Spotify release strategy 2024

Summary

Nick, un artista independiente con aproximadamente 4 millones de oyentes mensuales en Spotify, comparte su estrategia de lanzamiento de música en 2024. Él enfatiza la importancia de lanzar frecuentemente para construir catálogo y aumentar las reproducciones diarias. Nick desafía las preocupaciones de saturar al oyente o el costo de producir música, sugiriendo formas más económicas de lanzar música. Además, desaconseja enfocarse en las listas de reproducción editoriales y recomienda en su lugar aprovechar la función 'Release Radar' de Spotify para llegar a los seguidores existentes. Nick anima a los artistas a no sobrepensar y a lanzar música regularmente para darles a los oyentes más opciones de encontrar contenido que disfruten.

Takeaways

• 🎙️ El estrategia de lanzamiento en Spotify para el artista independiente Nick es lanzar frecuentemente.
• 💰 Una objeción común es que no se pueden permitir hacer música con frecuencia debido a los costos.
• 🎵 Nick argumenta que no se abruma al oyente, ya que con más lanzamientos, las posibilidades de que una canción se haga popular aumentan.
• 📈 Al lanzar música a menudo, se construye catálogo y se incrementan las reproducciones diarias a lo largo del tiempo.
• 🚀 Nick ha experimentado un crecimiento constante en su audiencia y reproducciones desde que comenzó a lanzar cada dos semanas o semanalmente.
• 🤔 Algunos temen que los oyentes se cansen de la frecuencia de los lanzamientos, pero Nick cree que esto no sucede y que los oyentes disfrutan de más opciones.
• 📚 Nick menciona su libro 'You Don't Want It Bad Enough' donde habla sobre la importancia de escuchar a los oyentes y lanzar más música cuando esta demanda se hace evidente.
• 💡 Sugiere que los artistas no deben sobrepensar y deben mejorar constantemente a través de la práctica y lanzando más música.
• 💸 Nick critica la idea de gastar mucho dinero en lanzamientos de música y sugiere que hay maneras más asequibles de hacerlo.
• 📈 Él enfatiza que las listas de reproducción editoriales no son tan importantes como la mayoría de la gente piensa y que solo el 2% de sus reproducciones provienen de ellas.
• 🌐 Nick recomienda no depender solo de las listas de reproducción y en su lugar, enfocarse en crear contenido y aumentar la base de seguidores.
• 🎉 Para artistas que deseen hacer un álbum, Nick sugiere un enfoque de 'lanzamientos en cascada' para mantener el interés y beneficiarse del algoritmo de Spotify.

Q & A

¿Quién es Nick y qué tipo de artista es?

Nick es un artista independiente que tiene aproximadamente 4 millones de oyentes mensuales en Spotify.

¿Cuál es la estrategia de lanzamiento de Spotify que Nick recomienda?

Nick recomienda lanzar música con frecuencia, a veces cada dos semanas o incluso semanalmente.

¿Por qué Nick cree que es importante lanzar música frecuentemente?

Cree que cuanto más se lance, más canciones se acumulan, lo que hace que las transmisiones diarias se acumulen con el tiempo.

¿Qué es una de las preocupaciones que las personas tienen sobre lanzar música frecuentemente?

Una de las preocupaciones es que no pueden permitirse hacer música con frecuencia debido al costo involucrado.

¿Cómo responde Nick a la preocupación de abrumar al oyente con lanzamientos frecuentes?

Nick dice que él es un ejemplo perfecto de que esto no sucede, ya que ha lanzado música frecuentemente durante cuatro años y sus números solo han aumentado.

¿Qué es una aproximación realista para los artistas según Nick?

Nick sugiere que en lugar de tratar de hacer que una canción se haga famosa, es más realista lanzar más música y que esto aumentará las posibilidades de éxito.

¿Qué es 'Release Radar' y cómo ayuda a Nick en su estrategia de lanzamiento?

Release Radar es una función de Spotify que notifica a los seguidores sobre las nuevas canciones de los artistas que siguen. Nick lo utiliza para obtener transmisiones sin anunciar previamente sus lanzamientos.

¿Por qué Nick piensa que los artistas no deberían depender demasiado de las listas de reproducción editoriales?

