Wawancara pengusaha kuliner HD

Summary

The video script features an interview with Rusdianto, also known as Mas Biji, who shares the story of his food business. Initially struggling with low hotel wages, his wife started the venture with simple recipes. Over time, they innovated by incorporating customer feedback. The business gained popularity, even featuring in local media. Despite challenges like Merapi's eruptions affecting sales, they persevered. The interview includes insights on the favorite menu items, sourcing ingredients, and advice for aspiring entrepreneurs. A customer named Nabila praises the food quality and affordability, making it a popular spot for social gatherings.

Takeaways

• 👋 The interviewee, whose real name is Rusdianto, is commonly known as Mas Biji.
• 📉 He started his business out of financial necessity, having previously worked in a hotel with a low salary.
• 👩‍🍳 His wife initially started the business, experimenting with different food items.
• 🍲 The idea for 'hotdog Jawa' came from observing children enjoying snacks at school.
• 📰 The business gained attention when it was featured in a local newspaper, Tribun.
• 🍽 The most popular menu items are 'kodok' (a type of snack) and drinks like 'es campur' and 'capcin'.
• 🚀 The business has expanded to include other food items due to customer requests.
• 🏠 The main customer base includes children and university students.
• 🌋 The business faces challenges due to its proximity to Mount Merapi, especially during increased volcanic activity.
• 💼 Rusdianto emphasizes patience and persistence as key factors for young entrepreneurs, not just capital.

Q & A

What is the name of the interviewee and his business nickname?

The interviewee's name is Rusdianto, but he is often called Mas Biji.

Why did Rusdianto start his business?

Rusdianto started his business because he needed money. He used to work at a hotel with a low salary.

Who initially started the business and what was their role?

Rusdianto's wife initially started the business by trying out various recipes like toast and soto.

How did Rusdianto come up with the idea for his unique product?

Rusdianto got the idea for his unique product, hotdog Jawa, by experimenting with different ingredients like flour and creating something new that would appeal to children who like snacks.

How did the business gain media attention?

The business gained media attention when it was featured in the newspaper Tribun, likely because of the high number of customers queuing at the small shop.

What is the most recommended dish at Rusdianto's business?

The most recommended dish is the hotdog Jawa, especially when paired with drinks like es campur and capcin.

How does Rusdianto approach innovation in his business?

Rusdianto approaches innovation by traveling and observing trends, but he doesn't just follow trends blindly. He adapts based on customer requests, adding new ingredients like chicken and beef.

Does Rusdianto have other branches of his business?

Yes, Rusdianto has another branch in Degolan, north of Yogyakarta.

What is the primary target market for Rusdianto's business?

The primary target market is children and students.

What challenges does Rusdianto face due to the proximity to Mount Merapi?

One major challenge is the decrease in customers during heightened alert statuses for Mount Merapi, which significantly affects business revenue and staffing.

How does Rusdianto handle leftover ingredients?

Rusdianto does not stockpile ingredients. They make everything fresh and only prepare ingredients in small batches to avoid leftovers.

What is Rusdianto's message to young entrepreneurs?

Rusdianto's message is to be persistent and patient. He emphasizes that patience is more important than capital in business.

What are Rusdianto's business goals?

Rusdianto's goals include hiring more employees and giving everyone a chance to experience entrepreneurship.

How does Nabila Putri Miranti, the customer, feel about the place and the food?

Nabila finds the place good for hanging out and thinks the food is delicious, especially the hotdog Jawa. She also considers the prices to be affordable.

Outlines

00:00

📜 Introduction to the Business and Personal Background

Rusdianto, commonly known as Mas Biji, introduces himself and provides a background of his business. Initially struggling with low wages as a hotel employee, his wife began the business with simple food items like grilled bread and soto. Faced with challenges, they eventually created a unique dish from dough that became popular. He talks about how children in the area inspired the creation of 'hotdog Jawa' due to their love for simple, portable snacks. The small business gained unexpected attention from the media, leading to greater popularity. He also mentions the menu favorites like hotdog Jawa, mixed ice, and 'capcin,' and highlights the importance of innovation in the food business.

