Instagram Stories vs. Reels For Business

Summary

In this informative video from Five Minute Social Media, Jerry Potter explores the key differences between Instagram Reels and Stories. He highlights their similarities, such as mobile consumption and vertical video format, while detailing their distinctions in length, lifetime, sharing capabilities, audience reach, content tools, and usage. Reels offer a longer duration and wider reach, making them ideal for attracting new followers, whereas Stories facilitate engagement with existing audiences but disappear after 24 hours. Potter emphasizes the importance of using both formats strategically to enhance social media presence and effectively connect with users.

Takeaways

• 😀 Reels and Stories are both primarily consumed on mobile and utilize vertical video format.
• ⏳ Reels can be up to 90 seconds long, while Stories are limited to 15-second clips, totaling 60 seconds for four clips.
• 📅 Reels have a longer lifespan, remaining available indefinitely, whereas Stories disappear after 24 hours.
• 🔗 Reels can be shared to Stories, feeds, and DMs, increasing their visibility, while Stories can only be shared via DMs or when tagged.
• 👥 Reels reach a wider audience, including non-followers, while Stories are mainly viewed by existing followers.
• 🎨 Stories offer more interactive tools like stickers, but Reels provide superior editing capabilities.
• 🚀 Reels are ideal for entertainment and attracting new viewers, while Stories focus on maintaining engagement with your current audience.
• 📈 A balanced strategy using both features can maximize reach and engagement on Instagram.
• 💡 80% of users' time on Instagram is spent on Stories, highlighting their importance for audience connection.
• 🎓 Jerry Potter offers a free masterclass to help business owners streamline their social media strategy.

Q & A

What is the main purpose of the video?

The video aims to break down the differences between Instagram Reels and Stories to help viewers determine which format works best for their social media strategy.

How long can Instagram Reels be?

Instagram Reels can be up to 90 seconds long.

What is the maximum length for Instagram Stories?

Instagram Stories can be 15 seconds long each, but you can record up to four consecutive clips for a total of 60 seconds.

What is the difference in visibility between Reels and Stories?

Reels can be seen by users who do not follow you, increasing their reach, while Stories are primarily visible only to your existing followers.

How does the sharing capability differ between Reels and Stories?

Reels can be shared to your feed, other users' Stories, and sent via direct message, whereas Stories can only be shared in DMs or re-shared if someone tags you.

What happens to Instagram Stories after 24 hours?

Instagram Stories automatically delete after 24 hours.

What kind of content do Reels typically focus on?

Reels are designed for entertainment and engaging new viewers, making them ideal for reaching a broader audience.

What features do Instagram Stories have that Reels do not?

Stories offer a wider variety of interactive stickers and links, which are not available in Reels.

What percentage of time do users spend on Stories compared to Reels?

Only 20% of the time Instagram users spend on the platform is dedicated to Reels, while 80% is spent on Stories and other activities.

Why is it important to use both Reels and Stories in your strategy?

Using both formats allows you to maximize reach with Reels while engaging and nurturing your existing audience through Stories, ensuring a comprehensive social media approach.