Nick cree que las listas de reproducción editoriales solo contribuyen al 2% de sus transmisiones diarias y que muchos artistas están intentando demasiado en entrar en ellas.

¿Qué otro medio Nick menciona para ayudar a que las canciones se hagan virales además de las listas de reproducción?

Nick menciona que el contenido en TikTok, junto con las listas de reproducción, puede ayudar a que las canciones se hagan virales.

¿Qué tipo de lanzamientos Nick sugiere para los artistas que desean hacer un álbum?

Para los artistas que desean hacer un álbum, Nick sugiere hacer lanzamientos en cascada, lanzando sencillos y luego otros sencillos relacionados para construir hacia el álbum completo.

¿Qué libro escribió Nick y qué trata?

Nick escribió un libro titulado 'You Don't Want It Bad Enough', donde habla sobre su estrategia de lanzamiento y cómo los artistas pueden hacerse exitosos.

¿Qué consejo general da Nick a los artistas independientes sobre cómo crecer en la industria musical?

Nick aconseja a los artistas independientes que dejen de sobrepensar y comiencen a lanzar música con frecuencia, mejorarán con el tiempo y algo终将trabajar.

Outlines

00:00

🎶 Frecuencia de lanzamiento de música en Spotify

Nick, un artista independiente con aproximadamente 4 millones de oyentes mensuales en Spotify, discute su estrategia de lanzamiento de música. Él recomienda lanzar música con frecuencia, a menudo cada dos semanas o incluso semanalmente, lo que ha resultado en un crecimiento continuo en su número de transmisiones diarias. Nick enfatiza la importancia de construir una catálogo de música, ya que cuanto más música se lanza, mayores serán los streams diarios acumulados. Además, aborda preocupaciones comunes como el costo de producción y el temor a saturar a los oyentes, argumentando que el lanzamiento frecuente permite a los oyentes elegir qué música les gusta y no les presiona a seguir el ritmo de los lanzamientos del artista.

05:00

💰 Costo y estrategias de lanzamiento de música

Nick aborda la preocupación de los artistas sobre el costo de producir música y lanzarla con frecuencia. Sugiere que muchos artistas están gastando demasiado dinero en el proceso y que existen maneras más asequibles de hacerlo. Además, critica la dependencia excesiva de las listas de reproducción editoriales para el éxito, ya que solo el 2% de sus streams diarios provienen de estas listas. Nick argumenta que en lugar de enfocarse en las listas, los artistas deberían centrarse en crear contenido y lanzar música con frecuencia para aumentar su base de seguidores y fomentar una conexión más profunda con los oyentes.

10:01

🚀 Utilizando Release Radar para el éxito en Spotify

Nick destaca el valor del Release Radar en Spotify para los artistas, especialmente aquellos con una base de seguidores sólida. Menciona que incluso sin promocionar un lanzamiento, su música puede tener un buen rendimiento gracias a los seguidores que ya están en la plataforma. Nick comparte su experiencia con un lanzamiento de canción de Navidad que obtuvo 116,000 streams en su primer día solo por estar en Release Radar. Él insiste en la importancia de no sobrepensar el proceso y en el hecho de que el éxito en la música no depende solo de las listas de reproducción, sino también de la consistencia en la creación y el lanzamiento de contenido.

Keywords

💡Spotify

Spotify es una plataforma de música en línea que permite a los artistas y usuarios acceder a millones de canciones. En el video, el artista independiente Nick menciona su estrategia de lanzamiento en Spotify, destacando su importancia para el crecimiento de su carrera musical y cómo ha logrado alcanzar aproximadamente 4 millones de oyentes mensuales en la plataforma.

💡Estrategia de lanzamiento

La estrategia de lanzamiento se refiere a los métodos y planes que un artista utiliza para publicar su música y aumentar su alcance. Nick enfatiza la importancia de lanzar música con frecuencia en su estrategia de lanzamiento en Spotify, creyendo que esto ayuda a construir catálogos y aumentar las reproducciones diarias.

