How to Make Your Dropshipping Product Go Viral on TikTok

Summary

In this video, Brandon shares his strategies for achieving over 35 million TikTok views and $25,000 in sales through organic TikTok posts. He emphasizes the importance of using personal accounts instead of business ones to avoid reach limitations and how to avoid making content appear as ads to maximize visibility. Brandon also advises posting consistently, learning from analytics, and leveraging viral content by repeating successful formats. He suggests collaborating with influencers by offering commission-based content creation to further grow your brand without creating content yourself.

Takeaways

• 📈 TikTok is a powerful platform for driving organic traffic, with over 35 million views achieved for one store.
• 🛍️ Focus on organic content: posting 1-3 times per day can result in significant sales with 50% profit margins, but success takes time.
• 🚫 Avoid using business accounts on TikTok, as they restrict views and access to trending sounds. Use a personal account instead for better reach.
• 🔗 You need 1,000 followers to add a link in your bio, which usually takes 2-3 weeks of consistent posting.
• 🙅‍♂️ Avoid making your videos look like ads: never mention phrases like 'link in bio,' 'on sale,' 'free shipping,' or anything that signals promotion.
• ⏳ Viral videos require patience: it may take 1-2 months of consistent posting to get your first viral hit.
• 🔄 If a certain format works (sound, style, setting), keep reusing it until it stops performing well.
• 🎯 TikTok's algorithm shows videos to audiences, not the other way around. Create content that appeals to established audience interests.
• 💡 You don't need to be a content creator yourself; you can partner with influencers to create daily TikTok videos, offering a commission from sales.
• 🎥 Consistency and learning from analytics are crucial. Analyze video performance metrics and continuously refine your content strategy.

Q & A

What is the main topic of the video?

The video focuses on how to achieve success in e-commerce through TikTok by using organic posting strategies to gain views and sales.

How many views has the store's TikTok content received?

The store's TikTok content has received over 35 million views.

What is the store's sales performance for the month of August?

The store achieved over 25,000 sales in August with around 50% profit margins.

What is the speaker's recommendation regarding TikTok business accounts?

The speaker advises against creating a TikTok business account because it severely limits reach and access to trending sounds. Instead, they recommend using a personal account to avoid these restrictions.

Why is it important not to make videos look or feel like ads on TikTok?

If TikTok detects that a video looks like an ad (e.g., by using phrases like 'link in bio' or '50% off'), the algorithm will suppress the video's reach as TikTok does not promote ads for free. The content should appear as purely entertainment to avoid suppression.

How long does it typically take to gain 1,000 followers and add a link in bio on TikTok?

It typically takes about two to three weeks of consistent posting (1-3 times per day) to reach 1,000 followers and unlock the ability to add a link in the bio.

What is the importance of using trending sounds in TikTok videos?

Trending sounds can significantly boost a video's performance. If a sound has worked well before, the speaker advises using it repeatedly because TikTok prioritizes showing content with successful engagement to new audiences.

How does TikTok's algorithm work in terms of audience targeting?

TikTok’s algorithm does not find an audience for your video. Instead, it finds videos for its existing audiences. Therefore, content must cater to a specific audience, such as a niche community, to succeed.

What does the speaker suggest if you're not a content creator but want to produce TikTok content?

The speaker suggests hiring influencers in your niche as content creators. Offer them a commission (e.g., 20% of revenue) and have them create daily TikTok videos for your store.

What is the speaker's advice regarding consistency in posting on TikTok?

Consistency is key to success. The speaker recommends posting two to three times per day for the first two months and analyzing which content performs well to refine future posts.

Outlines

00:00

📈 TikTok Success Story and Introduction

The speaker introduces their success with TikTok, sharing how their TikTok posts gained over 35 million views. They explain that their e-commerce drop-shipping store saw $25,000 in sales during August with 50% profit margins, after consistently posting 1-3 TikToks per day. They emphasize that success doesn't happen instantly, as it took time to build traction. The speaker encourages viewers to like, subscribe, and comment for a chance to win a free consultation call.

