for customers to purchase.
Financial aspects of FBA, including profit margins and Amazon's fees for handling, shipping, and customer service.
The concept of 'ungating' and how it applies to certain brands and categories on Amazon, ensuring reputable sellers and quality customer experience.
Strategies for getting ungated in brands like Nintendo, Sony, and PlayStation, including unique methods and the use of LLCs and EIN numbers.
Recommendation to start selling on Amazon without delay, even with ungating challenges, due to the platform's potential for business growth.
Importance of the 'Buy Box' on Amazon and its impact on sales, especially for systems and convenience-oriented buyers.
Tips on packing and shipping video game systems on Amazon, including box sizes and shipping cost benefits.
Invitation to join a reselling Discord community for support, advice, and shared experiences among Amazon sellers.
Overview of the basics for starting to sell on Amazon, including setting up a seller account and considering FBA for business scalability.
Call to action for viewers interested in Amazon selling, encouraging them to ask questions, join the community, and take advantage of the platform's opportunities.
Transcripts
what's up guys real quick we're doing a
whatnot auction 2 p.m Eastern on
Wednesday and it is full of Heavies I'm
going to show you what we're selling all
of these complete unboxing s games from
Soul Blazer final fantasy 2 Breath of
Fire 2 secret of Evermore Mario RPG with
the manual Adventures of the link nice
GameCube stuff
there's N64 games over here Game Boy
Pockets hobby shop run items and a Holy
Grail on Super Nintendo authentic
Earthbound cartridge come hang with us
it's gonna be crazy I'm imagining
there'll be some deals since it's in the
afternoon we're gonna have fun we'll see
you at 2PM on Wednesday all right now
let's get to the video the most common
questions I get asked today is how do I
get started selling on Amazon in 2022
2023 and Beyond
let's talk about it I've been selling on
Amazon since
2012 about 10 years now uh I did
Merchant fulfilled fulfilled by Merchant
for about the first five years of that
maybe six years so what that means is
you literally just list the item you
store it at home you ship it when it
sells just like eBay the difference is
the item has to be in the Amazon catalog
so you search it up Mario 2 on NES
they've got it you find it you list it
you put your condition you don't even
have to include pictures you can if you
want to and then when it sells you ship
it to the customer Amazon takes their
fees they're usually a bit higher than
eBay's fees but the reason people have
selling on Amazon is because you can
often get a little bit more for your
items there's more customers they're
willing to pay a premium especially
if you do fulfill by Amazon FBA if you
don't know what that is fulfillment by
Amazon what that means
is that you a third party seller
send your stuff off to an Amazon
warehouse and people don't know actually
about 40 of Amazon's revenue comes from
third-party sellers so it's a
significant chunk
so you take your game SmackDown just
bring it on PS2
it's got the barcode on the back you can
scan the barcode you can manually type
it in you list it usually using like a
third-party software I've used inventory
lab and exceller list I like Excel list
better I've been using that for about
the last year I have a link down below
if that's something you want to get it's
a third party listing software just
makes it more efficient easier syncs up
with Amazon you send off your batches
and and do that
print out the uh the label you're gonna
need a dymo uh label printer that's what
I use it's a labelwriter 450 450 Turbo
those will print out the label 30252 is
the label size
that covers the barcode the only one
barcode to be showing when it hits the
warehouse I'll show you what that looks
like
so here's an example of a Dragon Ball Z
for Wii I just covered up the barcode no
bag no nothing uh you can do a big old
batch of stuff to send to Amazon to then
put in a big box down here right there
that green box
we have a whole bunch of systems and
games and stuff inside of that box
that's being sent to an Amazon warehouse
when those items get checked in so
Amazon gets them they get them in
receiving they verify the contents make
sure everything is there so you're
basically just listening it to Amazon
the customers can't see it until Amazon
says yep we've received everything it's
live we're gonna open it up to customers
so these things were dispersed across
warehouses across the country
um could be one Warehouse if you're
lucky I usually send to a warehouse in
