How To Start Shopify Dropshipping in 2024 (For Beginners)

Summary

本视频脚本提供了两种启动Dropshipping业务的预算方式：低预算（10至50美元）和高预算（50至250美元）。演讲者通过自身五年多赚取超过200万美元的经验，诚实透明地分享了两种启动方式，并强调了Dropshipping作为一种业务模式的增长趋势和潜力。他详细介绍了Dropshipping业务的四个关键因素：产品选择、店铺建设、产品营销和订单履行，并提供了具体的工具和策略，如使用Dropship.io进行数据驱动的产品研究，以及通过Shopify构建高转化率的商店。此外，还讨论了如何通过有机流量和付费广告进行产品营销，并强调了内容创作的重要性。最后，介绍了订单履行的外包方式，推荐了两个供应商David和William，并建议只有在有订单时才联系他们。

Takeaways

• 💡 启动Dropshipping业务有两种方式：低预算（10至50美元）和高预算（50至250美元)。
• 🌟 Dropshipping作为一种商业模式，在过去12个月里迅速增长并吸引了全球关注。
• 🚀 每个商业模式都有竞争者，关键在于你的渴望程度和愿意投入的努力。
• 🛍️ Dropshipping业务成功的四个关键因素是：找到产品、建立商店、市场营销和订单履行。
• 🔍 产品研究时，应使用数据驱动的方法来验证产品的销售情况，例如使用Dropship.io工具。
• 🎯 选择产品时要考虑三个关键指标：解决问题、全年销售和独特性。
• 🏪 建议创建单一产品商店，因为它们的转化率更高，创建速度更快。
• 🛠️ 使用Shopify建立商店，并利用其应用市场来增加收入和改善客户体验。
• 📈 内容创作是低成本营销的一种方式，但需要创造力、算法知识和趋势洞察力。
• 💰 高预算营销通常涉及付费广告，Facebook广告是推广产品的有效平台。
• 📦 订单履行在Dropshipping中是外包的，可以通过工具自动化或与供应商合作完成。

Q & A

什么是Dropshipping，并且为什么它是一个值得追求的商业模式？

Dropshipping是一种在线零售模式，商家不需要提前购买库存，而是在客户下单后直接从供应商那里购买产品并发货给客户。它值得追求，因为根据Google Trends的数据显示，Dropshipping在过去12个月中迅速增长并吸引了全球的关注，意味着越来越多的人对这种商业模式感兴趣。

Dropshipping市场是否已经饱和，竞争是否过于激烈？

尽管Dropshipping吸引了很多人的兴趣，但这并不意味着市场已经饱和或竞争过于激烈。每个商业模式都会有竞争，关键在于你有多渴望成功以及你愿意投入多少努力来超越竞争对手。

Dropshipping业务成功的关键在于哪些因素？

Dropshipping业务成功的关键在于四个因素：找到要销售的产品、建立商店、市场营销产品以及最终的订单履行。掌握这些因素是运营一个成功的Dropshipping业务所必需的。

如何以低预算开始Dropshipping业务？

以低预算开始Dropshipping业务，可以从AliExpress或TikTok等平台寻找产品，但这种方法更多依赖于直觉和猜测，风险较高，因为没有高质量的数据支持。

如何以高预算开始Dropshipping业务？

以高预算开始Dropshipping业务，可以通过数据驱动的产品研究来确定特定产品是否真的有销售潜力，例如使用Dropship.io这样的工具来查看其他Dropshipper每天的销售收入。

为什么推荐创建单产品商店而不是通用或细分市场商店？

单产品商店的转换率远高于其他类型的商店，并且创建速度更快。此外，它们更容易通过营销活动来推广，因为所有的焦点都集中在一个产品上。

在Shopify上建立商店时，有哪些有用的应用程序可以提高商店的转化率和客户体验？

UpCart、WideBundle和BUCKS是三个主要的Shopify应用程序，分别用于提升销售、提供产品捆绑和自动转换价格到客户本地货币，这些都能有助于提高转化率和平均订单价值。

