Our Story | Pure food Alliance

Summary

In this engaging video, Pure Foods showcases its commitment to capturing the fresh taste of Australian fruit, particularly mangoes. Through careful sun-ripening and selective harvesting, they ensure that the fruit is picked at its peak quality. The innovative on-farm processing technology minimizes spoilage and maintains the fruit's delicious flavor. With a focus on food safety standards and meticulous care in every step, Pure Foods emphasizes that their products offer a taste just like freshly picked fruit, making their offerings the next best thing to harvesting yourself.

Takeaways

• 🍑 The script evokes a nostalgic childhood memory of eating fresh mangoes from a grandmother's garden.
• 🌞 Pure Foods emphasizes the importance of capturing the fresh and pure taste of fruit.
• 👩‍🌾 They collaborate with Australian farmers to ensure high-quality fruit cultivation.
• 🌳 The mangoes are sun-ripened and selectively harvested when perfectly ready.
• 🚜 The harvesting process involves multiple picks from the trees to ensure optimal fruit quality.
• 🧺 Pure Foods employs dedicated harvesting crews who take great care in handling the fruit.
• 🏭 They utilize mobile processing, minimizing the time from tree to factory to under two minutes.
• ❄️ Their unique on-farm technology creates microscopic ice crystals, ensuring even cooling of the product.
• 👍 This technology leads to consistent freshness without altering the taste of the fruit.
• 🔒 Their packing facilities adhere to high food safety standards, certified by GFSI with FWSC 22000 accreditation.

Q & A

What childhood memory does the speaker reference in the video?

The speaker recalls eating mangoes straight off the tree in their grandmother's garden.

How does Pure Foods ensure the quality of their mangoes?

Pure Foods works closely with Aussie farmers, growing only the best Australian fruit and harvesting them selectively when they are perfectly ripe.

What is the unique approach Pure Foods takes during mango harvesting?

They naturally sun-ripen the mangoes and harvest them multiple times to ensure only the best fruit is picked.

What does 'mobile processing' refer to in the context of Pure Foods?

Mobile processing means that the fruit is processed on the farm, ensuring a quick transition from tree to factory in less than two minutes.

Why is the quick processing time important for Pure Foods?

Quick processing helps capture the taste of the fruit and minimizes spoilage associated with long-haul transport.

How does Pure Foods maintain the taste and quality of their products?

They use unique on-farm technology to create microscopic ice crystals that cool the product evenly, ensuring consistency and freshness.

What food safety standards does Pure Foods adhere to?

Their facilities are audited to high food safety standards, specifically the Global Food Safety Initiative (GFSI) with FWSC 22000 accreditation.

What is the significance of the phrase 'bucket of berries' mentioned in the video?

The phrase implies that Pure Foods' products provide a taste experience similar to picking the fruit directly from the source.

What role do the harvesting crews play in the quality control of the fruit?

The harvesting crews take great care in treating the fruit gently, ensuring careful washing and sorting after picking.

How does Pure Foods differentiate itself from other fruit producers?

Pure Foods emphasizes their commitment to capturing the fresh taste of fruit through careful harvesting, quick processing, and adherence to strict food safety standards.