Comply with Amazon's Multiple Account policy

Summary

This video explains Amazon's multiple-accounts policy and how to stay compliant. Sellers are allowed one account per region, unless they have a legitimate business reason for additional accounts. Examples include managing different brands, manufacturing for separate companies, or enrolling in certain Amazon programs. All accounts must remain in good standing, as policy violations can lead to warnings, deactivations, or other penalties. The video provides guidance on maintaining account health and handling violations, encouraging sellers to review Amazon's Seller Code of Conduct for more details.

Takeaways

• 📜 Amazon’s policy allows only one selling account per seller per region unless there is a legitimate business reason for more.
• 🛍️ Sellers can have multiple accounts if they have separate brands with distinct storefront names, helping streamline account management.
• 🏢 Separate accounts are allowed if a seller manufactures products for two distinct companies.
• 🔄 Sellers enrolled in certain Amazon programs may also require separate accounts.
• ✔️ No approval is needed to open a second account, but all accounts must comply with Amazon’s policies and Seller Code of Conduct.
• ⚠️ Violating policies in one account may lead to consequences for all related accounts, including deactivation or suspension.
• 💼 Keeping accounts in good standing is critical; policy violations can impact listings, payments, and account status.
• 📈 Sellers are notified via the Account Health page if a violation occurs, and the affected accounts must be corrected promptly.
• 🚨 If a violation occurs in one account, related accounts may also be impacted until the issue is resolved.
• 📚 For more information and guidance on compliance, sellers can visit Seller Central and view additional resources like Seller University videos.

Q & A

What is Amazon’s policy on having multiple selling accounts?

Amazon's policy is that sellers are generally allowed to have one selling account per region unless they have a legitimate business need for more. If multiple accounts are opened, all accounts must be kept in good standing.

How does Amazon define 'multiple' or 'related' accounts?

Amazon considers you to have multiple or related accounts when you own, operate, are involved with, or have access to more than one Amazon selling account.

What are the three legitimate business reasons for having multiple accounts?

The three legitimate business reasons for maintaining multiple accounts are: 1) Owning more than one brand, each with a different storefront, 2) Manufacturing products for two distinct companies, and 3) Being enrolled in an Amazon program that requires separate accounts.

Do sellers need Amazon’s approval to open a second account?

No, sellers do not need approval to open a second account. However, they must ensure compliance with Amazon's policies, as non-compliance can lead to account suspension or deactivation.

What actions could Amazon take if a seller violates the multiple accounts policy?

If a seller violates Amazon's selling policies or the Seller Code of Conduct, Amazon may cancel listings, suspend or deactivate accounts, or suspend or forfeit payments.

What is the impact of a policy violation on related accounts?

If a seller violates a policy on one account, the violation could affect their related accounts. For instance, a suspension on one account could lead to the suspension of all related accounts.

How can a seller check if their account has violated any Amazon policies?

Sellers can check for violations on their Account Health page, which is accessible via the ‘Performance’ section in Seller Central’s main menu.

What is the procedure if a seller receives a warning on one of their multiple accounts?

The seller must address and resolve the issue on the account that received the warning to prevent the violation from affecting other related accounts.

What happens if one account is deactivated due to a violation?

If one account is deactivated due to a violation, any related accounts may also be deactivated. The issue on the deactivated account must be resolved and the account reinstated before the other accounts can become active again.

Where can sellers find more information about Amazon’s multiple-accounts policy and resolving violations?

Sellers can find more information by visiting Seller Central and searching for 'selling policies and seller code of conduct.' Additionally, they can watch the video 'Address a Multiple Account Policy violation' in Seller University.