05:02

🛒 Sourcing Ingredients and Business Advice

Rusdianto explains his method of sourcing ingredients, emphasizing the use of specific suppliers for both the main location and branch. He personally selects the flour composition to maintain quality. He shares that their cooking is done in small batches to ensure freshness, avoiding excess stock. He advises young entrepreneurs to be patient and persistent, stating that patience is more crucial than capital. His vision is to provide employment and share the entrepreneurial experience with others.

Keywords

💡Rusdianto

Rusdianto, often called 'Mas Biji,' is the main subject of the interview. He is the entrepreneur who founded the business being discussed. His personal story of overcoming financial challenges is central to the narrative.

💡Hotel job

Rusdianto previously worked at a hotel where he earned a modest salary of around 900,000 to 1,000,000 Indonesian Rupiah. This job is significant as it represents his life before starting his business and highlights the financial struggles that led him to entrepreneurship.

💡Hotdog Jawa

Hotdog Jawa is the unique food item that Rusdianto's business specializes in. It represents the innovation and cultural fusion in his culinary creations. The idea came from combining local ingredients with the hotdog concept to cater to children's tastes.

💡Innovation

Innovation is a recurring theme in the interview. Rusdianto emphasizes the importance of continually improving and adapting his products based on customer feedback and market trends. Examples include adding new fillings like chicken and beef to the original Hotdog Jawa.

💡Tribun newspaper

The Tribun newspaper played a significant role in popularizing Rusdianto's business. An article in this newspaper highlighted the long queues at his small warung, bringing broader attention to his food and boosting his business's visibility.

💡Pandemic impact

The COVID-19 pandemic had a significant impact on Rusdianto's business, reducing customer footfall by 50%. This challenge underscores the resilience required to sustain a small business during difficult times.

💡Customer preferences

Customer preferences drive much of the innovation in Rusdianto's business. For instance, the introduction of different fillings in Hotdog Jawa was a direct response to customer requests. Understanding and adapting to these preferences is crucial for his business's success.

💡Supplier relationships

Rusdianto mentions having specific suppliers for his ingredients, which ensures quality and consistency in his products. This relationship is vital for maintaining the standards of his food and the smooth operation of his business.

💡Local competition

Local competition and market trends influence Rusdianto's business decisions. He observes trends in the market but chooses not to follow them blindly, focusing instead on what makes his offerings unique and appealing to his customers.

💡Entrepreneurial advice

Rusdianto offers advice to young entrepreneurs, emphasizing patience and perseverance over financial capital. He highlights the importance of resilience and sustained effort in achieving business success.

Highlights

Rusdianto, commonly known as Mas Biji, shares his journey of starting his business due to financial pressure while working at a hotel with a low salary.

Rusdianto's wife was the initial founder, experimenting with various recipes like toast and soto, but these ventures only lasted a few months.

The breakthrough came when Rusdianto decided to create snacks from flour-based skin, which has sustained the business until now.

The idea to create 'Hotdog Jawa' stemmed from the popularity of simple, portable snacks among children and students in the area.

The business gained unexpected media attention when a local newspaper, Tribun, featured their small yet bustling food stall.

Hotdog Jawa, the signature dish, remains the most popular item, alongside iced mix drinks and bubble tea, attracting many customers.

Rusdianto emphasizes the importance of innovation, noting that the business has evolved from serving only tofu and sausage fillings to including chicken and beef due to customer demand.

The business has expanded to include a branch in Degolan, catering primarily to children and university students.

Challenges faced due to the proximity to Mount Merapi include a significant drop in customers during heightened volcanic activity, impacting their ability to sustain staff.

Despite the difficulties, Rusdianto’s business has managed to continue operating, although not at full capacity.

Rusdianto relies on specific suppliers for their ingredients, ensuring consistent quality and composition for their products.

All food preparation is done on-demand to ensure freshness, avoiding the need for storing surplus ingredients.

