ADVERTISEMENT II MATERI BAHASA INGGRIS KELAS 9 SEMESTER 2

Summary

This video provides an engaging lesson on advertisements, explaining their social function, structure, and language features. The content covers the goals of advertisements, such as promoting products or services, influencing readers, and assuring quality. The structure of an advertisement includes the headline, subheadline, body/description, and a call-to-action. Language features like persuasive and attractive language are also explored, emphasizing their role in drawing readers' attention. The video also offers practical examples to help viewers understand how advertisements work and the techniques used to encourage purchases or services.

Takeaways

• 😀 The video introduces a lesson on advertisements (Iklan) and sets the goal of learning, which includes understanding the social function, structure, and linguistic features of advertisements.
• 😀 The primary learning objective is to compare the social functions, structure, and language elements of advertisements.
• 😀 The goal is to help students understand the meaning of advertisements, whether promoting products or services.
• 😀 An advertisement is defined as a text aimed at influencing readers to purchase products or use services.
• 😀 There are different types of advertisements: products, services, and job vacancies.
• 😀 Product advertisements can include food, beverages, or other items, while service advertisements might cover things like car wash services.
• 😀 The social functions of advertisements include promoting a product, influencing the audience to buy or use the service, and convincing readers of the product's quality.
• 😀 Advertisements can be found in various media, including print, electronic, and online media.
• 😀 The structure of an advertisement includes: headline (product name), subheadline (additional information), body (description of the product or service), and a call-to-action (how to get the product or service).
• 😀 Linguistic features of advertisements include persuasive language to encourage readers to take action and attractive language to grab attention, such as special discounts or limited-time offers.
• 😀 The video also includes practice questions based on advertisements to help students apply what they’ve learned, with an emphasis on identifying key information like product type, promotions, and how to purchase the product.

Q & A

What is the main topic discussed in the video?

The main topic discussed in the video is advertisements, including their types, social functions, structure, and language features.

What is the goal of learning about advertisements in this video?

The goal is to compare the social functions, text structure, and language features of advertisements, and to understand the meaning of advertisements in terms of both products and services.

What is an advertisement, as described in the video?

An advertisement is a text aimed at influencing the reader to purchase a product or use a service.

What are the two main categories of advertisements mentioned?

The two main categories are product advertisements and service advertisements.

What are some examples of product advertisements?

Examples of product advertisements include food, beverages, or various physical items.

What is an example of a service advertisement mentioned in the video?

An example of a service advertisement is for car wash services.

What is the social function of advertisements?

The social function of advertisements is to promote products or services, influence readers to buy or use them, and convince them about the quality of the product.

What are the main components of the structure of an advertisement?

The main components are the headline (product name), subheadline (additional information), body (description and details), and call-to-action (how to obtain the product).

What language features are commonly used in advertisements?

Advertisements often use persuasive language to influence the reader, and attractive words to catch attention, such as mentioning discounts or bonuses.

How is persuasive language used in advertisements?

Persuasive language is used to encourage the reader to buy a product or service by highlighting its benefits, quality, and special offers.