05:01

🔑 Key Strategy for TikTok Success

The speaker answers whether it's possible to succeed on TikTok as a drop-shipper, emphasizing that the right strategy and mindset can make any product go viral. They advise thinking like a consumer scrolling through TikTok and share their first tip: create a personal TikTok account instead of a business account. Personal accounts avoid the restrictions of business accounts, like limited reach and lack of access to trending sounds, but they require 1,000 followers to include a link in the bio.

10:02

🚫 Avoid Looking Like an Ad

The speaker stresses the importance of avoiding the appearance of an advertisement in TikTok content. They advise not using phrases like 'link in bio' or 'on sale now,' as TikTok will flag content as ads and suppress its reach. Videos should focus on entertainment, not promotion. From their 35 million views, none of the viral videos looked like ads. Instead, they were lifestyle-focused and entertaining, which helped them reach more viewers.

⏳ Patience and Consistency

Success on TikTok requires time and persistence. The speaker shares that it took three weeks of posting 1-3 times daily before their first viral video, which garnered 14.4 million views. They highlight the importance of analyzing TikTok's video analytics to learn from mistakes and improve content. Consistency is key, and if results aren't achieved after a couple of months, viewers are encouraged to reach out for guidance. The speaker also offers help via Instagram DMs or their Discord group, where they mentor others.

🔁 Reuse Successful Content

The speaker advises reusing formats that have worked in the past, such as the same sound, setting, or style, to maintain consistent engagement. Since TikTok promotes content to new audiences rather than just followers, creators shouldn't worry about overusing successful content. If a format stops working, the speaker suggests taking a break, trying new ideas, and eventually returning to the successful format to see if it works again.

🔍 TikTok Finds Videos for Its Audience

The speaker emphasizes that TikTok's algorithm works by finding videos for its audiences, not the other way around. Videos that perform well with engagement will be shown to relevant niche audiences. The speaker advises creators to focus on making content that serves a pre-existing audience rather than relying on TikTok to find an audience for them.

👥 Collaborate with Influencers for Content Creation

For those struggling with content creation, the speaker suggests reaching out to influencers in the same niche and hiring them as brand content creators. Offering them a commission, such as 20% of generated sales, can incentivize them to create daily TikToks for the brand. The speaker assures that by contacting several influencers, it's possible to find a few willing to collaborate, which can help with content creation without having to do it all personally.

Keywords

💡Organic TikTok Posting

Organic TikTok posting refers to creating and sharing content on TikTok without using paid advertisements. In the video, the speaker discusses how they posted TikToks one to three times a day to promote their e-commerce store and gained millions of views and sales through this strategy. This emphasizes the power of organic reach in growing a business on TikTok.

💡TikTok Algorithm

The TikTok algorithm is the system that determines which videos appear on users' For You pages based on factors like engagement, watch time, and user preferences. The video highlights the importance of understanding and catering to the algorithm to get videos in front of the right audience. For example, creating entertaining content instead of blatant ads helps avoid suppression by the algorithm.

💡Business Account vs. Personal Account

This distinction is important for TikTok users aiming to grow a brand. A business account offers features like a link in the bio but restricts the use of trending sounds and often limits organic reach. The speaker advises using a personal account to avoid these restrictions and better engage with the audience, despite the need for 1,000 followers before being able to add a link to the bio.

💡Viral Content

Viral content refers to a video that gains massive popularity quickly through widespread sharing. The speaker mentions posting consistently for weeks before their first video went viral, reaching over 14 million views. The key to creating viral content, as suggested, is to focus on entertainment and engagement rather than overtly selling a product.