Rusdianto advises young entrepreneurs to be persistent and patient, emphasizing that capital is secondary to perseverance.

His vision includes creating more employment opportunities, allowing others to experience the entrepreneurial journey.

A customer named Nabila Putri Miranti praises the business for its pleasant atmosphere and tasty, affordable food, highlighting the Hotdog Jawa as particularly delicious.

Transcripts

wu

hai hai

Halo dunia selamat siang Bapak boleh

bisa berkenalan dulu dengan kita menjadi

Nama saya aslinya Rusdianto tapi saya

sering dipanggil Mas biji Boleh bapak

untuk menceritakan sejarah terbentuknya

usaha Bapak ini usahanya sebenarnya

karena terpepet uang Mbak ya dulu tuh

kan saya kerjanya di hotel gaji saya

cuma 900.000 Pada tahun berapa yaitu

tahun 2000-2015 itu masih sekitar satu

juta terus disitu istri saya akan

merintis ini yang merintis pertama kali

beratnya Istriku itu the Kalau dulu kan

saya yang resep juga kan kayak roti

bakar terus kayak soto gitu kan cuman

cuman bertahan paling lama itu cuma tiga

hari tiga MI 3 bulan ya bulan terus

karena itu saya bingung Saya mau jualan

Apalagi itu saya akhirnya akan menunggu

itu apa

Hai kodok kalau berpikir mode-mode yang

Jawa gimana ya kayak gitu akhirnya bikin

dari kulit itu yang kulit dari tepung

saya bikin itu dan bertahan sampai saat

ini gitu

Hai bagaimana bapak bisa kayak

Mencetuskan untuk membuat hodjob Jawanya

Ini pertama kali karena disini kan

anak-anakan sering senengnya jajan kayak

kalau misalkan kayak di sekolah itu kan

ada kayak tempur arus ada kayak apa Bila

Kenapa saya enggak coba buat makanan

yang simpel gitu loh bisa dibawa

sekalian jalan-jalan ya gitu lah yang

masuk koran itu yang E2000 itu bahwa

bisa masuk ke koran itu ceritanya gimana

itu enggak tahu yang masih hidup itu kok

tiba-tiba langsung ada dari Tribun itu

ya karena memang mungkin warung kecil

tapi kok yang ngantri kok banyak tapi

sekarang nggak seperti dulu sih Mas

kayak aroma demi Nia

Hai menu apa sih Pak yang sering jadi

favorit para pengunjung di sini kalau di

sini biasanya kalau yang recommended

sampai saat ini yaitu kodoknya itu

terutama MHD terutama Kalau minumnya es

campur sama capcin tapi yang paling

tinggi di sini Sabil kan itu awalnya kan

hanya hotdog Jawa doang kan ya Pak terus

gimana sih bahwa bisa kayak menginovasi

makanan itu apakah Bapak juga mengikuti

perkembangan zaman sekarang atau bapak

memang punya Oh saya harus bikin yang

lebih lagi untuk menarik perhatian para

pengunjung Iya kalau untuk inovasi kita

memang harus tepi inovasi ya Mbak kita

harus harus sering kita harus sering

jalan-jalan keluar jadi kita bisa

perbandingan kalau di sana itu yang

ngetren ini cuman kalau saya memang gak

latah sih Mbak Jadi kalau misalkan

sekarang itu yang ngetren ini selesai

juga enggak ikut-ikutan jualan ini

memang kalau untuk inovasi

Nah kan dulu isinya cuman tahu sama

sosis terus sekarang ada isinya ayam ada

isinya sapi itu itu ya karena permintaan

dari pelanggan itu sendiri body tomboy

ayam rezeki kita kasih tambah ayam sapi

kita tapi apakah punya cabang selain

disini juga cabang saya ada di degolan

di utara Yui sasaran buat usahanya Bapak

ini siapa aja kalau saya anak-anak sama

mahasiswa sekarang kan baru Masa pandemi

