COSA TI SERVE PER VENDERE I TUOI ORTAGGI? (i miei primi incassi)

Summary

In this video, Joele shares insights on how to turn a small farm into a profitable venture by selling homegrown vegetables directly to customers. He walks through the legalities, including the need for a small business license, and provides tips on setting up a sales station with essential tools like a balance, cash register, and shade. Joele emphasizes the importance of transparency with pricing, and managing the business with a step-by-step approach. He also discusses the financial aspects, including his own weekly earnings, and encourages others to start selling their produce, sharing his real-world experience to inspire others to take the leap.

Takeaways

• 😀 Joele shares his journey of selling vegetables from his farm, focusing on the small-scale agricultural business.
• 😀 The video emphasizes the benefits of selling directly from the farm, which allows for personal connections with customers and community building.
• 😀 To start selling, having a small agricultural business is often necessary, and Joele suggests opening a small VAT number (Partita IVA) if income exceeds 7,000 euros per year.
• 😀 The 'exemption regime' (regime di esonero) allows for a simplified tax situation for businesses earning under 7,000 euros annually, with no tax obligations except for some small opening costs.
• 😀 Joele recommends starting small and scaling gradually, as getting into a regular agricultural business setup can result in additional financial obligations, like contributions for social security.
• 😀 Key essentials for selling vegetables include having shade, a balance for weighing produce, and a cash register for handling transactions securely.
• 😀 Proper setup includes a shaded area for the stand, using equipment like a small gazebo for cover, a reliable scale, and a secure cash system to avoid issues with change.
• 😀 Having clear signage, including a list of available products and prices, helps customers easily navigate and make decisions, avoiding awkward situations regarding prices or availability.
• 😀 Joele shares the importance of selling by reservation or order rather than having an unsorted pile of produce, which helps avoid waste and ensures the products are sold at a fair price.
• 😀 Initial earnings for Joele's farm business were around 200 euros in a week, which, if the trend continues, could amount to approximately 800 euros per month.
• 😀 Joele stresses transparency with customers, stating that he's open about his earnings and expenses, and encourages others to start selling their own farm products with a clear and realistic approach.

Q & A

What is the focus of Joele's channel?

Joele's channel focuses on topics related to farming, gardening, agricultural businesses, regenerative agriculture, and the production of vegetables.

What is the 'esonerato' regime mentioned in the script?

The 'esonerato' regime is a tax exemption scheme for small agricultural businesses in Italy. It allows you to sell up to €7,000 annually without paying taxes or contributions, as long as you don't exceed this threshold.

What is the recommended approach when starting a small agricultural business?

Joele recommends starting small and taking a step-by-step approach to avoid getting overwhelmed by the complexities of running a business. This approach helps you assess your profits and avoid unnecessary risks.

How does Joele handle the sale of his vegetables?

Joele sells his vegetables through direct sales at his farm. He collects orders, prepares the vegetables, and sells them on-site. This allows him to manage his workload more easily.

What are the three essential things for selling vegetables on-site?

Joele emphasizes the importance of having three key things: shade (for comfort), a scale (for weighing the produce), and a cash box (for handling payments).

Why does Joele stress the importance of having a scale and cash box?

Joele stresses the importance of a scale to ensure accurate pricing and avoid losing money by undercharging. A cash box is essential for handling transactions and providing change to customers.

What should you do if you're not at your stand and a customer arrives?

Joele suggests putting up a sign informing customers if he's not at the stand, and even leaving a note with instructions or his whereabouts, so customers can reach out or wait for him.

What does Joele recommend regarding pricing his vegetables?

Joele prices his vegetables based on market trends but adds value due to the superior quality of his produce. He recommends staying competitive but also ensuring that prices reflect the quality of the product.

How does Joele track his sales and income?

Joele tracks his sales using a simple Excel sheet. Since he's in the 'esonerato' regime, he doesn't need to issue invoices or receipts, so he relies on this sheet to keep track of his income.

What has been Joele's weekly income from selling vegetables?

Joele mentions that his weekly income from vegetable sales has been slightly above €200. If this trend continues, he expects to earn around €800 a month.

What challenges did Joele face when setting up his sales station?

Joele faced challenges such as not having proper shelter or organization at the start. He recommends setting up a shaded area, using a scale for accurate pricing, and securing a cash box for smooth transactions.