PELANGGARAN ETIKA PROFESI HUMAS OLEH HUMAS PERUSAHAAN CEKIDOT

Summary

A viral incident occurred when a popular influencer with 50 million followers reviewed a lipstick from Company C, leading to swelling and bleeding on her lips. The incident sparked rumors that the product contained mercury, but investigations revealed the claims were a hoax orchestrated by a rival company. BPOM, the Indonesian food and drug agency, confirmed that the product contained hazardous mercury, which caused the adverse reaction. Legal actions are now underway as the authorities work to address the safety concerns and hold the responsible parties accountable.

Takeaways

• 😀 A well-known influencer with 50 million followers posted a review of a lipstick from Company C, which led to a viral story.
• 😀 The influencer's lips became swollen and bled after using the lipstick, sparking concern and speculation about the product's safety.
• 😀 Rumors quickly spread that the lipstick contained harmful mercury, leading to widespread media attention.
• 😀 Company C initially denied the issue, claiming that the product’s ingredients were plant-based and the incident was a smear campaign by a rival company.
• 😀 The company’s management urged journalists to cover the situation positively to minimize damage to the brand’s reputation.
• 😀 BPOM (Indonesian Food and Drug Monitoring Agency) later conducted an investigation and confirmed the presence of mercury in the lipstick.
• 😀 BPOM announced plans to collaborate with law enforcement to address the issue and ensure the safety of consumers.
• 😀 The initial media reports that claimed the lipstick contained mercury were later confirmed to be accurate based on lab results.
• 😀 Despite the company’s efforts to cover up the issue, the investigation showed the product was unsafe, validating the influencer's experience.
• 😀 This case highlights the risks of unregulated beauty products and the importance of thorough testing before release to the market.

Q & A

What is the main incident discussed in the script?

The script focuses on an incident where a popular investor with 50 million followers reviewed a lipstick product from Company C. After using it, her lips swelled up and began bleeding, leading to a viral reaction online.

What did the viral review claim about the lipstick product?

The viral review suggested that the lipstick product from Company C contained mercury, which caused the investor's lips to swell and bleed after applying it.

How did the company respond to the viral incident?

The company responded by dismissing the claims, stating that the product ingredients were plant-based and not containing mercury. They also suggested journalists should write positive reports to control the situation.

What was revealed about the nature of the report on the lipstick?

It was later revealed that the report about the lipstick containing mercury was a hoax, allegedly created by a rival company to Company C.

What was the response from the regulatory body regarding the lipstick?

The regulatory body, BPOM, confirmed that the product did indeed contain harmful mercury, which caused the negative reaction, and they promised to collaborate with authorities to investigate further.

Why was the company trying to downplay the situation?

The company was trying to downplay the situation to avoid reputational damage, possibly fearing the economic consequences of the negative viral review and the association with harmful ingredients.

What role did the journalist play in the situation?

The journalist was urged by the company to help shift the narrative by writing positive news stories about the company’s products, possibly to counteract the negative media coverage.

What action did the company consider taking to manage the crisis?

The company considered asking journalists to write positive stories to counterbalance the viral negative reviews. This approach aimed to shift public perception and control the damage.

How did the viral nature of the incident affect the company's reputation?

The viral incident severely impacted the company's reputation, as it suggested their product was harmful. This created public distrust, leading to widespread concern and media attention.

What did the BPOM's lab results indicate about the product?

The BPOM’s lab results confirmed that the lipstick contained mercury, which was responsible for the investor’s lip reaction, thus validating the viral claims made by the influencer.