He Quit, Then Made $1,100,000 in 4 Months

Summary

In this video interview, Ed shares his remarkable journey from being the 'dumb kid' to amassing a YouTube channel with 300,000 subscribers and earning $100,000 monthly. Despite this success, he made a bold decision to quit and start anew. Ed explains his reasons for shutting down a thriving business, his strategy for identifying and solving problems that led to an impressive $1.1 million in revenue within just four months, and offers invaluable advice for aspiring entrepreneurs looking to start and grow online businesses.

Takeaways

• 🚀 Ed transitioned from a self-proclaimed 'dumb kid' to a successful YouTuber with 300,000 subscribers and a monthly income of $100,000.
• 🔄 Despite his success, Ed decided to quit his thriving business to address a problem he identified and start anew, aiming to make an even greater impact.
• 🤔 Ed's realization that more views did not necessarily equate to business success led him to focus on engaging the right audience and offering them valuable solutions.
• 💡 The process of solving personal problems and sharing those solutions with others is a powerful method to grow an online business and create a loyal following.
• 📈 Ed emphasizes the importance of synthesizing information and articulating solutions in a way that is easily digestible for others, which can lead to substantial income.
• 🎯 Identifying and focusing on a specific niche within a broader market can be more effective than trying to appeal to everyone, as it allows for targeted solutions.
• 💸 The pain points in people's lives are areas where they are willing to spend money to find relief, making problem-solving a lucrative business model.
• 🛑 Many online businesses fail due to complexity and lack of focus, whereas concentrating on a single, well-executed strategy can yield better results.
• 🚧 Patience and long-term thinking are crucial for online business success; immediate results are rare, and building credibility takes time.
• 🏆 Ed's approach to business involves mapping out the customer journey from viewer to client, identifying bottlenecks, and refining each step for optimal conversion.
• 🌟 The script highlights the power of YouTube as a marketing tool, capable of significantly boosting business growth when combined with a solid product and clear call to action.

Q & A

What was Ed's initial perception of himself and how did that change?

Ed initially saw himself as the 'dumb kid' who would never amount to anything. However, he transformed this perception by growing a successful YouTube channel and making significant income, which led him to quit and start again with a new venture.

Why did Ed decide to quit his successful YouTube channel?

Ed decided to quit his YouTube channel because he identified a problem in the online space that he felt hypocritical not to address. He realized that getting views didn't necessarily translate to business success, and he wanted to help people build online businesses more effectively.

What is the core principle behind Ed's approach to solving problems and sharing solutions?

Ed's approach is based on synthesizing information, turning problems into easily digestible solutions for others. He focuses on articulating complex issues in a way that can be understood quickly, thereby saving people time and helping them succeed faster.

How does Ed define the process of synthesizing solutions to problems?

Synthesizing, in Ed's context, is the process of finding a problem, understanding it deeply, and then creating a solution that can be communicated clearly and concisely to others, reducing the time it takes for them to understand and apply the solution.

What mistakes does Ed commonly see people make when building online businesses?

Ed observes that people often try to do too many things at once, complicating their marketing and offers, rather than focusing on one thing and mastering it. Additionally, many rush the process, expecting quick results without giving it the time and consistency required for long-term success.

What advice does Ed give for someone starting from scratch with no audience?

Ed suggests starting at 'level one' by focusing on getting consistent views, building an email list, and mastering the basics of content creation. Once a small community is established, the focus can shift to solving a specific problem for the audience and creating a product or service to address that need.

How important is it to have a clear target audience when starting an online business?

Having a clear target audience is crucial as it helps in creating content and offers that resonate with a specific group of people. Ed emphasizes the importance of identifying and understanding the problem one wants to solve and then finding the right audience that is most likely to benefit from the solution.

What is Ed's perspective on the best business model for online success?

Ed believes that the best business model is one that is fulfilling and centered around helping others solve problems. He prefers a model that combines a course with a lot of support, focusing on providing value and one-on-one assistance to a group of people.

What are some of the key mindset beliefs that Ed thinks are important for growing an online business?

