Liberate REFUSES To Leave The Tank Without A Deal! | Shark Tank US | Shark Tank Global
Summary
TLDRIn this episode, Liv Bowser presents her company, Liberate, which focuses on mental fitness through mindful movement, journaling, and meditation. Seeking $200,000 for a 10% stake, she highlights a growing demand from businesses for mental health solutions. Despite impressive growth metrics and a strong B2B model, the sharks question the valuation of $2 million, noting that Liv has yet to prove scalability. After a challenging discussion, the sharks express skepticism about her current pricing strategy and market fit, ultimately leading to their decision to not invest, leaving Liv to reflect on her vision for a billion-dollar company.
Takeaways
- 😀 Liv Bowser is seeking $200,000 for a 10% equity stake in her company, Liberate, which focuses on mental fitness.
- 💪 Liberate combines mindful movement, journaling, conversation, and meditation to offer a unique mental fitness workout.
- 📈 The company claims a 90% profit margin and a 178% quarter-over-quarter growth rate, but has only achieved $50,000 in lifetime sales.
- 💻 The business model includes online classes and corporate partnerships, with 65% of revenue generated from B2B clients.
- ❓ The sharks express skepticism about Liv's business valuation of $2 million given her low sales figures.
- 🔍 Questions arise about Liv's pricing strategy, with suggestions to potentially increase subscription fees to capture more value.
- 🤔 The sharks are concerned about Liv's ability to scale the business in a competitive market with established players.
- 🌱 Liv envisions her company as the 'SoulCycle of mindfulness,' aiming to license her curriculum to other fitness studios.
- 🚪 Despite the rejections from the sharks, Liv maintains her belief in the company's potential for growth and impact.
- 📊 The interaction highlights the challenges early-stage entrepreneurs face in justifying their business models and valuations to investors.
Q & A
What is the primary business concept presented by Liv Bowser?
-Liv Bowser's business, Liberate, is a mental fitness studio that combines mindful movement with journaling, conversation, and meditation to enhance mental well-being.
How much funding is Liv seeking and what equity is she offering?
-Liv is seeking $200,000 in exchange for 10% equity in her company, Liberate.
What distinguishes Liberate from traditional fitness studios?
-Liberate focuses on mental fitness rather than physical fitness, offering programs that build skills like courage, gratitude, and resilience.
What is the revenue model of Liberate?
-Liberate has a subscription model for individual users and a B2B model for corporate clients, which constitutes 65% of its revenue.
What are the subscription prices for Liberate's services?
-The subscription for the on-demand library is $19 a month, while the subscription model for instructor-led classes is $49 a month.
What concerns do the sharks express about the business's valuation?
-The sharks question the $2 million valuation of the business given its lifetime sales of only $50,000 and the challenges of scaling in a competitive market.
What growth rate does Liv report for her business?
-Liv reports a quarterly growth rate of 178%.
What advice do the sharks give Liv regarding pricing?
-The sharks advise Liv to consider raising her prices, arguing that premium pricing can lead to better scaling opportunities.
What is the current status of Liberate's corporate program?
-The corporate program is relatively new, having been developed only six months prior to the pitch, and Liv mentions the need for investment in a sales manager to help scale it.
How do the sharks ultimately respond to Liv's pitch?
-The sharks express admiration for Liv's passion and concept but ultimately decide not to invest, citing concerns about the business's early stage and valuation.
Outlines
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