💡Artista independiente

Un artista independiente es alguien que produce y lanza su música sin el apoyo de una gran compañía discográfica. Nick se identifica como un artista independiente con 4 millones de oyentes mensuales en Spotify, y el video se centra en sus experiencias y consejos para otros artistas independientes que buscan crecer su carrera musical.

💡Lanzar con frecuencia

Lanzar con frecuencia implica publicar música regularmente en lugar de esperar a lanzar una canción o álbum que tenga un gran impacto. Nick argumenta que es mejor lanzar música de manera constante, ya que esto puede aumentar las probabilidades de que una canción se haga popular y mantener a los oyentes interesados.

💡Catálogo

Un catálogo es la colección total de las canciones o obras publicadas por un artista. Nick menciona que construir un catálogo es fundamental, ya que cuanto más música se tenga disponible, más oportunidades hay de que las canciones se reproduzcan y se incrementen las audiencias.

💡Reproducciones diarias

Las reproducciones diarias se refieren a la cantidad total de veces que se escucha la música de un artista en un día. En el video, Nick conecta el lanzamiento frecuente de música con un aumento en sus reproducciones diarias, lo que demuestra cómo su estrategia ha sido efectiva para su carrera.

💡Release Radar

Release Radar es una función de Spotify que muestra las novedades de los artistas que un usuario sigue. Nick destaca Release Radar como una herramienta valiosa para llegar a sus seguidores, ya que permite que sus nuevos lanzamientos sean descubiertos por sus fans leales sin necesidad de promoción adicional.

💡Playlists editoriales

Las playlists editoriales son listas de reproducción creadas y curadas por los equipos de Spotify, que a menudo incluyen canciones de artistas que están de moda o tienen un gran potencial. Nick sugiere que muchos artistas se centran demasiado en obtener una canción en estas playlists, pero él prefiere enfocarse en construir su audiencia leal en lugar de buscar la aprobación de las playlists editoriales.

💡Contenido viral

El contenido viral se refiere a cualquier tipo de material que se propague rápidamente en Internet, generalmente a través de las redes sociales. Nick comparte una experiencia en la que una de sus canciones comenzó a volverse viral en TikTok, lo que le llevó a lanzar una nueva canción para aprovechar la demanda de su audiencia por más música.

💡Carrera musical

Una carrera musical implica dedicarse profesionalmente a la creación, interpretación y promoción de música. El video de Nick ofrece una visión de cómo ha construido su carrera musical como artista independiente, utilizando estrategias de lanzamiento en línea y fomentando una relación directa con sus oyentes.

Highlights

Spotify release strategy emphasizes frequent music releases for growth.

Independent artist Nick shares his experience with 4 million monthly Spotify listeners.

Frequent releases are suggested to overcome the challenges of affordability and listener fatigue.

Building a music catalog is crucial for increasing daily streams over time.

A realistic approach is to release more music rather than waiting for one song to become a hit.

Frequent releases keep listeners engaged and offer options for those who may not like a particular song.

Growing listener base is best achieved by providing more music options.

Content creation is key for independent artists to stand out without relying on editorial playlists.

Release Radar is a valuable tool for independent artists to reach their followers.

Artists should focus on creating and releasing music consistently rather than overthinking the process.

Creating a lot of content leads to better songwriting and increased excitement for releases.

Affordability in music production is a misconception; there are cost-effective ways to release music.

The waterfall release method is suggested for artists who want to create a project.

Artists should aim to make a living doing what they love rather than striving to be a superstar.

The importance of being constantly in front of people to avoid being forgotten in the digital age.

The artist's book 'You Don't Want It Bad Enough' discusses strategies for success in the music industry.

