📛 Strategi Branding : Kemasan UKM Keren Aja Ga Cukup - Dodi Zulkifli

Summary

In this engaging presentation, the speaker delves into the significance of packaging design in consumer products, particularly in the coffee market. They differentiate between 'for sale' and 'after-sales' packaging, emphasizing the former's role in attracting customers. The importance of visual identity is highlighted, encompassing logos and overall design to enhance brand recognition. The speaker advocates for thorough research into competitors to create distinctive packaging, alongside key design principles like clarity and functionality. Ultimately, maintaining consistency in packaging is crucial for brand loyalty, ensuring consumers can easily identify products on the shelves.

Takeaways

• 📦 Packaging is crucial for influencing consumer purchasing decisions, particularly in beverages and baked goods.
• 🛍️ There are two main types of packaging: before sale (to attract consumers) and after sale (for convenience).
• 🎨 Visual identity is essential; packaging should create a recognizable brand image beyond just the logo.
• 🔍 Market research is key to understanding competitor strategies and differentiating your product.
• ✨ Effective packaging must stand out on the shelf to grab consumer attention.
• 🧩 A holistic visual identity ensures all packaging elements work together cohesively.
• 🔄 Consistency in design is important to maintain brand recognition, especially during redesigns.
• ☕ The Kapal Api Coffee case illustrates how visible packaging can drive customer choice.
• 🍞 Different strategies, such as those used by Holland Bakery and Sari Roti, can impact product visibility.
• 🏆 Successful packaging design not only boosts sales but also strengthens consumer loyalty.

Q & A

What is the main topic discussed in the video?

The video focuses on packaging design, specifically within the food and beverage industry, using coffee as a primary example.

What are the two main types of packaging mentioned?

The two main types of packaging are 'For Sale Packaging' (before sale) and 'After-Sales Packaging'.

Why is 'For Sale Packaging' important?

'For Sale Packaging' is crucial because it attracts customers' attention and helps them identify products while shopping.

Can you give examples of coffee brands discussed?

The video mentions Kapal Api and Janji Jiwa as examples of coffee brands with differing packaging approaches.

What role does packaging play after a sale?

After a sale, packaging influences the customer's experience with the product, including aspects like convenience and usability.

What is the 'Stand-Out Factor' in packaging design?

The 'Stand-Out Factor' refers to how well a product's packaging catches the eye, often through unique colors, shapes, and overall aesthetics.

How important is visual identity in packaging design?

Visual identity is extremely important as it encompasses the product's overall look and feel, helping consumers recognize the brand without reading the label.

What example is used to illustrate strong visual identity?

Teh Botol Sosro is highlighted as a brand whose packaging shape is easily recognizable, reinforcing its visual identity.

What cautionary advice is given regarding rebranding?

The video advises caution when considering rebranding, emphasizing the importance of maintaining consistent design to avoid confusing customers.

Why has Coca-Cola's bottle shape remained unchanged for so long?

Coca-Cola's iconic bottle shape has remained unchanged for over a century to maintain brand recognition and loyalty among consumers.