Blogging Topic Week 7

Summary

The video script discusses the topic of viral marketing and how ideas spread, emphasizing three key theories: Yona Berger’s focus on social influence and emotional triggers, Seth Godin’s concept of tribes and community-driven ideas, and Malcolm Gladwell’s idea of the tipping point, where influential people spark widespread dissemination. The script encourages a deeper exploration of these theories and urges the use of a recent, real-world example to illustrate one theory’s effectiveness in explaining viral marketing on social media. The goal is to select the most fitting theory and demonstrate its relevance with a fresh example.

Takeaways

• 😀 The blog post should discuss viral marketing and how ideas spread, focusing on theoretical traditions by Yona Berger, Seth Godin, and Malcolm Gladwell.
• 😀 The post must explicitly state which AI tools and prompts were used, including any AI-generated text.
• 😀 Failure to properly reference AI-generated content could result in academic integrity violations.
• 😀 The topic requires you to debate and discuss which of the three theories best describes how ideas spread.
• 😀 The three theoretical traditions to consider are those by Yona Berger, Seth Godin, and Malcolm Gladwell.
• 😀 The post should explore how ideas spread through social media and consider message, network, and people characteristics.
• 😀 You should choose a favorite theory and argue why it best explains the spread of ideas.
• 😀 Use recent examples (less than a year old) to illustrate your chosen theory.
• 😀 Avoid using the Ice Bucket Challenge as an example, as it is outdated and overused in viral marketing discussions.
• 😀 The post should feature viral marketing examples that are less than one year old to ensure relevance.

Q & A

What is the main topic for the blog post in the Week 7 module?

The main topic is viral marketing and how ideas spread, with a focus on three different theoretical traditions by Yona Berger, Seth Godin, and Malcolm Gladwell.

What should be explicitly stated if AI is used in writing the blog post?

If AI is used, the prompts that were used should be explicitly stated at the end of the post, along with specifying which type of AI was used.

What is considered a breach of academic integrity in this assignment?

Not referencing or stating when AI-generated text is used is considered a breach of academic integrity, which could have serious consequences.

What should be avoided when writing the blog post?

You should avoid using content from more than 10 years ago, such as the Ice Bucket Challenge, as an example of viral marketing.

What are the three theoretical traditions discussed in this module?

The three theoretical traditions are those by Yona Berger, Seth Godin, and Malcolm Gladwell.

What should you do with the three theories about how ideas spread?

You should familiarize yourself with the three theories, choose a favorite, and argue why it best describes how ideas spread, particularly in the context of viral marketing.

What aspects of viral marketing should be considered when analyzing the spread of ideas?

The spread of ideas should be analyzed through the lens of message characteristics, network characteristics, or people characteristics.

What kind of examples should be used to support the position in the blog post?

You should use recent examples of viral marketing (less than a year old) to support your position and argue your chosen theory of how ideas spread.

What is emphasized about the examples used in the blog post?

The examples used should be from less than a year ago and must not reference the Ice Bucket Challenge.

How should the blog post be structured in terms of theoretical approaches to viral marketing?

The blog post should explore and debate the different approaches of how ideas spread, based on the three theories, and argue for the best one, supported by recent examples of viral marketing.