Ed emphasizes the importance of embracing the 'growing pain' that comes with pushing oneself out of comfort zones and viewing mistakes as opportunities for growth and learning. He believes that persistence through these challenges is key to success.

Can you provide an example of someone Ed has helped to solve their problems and achieve success?

One example is a client with a channel that teaches people how to play a musical instrument. After 10 weeks without a sale, they worked with Ed to identify bottlenecks and improve their strategy. Eventually, they made $25,000 in 30 days, demonstrating the effectiveness of Ed's approach.

What is Ed's recommended action item for someone looking to improve their online business?

Ed recommends mapping out the business process on paper, from the traffic source to the point of sale. This helps identify where the problems lie and allows for focused improvement efforts, whether it's in the email sequence, offer design, or other areas of the business.

Outlines

00:00

🚀 From Zero to Success: Ed's Entrepreneurial Journey

Ed, once considered the 'dumb kid,' transformed his life by growing a YouTube channel to 300,000 subscribers and earning $100,000 per month. Surprisingly, he quit this successful venture to start anew, aiming to solve a problem he identified in the online space. Ed's realization that views didn't necessarily translate to business success led him to focus on targeting the right audience with effective offers. His new direction involved helping others build online businesses, emphasizing the importance of synthesizing solutions and sharing them in a digestible manner.

05:01

🛠 Solving Problems and Building a Business: Ed's Strategy

Ed's approach to business involves identifying problems and articulating solutions in a way that is easily understood by others. He emphasizes the power of the internet in sharing solutions and the potential for individuals to synthesize information, as he did, to create unique value. His process includes building a following and then switching focus to solve specific problems for his audience, which can lead to significant income. Ed also discusses the importance of patience and long-term thinking in building an online business.

10:02

🎯 Targeting the Right Audience and Building a Community

Ed advises on strategies for those starting from scratch, emphasizing the importance of building a small but engaged audience and email list. He outlines a tiered approach to growth, starting with mastering the basics of content creation and audience engagement. Once a foundation is established, the focus shifts to solving specific problems for the audience and creating products to address those needs. Ed also highlights the significance of identifying the right niche and the value of personal storytelling in resonating with the audience.

15:03

💡 The Power of Synthesizing and Ed's Personal Drive

Ed shares his philosophy on the best business models, favoring those that provide fulfillment and drive, such as community-building and offering support services. He discusses his personal motivation, stemming from being underestimated in his youth, which fuels his passion for helping others succeed through creativity and online business. Ed also talks about the importance of identifying and articulating the specific problems one aims to solve as a key to motivating oneself and others.

20:06

📈 Scaling Success: From 3,000 Views to a Lucrative Business

Ed provides a roadmap for scaling a YouTube channel from zero to 3,000 views per video, discussing the importance of researching and leveraging data to inform content creation. He advises against targeting overly saturated niches and instead finding a specific segment to dominate. Ed also shares his experience of helping a client with a small subscriber base achieve significant income, highlighting the power of solving bottlenecks and focusing on high-converting activities.

🧘‍♂️ Mindset for Online Business Success and Ed's Revenue Model

Ed emphasizes the importance of mindset in growing an online business, advocating for embracing pain as a sign of growth and viewing mistakes as opportunities to learn and improve. He suggests a practical action item for mapping out one's business to identify and focus on areas that need improvement. Ed concludes by sharing his own business model's success, which involves a simple yet effective system that has allowed him to generate substantial revenue with less effort.

Keywords

💡Synthesize

Synthesizing in the context of the video refers to the process of taking complex information or problems and breaking them down into simpler, more understandable concepts that others can quickly grasp. It's about articulating solutions to problems in a way that doesn't take years of experience to comprehend but can be understood in a much shorter time frame. Ed, the subject of the video, uses this skill to help others grow their online businesses by identifying and solving problems efficiently.

💡Niche

A niche in the video's context refers to a specialized segment of the market that has specific needs or interests, which is not being adequately addressed by mainstream offerings. Ed emphasizes the importance of finding a specific niche to target with a product or service, rather than trying to appeal to a broad audience, which can increase the effectiveness of one's online business strategy.