如果预算有限，如何建立一个优化的Shopify商店？

对于预算有限的情况，可以通过特定的链接以每月1美元的价格使用Shopify平台，并参考频道上的视频教程，了解如何一步步建立一个高转化率的Shopify商店。

在低预算下如何进行产品营销？

在低预算下，可以通过在TikTok和Instagram等平台上创造有机流量来推广低成本产品。内容创作是一个不需要花费广告费用就能推广产品的领域，但需要创造力、算法知识和趋势洞察力。

高预算下如何进行产品营销？

高预算下的产品营销通常是通过付费流量，尤其是Facebook广告，因为Facebook是至今为止最佳的广告平台，拥有大量的工作阶层人群，他们有消费能力。

如何进行Dropshipping的订单履行？

Dropshipping的订单履行是外包的，不需要亲自动手。可以使用自动化工具来履行订单，或者直接与提供一站式服务的供应商合作，如David和William，他们可以快速帮你设置并启动业务。

Outlines

00:00

😀 介绍两种启动Dropshipping的方式

视频脚本首先介绍了启动Dropshipping业务的两种预算方式：低预算（10至50美元）和高预算（50至250美元）。演讲者通过自己在五年内通过Dropshipping赚取超过2000万美元的经验，强调了两种方式的可行性，并承诺将提供诚实透明的信息。接着，他简要解释了Dropshipping业务模式的吸引力，通过Google Trends的数据展示了其在过去12个月的快速增长和全球关注度。他强调，尽管存在竞争，但关键在于如何通过创新和努力来超越竞争对手。最后，他概述了Dropshipping业务成功的四个关键因素：找到要销售的产品、建立商店、市场营销产品和履行订单。

05:02

😉 如何选择产品和建立商店

在找到要销售的产品方面，视频提到了使用AliExpress和TikTok等平台的常见方法，但也指出了这种方法依赖于直觉和低质量数据，存在一定风险。为了降低风险，建议使用数据驱动的产品研究方法，如Dropship.io工具，来验证特定产品的销售情况。此外，还强调了选择产品时应考虑的三个关键指标：解决问题、常年销售和独特性。在建立商店方面，大多数Dropshipper使用Shopify，因为它易于使用并提供多种商店主题。特别推荐创建单一产品商店，因为它们的转化率更高，创建速度更快。Shopify的应用市场提供了多种应用程序，如UpCart、WideBundle和BUCKS，可以帮助提高转化率和平均订单价值。对于低预算创业者，演讲者提供了一个特殊链接，以每月1美元的价格使用Shopify平台，并提供了一个视频教程，详细介绍如何建立高转化的Shopify商店。对于高预算创业者，则提供了通过Dropship.io/store以49美元的价格获得商店建设服务的选项，并承诺如果两个月内没有回本，将全额退款。

10:03

😎 营销策略和订单履行

在营销产品方面，视频讨论了低预算和高预算的不同策略。对于低预算，建议选择低成本、价格亲民的产品，并通过TikTok和Instagram等平台的有机流量进行推广。这需要创造力、对算法的了解和趋势的洞察力。对于高预算，建议使用Facebook广告进行付费推广，因为Facebook用户群体庞大，且具有购买力。然而，Facebook广告需要前期投入和测试不同的广告创意，以确定哪些是有利可图的。视频还提供了一个详细的Google文档和视频教程，介绍如何开始有机营销和设置成功的Facebook广告。在订单履行方面，Dropshipping的优势在于所有订单履行工作都外包出去，演讲者推荐了两个供应商David和William，建议在有订单时与他们联系，以获得最佳的交易。最后，视频呼吁观众在评论区提出问题，并鼓励点赞和订阅以获取更多有价值的内容。

Keywords

💡Dropshipping

Dropshipping 是一种在线零售模式，商家不需要提前购买库存，而是在客户下单后直接由供应商发货给客户。在视频中，Dropshipping 被介绍为一种商业模型，演讲者通过个人经验强调了其增长趋势和盈利潜力，以及如何通过不同的预算开始Dropshipping业务。

