JUALANNYA LARIS MANIS‼️ CUMA NGUPAS BUAH DAN DIKEMAS, DAPAT CUAN BERLIPAT | PELUANG USAHA RUMAHAN

Summary

Moerino Frozen Food, founded by Mursito and his wife Ino Merry Damayanti, began as a small venture inspired by the abundance of unused soursop in Kalibaru. Overcoming early challenges in market acceptance, they now supply high-quality frozen fruits like soursop, mango, and avocado across Indonesia. With a commitment to innovation, hygiene, and social media marketing, Moerino has built strong partnerships with over 80 agricultural producers. Today, it offers a reliable, hassle-free solution for cafes, restaurants, and consumers, ensuring top-quality frozen fruit products delivered nationwide.

Takeaways

• 😀 Mursito, the owner of Moerino Frozen Food, started the business out of his passion for touring and a unique experience with unused soursop fruit in Kalibaru.
• 😀 Moerino Frozen Food processes and sells frozen tropical fruits like avocado, soursop, mango, guava, and others sourced from local farmers across Indonesia.
• 😀 The company uses a strict quality control process, ensuring that the fruits meet high hygiene standards during production to guarantee freshness and long shelf life.
• 😀 Despite initial rejections from cafes and restaurants, the business persevered and now supplies many major businesses due to the practicality and cost-efficiency of frozen fruits.
• 😀 Mursito emphasizes the importance of innovation, especially in marketing, and highlights the shift from traditional selling to using social media and online platforms.
• 😀 Moerino collaborates with over 80 agricultural partners across Indonesia, supporting local farming communities and ensuring a steady supply of high-quality produce.
• 😀 The company’s fruit freezing process ensures that the products last for up to 1.5 years without losing their quality, even when stored at -20°C.
• 😀 The business faces challenges due to unpredictable weather, which affects the growth and availability of fruits, but Mursito learns from each experience to improve operational efficiency.
• 😀 Pricing for Moerino products starts at IDR 15,000 per kilogram, offering affordable options for consumers and businesses alike.
• 😀 Moerino's delivery system ensures fresh products are shipped to major cities such as Jakarta, Bali, Surabaya, and Makassar, with nightly travel for shipments to maintain product quality.
• 😀 Mursito’s journey highlights the importance of resilience, adapting to new technologies, and focusing on product quality and customer relationships in building a successful business.

Q & A

What is the origin of Moerino Frozen Food's name?

The name Moerino is a combination of the founder's name, Mursito, and his wife's name, Ino Merry Damayanti. In Javanese tradition, combining two names is believed to bring greater fortune and blessings.

How did Mursito start his frozen food business?

Mursito started his frozen food business after noticing a large amount of unused soursop fruit in Kalibaru, East Java, during a tour. He decided to make use of the fruit to create frozen products, initially focusing on fruit preservation.

What is the primary product of Moerino Frozen Food?

The primary products of Moerino Frozen Food are tropical fruits, including soursop, avocado, mango, guava, raspberry, and other locally grown fruits. The company focuses on producing high-quality frozen fruits for various markets.

How does Moerino ensure the quality of its products?

Moerino ensures the quality of its products by using premium quality fruit, maintaining cleanliness during production, and following strict hygiene practices. The company also educates its farming partners on proper fruit handling and sorting techniques.

Where does Moerino source its fruit from?

Moerino sources its fruit from over 80 agricultural partners across various regions in Indonesia, including Banyuwangi, Kediri, Kendal, Banjarnegara, and Magelang. Many of these partners also run their own small-scale farms.

How does Moerino manage its distribution?

Moerino distributes its products mainly through online channels, with regular deliveries to major cities like Jakarta, Surabaya, Bali, and Makassar. The company uses travel services to ensure the freshness of its products, with deliveries being made each night.

What challenges did Moerino face early on in the business?

In the early stages, Moerino faced challenges such as rejection from potential clients, limited storage capacity, and fluctuating fruit supply due to weather conditions. A particularly memorable challenge was dealing with penalties for failing to meet delivery quotas due to an extended dry season.

What makes frozen fruit products more convenient than fresh fruit?

Frozen fruit products are more convenient for businesses because they are easier to manage, store, and serve. They eliminate the unpredictability of fresh fruit, which can spoil quickly and requires careful inventory management. Frozen fruit can be portioned out exactly as needed.

How does Moerino manage its production capacity?

Moerino manages its production capacity based on customer demand to avoid overproduction. The company only prepares stock as needed, though larger orders are accepted through pre-ordering systems. This helps control operational costs and avoid excessive inventory.

What role does social media play in Moerino's marketing strategy?

Social media plays a significant role in Moerino's marketing strategy, allowing the company to reach a wider audience, including individuals and businesses. It serves as a primary tool for showcasing their products and engaging with potential customers, especially as the market has shifted to more online-based sales.