How To Qualify A Lead - Digital Marketing Questions & Answers By Sandeep Bhansali

Summary

In this session, Sandeep Bansali, the founder of Digital Azadi, shares insights on digital marketing, website creation, and personal branding. He advises aspiring marketers to build websites based on their interests or personal names, ensuring long-term relevance. Sandeep clarifies key distinctions between content writing, blogging, and copywriting, and explains affiliate marketing versus digital marketing. He also discusses effective lead generation strategies, focusing on qualification. Additionally, Sandeep offers valuable tips on overcoming demotivation and staying focused on one’s goals, emphasizing the importance of inspiration over motivation in the journey to success.

Takeaways

• 😀 Choose a website topic that aligns with your business or personal brand for long-term success.
• 😀 A personal website using your own name (e.g., sambali.com) is a valuable, never-wasting domain.
• 😀 Passion-driven websites are a great option, whether it’s about sports, weight loss, or any other personal interest.
• 😀 Don’t overthink the website topic — pick something that resonates with you and start immediately.
• 😀 Content writing and blogging are very similar and involve sharing valuable information or insights on a subject.
• 😀 Copywriting is different from content writing; it focuses on creating persuasive content like advertisements or landing pages.
• 😀 Affiliate marketing is about promoting other people's products for a commission, while digital marketing is a broader practice using online tools.
• 😀 To generate quality leads, filter your leads through a qualifying process on landing pages or sign-up forms.
• 😀 Quality leads come from qualifying your audience based on specific criteria, ensuring they are truly interested in your offering.
• 😀 Demotivation is natural in any journey, but staying motivated requires focus on your long-term goals and persistence.
• 😀 Overcoming demotivation involves practicing mental resilience and refocusing on your goals, no matter the external challenges.

Q & A

What is the main mission of the speaker in the video?

The speaker's main mission is to help at least 1 million people learn digital marketing, enabling them to create multiple sources of income using the knowledge they gain.

What advice does the speaker give for choosing a topic for a website?

The speaker suggests that you can create a website based on your business, personal name, or a subject of personal interest. It's important to pick a topic that resonates with you and to not overthink the choice. He emphasizes the importance of taking action even if you're unsure.

How does the speaker recommend selecting a domain name for a website?

The speaker advises using your own name as the domain name for personal branding, as it will always be useful in the long run. He shares his own example, where he created a website using his name (sandal.com), which he found valuable for personal growth.

What is the difference between content writing, blogging, and copywriting?

Content writing and blogging are quite similar, as both involve writing informative articles or posts on specific topics. Copywriting, however, focuses on writing targeted content for marketing purposes, such as ads, landing pages, or promotional materials.

What is affiliate marketing and how does it differ from digital marketing?

Affiliate marketing is a type of marketing where you promote other people's products and earn commissions on sales. Digital marketing, on the other hand, involves using digital tools and platforms like websites, social media, and email to promote your own products or services.

How can someone generate quality leads in digital marketing?

To generate quality leads, you need to qualify them. The speaker suggests using landing pages with filters to ensure that only relevant and interested leads submit their information. For example, adding questions like 'Are you a graduate?' can help filter out non-relevant leads.

What should you do if you feel demotivated in your digital marketing journey?

Feeling demotivated is natural, but the speaker advises not to stay in that state. He suggests focusing on your goals, reviewing your goals card, and reminding yourself of the purpose behind your work. You should snap out of the demotivation by reconnecting with your focus and purpose.

Why does the speaker believe it's important to write goals down every day?

The speaker believes writing goals every day helps maintain focus and clarity, allowing you to push through moments of demotivation. This process helps you stay grounded and on track, even when faced with setbacks or challenges.

What are some common challenges that digital marketers face, according to the speaker?

The speaker mentions that digital marketers often face challenges such as choosing the right website topic, dealing with demotivation, and filtering out low-quality leads. However, he emphasizes that persistence and continuous learning are key to overcoming these challenges.

How does the speaker motivate his audience despite setbacks and negativity?

The speaker motivates his audience by reminding them that setbacks and negative feedback are normal. He encourages them to focus on their mission, stay consistent, and remember the bigger picture. By accepting that not everyone will appreciate your work, you can maintain motivation and keep moving forward.