💡Avoiding Ads

Avoiding the appearance of an ad is crucial on TikTok to ensure the algorithm doesn't suppress content. The speaker warns against using phrases like 'link in bio,' 'on sale now,' or 'free shipping,' as these terms can cause TikTok to flag the video as an advertisement, significantly reducing its reach.

💡Consistency

Consistency refers to the practice of posting content regularly, which is critical to success on TikTok. The speaker suggests posting 1-3 times per day for several weeks or months to build an audience and potentially create viral content. This repetitive approach is key to improving performance over time.

💡Engagement

Engagement includes likes, comments, shares, and watch time on TikTok. It is a critical factor in how the algorithm ranks videos. The speaker emphasizes that successful videos are often those that engage users quickly, capturing their attention in just a few seconds to keep them watching, which in turn boosts visibility.

💡Repurposing Content

Repurposing content means reusing successful elements, such as sounds or formats, in new TikTok videos. If a video performs well, the speaker advises creators to reuse the same sound, format, or setting to reach a broader audience without worrying about overloading current followers.

💡Influencers

Influencers are individuals with a large social media following who can promote products or services. The speaker suggests collaborating with influencers by offering them a percentage of sales in exchange for creating daily TikToks for the brand, allowing for content creation without needing to be a content creator oneself.

💡Audience Targeting

Audience targeting refers to aligning content with the interests of a specific group of viewers. The speaker emphasizes that TikTok doesn't find an audience for your video, but rather shows your video to an existing audience segment. Therefore, it's important to create content that appeals to a particular niche, such as fitness enthusiasts, to increase the likelihood of viral success.

Highlights

Brandon has been in the eCommerce drop-shipping game for over three years and focuses on TikTok organic growth.

Brandon's TikTok store received over 35 million views and generated $25,000 in sales in August with a 50% profit margin.

Key strategy: Posting 1 to 3 times per day organically on TikTok without relying on paid ads.

Tip 1: Create a personal TikTok account instead of a business account to avoid restrictions on reach and usage of trending sounds.

It takes about 2-3 weeks to get 1,000 followers on a personal TikTok account, allowing users to add a store link to their bio.

Tip 2: Avoid making your videos look like ads. Avoid using keywords like 'link in bio', 'on sale', 'free shipping' as TikTok suppresses such content.

Viral content should focus on entertainment and not look like a traditional ad to avoid being flagged by the TikTok algorithm.

Tip 3: Consistency is key. Post regularly (2-3 times per day) for at least two months before expecting a viral hit.

Brandon’s first viral video hit 14.4 million views after three weeks of consistent posting. He reposted the video multiple times to get more views.

TikTok provides detailed analytics (watch time, demographics, etc.) that help refine content creation strategies.

Tip 4: If a sound or format works, reuse it repeatedly. Most of your reach is to new audiences, not followers.

TikTok's algorithm shows your video to its audience, not the other way around, so create content that aligns with existing niches on TikTok.

Tip 5: Focus on creating content that serves an existing audience rather than trying to have TikTok find an audience for your content.

Tip 6: For content creation, partner with influencers and offer them a percentage of sales (e.g., 20%) to create TikTok videos for you.

Brandon suggests hiring influencers as content creators for ongoing TikTok videos to reduce your own content creation workload.

Transcripts

the tick tocks for this store right here

have received over 35 million views on

tick tock and today i'm gonna be showing

you exactly how i was able to do that

and how you can replicate my results

[Music]

