Heena Parmar, A Mother & A Womanprenuer #learndigitalmarketinginhindi To Take Her Business Online

Summary

This interview introduces Heena Parmar, a businesswoman from Surat, Gujarat, who runs a designer boutique. Despite facing numerous challenges, including financial struggles and personal hardships, she persevered and is now looking to leverage digital marketing to grow her business online. Heena shares her inspiring journey of resilience and her mission to support other women, especially widows, by teaching them skills and offering guidance. Her story is one of determination, self-reliance, and a desire to uplift others through her experiences.

Takeaways

• 😀 Heena Parmar is a dynamic businesswoman who runs a designer boutique in Surat, Gujarat.
• 💪 She learned digital marketing to take her business online and leverage social media for increasing sales and profit.
• 🎓 Heena studied textile design and fashion design before deciding to start her own business.
• 🚫 She faced challenges early on, such as financial constraints and an agent running away with her loan check, but she persevered.
• 💼 Heena opened her first boutique at home, and after gaining experience, she expanded to a prime market location in Adajan.
• 🙌 She is passionate about supporting women, especially widows and those without parental support, by teaching them skills and helping them become self-sufficient.
• 💻 Heena wants to expand her impact by offering online workshops to empower more women.
• 🏠 Despite facing personal struggles, including financial difficulties and pregnancy challenges during the COVID-19 pandemic, Heena continued to push forward in her business and life.
• 👩‍👧 Her supportive mother-in-law helps take care of her young child, enabling her to balance her business and family life.
• 🌟 Heena is determined to achieve her goals by Diwali and continues to inspire other women with her resilience, self-discipline, and commitment to helping others.

Q & A

Who is Heena Parmar and what is her business?

Heena Parmar is a businesswoman from Surat, Gujarat, who runs a designer boutique. She has been managing her boutique for the past 10 years.

What motivated Heena to start her own business?

Heena was motivated to start her business during her studies when her mentor advised her to do something different. She chose to start a business instead of pursuing a regular job.

What challenges did Heena face when starting her boutique?

Heena faced financial challenges, including difficulties securing a loan and personal struggles when her check was taken by an agent. Despite these obstacles, she remained determined to start her boutique.

How did Heena overcome the challenges she faced while growing her business?

Heena overcame her challenges by taking loans, persisting through setbacks like losing her shop, and continuing to operate her boutique from home before opening another location in a prime market.

What is Heena’s vision for supporting other women?

Heena aims to support women, especially widows and those without family support, by teaching them skills like cutting and design, and helping them achieve financial independence.

How has Heena’s personal life impacted her business journey?

Heena faced financial hardships during her pregnancy, particularly during the COVID-19 pandemic. However, with support from her family, especially her mother-in-law, she balanced her personal life with her business.

What future goals does Heena have for her business?

Heena wants to expand her business by leveraging digital marketing and conducting online workshops to reach a wider audience and help more women.

What advice does Heena give to students learning digital marketing?

Heena advises students to complete their daily tasks without delay to avoid feeling overwhelmed later. She emphasizes consistency and commitment to learning and applying digital marketing skills.

How does Heena stay motivated despite her struggles?

Heena motivates herself by setting personal goals and staying determined to succeed. She often reflects on her journey and inspires herself to keep moving forward.

What support does Heena seek to achieve her business goals?

Heena seeks mentorship and guidance to improve her online presence, grow her business, and conduct online workshops. She is looking for more opportunities to expand her reach and help others.