Vernon Jones | AI Digital | Help to Grow

Lincoln International Business School

9 Jun 202300:57

Summary

TLDRVernon Jones from AI Digital shares his experience of a business transformation course he found through LinkedIn. Having recently transitioned into a leadership role, Jones, with a background in project and program management, appreciated the course's focus on branding, marketing, and lead generation, areas unfamiliar to him. He highlights the value of the course's principles and its diverse participants from different industries. Jones recommends the course to anyone managing a small business, as it provides useful insights into various business aspects.

Takeaways

👋 Vernon Jones from AI, Digital has recently moved into a leadership role.
🏢 AI, Digital is a business transformation consultancy.
📈 Vernon comes from a background in project and program management and delivery.
🤔 He joined the course after discovering it on LinkedIn.
📚 The course provided valuable insights into branding, marketing, and lead generation.
💼 These are areas he wasn’t previously involved in due to his focus on delivery roles.
🌍 The course allowed him to meet people from different industries and backgrounds.
🎯 The course emphasized the importance of principles across various business areas.
👍 He highly recommends the course to anyone running a small business.
🙏 Vernon appreciated the diverse experiences shared during the course.

Q & A

Who is the speaker in the transcript?
-The speaker is Vernon Jones from AI Digital, a business transformation consultancy.
Why did Vernon join the course?
-Vernon joined the course because he recently moved into a leadership role within his organization and wanted to learn more about branding, marketing, and finding leads, areas he was not previously familiar with.
What is Vernon's professional background?
-Vernon comes from a background in project and program management and delivery.
What aspects of the course did Vernon find valuable?
-Vernon found the course valuable because it gave him insights into parts of the business he hadn’t been involved in before, such as branding, marketing, and lead generation.
How did Vernon feel about the diversity of participants in the course?
-Vernon appreciated the diversity of participants in the course, noting that people came from different backgrounds and businesses, which enriched the learning experience.
What did Vernon highlight as the important aspect of the course?
-Vernon emphasized that the principles taught in the course were important, regardless of the participants' specific backgrounds or businesses.
What is Vernon's recommendation regarding the course?
-Vernon highly recommends the course for anyone running a small business.
What is the main reason Vernon needed the course?
-Vernon needed the course to gain knowledge in areas like branding, marketing, and lead generation, which were unfamiliar to him in his new leadership role.
What kind of businesses did participants in the course represent?
-Participants came from various types of businesses, as noted by Vernon, but specific industries or businesses were not mentioned in the transcript.
How does Vernon describe the overall course experience?
-Vernon describes the course as insightful, particularly for those who are new to leadership or unfamiliar with branding and marketing, and appreciates the chance to meet people from different business backgrounds.

Outlines

00:00

👋 Introducing Vernon and His Business Journey

Vernon Jones introduces himself as a member of AI Digital, a business transformation consultancy. He explains that he recently took on a leadership role in the organization and joined the course after learning about it through LinkedIn. Coming from a project and program management background, he admits that he had limited knowledge about branding, marketing, and lead generation, which are essential in his new position.

📈 Course Value for Leadership Growth

Vernon discusses the value of the course material, particularly in areas of business he was previously unfamiliar with, such as marketing and lead generation. He emphasizes how the course provided him with insights into different business aspects and equipped him with the tools needed for his leadership role.

🌍 Networking and Learning from Diverse Backgrounds

In addition to the course content, Vernon highlights the importance of meeting and learning from a wide variety of professionals. He appreciated the opportunity to connect with individuals from different industries and backgrounds, noting that the fundamental business principles shared were universally applicable.

👍 Vernon’s Recommendation

Vernon concludes by recommending the course to anyone running a small business. He found it helpful for gaining valuable insights and skills, and expresses his gratitude for the experience.

Mindmap

Keywords

💡Business transformation

Business transformation refers to the process of fundamentally changing how a company operates in order to improve its performance or adapt to market demands. In the script, Vernon Jones highlights his role in a 'business transformation consultancy,' indicating that his company helps other businesses evolve, often through digital strategies or leadership changes, which ties into the theme of adjusting to new challenges in leadership.

💡Leadership role

A leadership role involves guiding and directing a team or organization toward achieving specific goals. Vernon mentions that he has 'just moved into a leadership role,' implying a shift in responsibilities and challenges, particularly in areas he wasn’t previously involved in, such as branding and marketing. This connects to the course's relevance for people stepping into leadership positions.

💡Projects and program management

Projects and program management involves planning, executing, and overseeing projects or initiatives within an organization. Vernon’s background in 'projects and program management and delivery' suggests he has experience managing tasks, resources, and teams but lacked exposure to other areas like marketing and lead generation, which he addresses in the course.

💡Branding

Branding refers to the process of creating a unique identity for a company or product that differentiates it from competitors. Vernon notes that he 'didn't know much about branding,' which highlights the course’s role in educating him about this critical aspect of business that he hadn't encountered in his previous project management role.

💡Marketing

Marketing is the practice of promoting and selling products or services, including market research and advertising. Vernon admits a lack of knowledge in 'marketing,' indicating that the course provided him with important insights into this area, which is essential for generating leads and growing a business.

💡Lead generation

Lead generation refers to the process of attracting and converting prospects into potential customers. Vernon mentions his unfamiliarity with 'finding leads,' a critical aspect of business growth. The course helped him understand this concept, which is crucial for developing new business opportunities.

💡Insight

Insight refers to a deep understanding of a specific subject. In the video, Vernon emphasizes that the course gave him 'insight to parts of the business' he had not previously been involved in, particularly branding and marketing. This suggests that the course broadened his knowledge, helping him see the bigger picture in business management.

💡Small business

A small business is an independently owned and operated company that is limited in size and revenue. Vernon recommends the course for anyone 'running a small business,' indicating that the principles taught in the course are especially useful for entrepreneurs or small business owners who need to manage various aspects of their company.

💡Principles

Principles are fundamental truths or propositions that serve as the foundation for a system of belief or behavior. Vernon highlights that the 'principles' are what matter, meaning that the core business and leadership concepts taught in the course are universally applicable, regardless of the specific industry or business size.

💡Networking

Networking is the process of interacting with others to exchange information and develop professional or social contacts. Vernon notes that it was 'great to meet so many different people' on the course, which illustrates the importance of networking in building connections and learning from individuals with diverse backgrounds and experiences.

Highlights

Vernon Jones introduces himself as part of a business transformation consultancy.

He joined the course after learning about it through LinkedIn.

Vernon recently moved into a leadership role within his organization.

His background includes project and program management as well as delivery.

He had limited knowledge about branding, marketing, and lead generation before the course.

The course provided him valuable insights into areas of the business he wasn't previously involved in.

Vernon found the course material particularly useful in understanding business aspects like branding and marketing.

He appreciated the opportunity to meet people from different backgrounds and industries during the course.

The diversity of participants added value by showing how core principles apply to various businesses.

Vernon emphasized that understanding the principles of business is crucial for success.

He recommends the course to anyone running a small business.

Vernon acknowledges the course helped him grasp the business aspects outside of his previous expertise.

He found the course instrumental in filling gaps in his knowledge about marketing and lead generation.

The course highlighted the importance of learning beyond one's primary role to enhance business leadership.

Vernon concluded by thanking the course organizers for the opportunity.