💡Problem Solving

Problem solving is a central theme in the video, highlighting the importance of identifying issues and finding solutions, particularly in the context of building an online business. Ed shares his experience of recognizing a problem in the way people were trying to grow their YouTube channels and how he addressed this by creating a new approach that focused on engaging the right audience with effective offers.

💡Online Business

An online business, as discussed in the video, is a venture that operates over the internet, allowing for the sale of goods or services to a global audience. Ed's story exemplifies the growth of an online business, starting from a YouTube channel to a substantial monthly income, and eventually to a business model that focuses on solving specific problems for a targeted audience.

💡YouTube Channel

A YouTube channel is a platform for creators to upload, share, and monetize video content. In the video, Ed's initial success came from growing a YouTube channel to a significant number of subscribers, which became a foundation for his online business and a tool for marketing and establishing credibility.

💡Monetization

Monetization in the video refers to the process of converting an online following or audience into income. Ed discusses his journey from making a substantial monthly income from his YouTube channel to developing a business model that generates revenue by solving specific problems for his audience.

💡Traffic Source

A traffic source is any platform or method used to drive viewers or customers to a business. In the video, Ed talks about using YouTube as a traffic source to drive people to his online business and the importance of mapping out the journey from viewer to client to identify any bottlenecks in the process.

💡Bottleneck

A bottleneck in the video is a point of congestion or restriction in a process or system that prevents it from operating at its full potential. Ed discusses identifying and solving bottlenecks in his business, such as improving email open rates or the design of his landing page, to increase conversions and revenue.

💡Email List

An email list is a collection of subscribers' contact information used for sending out newsletters, promotions, or other communications. In the video, Ed emphasizes the importance of building an email list as a direct line of communication with his audience, which is crucial for driving sales and providing ongoing value.

💡Content Creation

Content creation is the process of producing material for an audience, such as writing articles, making videos, or designing graphics. In the video, Ed talks about the importance of content creation on YouTube as a means to grow an audience and establish oneself as an authority in a niche, which is essential for building a successful online business.

💡Mistake

In the video, a mistake is viewed as an opportunity for learning and growth rather than a failure. Ed discusses his approach to embracing mistakes as part of the process in building an online business, using them as stepping stones to improve and progress rather than as reasons to quit.

Highlights

Ed transitioned from being the 'dumb kid' to growing a YouTube channel with 300,000 subscribers and earning $100,000 per month.

Despite his success, Ed decided to quit his YouTube business to start anew, aiming to solve a problem he identified in the online space.

Ed realized that accumulating views didn't necessarily translate to business growth, leading to his decision to focus on engaging the right audience with the right offer.

The interview dives into Ed's process of identifying and solving his own problems to create new business opportunities.

Ed emphasizes the importance of synthesizing information and articulating solutions in a way that's easily understood by others.

The interview discusses the effectiveness of focusing on one thing and mastering it, rather than trying multiple strategies.

Ed shares his strategy for building an online business, starting from gaining a small but loyal audience and then expanding.

The concept of 'giving back' by helping others solve problems that you've overcome is highlighted as a key to business success.

Ed outlines a step-by-step approach for those starting from scratch, emphasizing the importance of building an email list and consistent viewership.

The interview touches on the common mistake of trying to tackle too many strategies at once, leading to a lack of focus and effectiveness.

Ed explains the importance of patience and long-term thinking when building an online business, discouraging the expectation of quick success.

The interviewee shares insights on targeting a specific audience and solving a particular problem, rather than trying to appeal to everyone.

Ed discusses the power of YouTube as a marketing tool and how it can significantly boost business growth when used effectively.

The interviewee emphasizes the importance of mapping out your business to identify and solve bottlenecks in the customer journey.

Ed shares his personal story of being underestimated and how it fueled his drive to help others succeed through creativity and online business.

The interview concludes with Ed's business model generating $1.1 million in four months, illustrating the potential of a focused and systematic approach.