💡Budget

预算是指为特定目的分配的一定量的资金。视频中提到了两种不同的预算方式来开始Dropshipping业务：低预算（10到50美元）和高预算（50到250美元）。预算的多少决定了开始Dropshipping的不同方法和策略。

💡Product Research

产品研究是指寻找和验证潜在销售产品的过程。视频中强调了进行数据驱动的产品研究的重要性，以确定特定产品是否值得销售，这与仅凭直觉选择产品的传统方法相比，可以降低风险并提高成功率。

💡AliExpress

AliExpress 是一个在线零售平台，许多Dropshipping商家通过它来寻找产品。在视频中，AliExpress被提及作为新Dropshipper常用的产品寻找方法之一，但也指出了这种方法依赖于直觉和低质量数据，存在一定的风险。

💡TikTok

TikTok 是一个流行的短视频社交媒体平台。视频中提到，除了AliExpress，TikTok也是新Dropshipper用来发现产品趋势的平台，但同样存在猜测产品是否畅销的风险。

💡Facebook Ads Library

Facebook Ads Library 是Facebook提供的一个工具，可以查看其他广告主的广告活动数据。视频中提到，通过这个库可以查看产品广告的参与度和覆盖范围，从而为产品的选择提供一定的验证。

💡Shopify

Shopify 是一个流行的电子商务平台，允许用户轻松建立和管理在线商店。视频中提到，Shopify因其易用性和多样的商店主题而被大多数Dropshipper用来构建他们的Dropshipping商店。

💡Conversion Rates

转化率是指访问者在网站上完成特定目标（如购买）的比例。视频中提到，建立一个单一产品商店可以比一般商店或细分市场商店获得更高的转化率，这是推荐创建单一产品商店的原因之一。

💡Organic Marketing

有机营销是指不通过付费广告，而是通过内容创作和社交媒体互动来推广产品的方法。视频中讨论了使用TikTok和Instagram等平台进行有机营销的策略，这种方法不需要广告支出，但需要创造力和对趋势的敏感度。

💡Fulfillment

履行是指处理订单并将其交付给客户的过程。在Dropshipping模式中，履行通常是外包给供应商的。视频中提到，演讲者提供了他合作的供应商信息，以便观众可以更轻松地管理订单履行过程。

💡Content Creation

内容创作是指制作和发布各种形式的内容，如视频、博客文章或社交媒体帖子，以吸引和参与观众。视频中提到，内容创作是一个充满机会的领域，可以用来推广Dropshipping产品，而无需在广告上花费一分钱。

Highlights

有两种启动Dropshipping的方式：低预算和高预算。

五年多的Dropshipping经验，赚取超过2000万美元。

低预算定义为10到50美元，高预算为50到250美元。

Dropshipping业务模型在全球范围内迅速增长并吸引了更多关注。

每个商业模式都会有竞争者，关键在于你有多想要成功以及你愿意投入多少努力。

Dropshipping操作包括四个要素：找到产品、建立商店、市场营销和订单履行。

使用AliExpress和TikTok寻找产品是新Dropshipper的常用方法。

利用Facebook广告库来验证产品是否值得销售。

使用Dropship.io工具进行数据驱动的产品研究。

寻找产品时要考虑问题解决、常青产品和独特性三个关键指标。

Mini Sewing Machine是一个遵循这些因素的优秀产品案例。

低预算下，使用AliExpress或TikTok寻找产品，但成功几率不高。

大多数Dropshipper使用Shopify建立商店，因为它易于使用且有多种主题可供选择。

推荐创建单一产品商店，因为转化率更高且创建速度更快。

介绍了三个主要的Shopify应用程序：UpCart、WideBundle和BUCKS，用于提高转化率和平均订单价值。

提供了一个特殊链接，通过Shopify以每月1美元的价格使用其平台。

高预算下，可以通过服务如dropship.io/store以49美元的价格获得商店建设服务。

低预算下，通过有机流量在TikTok和Instagram等大型平台上推广产品。

内容创作是推广产品而无需花费广告费用的机会领域。

高预算下，通过Facebook广告进行付费流量推广是最佳选择。

Facebook广告需要前期成本和测试不同的广告创意。

产品本身需要具有高感知价值，以覆盖付费营销的所有费用。

提供了一个详细的Google文档，解释如何开始有机营销。

Dropshipping的订单履行是外包的，不需要亲自动手。

推荐了两个供应商David和William，他们可以处理所有的订单履行工作。

Transcripts

Now listen, there are 2 ways  you can start dropshipping,  

it’s either with a low budget or high budget.

