Como ser um copywriter de SUCESSO

Summary

In this video, the speaker shares insights on becoming a successful copywriter, emphasizing the importance of personal marketing, building a strong reputation, and understanding different business models. They discuss how humor is linked to relatability and how personal experiences shape creative work. The video also highlights various ways copywriters can charge clients, from fixed fees to performance-based pricing, and stresses the value of community engagement. For those starting out, forming partnerships with peers and participating in feedback-driven environments is key to growth and success in the copywriting field.

Takeaways

• 😀 Humor often comes from misfortune or mistakes, as people relate to struggles and imperfections.
• 😀 Building a personal brand is essential for success in copywriting—engage with your audience through live streams and content creation.
• 😀 Copywriting rates vary based on experience, reputation, and personal brand; beginners should start with lower fees.
• 😀 A copywriter's success depends on understanding the audience, building a reputation, and leveraging marketing skills.
• 😀 Starting small with clients around your experience level is better than immediately seeking high-profile players.
• 😀 The copywriting industry requires a mix of creativity, hard work, and persistence—don't shy away from challenges.
• 😀 Consulting is only advisable for experienced copywriters since it requires high-level expertise and confidence.
• 😀 Performance-based compensation models (like variable fees) are suitable for more experienced copywriters who can take risks.
• 😀 Copywriters should focus on their personal growth, building connections, and learning from community feedback.
• 😀 Copywriters should focus on creating value through content and understanding the problems of their target market.
• 😀 Networking, being active in communities, and collaborating with others can lead to unexpected opportunities and success.

Q & A

Why is humor an important element in copywriting?

Humor in copywriting often comes from mistakes or imperfections, making it relatable to a wide audience. The speaker emphasizes that humor arises from struggles, errors, and the unexpected, which make it more authentic and engaging for the audience.

What role does personal branding play in becoming a successful copywriter?

Personal branding is crucial for a copywriter's success. The speaker suggests that building a strong personal brand, through content creation and live sessions, helps increase a copywriter's reputation and credibility, making it easier to attract clients.

What are the different ways a copywriter can charge for their services?

Copywriters can charge through fixed fees (monthly or per project), variable fees (a small fixed fee plus a commission based on results), or by consulting (providing expert advice for a high fee). The speaker also mentions partnerships as a way to work together with businesses for mutual growth.

What is the significance of a 'variable fee' in copywriting?

A variable fee structure includes a small fixed fee with a larger commission based on performance, such as a percentage of sales or revenue. This model allows copywriters to share in the success of the campaign and align their interests with the client's outcomes.

How can copywriters build their reputation and gain clients?

Copywriters can build their reputation by creating content, participating in communities, and providing valuable feedback to others. Engaging in live sessions or offering free insights can help increase visibility and establish trust with potential clients.

What challenges might a new copywriter face when trying to work with large businesses or established players?

New copywriters may find it difficult to work directly with large businesses due to their lack of experience and reputation. Instead, the speaker suggests aligning with smaller businesses or experts of a similar level to grow together, which can create a more balanced partnership.

Why is it important for copywriters to be flexible in their fee structure?

Flexibility in fee structures allows copywriters to adapt to different clients and project types. Offering both fixed and variable fees enables copywriters to meet client expectations while also aligning compensation with results and performance.

How does consulting differ from regular copywriting work?

Consulting in copywriting involves providing expert advice rather than actually writing the copy. It is typically higher-paying, but requires extensive experience and confidence, as clients expect significant expertise to improve their campaigns.

What is the speaker's preferred model for working as a copywriter?

The speaker prefers being a partner or co-owner in a business, as this allows them to be directly involved in the decision-making and growth of the project. They value owning the asset and contributing to the business's success.

How can a new copywriter start charging higher fees?

A new copywriter can start by charging a low fixed fee to gain experience and credibility. As their reputation grows, they can increase their rates and move towards a variable fee model, where they earn more based on the results of the campaigns.