Como Aumentar a Velocidade da Loja Shopify (2023)

Summary

Kléberson Queiroz, a prominent dropshipping store builder, shares insights on how to significantly speed up a dropshipping store to prevent customers from abandoning their shopping carts due to slow load times. He introduces the GT Matrix tool for assessing site speed and emphasizes the importance of optimizing images by compressing them without losing quality, converting icons to SVG for efficiency, and removing unnecessary codes and apps from the store's theme. Queiroz also advises on the importance of testing different transparent checkout options to find the one that balances load speed with good sales performance. He stresses that attention to detail is crucial in setting professionals apart from amateurs in the field of dropshipping.

Takeaways

• 🛒 To improve the speed of your dropshipping store, consider using a fast theme like Evolution, which is already optimized for performance.
• 📸 Compress your images without losing quality using tools like TinyPNG, which can significantly reduce image file sizes and improve load times.
• 🖼️ Ensure that all product images are compressed to maintain a high-quality appearance while reducing the load on the customer's device.
• ⚙️ Convert icons to SVG format, which are vector-based and thus lighter and faster to load compared to traditional pixel-based formats like PNG.
• 📉 Remove unnecessary apps and plugins from your store that can slow down the loading time and negatively impact the user experience.
• 🛍️ Keep only essential apps for your store's operation, such as those for customer service and order processing.
• 🚀 Test different transparent checkout options to find the one that balances speed and functionality, as a slow checkout can deter customers.
• ⏱️ Pay attention to the overall loading speed of your store, as it can greatly affect your sales performance and customer satisfaction.
• 📈 Focus on the details of your dropshipping operation, as they can make the difference between an amateur and a professional setup.
• 📊 Use tools like GTmetrix to analyze your store's speed and performance, which can help identify areas for improvement.
• 🌐 Consider the customer's internet connection, as many might be using mobile data or slower Wi-Fi, which can affect their experience on your store.
• 📝 Remember that customer experience is key; a fast, smooth, and easy-to-navigate store can lead to higher conversion rates and repeat purchases.

Q & A

What is the main focus of Kléberson Queiroz's expertise?

Kléberson Queiroz is an expert in building dropshipping stores and is involved in the development of the Evolution theme, which is a fast marketplace theme.

Why is it important to make a dropshipping store fast?

A fast store improves the user experience and reduces the chances of customers abandoning the site due to slow loading times, which can negatively impact sales.

How can one measure the speed of their dropshipping store?

One can measure the speed of their store using a tool like GTmetrix, which analyzes the site's performance from various angles and provides a score.

What is the recommended first step to optimize a dropshipping store's speed?

The first step is to compress the images used in the store without losing quality, which significantly reduces the loading time.

How can one compress images for a dropshipping store?

One can use online image compression tools to reduce the file size of images, ensuring they remain under 5MB and maintain quality.

Why is converting icons to SVG format beneficial for a store's speed?

SVG (Scalable Vector Graphics) files are vector-based and thus lighter in weight, leading to faster load times compared to raster image formats like PNG.

What is the impact of unnecessary codes and apps on a store's performance?

Unnecessary codes and apps can slow down a store as they add extra content for the browser to load, impacting the overall performance and user experience.

How can one remove unnecessary apps from their store?

One can go to the store's app settings, review the installed apps, and uninstall those that are not essential to the store's operation.

What is the significance of testing different transparent checkout options?

Different transparent checkout options can affect the loading time and sales performance of a store, so it's crucial to test and select the one that balances speed with sales effectiveness.

Why is the checkout process a critical factor in a store's speed?

The checkout process is often where customers spend significant time. A slow or complicated checkout can lead to cart abandonment and lost sales.

What is the recommended approach to enhance the buying experience on a dropshipping store?

Focus on providing instant loading of pages, clear information, and a smooth navigation experience to mirror the high-speed expectations of modern consumers.

How can details in dropshipping operations make a difference?

Attention to details such as image optimization, app management, and checkout efficiency can significantly improve the store's performance and set it apart from competitors.