And believe me or not, it IS possible with  both of these ways, because having made  

over 20 million dollars in dropshipping  myself over the course of 5 plus years,  

I have practically been through it all, which is  why I will go over these 2 ways you can start,  

so you can decide which one is the best for you.

I will literally put everything down on the  table with full honesty and transparency,  

so make sure to stick till the end.

Now, let’s begin.

Before I go over the 2 ways you can start,  I want to quickly tell you what I mean with  

low and high budget. Low budget in my eyes is  anywhere from 10 to 50 dollars, and high budget,  

50 to 250 dollars. You don’t need  more than that to get your first sale.

But of course, with a low or high budget,  the methods to start will be different,  

but I will talk about that later, because  I want you to firstly understand WHY  

dropshipping is the best business model to  pursue, statistically speaking of course.

With a quick search on Google Trends with the  term Dropshipping, you can clearly see that  

in the last 12 months, dropshipping has kept  growing rapidly and gathering more attention  

all around the world, meaning that more people  are interested in pursuing this business model.

And before you think about it. No this does not  mean that dropshipping is getting more saturated,  

or that it’s too competitive, because let’s be  honest here, every business model you pursue  

will always be filled with competitors and  it’s just a matter of how badly you want it,  

and the effort you’re willing to  put in to outcompete the others.

The ONLY difference, or ‘’price you need to pay’’  if you are going to start dropshipping at this  

time, is to be way more different in how you do  things than the others, so you can stand out.

Now even though I run multiple dropshipping  stores till this day that are generating  

millions of dollars, I still have  to face new upcoming competitors,  

and make small changes to still  maintain my position in the industry.

But that isn’t a big deal as long as  you keep your foot in the industry,  

stay updated with changes happening,  and implement them into your own stores.

Anyway, now that you have an understanding of why  you should start dropshipping and what to expect,  

let’s get to the real value. The whole  dropshipping operation consists of 4 factors,  

and that is, finding a product to sell,  building a store, marketing the product,  

and lastly, fulfilling your orders.

That’s the key factors you need to master in order  to operate a successful dropshipping business.

And back to the main topic of this video,  I will now go over the low budget and  

high budget ways you can start, and it’s  your call to decide what’s next for you.

Let’s start with the first factor, and  that is, finding a product to sell.

There are a bunch of different methods you can  use when it comes to finding a product to sell.  

AliExpress and TikTok for example are what the  majority of new dropshippers use to find products.

However, in reality, it’s just endless  hours of scrolling and purely guessing  

if the product will sell or not and this  method can work but there is more risk  

involved with it since you are relying  on low-quality data as a research method.

And with low quality data, this is what I mean.

Imagine yourself going to AliExpress, and let’s  say that you found this product that you deem  

is interesting to you. You do not have any data  about this product that will validate if it is  

worth selling. You just have to go with your gut  feeling, which is of course what you should always  

go after, but having some sort of validation will  increase the chances of succeeding with a product.

I mean of course, going to Facebook Ads  library to look at the engagement and  

reach that an advertisement for a product has,  does give some sort of validation since no one  

is going to be spending money on ads unprofitably.  But then you have to remember the engagement you  

see does not reveal data about the geographical  location of the consumers who saw the ads. And  

this is really important, an advertiser targeting  countries with a low purchasing power may get 10  

million views on the advertisement and generate  $5000 in revenue while another advertiser  

targeting countries with high purchasing  power, such as Switzerland, Qatar or the  

United States with the same amount of views would  generate minimum $500k in revenue for-example.