Transcripts

I was always the dumb kid i' almost told

myself you're never going to amount to

anything like I the thought of having

money was just foreign to me this is Ed

he went from being the dumb kid to

growing a YouTube channel to 300,000

subscribers and making

$100,000 per month if that happened to

you what would you do next well Ed

decided to quit and start again so in

this video I interviewed him to find out

why he quits such successful business

how quitting ended up making him $1.1

million in Just 4 months and all of his

best advice for starting and growing

online businesses Ed most people that

make $100,000 a month they are over the

moon why did you decide to quit your

business that was making that much money

I was over the moon definitely I

couldn't quite believe the position I'd

ended up in but the reason I shut it

down basically to to to rebuild was that

uh I just saw a problem no one was

really solving and it would have been

hypocritical of me not to shut

everything down Risk Everything to try

and solve it so that problem came about

because I was just helping people get

views and the issue I was seeing online

was the more views I got didn't

necessarily impact my business or help

me and I thought aha it's not about the

views is it this is about speaking to

the right group of people and then

putting an offer in front of them that

can really help them so that's why I

quit it because I was part of the

problem and I wanted to be part of the

solution of helping people build

businesses online not just make internet

friends nice it's interesting how you

had a problem yourself you solved it and

then that created the new direction for

you to go in can you walk me through

that process of solving your own

problems and sharing the solutions yeah

so this one of the great things about

the internet is anyone can share and

when you have a problem people often

come up with their own different ways of

solving it that might be the same way as

someone else but they can also come up

with a slightly different way of

explaining how to solve it so what I

tend to do is find a problem and then go

how can I turn that into something other

people couldn't easily understand how

can I articulate that in a way that it

doesn't take them 3 years to figure out

but it takes them 30

minutes that's kind of what I spend my

life doing I I call it a synthesize of

this process and it's interesting cuz we

both

know hundreds of millionaires that have

become millionair through synthesizing

there's something interesting about that

process of solving problems and sharing

Solutions yeah I mean it it works in

every niche as well like some of my

clients in the music Niche teaching

instruments and they're making sort of

20 25 Grand a month via this process

that other people helping with very

specific uh sort of self-development

issues that are not mass Market at all

making making a killing and helping a

lot of people so I think a lot of people

think that this doesn't necessarily

relate to every industry basically if

you kind of teach anything online you

fall into this category if you're a

problem solver if you have solved it

yourself you basically have a cheat code

for growing a following in a business

and why do you think this process lends

its hand to income generation so well

because problems are painful so if

people have you know if they if they're

struggling to get a girlfriend or a

boyfriend right they're waking up in the

morning and that's the first thing on

their mind and when you alleviate that

anxiety from someone it's a massive

relief they feel very good and they

might spend their whole day with this

thing in the back of their mind so it's

successful and and it's very rewarding

because you can have such a big impact

on people's lives but people also want

to spend money on the thing that is

bugging them the most right because once

it's gone it feels amazing and what

mistakes do you see people that are

trying to build online businesses make

uh there's a lot I think a lot of it

comes about because the the online

marketing spaces been around for a while

now there's many different strategies

many different things you can try and

what that means is people try many

different things rather than just trying

to pick one thing to go all in on so

what they end up doing is they

complicate their marketing they

complicate their offers they build more

and more and more in the hope that that

will turn into more and more you know

turnover where it often doesn't often

it's the opposite really they should

just be focusing on one thing so that

they can get good at the marketing on

that one sales page if there is any kind

of funnel towards it fect that um and

then get really good at running the

product and service cuz if you spend all

that time on one thing you're just going

to get better results so that's the

first biggest mistake and then I guess

the next thing is probably rushing so a

lot of people are like I want to make

money online I want to make money from

YouTube it's like cool well you can do

this if you've got some sort of

credibility or you've solved a problem

before um that's going to give you a

head start but at the same time you need

to start building a following of some

sorts to build that traffic and a lot of

people I think the mistake they have

there is probably thinking that bit's

going to be easier but also not giving