Transcripts

check check check check check check

check

2024 Spotify release strategy kind of

windy out man Spotify release

strategy for those that don't know me my

name is Nick I am an independent artist

with give or take 4 million monthly

listeners on

Spotify and I just like to chat with you

guys about strategy and what I think

works and what I think doesn't work with

trying to grow your music career so

Spotify release

strategy what I'm doing and what I

really think is best for most people to

do

is release frequently the smartest thing

I think you can do is to release

frequently and I think most people's

gripe I guess we can give there's

probably a few gripes one of them would

be

um I can't afford to make

music that often it it's too

expensive um another gripe might be I

don't want to overwhelm The Listener

with uh two frequent of releases you

know you don't want to have your

listener grow tired of your

music and maybe there's more gripes I'm

not sure but to The Listener go tired

one or you don't want overwhelm The

Listener what I would say is I'm the

perfect example of it being the opposite

I've

released every two weeks sometimes

weekly for the last four

years with a couple albums in

between and my numbers have only gone

up you know I've only streamed more and

I think the most important thing that

people don't realize is

that I'm in the game of building catalog

right cuz the more you release the more

songs you have the more your daily

streams add up over

time and I think a lot of people are

trying to just get one song to go

bananas when a more realistic approach

is to just release more

music and it'll add up it'll add up to a

one song going bananas if you just

release more music and the likelihood

you getting one to go bananas increases

the more frequent that you

release so that's where my head has

always been it's always been to release

frequently and to keep people

happy

like for example if you're releasing

frequently and someone doesn't like your

song they just won't listen to it

they're not going to be like ah man I

wish my favorite artist stopped

releasing so

frequently they just just won't listen

to that one if it's not for them they

won't

listen and if they do like it they'll

listen a ton they'll throw it on

repeat

so I don't know and if if you're an

artist who doesn't have many

listeners and you're saying to yourself

that you don't want to overwhelm The

Listener with

releases you know what I mean like if if

you don't have many listeners I think

you're still in the phase of like grow

your listener base and the best way to

grow your listener

base is to give people more

options to find music that they like

that they resonate with that they enjoy

listening

to I I don't think you can overwhelm a

listener I think people consume and

digest and move on from content so

quickly that I think people just will be

happy if they had another

option and uh a real world Testament to

that is obviously my career of releasing

frequently all the time but another real

world Testament to that is and I talked

about it in my book I wrote a book

titled you don't want it bad enough and

it's I'll put it in the description if

you want it but

I um I talked about it in my book where

I had a song start to go viral in

January on with content that I was

making on Tik Tok January of

2022 and it started to go

viral and immediately what I did was

release a new song because people you

know people in the comments they'll say

I love this song release More release

more and I think most people make the

mistake of trying to run one song into

the ground when what people want is more

they tell you like you have built-in

feedback in your comment section and all

you have to do is

listen I think most people just think

they know best when the people are

telling you what they want the listener

is telling you what they want you just

got to give it to

them I think people just overthink this

thing so much I think if you just create

a ton get your reps in you'll get better

over time and it'll become easier to be

good more

consistently and you'll miss less like

you'll have l less bad songs you just be

making better songs more often which

will make you more excited and and and

more energetic to release

them

so that's one side of it the other flip

side to what I was to what the other

gripe was was that I can't afford

it and I'm going to change scenery for

that focus and to the gripe of I can't

afford it what I think is happening is

most people are spending entirely too

much money on releasing music there's a

ton of more affordable ways and I'll

talk about that probably in a different

I'll make a different video on how you

can uh release music more affordably so

that you're not spending so much when

you're trying to

release

um all right what else do we got and I

talked about this before but I think

people are relying too heavily on

playlists for example I like I said I

have around 4 million monthly listeners

right now

and I'm still doing about a million

streams every day and

2% 2% of the million streams that I do

every day come from editorial

playlists I think people are still just

trying way too hard to get into

editorial

playlists they think it's going to

change their life or change their career

it's

like there's a million songs uploaded

every

week and every one of those people are

also trying to get into editorial

playlist and there's only so many

playlists there's only so many songs

that fit in each

playlist

so I think that's the wrong game I never

cared about play like when I go in and I

pitch a song Sometimes I'll tell a joke

sometimes I say hey how you doing hope

you're well and I just go into pitch so

that I get release radar release radar

goes out to the people that already

follow me on Spotify but I'm not trying

to get if I get a playlist that's

awesome that's a bonus but it's not my