welcome back to the channel guys my name

is brandon and i've been in the ecom

drop shipping game for the past three

years and lately have been running my

tech talk stories solely through organic

tick tock posting posting one to three

times a day and i've been seeing great

success with that my store just recently

passed over 25 000 sales in the month of

august with about 50 profit margins and

i could not be happier with the results

it's just life-changing but it all

didn't start like this month number one

with this store did not give me fifteen

thousand dollars in profit it takes time

and i'm going to explain in just a few

steps what you can do to implement these

keys to success with the tick tock

algorithm with your store and as always

i give away a free one-on-one

consultation call after every one of my

videos if you want the chance to be a

part of one of those make sure to like

subscribe and comment below to be

entered into the giveaway and i'll pick

a winner within the next 72 hours so

tick tock can you really as a drop

shipper be successful can you really

with any product blow up yes the answer

is yes people will say no to that

question but i'm always going to say yes

all it takes is the right mind and the

right strategy you need to think in

terms of the algorithm and you need to

think in terms of the consumer and yeah

i'm not talking the consumer like the

average person i'm talking the consumer

that's constantly scrolling through

videos every two seconds on their for

you page you need to capture their

attention so fast and it's a whole

different ball game on tick tock tip

number one when making a tick tock

account for your store it's tempting to

make a business account on tick tock

because with business accounts they give

you a link in bio starting from zero

followers you can have a link to your

store in your bio which is amazing and

it's necessary in order to get sales on

tick tock but don't make a business

account make a personal account because

business accounts restrict you severely

with your reach you'll get almost no

views basically forever and you won't be

able to use any of the trending sounds

due to copyright reasons the reason why

they limit you on so many things is

because they want businesses to be

paying for ads they don't want

businesses to blow up and see major

success on tick tock just by posting

organically that would ruin tick tock's

entire business model so keep that in

mind this is important information for

later in the video if tick tock thinks

you're business is going to suppress you

because they want you to pay for ads

they want money from you they don't want

you to have success for free so make a

personal account on tick tock do not

make a business with personal accounts

tick tock really doesn't suppress how

many views you get at all they don't

suppress how many songs you can use and

it's all around so much better but with

personal accounts you do need a thousand

followers in order to get a link in your

bio currently so it will take a little

bit of a grind in order to get that in

order to get sales and people onto your

website for me typically takes about two

to three weeks to get your link in your

bio so expect to be posting one to three

times per day for two to three weeks in

order to get 1 000 followers and really

start your drop shipping journey on

tiktok tip number two and this is so

incredibly important do not anywhere in

your video make it look or feel like an

ad i'll repeat that do not in your video

anywhere in your video at any moment in

the comments in this caption and the

beginning in the end or in the text to

speech don't ever ever write link in bio

don't ever ever say on sale now don't

ever say like 50 off don't ever say free

shipping don't ever say any of the

keywords that will make the algorithm

flag you as a business or as an ad

tiktok again does not want to promote

ads for free on their platform if it

thinks that you're a business trying to

promote a product for free it will

suppress you you need to make sure that

the algorithm solely thinks that your

content is just entertainment that all

it is

is you doing a tick tock video

for your followers and friends and

people around the world for

entertainment purposes if at all it

detects keywords such as link and bio

you can guarantee that that video will

very likely like 99.9 of the time not

get any views at all from all 35 plus

million views that this store received

on tick tock all of the videos that went

viral did not look like an ad at all

they were all very lifestyle-y they were

all totally for entertainment number

three it takes time like i mentioned

before it takes about two to three weeks

to get a thousand followers well guess

what in order to get your first viral

video it may take one to two months of

posting for me i was posting one to

three times per day for three weeks

before i got my first video to go viral

and that one hit 14.4 million views that

was my first ever viral video and i was

able to repost that video another two

three times to rack up another few

million views all you need to worry

about is learning from your mistakes

look at what works look at what doesn't

work look at what performed well look at

what didn't perform well tik tok shows

you the analytics on every single video

you can turn that on it's just a feature

that in settings you can turn on and

tick tock will show you the average

watch time they'll show you your

demographics where your viewers are from

what age range all of this very