it the time and thinking too short a

time frame thinking I'm going to you

know I'm going to do this for two months

and then I'm going to make money it's

like you need to be thinking in years

and this then compounds those guys who

stick around consistently for the long

term are the ones that win big and what

about the people that have no audience

they want to go full-time online doing

something they're interested in what

process would you recommend them to

follow to start going full-time Okay so

I I break it up into levels this is what

I have all my clients do so the first

things first if you have no following no

audience nothing you are level one and

the whole goal of level one is to get to

about 3,000 views per video and to try

and get about thousand people in an

email list but we forget about the email

list to start the first Target is is try

and get 3,000 views per video kind of

like consistently now the reason I give

that as a mark is because once you have

that there's actually quite a lot of

people because most of the people I work

with are very very Niche but 3,000

people's a lot if they keep coming back

it means they trust you and they value

you it also means you're getting better

at producing content like public

speaking understanding your audience all

of these things are going to help you

grow your business uh and then with

regards to email because you need to get

a message out quick if you want to sell

things but also you want to keep

providing value so email for most people

will become their entire business just

leaving links below YouTube videos can

work but it's nowh near as powerful as

email is so that's the first two steps

level one is all about getting the

basics foundations of YouTube right if

you haven't used cameras or presented

you've got to get good at that then you

got to figure out your strategy and get

good at uh thumbnails and titles uh and

basically build systems so that you can

speed up your production you can speed

up ideation and you can level everything

up and then start to build a small

community now that's going to take

different times for different people

some people it clicks pretty fast but

once you've hit that level you can then

switch Focus so when I say switch Focus

I mean you can stop posting videos

might only be for a few weeks where you

go and you work out what can I do for my

audience what problem can I solve and

what product can I produce to solve it

and then how can I launch this thing to

that small audience so I can start to

make some money because once you have

money this then gives you another trump

card in that you can Outsource okay I've

got money what do I spend it on so that

I can do the thing that helps me grow in

the place I need to grow the most and

this is where things can actually speed

up quite a lot cuz if you can find that

higher and you suddenly get 10 hours

back a week 10 hours going into

marketing or more videos is only going

to drive more sales at your products and

services so from there that's the kind

of the name of the game once you've got

a product you can then switch back to

content where the idea is hopefully

you've solved all the bottlenecks that

are stopping you from getting back to

content like a thumbnail designer or an

editor and then it's like right I'm

going to make a video a week and I'm

always going to have some sort of short

call to action or link below that video

going to send an email a week and that's

always going to have a call to action

and that alone will drive enough

business to my product my one simple

product to pay the bills make me money

and make a living and that's the exact

strategy I use wow that is uh that's

really good I imagine when I was getting

started that sort of stuff would be

really valuable cuz I remember in the

beginning one of the things that I was

always struggling with was who do I

Target and throughout my whole

entrepreneurial Journey the question's

always been who should I be speaking to

who should I Target and I think that's

something you're really good at so how

do you recommend people decide who to

help yeah so one way you can look at

this is like what's the problem I want

to solve if we look at this idea of

synthesizing where you turn your own

problems into information that other

people can digest you look at your own

life okay what's the big problem I have

solved in my own life and what is the

story there I told my story at the

beginning this I really struggled to

grow YouTube channels I cracked it so I

helped other people realized I was

causing a problem rather than the

solution I wanted to cause and you kind

of that your story becomes the problem

that you solve that can be a problem

because some people are like well I

haven't solved a problem um and if

that's the case what you do is you

become a reporter so you report on other

people that have solved that problem in

your content until you have got to a

level where your expertise have risen

and maybe you've started to solve it in

your own life so yeah that's the first

thing and then the next thing is you

need to take that problem and look at

research look at YouTube and and

research to say is there enough demand

now what a lot of people do is they go

I'm a self-help channel uh and that's

not a problem there's lots of different

divisions of self-help so you need to

look at your Niche and kind of break

down what is the area that I fit into

