Grade 5 advertisements

Summary

In this lesson on advertisements, the teacher covers the importance of ads in promoting products and services. Students learn key concepts such as identifying products versus services and recognizing core elements of advertisements: company/product names, logos, slogans, and clear information. The lesson includes an activity where students analyze real advertisements and answer questions in full sentences. For the assessment, students are tasked with designing their own advertisements, applying the learned concepts. Emphasis is placed on clarity, creativity, and adhering to provided guidelines, with a reminder to use full sentences and precise answers throughout the tasks.

Takeaways

• 😀 Advertisements are created by companies or businesses to promote and sell products or services.
• 😀 A product is an item like toys, clothes, furniture, or food that can be bought, while a service involves paying someone for an action (e.g., haircuts or car repairs).
• 😀 Advertisements make people aware of a product or service, encouraging them to buy things they may not initially need.
• 😀 Key elements of an advertisement include the company or product name, a logo, a slogan, and clear information about what is being sold.
• 😀 A logo is a symbol or picture that represents a company or product, making it easier for customers to remember and associate with the brand.
• 😀 A slogan is a catchy phrase used to promote a product or service (e.g., 'Just Do It' for Nike or 'I'm Lovin' It' for McDonald's).
• 😀 Advertisements are often colorful and bright to attract attention and make it clear what is being sold (e.g., Doritos advertisements featuring the chips).
• 😀 The lesson emphasizes the importance of using full sentences when answering questions in advertisements-related tasks.
• 😀 An activity based on advertisements requires students to analyze examples and answer questions in full sentences, with specific focus on company names, slogans, and the products or services being promoted.
• 😀 Students should be careful to read each advertisement carefully and provide detailed responses to questions regarding the information presented.

Q & A

What is the main purpose of advertisements?

The main purpose of advertisements is to promote and sell a product or service by making people aware of it and generating interest.

What is the difference between a product and a service?

A product refers to an item that can be bought, such as toys, clothes, or food, while a service refers to an action or task performed by someone, such as haircuts or car repairs.

Why are advertisements important?

Advertisements are important because they raise awareness of a product or service, making people interested in buying items they may not have originally thought of purchasing.

What key elements should be included in an advertisement?

An advertisement should include the company or product name, a logo, a catchy slogan, and clear information about the product or service being advertised.

What role does a logo play in advertisements?

A logo is a symbol or picture that represents a company or product, helping people quickly identify and associate the brand with a particular item or service.

How does a slogan help in advertising?

A slogan is a catchy phrase that helps promote a product or service by making it memorable. Examples include 'Just do it' for Nike and 'I'm loving it' for McDonald's.

What kind of information needs to be clear in an advertisement?

An advertisement needs to clearly show what is being sold, its price, its appearance, and any other important details to make sure the audience understands the product or service.

What is the purpose of using color in advertisements?

Color is used in advertisements to make the information more appealing and eye-catching, helping to grab the viewer's attention and convey excitement or importance.

What are some examples of slogans mentioned in the script?

Examples of slogans mentioned in the script include 'Just do it' for Nike, 'I'm loving it' for McDonald's, 'Because you're worth it' for L'Oréal, and 'Finger Lickin' Good' for KFC.

What is the activity that students are expected to complete after this lesson?

Students are required to create their own advertisements as an assessment task. The task is detailed in a separate attachment that can be accessed through Google Classroom, email, or D6 communicator.