And if you want to approach this with a  high budget and have a great advantage,  

it’s through data driven product research,  

to see if a specific product is actually  selling for the other dropshipper.

Which is how me and the other pros do it, one of  my favourite tools to use for this is Dropship.io

You just go to any product you find  interesting from a Shopify store,  

copy the link for it, paste it in  Dropship.io and it will show you  

the sales revenue that the store owner  is making every single day.This is not  

100% accurate but it at least gives you an  idea that the product is worth pursuing.

And there are the 3 key metrics  to finding a good product to sell.

Problem solving, make sure that the  product solves a problem and provides  

a solution for your customers  that actually benefi ts them

Ever-green product, make sure that  the product can sell well throughout  

the year and doesn’t rely on any  seasons, such as Summer or Winter

And lastly, Uniqueness, the product itself is  unique, for example, it gives a wow-factor,  

high perceived value, and is  not easily found in local stores

If you follow these 3 factors  when doing product research,  

your chances of finding a  winning product is much higher.

And a great product that actually follows  these factors is this Mini Sewing Machine,  

it solves a problem, sells throughout  the year and is very unique,  

and I’ve seen many sell this product successfully.

So what’s the conclusion for finding  products? If you are on a low budget,  

you should use AliExpress or TikTok to find  a product to sell, but again, the chances of  

finding a great product isn’t so high. Don’t get  me wrong, it works, but it will take more time,  

if we compare it to the high budget method  where you use a tool to rely more on data.

After you have found a product,  the next step is building a store.

The majority of dropshippers  including myself use Shopify  

to build our dropshipping stores  because it is easy to use and they  

have multiple different store themes that  you can pick from to design your store.

There are 3 types of stores you can  build in dropshipping, a general,  

niche, or one product store. A general  store is basically a store with a bunch  

of products from different categories, a  niche store is focused on 1 niche only, and  

a one product store is what it sounds  like. A store with only 1 product.

And a one product store is what I  strongly recommend you to create,  

because the conversion rates are much higher than  the other store types, and it’s faster to create.

Also, Shopify has a marketplace of apps that  you can install to your store, to help increase  

your revenue even more and give the customers  in your store an overall better experience.

The 3 main Shopify apps that  I use are UpCart, WideBundle,  

and BUCKS. I use UpCart to upsell  different products, WideBundle to  

offer product bundles and bucks to automatically  convert prices to the customers local currency.

And no, I am not sponsored by any of  them, these are just the apps that  

I use for all of my dropshipping stores  to help increase conversion rate and the  

average order value. I’m just laying  out everything on the table for you.

But here’s the thing, if you’re entering with a  low budget, all of this can be really expensive  

and it’s not as easy as it seems to build a  good optimised Shopify store. It takes time.

Because of that, I’ve created a special link with  shopify that you can use to access everything for  

just $1 a month to use their platform, and  on my channel, I've also uploaded a video  

where I go over exactly step by step on how  to build a highly converting shopify store.

I’ll leave both of the links in the description.

Believe me, this will save you a lot  of time and make things easier for you.

Otherwise, for a high budget. You probably want to  skip this whole step of building your own store,  

which is quite frankly what a lot of dropshippers  do nowadays because it can get really time  

consuming, or in other words boring to repeatedly  build a store for each product again and again.

So what dropshippers do is go to different  ecommerce services to pay other dropshippers  

to build a store for them, and that costs hundreds  of dollars, and even if you want to enter with a  

high budget, hundreds of dollars and even up to  a thousand dollars for a store isn’t worth it.

In fact, you’re getting overcharged.

Yes, you can get your money back overtime but  

that’s only if you manage to  make a profit with the store.

So you’re basically putting yourself  in a high risk low reward situation

For that, I’ve put lots of time from my end  into offering you the same service for a way  

cheaper price, at dropship.io/store you can get  the same deal for just $49 and if you don’t make  

your money back after 2 months of trying, we  will refund you the full amount without any  

questions asked. These are some examples  of stores we build out for our customers:

It’s just a no brainer, and if this wasn’t  good, I would never mention it to you. Anyway,  

now that you’ve found a product and built  a store, it’s time for the marketing part.