and I think the problem is the best way

of doing it and then you start to say

okay what does the avatar look like with

this problem because I don't want to

Target 18 to 90 I might say I'm going to

Target women aged 40 and over and I'm

going to help them become less stressed

because that's what I did in my 40s I

reduce stress and I'm the most chilled

woman on the planet so with the problem

then work out the audience with that

problem that you want to serve and you

can serve and relate to the most and

then go on YouTube and research is the

is the demand for this yeah so there's

so many different business models for

people to do smma dropshipping content

creation synthesizing what do you think

is best and why I I don't know if

there's an ultimate business model it

really comes down to like your own

personality so what I tend to find is

the guy who make a lot of money from job

shipping they don't tend to do it for 10

15 20 years A lot of them are kind of

like I'm done with this after making

money for three because they find it

very soulless they don't see a result

they're just uh pushing money around the

internet right so I actually see a lot

of them get they they have no passion

they have no drive so this is why I like

problem solving and helping other people

is because if you make a lot of money

you need something that's going to keep

you driven cu the same thing happens to

everyone when they make money online at

some point they go this isn't that

fulfilling unless they have something

that is actually fulfilling them so when

you see a lives change when I get emails

from people saying um you know you just

saved my family from a financial crisis

and typing this crying um that will

drive you for many many years that will

drive you through all of the times where

this is stressful and hard because you

suddenly feel like you have a duty where

you cannot stop this cuz if you stop the

world is a worst place without you so

for me that is the best business model

is coming up with a community so a

course but with a lot of support added

on so I look at what I have more as a a

service with a course rather than a

course with a service because I want to

provide as much onetoone support as

possible to a group of people so to me

that's the best business model um

because I feel like it's just fulfilling

really at the end of the day the others

will all make you money but they won't

make you feel as good in the morning

that's my view on it anyway I fully

agree and do you know how to articulate

the specific problem that you're trying

to solve the thing that drives you I

think it was cuz I was written off very

young by my school I was always the dumb

kid uh i' almost told myself you're

never going to amount to anything like I

the thought of having money was just

foreign to me I was just like you're

just going to work in a shop and you'll

just blend in and when I realized that

was wrong I was very driven to help

other people do it because I was very

creative at school I did Art um and I

liked writing stories I was told back

then you know the internet wasn't as big

so it wasn't it was a skill that was

going nowhere so I think part of me is

annoyed that I was told this and I it's

driven me to help people make money just

by being creative to show whoever it was

who told me that um that this is a

better way and it turned out I got lucky

cu the internet

appeared I meant all of these skills and

things that I loved were monetized of

all suddenly

so that's kind of I think what pushes me

to keep going really yeah I found in my

own life when you have a really painful

problem and you figure out the solution

that's the thing that becomes the most

motivating to help other people solve

that problem because you just know how

painful it is so you have empathy with

other people that have that same problem

yeah and this is why it's so good trying

to share the solution because do you

know what's funny when I was blowing up

on film Booth which was was if you if

you've never seen it it was a YouTube

education Channel about growing YouTube

channels and I still am to this day I

think the only ever person who said I'm

not very good at this and I really

struggle with it and I find it hard and

I documented me struggling but then also

me solving it and the amount of messages

I got from small channels but also

massive influences being like man seeing

you struggle with this makes me feel so

good because that's exactly what I went

through it's just so much more relatable

and vulnerable like you said and do you

have a specific example of someone that

you've helped solve their own problems

and share the solutions and made a

full-time income from it yeah it's quite

a lot now cu the guys are doing great

again it just cemented this idea of you

don't need tons of views and subscribers

to make good money um in terms of like

an individual case study client of mine

um 8,000 subscribers U the niche is

teaching people a musical instrument and

they came into my program they wanted to

get more views they wanted to work on

their business and things were slow to

start in fact they had 10 weeks when

they didn't make a sale but it was

amazing cuz they were just so driven to

like keep improving we worked out where

the bottom neck was and we just said you

know keep fire here aim here aim here or

aim your retention here and then a few

weeks later get an email saying I've

