Jobdesc Si Anak Hotel | Eps. Marketing Communications

Summary

In this video, Kamilia Ayu, the Marketing and Communication Manager at Wisl Hotel Spasu Surabaya, shares insights into her dynamic role in the hospitality industry. She discusses the diverse and complex nature of marketing in hotels, from crafting campaigns to building relationships with media and influencers. Kamilia highlights the importance of supporting sales teams and shares an example of successfully organizing the hotel's first anniversary event, a Fun Run, in just under a month. She also emphasizes the value of staying open-minded, up-to-date, and continuously learning in the professional world, especially in hospitality and marketing.

Takeaways

• 😀 The role of Marketing and Communication in hospitality is extensive, covering campaign creation, marketing plans, and building media and influencer relationships.
• 😀 The main goal of marketing and communication in the hotel industry is to support the sales team in promoting and selling the hotel’s products.
• 😀 Kamilia Ayu works at Wisla Hotel, Spasu Surabaya, where she manages the marketing and communication efforts.
• 😀 A memorable event for Kamilia was organizing the hotel’s first anniversary event, which included a fun run.
• 😀 The anniversary event was organized in less than a month, starting from scratch with no participants, eventually gathering 500 participants.
• 😀 Successful event planning involved preparing all necessary materials, media promotions, and collaborating with influencers and media partners.
• 😀 Kamilia emphasizes the importance of staying open-minded and adapting to new trends in the ever-changing hospitality industry.
• 😀 Despite a background in broadcasting, Kamilia transitioned into the hospitality industry, demonstrating the value of transferable skills.
• 😀 Continuous learning and staying up-to-date with industry trends are key to succeeding in marketing and communications.
• 😀 Kamilia encourages those aspiring to work in hospitality or marketing to be proactive in their learning and stay adaptable.

Q & A

What are the main responsibilities of a Marketing Communication Manager in the hospitality industry?

A Marketing Communication Manager in the hospitality industry is responsible for creating campaigns, developing marketing plans, and building relationships with media and influencers. The goal is to support the sales team in promoting and selling the hotel’s services.

What is the core goal of marketing communication in the hotel industry?

The core goal of marketing communication in the hotel industry is to support the sales team in selling the hotel’s products and services, ultimately increasing revenue and brand awareness.

Can you describe Kamilia Ayu’s experience organizing the hotel’s first anniversary celebration?

Kamilia Ayu managed the hotel's first anniversary celebration, which involved organizing a Fun Run event. Despite having only one month to prepare, she successfully recruited 500 participants from scratch by handling event logistics, media promotions, and collaborating with influencers.

What challenges did Kamilia face in preparing the anniversary event?

Kamilia faced the challenge of preparing the anniversary event within a very short time frame of less than a month. She also had to recruit participants from zero and handle all aspects of the event, from logistics to collaboration with influencers and media.

How did Kamilia ensure the success of the Fun Run event?

Kamilia ensured the success of the Fun Run event by meticulously planning all aspects, including media promotions, collateral preparation, and strategic collaborations with influencers and media outlets, which led to the achievement of 500 participants.

What does Kamilia suggest for individuals looking to work in the hospitality or marketing communication fields?

Kamilia advises aspiring professionals to remain open-minded, stay up-to-date with new trends and practices, and continuously learn to succeed in the hospitality and marketing communication industries, regardless of their academic background.

What is Kamilia’s academic background, and how does it relate to her current role?

Kamilia’s academic background is in broadcasting, yet she successfully transitioned into the role of a Marketing Communication Manager in the hospitality industry, demonstrating that diverse skill sets can contribute to success in the field.

What role do influencers and media play in a hotel’s marketing strategy?

Influencers and media are crucial in a hotel’s marketing strategy. They help amplify promotional messages, enhance brand visibility, and reach a broader audience, which can significantly contribute to event success and overall marketing objectives.

How important is collaboration in the hospitality industry, especially in marketing communication?

Collaboration is essential in the hospitality industry, particularly in marketing communication. Working with various stakeholders such as influencers, media, and other partners ensures that promotional efforts are impactful and reach the right target audience.

What key skills are necessary for success in the Marketing Communication field in hospitality?

Key skills for success in marketing communication within the hospitality industry include creativity in campaign development, strong communication abilities, media relations, event management, and the capacity to adapt to industry changes and trends.