If you want to market your product with  a low budget, you need to make sure that  

it’s a low ticket product, meaning that the  product is cheap to source from suppliers.

You need to also make sure that the product  is priced at a low and affordable amount,  

anywhere between $15 to $30.

Because you’ll be promoting it  through organic traffic on big  

platforms like TikTok and Instagram. And  the audience there are mostly teenagers who  

cannot afford to spend much so make sure  they're getting a good deal out of this.

The whole content creation industry is a field  of opportunities, you can promote any product  

of yours without having to spend a penny on  ads. Meaning that you’ll have a much higher  

profit margin than the usual dropshippers  who go with paid ads to drive traffic.

But here’s the thing you need to keep in mind.

Content creation is not a walk in  the park, it requires creativity,  

algorithm knowledge, and the ability to  detect trends. So when you first start  

with organic marketing on TikTok or  Instagram, you need to make sure that

The username is your store domain, The  profile picture is your domain logo,  

a good call to action, and most  importantly your website is linked  

in your profile bio because that’s where  you will be redirecting your traffic.

Now that you’ve got that setup,  

you might be wondering. How do I  make content and how do I go viral?

To save as much time as possible here,  I’ve personally written a detailed Google  

document explaining how to start with  organic marketing for your dropshipping  

store. I’ll leave it in the description  as well. I go over all the steps there.

On the other hand, if you want to  pursue marketing with a high budget,  

it will be with paid traffic. Then  Facebook ads is the way to go,  

believe it or not but facebook to this day is  the best platform to advertise your products on.

Because that’s where all the working class  people spend their time. They have the money,  

and you have the product, which  means there’s a lot of money to  

be made and that’s if you have the  right product and ad creatives.

And keep in mind, facebook is not easy. Don’t  think that it’s just creating a campaign,  

setting a budget and publishing it.  It’s way deeper than that. The first  

thing you need to understand is that  there’s lots of upfront costs on ads  

and testing different ad creatives to  see which one works and is profitable.

It can honestly get very expensive, even I,  

who also use facebook ads for my  dropshipping stores, spend anywhere  

between $200 to $250 dollars just to test  and see if a product is worth selling or not.

The second thing you need to understand is  that the product itself has to come across  

as a high perceived value, meaning that  if you are selling a product that can be  

sourced for $5 and it has the perceived value  of being sold for $50. Then that means you will  

have high enough profit margins to cover up for  all the fees that come along with paid marketing.

So now that you’ve understood those 2 things and  are wondering, how do I set up facebook ads? Well,  

here’s the solution. I’ve uploaded a  video on my channel where I go over  

from A-Z on how to set up a successful Facebook  ad, I will leave the video in the description.

Now lastly, after you have found  a product, built the store,  

started marketing it, and received a few  sales, it’s time for the fulfillment part.

With dropshipping, when it comes to fulfilling  your orders, it’s all outsourced. Which is  

the beauty with dropshipping in my opinion. You  never have to lift a finger for the fulfillment.

There are a bunch of tools that you can use  to fulfill orders and have it automated,  

but I’ll just save your time and give  you my own suppliers that I work with  

for all my dropshipping stores.  They will do everything for you.

It’s 2 guys, David and William. I suggest  that you message both on Skype individually,  

speak with them and see who  you can get the best deal from.

And please, only message them if you have orders  rolling in, if you do not have any orders,  

then wait. Because I am giving you their  contact and we need to respect their time.  

They are extremely fast at setting up everything  with and get things going, so don’t worry.

And for fulfillment, there is no low  budget or high budget ways. This is it.

Alright, that was all for today. If you would  have any questions, or if you would like to  

see any other type of dropshipping video,  please let me know in the comments below.

Now, if you found this video helpful,  

make sure to give it a like and subscribe  if you want to see more valuable content.

Take care for now.