apa-apa lagi Eh bendera usaha Bapak di

sini kan dekat dengan gunung merapi

gitukan pasti ada kendalanya disitu

kendalanya apa aja sih Pak kalau

kendalanya disini banyak banget ya Mbak

apalagi pas status Merapi kemarin

dinaikkan bener-bener yang jajan itu

cuman 50% jadi untuk mengangkat karyawan

yang segitu banyaknya tuh saya kesusahan

jadi nanti

Oh ya hampir satu tahun ini kita nombok

cuman ya Enggak banyak digigit cuman ya

karena terkumpul terakumulasi kan jadi

berat

G2 punya usaha lagi nggak selain ini

usah lain Saya enggak ada Alhamdulillah

disini masih tetap berjalan meskipun ya

Enggak 100% ah Apa sih Pak perbedaannya

dari apa namanya omzet yang Bapak dapat

maksudnya kayak keuntungan yang Bapak

dapat dari sebelum terkenal sampai

sekarang mudah terkena

Hai sebelum terkenal

Hai dampaknya apa ya Mbak Iya lebih

banyak omsetnya Lebih banyak sekarang

sebenarnya Cuman karena sekarang kan ya

Kya banyak apa ya

knalpot lebih baik sekarang lah pokoknya

ini makan apa lagi eh eh

Hai beda gitu ya Pak kalau sekarang sama

dulu memang beda apa namanya

bahan-bahannya bapak itu bapak beli

langsung dari pasar atau ada

distributornya gitu Kalau saya sendiri

ada suplayer nya jadi supplier yang

untuk cabang sama yang di sini itu udah

sendiri-sendiri itu skala untuk bahan

bakunya memang saya pilih sendiri dari

tepung berbagai kayak komposisinya

memang saya pilih nya sendiri gitu jadi

Udah ada udah ada khusus yang nyetor ini

dan caranya di sini itu udah ada

mali-400 misalnya eh ada bahan-bahan

yang maksudnya ada bahan yang tidak

habis pakai itu Pak kan enggak setiap

hari Kayak habis gitu enggak kan waktu

itu nanti bahannya Apakah Bapak simpan

untuk besok atau Bapak harus bikin usaha

bikin itu sesuatu yang baru terus nanti

dijual dengan harga yang miring kalau

saya disini semuanya kan dadakan Mbak

Jadi kayak kulit itu kita paling

bikinnya bertahap jadi ini habis kita

bikin lagi ini habis lebih jadi kita

nggak ada stok kita langsung habis

berarti itu flash ya Pak Ini Pak

terakhir apa sih pesan Bapak buat untuk

para pengusaha muda untuk para pengusaha

awal pesan untuk mereka pesannya Klaten

terus bersabar terus modal itu bukan

yang utama tapi kesabaran itu yang

paling utama cuman itu

Hai ada enggak misi-misi visi-misi Bapak

visi-misinya saya yang pertama kali saya

mau mengangkat banyak karyawan biar

disini tuh semuanya bisa merasakan

wirausaha itu seperti apa Oke Pak sekian

hewan cara kami mohon maaf jika

mengganggu ah terima kasih atas waktunya

faktor prima sebelumnya perkenalkan dulu

ini boleh tahu namanya Mbaknya namanya

siapa saya Nabila Putri Miranti kalau

banyak di Tamil salihah Oke Mbak Di sini

kan Saya pengen tanya nih ini kan Mbak

Mbak tadi beli apa aja beli hotelnya

sama-sama capcin sama Chocolatos

Hai teh menembak apa pendapatnya Mbak

tuh bagaimana tentang tempat Ini thank

makanan ini pendapatnya apa sepatu bagus

ya tempatnya empatnya bagus Gus enak aja

buat nongkrong kalau pendapatmu

makanannya Mbak Bagaimana makanya tuh

enak terus khususnya HD babynya inget

menurut Mbak dengan range harga yang

segitu perutnya itu termasuk untuk harga

yang murah atau enggak murah sih

menurutku murah-murah Apakah Mbak puas

dengan tempat ini luas was a

Hai Indonesia Indonesia Indonesia

[Musik]