Chicago just because that's where they
like all my stuff to be sent they check
it in it opens to customers so say this
game sells for 25 dollars
when that game sells when the customer
pays Amazon will pull that from from the
warehouse ship it out
and I'll get uh I'll probably net about
17 bucks on the sale uh so they they
handle customer service shipping all
that stuff it cuts my time by like 40
because I don't have to handle any of
the back end stuff and I don't have to
store it those are some of the reasons I
love FBA
um here's an example of a of a cartridge
game so cleaned up and poly bagged I
have links to all the clear poly bags
that I use you just gotta have your
label on every single thing that you
send in
um and then once it checks in Amazon
will ship it
to customers
but there's a lot more to cover with
selling on Amazon let's talk about the
ungating uh in certain brands and
categories before we get into ungating
uh I just want to encourage you guys if
you've never sold on Amazon and you're
kind of overwhelmed by all of it
just start an account get started you
got to connect your bank account just
follow the steps to starting the seller
account on Amazon it's really not that
complicated you don't have to have an
LLC you don't have to have anything
special you as an individual can start
selling on Amazon today once you get the
account set up and I recommend getting a
couple fulfilled by Merchant sales under
your belt before sending in your first
fulfilled by Amazon FBA shipment
just to get a little bit of a feel for
how the platform works it's a bit
different than eBay there's a learning
curve the Paris entry are a bit higher
but for me
that's what actually enabled me to go
full time that's what changed my
business and in turn changed my life
fulfilled by Amazon
really really enables you to ramp up
your business I mean we have sellers
that are by themselves or have very
little help that are doing seven figures
in sales and use video games they're in
the Discord so
they're killing it they're doing super
well they can send in tons and tons and
tons of games and Amazon enables uh the
ability to sell all those because you
don't have to ship them or store them
um so that's FBA but let's talk about
ungating when you open your account
there's probably going to be a lot of
stuff that you cannot sell off the
get-go that being said we have had some
people that just started selling on
Amazon in our reselling Discord
if you want to check that out links in
the description
um but they were actually able to sell a
lot of different types of video games
now ungaining can be confusing because
on eBay you can just sell whatever you
want right pretty much
but on Amazon they they basically want
to make sure that the sellers that they
have are not selling fakes that they're
reputable sellers that they're going to
give the customer a good experience
that's really all Amazon cares about is
is the buyer having a good experience
so to get ungated in certain brands you
might need to get ungated in Nintendo
Microsoft Sony PlayStation Sony and
Playstation are different
um relative to Amazon
uh even like overarching category
sometimes like just video games in
general or toys in general uh it can be
a lot but what I would say is
just start the account uh take some of
the games some of the games or whatever
that you have to sell see if they're in
the catalog see if it lets you sell them
and start with the stuff that you can
sell
start there
and then if you have a lot of ungating
questions that's why I definitely
recommend you join the our Discord
because uh we have a an actual ungating
chat in there where people have been
getting ungated in Nintendo Sony
PlayStation Microsoft and sharing the
exact strategies go in the backlog in
the chat check it out a lot of the
methods to get ungated there's one
that's been working through Kohl's right
now which is kind of unprecedented
um kind of unique strategies you could
also start an LLC get an EIN number a
tax ID number
and then order straight from
Distributors meet the invoice
requirements for certain brands to get
ungated and there's good Distributors
like Entertainment Earth often Works
um there's there's some other ones
where you know if you can't get it
figured out from the Kohl's method or
from some of the other methods then you
might have to go in that method
but don't let the ungating thing keep
you from starting on Amazon because you
can sell a lot right out the gate you
can sell all books you can sell a lot of
video games and then you know we've had
people be able to get ungated very very
quickly and some key Brands like
Nintendo uh so I definitely recommend
starting as as quickly as possible
