What are YouTube TrueView Ads?

Summary

In this video, we explore YouTube's TrueView ads, which are designed to benefit both advertisers and viewers. TrueView ads are only charged when viewers choose to watch or interact with your video, ensuring you're only paying for genuine engagement. The ad platform allows laser-targeted campaigns, providing a non-intrusive experience for users. We'll discuss the two main ad formats, their advantages, and how to manage campaigns through Google AdWords. The video also offers a free YouTube advertising checklist to help kickstart your campaign.

Takeaways

• 😀 TrueView ads are YouTube's advertising platform where advertisers pay only when someone chooses to view their video.
• 😀 The term 'TrueView' comes from the fact that advertisers are charged only for actual views, not impressions or video starts.
• 😀 TrueView is designed to be a 'triple win': it benefits advertisers, viewers, and YouTube itself.
• 😀 Advertisers benefit from laser targeting and only paying for interactions or views, not for impressions.
• 😀 Viewers benefit by seeing more relevant ads that don’t disrupt their viewing experience.
• 😀 YouTube profits from the TrueView system through increased ad engagement and more targeted ads.
• 😀 YouTube offers two ad formats for TrueView campaigns, each with distinct advantages depending on the campaign goal.
• 😀 TrueView ads are billed on a cost-per-view (CPV) basis, meaning advertisers only pay when users watch or interact with the video.
• 😀 Campaigns for TrueView ads are managed in Google AdWords, alongside other Google ad products like search and display ads.
• 😀 The video encourages viewers to download a free YouTube advertising checklist to start planning their ad campaigns.
• 😀 The video offers further guidance on different ad formats and provides answers to any questions via comments.

Q & A

What are TrueView ads on YouTube?

TrueView ads are a type of YouTube ad format where advertisers only pay when a viewer chooses to watch their video. This is why the system is called 'TrueView.'

Why are TrueView ads called TrueView?

TrueView ads are named so because advertisers are only charged when a viewer chooses to watch the ad, ensuring that each view is from a real person.

What are the benefits of TrueView ads for advertisers?

TrueView ads allow advertisers to laser-target their audience and only pay for viewers who watch or interact with their ads, providing a more cost-effective advertising solution.

How are TrueView ads beneficial to viewers?

TrueView ads benefit viewers by showing more relevant ads that don't completely interrupt their viewing experience, making the ads less intrusive.

How is YouTube benefiting from TrueView ads?

YouTube benefits from TrueView ads because the platform generates revenue by serving these ads, with a system that ensures advertisers are paying for engaged views.

How do TrueView ads differ from other types of ads like Facebook ads?

TrueView ads are video-based and appear on YouTube, while Facebook ads may appear in sidebars or feeds. The key difference is that YouTube's TrueView ads are charged on a cost-per-view basis.

What are the two types of TrueView ad formats available?

YouTube offers two types of TrueView ad formats: TrueView In-Stream Ads and TrueView Discovery Ads. Each format serves different advertising goals.

How are TrueView ads billed?

TrueView ads are billed on a cost-per-view (CPV) basis, meaning advertisers are only charged when a viewer watches or interacts with the ad.

Where are TrueView ad campaigns managed?

TrueView ad campaigns are managed in Google AdWords, which is the same platform used for Google Search and Display Ads.

What resources are available for planning a YouTube ad campaign?

You can start planning your YouTube ad campaign by downloading a free YouTube advertising checklist and accessing various resources about the different TrueView ad formats.