done $25,000 in the last 30 days um

which for a channel that teaches people

how to play an instrument is exceptional

and what's cool is cuz they've now

cracked cuz we look at the bottlenecks

as is like what's the thing stopping

this system from working now all they

need is just more views and the system

will work even better so I call it the

promised land is when your when your

business is in a position where

everything's flowing then all you need

to do is turn the views tap on and the

money

explodes so yeah we've been helping a

lot of people but that's one that sticks

to mind quite recently insane yeah

that's so cool and it seems like the the

3,000 view per video point is a crucial

Point how do you go from I've never

uploaded to 3,000 views per video so

some a thousand could be enough if you

want to go from zero to 3,000 the first

thing there's two ways to do it there's

the old approach which is like make a

100 videos but it just is dumb there's

so much information about how to grow

YouTube channels and how to make videos

and how to edit and how to film on

YouTube it's ridiculous that you would

think you need a 100 videos now to get

anywhere you don't so a client of mine

recently went from zero to 10,000

subscribers in two or just over 2 and a

half months he' never made a video

before so the process is come up with

the problem the unique problem that you

can solve start researching that Niche

to come up with a bunch of you know to

establish patterns right like what words

get more views what titles seem to get

more views what thumbnails are

associated with more views you know what

are people doing in the content that has

a lot of views and you look for pattern

you build a pattern bank and then you

just construct thumbnails and titles

only only using the patterns that have

got lots of views and then you start

making the content so it's really a game

of taking your best shot to start Based

on data and patterns and then being very

prepared and accepting I'm not very good

at this yet I'm doing my best but every

four videos I'm going to make sure I am

significantly better than the last four

and I've learned something so that you

keep leveling up and the guys that do

that they might have a few tough months

where it feels like nothing's working

but as long as they stick to the same

plan they'll generally do really well

and then you can get to 3,000 videos

views pretty uh pretty quick but another

key thing I need to throw in there is so

long as you're not trying to take on the

biggest Niche like there's a lot of

people coming into the business Niche

it's like don't try and be Alex hosi

don't try and be Simon squib or Cody

Sanchez or Noah Kagan because these guys

own that space now right you're

competing with guys with an infinite

budget very talented very smart masses

of credibility you've got to find that

small section so for my own channel I

was like I'm never going to be the bu

I'm going to be hor mosy like I'm not

I'm not smart enough and I'm I'm

definitely not driven enough to be like

him right but what I can do is just help

YouTubers grow businesses so that's the

little corner of the internet I went for

so you need to understand your niche as

well and make sure that you're not

trying to take on the best creators in

the world because that is literally like

going to the Olympics and expecting to

win gold straight away um you got to put

in a lot of work first before you can

get there if you had to pick three

niches to avoid what would come to mind

the general self-help Niche so what I

mean by that is making big topics like

why you won't be happy there's just too

much competition and the competition is

really good just doesn't work but a lot

of people seem to just want to do that

and I'm always saying no we got to find

like a corner of this Niche it's huge if

you can find the corner it's amazing

yeah in every Niche I guess the thing to

avoid is just trying to be the the

biggest Channel straight away rather

than the most Niche and most targeted

Channel straight away I can tell you

some niches that I would jump into now

if I was uh an expert in them

um how to build a podcast there's not a

single Channel just 100% devoted to that

so talking about how to Market it not

necessarily just like how to Tech and

how to produce it but kind of like I do

YouTube let's do it for podcast how do

we blow up a podcast Channel how do we

get guests on how do we naate

sponsorships like that doesn't exist um

how to blow up an X account so Twitter

there's not one channel that just talks

about Twitter

like they talk about lots of other

things but no one's gone all in on that

and hey he's he's a he's an Instagram

Guru on YouTube amazing business only

guy just talking about Instagram it's a

big

clue uh there's so many gaps in YouTube

still which is what makes it really

exciting yeah and Switching gears a

little bit you mentioned earlier that

many people go through phases of a month

when nothing seems to be working I think

the mindset side of online business is

so important so underrated and causes so

many beginners to fail so what beliefs

do you think are important to have in

order to grow an online business there's

two that I stick to that help

me the first is this idea that you're

going to spend 90% of your time in pain

maybe 95% of your time in pain but that

is where you will grow right it's a

growing pain and it's to realize that

