How to use Instagram Insights (2021 Update)

Summary

In this video, Ben from Flick dives into Instagram analytics, explaining how to use the platform's Insights feature to optimize your Instagram strategy. He walks through the key metrics, such as accounts reached, profile activity, content interactions, and audience demographics, helping viewers understand how to interpret the data. Ben also introduces additional tools like Flick and Open Benchmarks, which provide advanced insights to track growth, refine content, and boost engagement. With actionable tips for businesses and creators, the video highlights how to leverage Instagram analytics for success.

Takeaways

• 😀 Instagram Insights offer a comprehensive overview of your account's performance, including reach, engagement, and audience demographics.
• 😀 To access Instagram Insights, go to your profile, tap the 'Insights' button, and explore data about your content and audience.
• 😀 Key metrics to focus on include profile visits, website clicks, and email button taps, which help gauge the effectiveness of your content strategy.
• 😀 Instagram prioritizes reels, so if you focus on this content type, you're likely to see better reach and engagement.
• 😀 Audience insights include details like follower location, age, gender, and activity times, which can help refine your posting schedule and content approach.
• 😀 The insights menu allows you to review performance over different timeframes (7, 14, or 30 days) for more tailored data analysis.
• 😀 Content interactions reveal how well your audience engages with different content formats such as stories, reels, and IGTV videos.
• 😀 Analyzing the success of posts can help optimize future content, particularly if you want to drive specific actions like email sign-ups.
• 😀 Hashtag performance is key to discovering new followers, and using a hashtag research tool like Flick can improve reach and engagement.
• 😀 Instagram also tracks how many people follow you after viewing a specific post, helping you understand which content converts well.
• 😀 Tools like Open Benchmarks offer context by comparing your performance with accounts of similar sizes, helping you gauge your progress and optimize strategies.

Q & A

How can I access Instagram insights on my profile?

To access Instagram insights, go to your profile and tap the 'Insights' button located on your profile page. This will provide you with an overview of your account's performance and more detailed analytics.

What key information is provided in the 'Insights Overview' section?

The 'Insights Overview' section provides a high-level view of your account's performance, including data on reach, impressions, profile activity, and interactions. It also gives insights on the type of content performing well and the demographics of your audience.

Why is the 'Profile Activity' metric important?

The 'Profile Activity' metric shows how many people are visiting your profile, clicking on links, and taking actions like following you. It helps you understand how effective your posts are at driving traffic to your profile, which is essential for growing your follower base.

Can I filter Instagram insights by different time periods?

Yes, Instagram allows you to filter insights by custom timeframes. You can choose from pre-set periods like the last 7, 14, or 30 days, or you can create a custom date range to analyze specific periods in detail.

How can I use Instagram insights to improve my content strategy?

You can use Instagram insights to identify which types of content (e.g., posts, reels, stories) perform best, when your audience is most active, and which posts drive the most engagement. This data helps you refine your content strategy, optimize posting times, and create more of what your audience enjoys.

What are the key audience insights provided by Instagram?

Audience insights include data on your followers' locations, age range, gender, and activity patterns. This information helps you tailor your content to resonate with your specific audience and post at optimal times to increase engagement.

What is the significance of hashtag performance in Instagram analytics?

Hashtags are crucial for expanding your reach on Instagram. Insights show how many people found your posts through hashtags, helping you understand which hashtags are most effective. You can adjust your hashtag strategy based on this data to optimize visibility and engagement.

What is 'Open Benchmarks' and how does it help with Instagram analytics?

'Open Benchmarks' is a free tool that allows you to compare your Instagram performance with industry averages. It provides context by showing how your metrics stack up against similar accounts, helping you identify areas for improvement and optimize your strategy.

How does Flick supplement Instagram's native analytics tools?

Flick offers advanced insights and analytics beyond what Instagram provides, particularly for hashtag performance and reach. It helps users optimize their strategy by providing more in-depth data and recommendations for growth.

What is the importance of analyzing follower growth trends in Instagram insights?

Analyzing follower growth trends allows you to track whether your account is gaining or losing followers over time. This data helps you identify what actions or content contributed to the growth, so you can replicate successful strategies and improve areas that are underperforming.