important information of what made your

viewers watch what they watched take

note of that and replicate what worked

in future videos constantly focus on

just

narrowing your funnel in terms of

content creation and you'll find that

that leads to the most success

consistency is key post two to three

times per day for the first two months

and if you still aren't seeing any

results then slide into my dms and hit

me up with your tick tock store because

i guarantee you either one i'm gonna

tell you just this the product because

it probably sucks and it's gonna be too

hard to get to go viral or two you're

probably making a very simple mistake

and i can help you tweak that

which by the way my dms are open all the

time on instagram if you have any

questions just shoot me a dm there and i

have a group mentorship on my discord

ecommerce family link at the top of the

description below number four if it's

not broken don't fix it many times on

tick tock you'll find a video that goes

mega viral while you're continuing to

narrow your funnel in terms of content

creation you're going to figure out that

one sound or one song that you used with

your tik tok worked really well people

actually watched your full video when

you used that one song or what that one

sound if it's not broken

don't fix it if that video went viral

use that sound again use it again use it

again use it again i know you're going

to think oh my gosh like why i'm going

to kill my followers by doing that no

like 99 of your reach on tick tock is

not to your followers it's to new

audiences that's the magic of tick

tock's algorithm is yes they show your

content to followers but mostly show

your content to new audiences on their

4u page the goal with ticktock's

algorithm is constantly trying to find

you new people and new content to show

not necessarily just show your content

only to followers don't be afraid to use

the same hooks the same sounds the same

phrases the same shot the same setting

the same background all of that stuff

the same style if it's not broken don't

fix it why change your formatting if

it's not broken and it's working just

keep doing it so it doesn't work anymore

and then take a break post some other

formats try to go back to it after about

20 days if it works again boom

pump it out if it doesn't work then keep

moving on until you find your next

trending sound or trend that works for

your brand number five and this is so

important remember this tick tock's

algorithm does not

find an audience for your video it finds

a video

for its audiences i'm going to repeat

that tick tock's algorithm does not find

an audience for your video it finds

videos for its audiences tick tock needs

to find good content that will keep

their audience engaged and on the

platform on tiktok if you're in the

fitness niche and it sees that your

video is a fitness product and is

performing really well a lot of people

are watching it all the way through well

guess what tic toc is gonna take your

video and it's gonna show it to the

masses of fitness fanatics on tik tok

millions of people that follow fitness

niches on tik tok are gonna see that

video because

no tick tock didn't find that audience

for you it found your video and showed

it to the already existing audience when

you're creating your videos think of it

like that you need to create a video

that serves that already made audience

don't think that tic-tac is going to do

all the work for you give your tick tock

video the perfect audience that it

doesn't work like that i'm sorry all

right for those of you still around i am

so thankful for you thank you so much

for being a part of the community and

just for being here i'm going to give

you a sixth tip this one is huge a lot

of you have been dming me on instagram

and basically saying like i don't know

how to make content i'm not a content

creator i have no clue what i'm doing

and guess what

i'm in your same shoes i'm not a content

creator although i'm on youtube right

now and tick tock i'm doing my best but

i would not consider myself a content

creator once you have your products and

you have your niche what you can do is

find influencers in that niche and no

don't hire them as a one-time thing but

pitch them your business show them your

website show them your product tell them

what you do your goals as a business

everything about you and then say hey i

would love to hire you as my brand's

content creator if you can make one tick

tock for us every single day we'll give

you 20

of all revenue we generate you can say

20 of the revenue that you generate

yourself and we'll give you like a

special link that's trackable it's a

free app on shopify you can download

give them a free trackable link that

tracks their sales or you can just say

all revenue that we generate on this

store i'll give you 20 of that revenue

that's probably more enticing by the

time you contact about 20

50 even influencers i promise you you'll

find one to five that will be totally

down to give it a shot and they'll be

making the content for you these are

people that have already gone viral

hopefully on tick tock before people

that are already in your niche and you

can utilize them you don't even have to

make the content yourself just hire it

out and give them a 20 commission off of

all the sales you make and that's it

guys thank you so much again for being

here make sure to like comment and

subscribe to be entered into the

mentorship giveaway and we'll be in

touch see in the next one