because it could change your business it
could change your life it did for me and
we we do have videos on this channel
talking about how to pack up video game
systems that's one of our biggest areas
of sales on Amazon
um we can talk about the used buy box so
the buy box is where
if you hit add to cart on Amazon it adds
that one to the buy box
some buyers do this that may be hard for
you to understand
um but some buyers just go onto Amazon
they want the convenient add to cart
they don't want to look into the pricing
information they don't want to look into
anything they just want to know that
they can buy it quick convenient easy
returns
um and it's gonna it's gonna happen so
once you become buy box eligible that
becomes a game changer especially for
systems and otherwise
packing up systems
so we do them in a box you can do them
in a bit in various different ways you
need to this is a set sticker we have a
link to those Below on your box you pack
it up you can use a little bubble wrap a
little craft paper but you just take
your you know if it's a Nintendo 64
controller and cords put it in a box we
use a 12 by 8 by 6 cardboard box link to
those as well
um
and then just tape it up put our this is
a set sticker print our label our skew
label from exceller list put that on the
box and then we might add like seven of
those to a batch preview the batch
Amazon says okay you can send all these
to this Warehouse in Chicago we say sure
the box has got to be under 50 pounds
for them to take it so we make sure it's
under 50 pounds pack it up enter the
dimensions uh enter the weight and cool
thing about Amazon is they have very
very cheap partnered rates with UPS so a
45 pound box to multiple States over
might cost like eight dollars to ship
which is insane so like shipping all
those nc4s it's very cheap or you could
have 250 games in one box that's under
50 pounds and it'll be like eight bucks
to ship 10 bucks to ship you know
sometimes 12 if it's if it's going
across the country but that part's
amazing shipping costs stays very very
low for you on a per unit basis where
you have to factor this in to other
platforms when something sells or when
you sell something Merchant fulfilled
um so yeah we've got videos on how to
pack up systems that can be a little bit
daunting but there's a lot of ways to do
it and you can check out those videos on
this channel
um
uh I think they just one of them just
came out so check out the video we might
put it at the end of this one so you
guys can find it easily that's kind of a
lot of the basics of selling on Amazon
the keys just get started link your bank
account you don't need an LLC you can
use your social security number
um start by selling something Merchant
fulfilled just listing it and shipping
it off when the customer buys it then
consider doing FBA use exceler list the
software check out my link for that if
you want
um
to list with FBA send off your first
shipment with stuff that you're allowed
to ship get some experience then
consider joining the Discord to learn
about ungating and various Brands and
categories with all the methods like
with Nintendo
um Sony PlayStation stuff like that
um get ungated and then continue sending
more stuff to Amazon learn the platform
it's very well worth it I'd be happy to
make one of these videos in more detail
hopefully that covered some of the
basics for you guys if you're if you're
looking to get started on Amazon I know
a lot of you may be
um this will answer a lot of those
questions
uh start the process if you have
questions along the way ask them in the
comments join the Discord ask further
questions in detail I'll help you Sky
guy will and a lot of other great
sellers in the Discord are happy to help
we've got a great Community we'd love to
have you on the Discord if you're
willing to put in the work if you want
to get started on Amazon selling used
video games or otherwise
hit the like button subscribe we made it
this far we'll see you guys next time
Bartle do
Ver más vídeos relacionados
![](https://i.ytimg.com/vi/zu2DRNNw0PA/hq720.jpg)
Amazon FBA For Beginners (Step by Step Tutorial)
![](https://i.ytimg.com/vi/BVnkTGZvrMc/hq720.jpg)
How I Registered My Brand in Amazon’s Brand Registry
![](https://i.ytimg.com/vi/thyEWVHbTdc/hq720.jpg)
Amazon FBA For Beginners 2024 (Step by Step Tutorial)
![](https://i.ytimg.com/vi/z4EsgTuS3a0/hq720.jpg)
The 4 Letter Word That Can Grow Any Business | Dean Holland | TEDxBolton
![](https://i.ytimg.com/vi/AHaLf5WVRUE/hq720.jpg)
Merch by Amazon |الحقيقة وراء التسجيل والقبول في ميرش باي امازون
![](https://i.ytimg.com/vi/APst9F4RwQc/hq720.jpg)
How To Transfer An Amazon Account To Someone Else
5.0 / 5 (0 votes)