Cara Bisnis Modal KECIL

Summary

This video offers a practical guide for aspiring entrepreneurs, outlining how to start a business with different capital levels: Rp1 million, Rp10 million, and Rp100 million. The speaker emphasizes understanding key business concepts such as CAPEX (Capital Expenditure) vs. OPEX (Operating Expenses), and stresses the importance of variable costs, rapid turnover, and human capital investment. With low budgets, the focus is on freelancing, dropshipping, or affiliate marketing, while higher budgets allow for product creation, branding, and team-building. Ultimately, the video encourages viewers to start small, scale smart, and build a sustainable business through strategic investments.

Takeaways

• 😀 Starting a business with low capital means focusing on variable costs and avoiding large capital expenditures (CAPEX).
• 😀 At 1 million IDR, it's best to invest in marketing and performance-based pay structures rather than fixed costs or large machinery.
• 😀 The key to success with small capital is understanding the concept of turnover—how quickly money flows in and out of the business.
• 😀 With 10 million IDR, you can start selling your own products instead of relying on dropshipping or affiliate marketing.
• 😀 Keep CAPEX minimal when you have a 10 million IDR budget. Focus on human capital and hire people on commission-based or performance-based pay.
• 😀 At the 100 million IDR level, you can begin scaling your business and invest more in both CAPEX and fixed costs, like inventory and employee salaries.
• 😀 With 100 million IDR, you can create structured business divisions: product development, marketing, and operations.
• 😀 A large portion of the 10 million IDR budget should be used to hire employees or freelancers who will help grow the business, ensuring they are paid based on performance or commission.
• 😀 The most effective way to scale with 100 million IDR is to ensure financial responsibility by monitoring both income and expenses closely.
• 😀 Starting with zero capital is possible by relying on organic marketing—posting on social media and engaging with communities without paid ads.

Q & A

What are the two main categories of business expenses discussed in the video?

The two main categories of business expenses discussed are Capital Expenses (CAPEX) and Operating Expenses (OPEX). CAPEX refers to one-time investments, like purchasing machinery, while OPEX includes ongoing costs, such as salaries and utility bills.

Why is it important to understand the difference between CAPEX and OPEX when starting a business?

Understanding the difference helps you manage expenses efficiently. CAPEX is a one-time cost, while OPEX is recurring. This distinction allows you to decide how to allocate your capital, especially when working with limited funds.

What are fixed costs and variable costs in the context of operating expenses?

Fixed costs are regular, predictable expenses that must be paid regardless of the business’s performance, such as rent and employee salaries. Variable costs fluctuate depending on the business’s activity and can include things like commissions or profit sharing.

How should a business with a small budget (like Rp1 million) allocate its spending?

A business with a small budget should focus on variable costs and avoid fixed costs. The emphasis should be on direct sales costs like marketing, and avoiding expensive equipment or machinery. The key is to keep things flexible and scalable.

What is meant by 'turnover' in a business with limited capital?

Turnover refers to how quickly money or products move through the business. For a business with limited capital, it’s essential to focus on fast turnover to generate quick revenue, ensuring the business remains viable.

What business models are recommended for starting a business with Rp1 million?

For a budget of Rp1 million, the recommended business models are freelancing, dropshipping, affiliate marketing, or other businesses that don’t require significant upfront costs. These models allow you to earn by selling others' products or services.

How can someone with Rp1 million hire employees or collaborators?

With Rp1 million, you can hire employees or collaborators on a commission-based or profit-sharing model. This allows you to avoid fixed salary costs while still incentivizing others to help with sales and marketing efforts.

What changes occur when the business budget increases to Rp10 million?

With Rp10 million, a business can start purchasing its own products or raw materials, rather than relying on dropshipping or affiliate marketing. You can invest in capital expenses (like equipment) but should avoid spending more than 40% of your budget on these items. Hiring employees becomes possible, and a commission-based structure can still be used.

Why is human capital emphasized when the budget reaches Rp10 million?

At this level, the business can afford to hire employees, and investing in human capital becomes crucial for growth. By hiring people with specific roles (like marketing or operations), you can scale the business without overburdening yourself.

What should businesses with a Rp100 million budget focus on when scaling?

With a Rp100 million budget, businesses can invest in both CAPEX (like machinery or inventory) and OPEX (such as salaries and rent). It's important to focus on efficient financial management and delegate tasks across product, marketing, and operations divisions to ensure smooth scaling.

What’s the main distinction between running a business with Rp1 million and Rp100 million in terms of operations?

The main difference is that with Rp1 million, the business owner is often self-employed, handling most tasks themselves. With Rp100 million, the business becomes an organization with divisions for product, marketing, and operations, allowing the owner to focus on strategy and growth.

Can you start a business without any capital? If so, how?

Yes, you can start a business with no capital by leveraging organic marketing strategies. This involves using free platforms like Facebook, Instagram, or joining online communities to promote products or services. You can generate initial revenue and then reinvest it to scale.