the 5% of joy you feel that's not the

thing that you're going to feel forever

if if you're constantly like this is

amazing everything's going really well I

love my life you're stagnating because

we we can only get better by putting

ourselves into some sort of discomfort

to continue to improve cuz this is what

it's all about it's pushing yourself

through that pain another way to look at

it is like when you feel that pain when

you're discouraged just understand that

everyone else is going I'm going to quit

be the person that doesn't and then the

next thing is just to Love Mistakes like

now when something goes wrong I'm like

yes what's the less

how can I turn this mistake that knocked

me back two into something that moves me

forward 10 and sometimes those expense

those mistakes are very expensive and

cost you a lot of money but if you let

them beat you up and you're like oh you

know it went wrong maybe I should quit

that's not the way to think of it is to

think again this is just another growing

pain as long as I get a lesson out of

that big mistake I'll win and I've

basically spent 19 years making really

dumb mistakes so I'm hoping I've got to

the end of them but I'm sure there's

plenty more to come if you had to give

one action item for everybody watching

this some practical step for them to

implement anything come to mind really

just map out what your business is on a

bit of paper so I did this with someone

yesterday so let's say you've got a

traffic source so traffic Source would

be YouTube Instagram ads could be

anything just put those on a bit of

paper whatever it might be hopefully

it's just one it's nice and simple and

then put okay what's the next step

someone has to take to go from viewer to

buying so if that next step is right I

drive into an email list just put that

on the bit of paper and then if it's

like what happens after the email do I

push them to an automated email sequence

then map that out so basically map out

every step someone has to go from being

a viewer or a consumer to a client and

then you just look at it and go where's

the problem most people assume the

problem is views it's actually not for

most people with an offer the problem is

their their the way that they've laid

out their offer the way they've

communicated their offer uh and there

just design of their page is all over

the place confusing so we look there

first because if we drive loads of

traffic to that it's still not going to

work if that's good we say okay how do

we get more sales still let's look at

the email what's the welcome email

what's the open rate what's the

click-through rate if those numbers are

low we go oh well there's the problem

let's change that and see what happens

and if that doesn't work or if that is

working and we're still not making money

then we look at the traffic source and

this is the best possible thing that can

happen cuz if the dat is good at every

other area and all you need is views

getting views will be the turbocharger

that just explodes your business but for

most people it's not that it's

everything else first so it's just map

out your business if you look at it and

you're like wow there's like 20

different things here that in itself is

a problem my own business is YouTube to

landing page to client

basically it doesn't need that much more

and then there's way less things and way

less bottlenecks for me to work out so

that's what you should be doing is just

map it out and work out what isn't

working then Focus all your energy on

there see what happens there's no change

next thing and if you do that you'll

find the problem and that simple

business model that you just outlined

that you run how much revenue does that

generate well so I shut down my business

on um about just over four months ago

and I had a few weeks where I sold

nothing because I was just there was no

point pushing anything uh and then yeah

in the first four months of launch it

did $1.1 million just doing that uh

which is email list um I'm not

aggressively marketing this at all I'm

not sending tons of emails every now and

then there might be an outright promo or

a case study that goes to that list but

it's usually just my Monday email which

I love writing um with a PS I've got

this thing and then I leave links below

YouTube videos uh and when I post a

video people buy stuff it's kind of as

simple as that this what's weird about

YouTube is you can get into to a

position where all you need to do is

post a video a week and your business

grows thousand times faster than when

you were doing so much more Marketing in

other areas because YouTube videos are

the most powerful marketing tool on the

planet for conversion for building

Goodwill like nothing beats them as far

as I'm concerned anyway so if you get to

a position where you just need to make

more of them and everything else works

it's amazing my my average day is I have

I do about an hour or two in my Discord

chatting with my clients otherwise I

have to do a call on a Tuesday evening

and a call on a Wednesday and that is my

life I can do whatever I want with the

rest of my time now so it's actually the

system works so well you you can work

less and make more I don't I still work

crazy hours because I'm very driven and

I'm trying to improve the products and

I'm looking at the future uh and I'm

probably procrastinating as well

but yeah it's um if you can get into

that position it's amazing