goal goal my goal is never to get

playlist cuz you know who's in

playlists random casual listeners right

not fans the people in playlist don't

care about your next release they don't

care

about I don't know

man they don't care about

you the best way that you can get people

to care about you unfortunately is to

post more content now I know a lot

of the more artsy artists right a lot of

artists don't like making content they

don't want to post content and I get it

I get it I think anyone wants to make

content they just want to make

music and have it perform well but

unfortunately this is not the reality

right this not the town we're living in

especially if you're an independent

artist with no

budget right under this

tire is a groundhog

hole it'd be wild if it ran out right

now I mean my strategy is the same it

hasn't

changed cuz it hasn't stopped working

and I feel

like I feel

like I don't think it's going to change

like I

think that's the game like you work

really hard you release a lot of music

you create

consistently and

eventually something

works now if you're an artist that just

really really wants to do an album you

love the idea of conceptualizing a

project I still personally don't think

that it's the best way to grow as an

artist right those are great things

for an already established

artist but if you are that artist I

think the best way for you to go about

it would possibly be waterfall

releases and what that is is you release

a

single and then you release another

single that's attached to the same

single so it be like a double single and

you do it again I don't know how many

you can do inside one but you can also

just release a single once a week for 10

weeks and then put them all onto a

project there you go but you did it in a

way that's more beneficial for the

algorithm yes the

algorithm um and also like okay release

radar release radar

is my best friend currently right I have

I have like 300

and 50 or 60 or 70,000 followers

on

Spotify so I love release radar I can

just release a song not tell anyone it's

there and it'll still perform really

well for example I released a Christmas

song last week I submitted the song for

release on Sunday I pitched the song on

Tuesday

night Tuesday night and it came out

Thursday night at midnight so all of it

with with within a you know less than a

week's time and the only reason I

pitched songs really like I said is to

get my release

radar

and that song on the first day did

116,000 streams and I didn't tell anyone

it was there I didn't announce it it

just did 116,000 streams because of the

people who follow me on

Spotify how did I get that many

followers on Spotify just for making a

ton of content over the last few years

um and but what I was talking about with

the algorithm was I

think that because I release frequently

and people expect my releases I'm at the

top or somewhere near the top of

people's release radar because I release

frequently I'm in the release radar and

they they want they know it's coming and

they check it

out so and if they check it out and they

like it they'll put it in their own

playlist they'll listen to it again

they'll save it if they check it out and

they don't like it they won't it's no

skin off my back it's no skin off theirs

so I think your strategy should

be that you just stop overthinking the

whole

process you know don't Bank on

playlisting you don't need to pitch your

song three to four weeks in advance five

six weeks in advance

because why be you waste all that

valuable time you waste you waste three

three four six weeks between releases

and people are in between releases they

already forgotten you even make

music right it takes too long you have

to be constantly in front of

people that's how I've always felt

that's why I share with others and it

seems to work with them

too there's there's a lot of artists

that kind of apply this stuff

and and the response from my book has

been

incredible people who read my book they

change their strategy and and it stuff

just starts I don't know it just it's a

more practical

approach to making a living making music

it's a different goal system right it's

the the goal here is not to

be you know one of the biggest artists

in the world the goal here is to just

make a Liv and doing something we love

right I mean I don't want to say your

goal I mean probably some of you guys

watching this want to be a A-list

Superstar I get it I've never wanted to

be that

um I don't have a desire in that but I

think a lot of people watching this they

just want to make a living making music

right they just want to feed their

family doing something they

enjoy and I think the most practical way

to do that is to just release

frequently create your

content and don't stop till something

works just got to keep

going all right guys

2024 it's going to be a big year for a

lot of you a lot of you guys watching

and by big big is

relative big could be going from 10

listeners to

100 could be going from a 100 listeners

to a th that's huge that's a huge jump I

don't think how many I don't think you

guys know how many people a 100 people

really is like you put 100 people in a

room you like good Lord these 100 people

really listen to me it just seems less

cuz cuz the internet right it's

just there's no real ends to the

internet there's endless people out

there anyway if you're new to the

channel thank you for watching if you

want these type of videos daily cuz I'm

not putting a ton of editing I'm just

kind of sitting down throwing up my

thoughts but if you want these type of

videos and if you want them daily I

might be able to make that happen I just

give you my thoughts kind of on the

dayto day and if you have anything else

you want me to talk about kind of throw

my thoughts up on comment down below and

uh I'll try to get to it anyway that's

all I got much love talk

soon