Twitch vs Youtube Streaming Revenue

Summary

In this video, the creator advocates for multistreaming on both Twitch and YouTube, explaining the unique benefits of each platform. Twitch offers higher live revenue through ads and subscriptions, while YouTube excels in VOD monetization, allowing streamers to earn long-term. The creator shares personal experiences showing how YouTube VODs often generate far more income than Twitch’s VODs, which are not monetized effectively. Ultimately, they recommend multistreaming to maximize revenue, cater to viewers' preferences, and navigate the saturated streaming market. Multistreaming provides a win-win for both streamers and their audiences.

Takeaways

• 😀 Multistreaming is the future of streaming, combining the benefits of both YouTube and Twitch.
• 😀 Twitch offers higher earnings while live due to ads and Twitch Prime subs, but does not make money from VODs.
• 😀 YouTube's strength lies in VOD monetization, where streams continue to generate revenue long after they end.
• 😀 Viewers benefit from the option to choose their preferred platform for watching streams, either Twitch for better chat interaction or YouTube for superior VOD and mobile experience.
• 😀 YouTube's VOD system is highly effective, making up for lower live earnings with long-term revenue through views and ads.
• 😀 Twitch has intrusive ads that generate more revenue while live, but YouTube's ads are less frequent and more viewer-friendly.
• 😀 The market for streaming is saturated, and success often comes down to a lucky break, but consistency is key to building a catalog of content.
• 😀 The most profitable streams on YouTube are often VODs, which are monetized through YouTube’s algorithmic push even after the stream ends.
• 😀 Multistreaming gives streamers more exposure and maximizes earning potential by tapping into the unique strengths of both platforms.
• 😀 Exclusive contracts for streamers are becoming obsolete, making it easier for creators to multistream without restrictions.
• 😀 By multistreaming, you can offer a better experience to viewers who can choose the platform that suits them best, while also benefiting from dual revenue streams.

Q & A

What is multistreaming and why is it important for streamers?

Multistreaming refers to streaming on both platforms, YouTube and Twitch, simultaneously. It's important because it allows streamers to maximize their reach and revenue by leveraging the strengths of both platforms—Twitch's live earnings and YouTube's VOD monetization.

What are the main advantages of streaming on Twitch?

Twitch offers higher earning potential during live streams due to ad revenue and subscriptions, particularly with Twitch Prime. This can significantly boost a streamer's income while they are live.

How does the monetization of VODs on Twitch compare to YouTube?

Twitch VODs do not generate substantial revenue, unlike YouTube, where VODs can make money long after a stream ends. YouTube’s algorithm promotes VODs, and ads continue to play on them, making them a valuable source of income.

What is the most profitable stream the user has had on Twitch?

The user's most profitable stream on Twitch was during the Rocket League Spring Major in 2022, where they peaked at 75,000 live viewers and earned approximately $11.7K, mostly from ads and Twitch Prime subscriptions.

How did the user’s Starfield stream on YouTube differ in terms of profitability compared to Twitch?

The user's Starfield stream on YouTube earned $84,000, with only $1.6K coming from live ads and super chats, while the majority ($78K) came from VOD monetization. This is a stark contrast to Twitch, where VODs do not generate meaningful revenue.

Why are YouTube’s VODs more profitable than Twitch’s VODs?

YouTube’s VODs are highly monetizable because they are integrated into the platform's algorithm, which promotes them to a larger audience, leading to sustained ad revenue. Twitch, on the other hand, doesn’t offer the same level of monetization for its VODs.

What is the average revenue generated from live streams on Twitch versus YouTube?

On Twitch, live streams generate higher revenue due to ads and subscriptions. However, YouTube generates significantly higher total revenue when considering VOD earnings, even if live revenue is lower.

How does multistreaming benefit viewers?

Multistreaming benefits viewers by giving them the option to watch their favorite streamers on the platform they prefer. They can choose between Twitch’s more interactive chat or YouTube’s smoother playback and higher-quality video.

What kind of content is more likely to succeed as a VOD on YouTube?

Even content that is not a major release or trending can succeed on YouTube as a VOD. The user mentions a stream playing the older game 'Gears of War' that garnered significant views and revenue, showing that YouTube's VOD system can benefit a wide range of content.

What should streamers consider when deciding whether to multistream or stick to one platform?

Streamers should consider the potential revenue from both live streams and VODs. Multistreaming maximizes earning potential by tapping into Twitch’s live ad and subscription model and YouTube’s VOD monetization, offering a more balanced approach to streaming.