Digital Marketing Helps Anjali Shukla Earn Lakhs | Digital Azadi | #sucessstory #digitalmarketing

Digital Azadi

30 Jun 202413:42

Summary

TLDRAnjali Shukla, a 23-year-old fashion designer and stylist from Jalna, Aurangabad, shares her inspiring journey of becoming a digital entrepreneur. Starting with a science background, she pursued her passion for fashion, overcoming health challenges and industry pressures. Through hard work and digital marketing, Anjali earned 3 lakh rupees and built her brand designing sarees. She highlights the importance of consistency, digital marketing, and family support, especially from her father. Despite the challenges, she continues to grow, aiming for further success as a digital entrepreneur.

Takeaways

💼 Anjali Shukla is a 23-year-old fashion designer and stylist from Jalna, Aurangabad.
📈 She has successfully earned 3 lakh rupees through digital marketing, with a focus on designing and selling sarees.
🌟 Despite starting her education in science, Anjali pivoted to fashion designing, following her lifelong passion for the field.
🎥 Anjali has worked as a costume designer in the film industry but found the work hectic, leading her to pursue independent projects.
💪 She overcame a near-death experience due to a health issue that required intensive medical care, showing great resilience.
👨‍👩‍👧 Anjali’s father has been a constant source of support, encouraging her to follow her passion and succeed in digital marketing.
🛍️ She launched her own brand and successfully attracted orders through her website, primarily focusing on Indian wear like sarees.
🌐 Anjali emphasizes the importance of learning digital marketing for any profession, especially for building a brand and online presence.
🤝 She appreciates the mentorship and guidance she received through the ‘Digital Azadi’ platform, which helped her scale her business.
🚀 Anjali has also started earning additional income through affiliate marketing, showcasing her multifaceted approach to digital entrepreneurship.

Q & A

Who is Anjali Shukla and where is she from?
-Anjali Shukla is a fashion designer and stylist from Jala, Aurangabad.
What inspired Anjali to pursue fashion design instead of a science career?
-Although Anjali studied science in school, she had a strong interest in fashion from childhood. She used to give styling tips to her mother and realized she wanted to pursue a career in fashion design.
How did Anjali start her journey as a fashion designer?
-Anjali took admission in fashion design and styling after completing her studies in science. She completed a three-year degree in fashion design despite facing several challenges, such as traveling long hours for her studies and having difficulty making friends.
What challenges did Anjali face while working in the film industry as a costume designer?
-Anjali found the job in the film industry very hectic, with long and unpredictable hours. It affected her health, and eventually, her father suggested she leave the job and work independently.
How did Anjali utilize her passion for sarees in her independent work?
-After leaving the film industry, Anjali worked on online saree designing projects. Given her childhood love for sarees, she decided to start her own saree brand.
How did Anjali learn about digital marketing, and how did it help her business?
-Anjali's father, a fan of Narendra Modi, suggested she attend a webinar related to digital marketing. After joining Digital Azadi in September 2022, her followers and orders began to grow. Digital marketing helped her increase her online presence and sales.
How much money has Anjali earned through digital marketing and saree sales?
-Anjali has earned 3 lakh rupees by designing and selling sarees with the help of digital marketing.
What health challenge did Anjali face, and how did she overcome it?
-Anjali experienced severe headaches in 2023, which eventually led to her collapsing and being hospitalized. Doctors were unsure if she would survive, but after being treated in ICU, she made a full recovery without the need for surgery.
How has Anjali diversified her income streams beyond saree sales?
-Apart from saree sales, Anjali has started earning from affiliate marketing, which brought her an additional income of 2000 to 3000 rupees in one month.
What advice does Anjali give to young entrepreneurs regarding digital marketing?
-Anjali emphasizes that digital marketing is crucial for young entrepreneurs, as it helps them explore new opportunities, grow their brand, and reach customers online. She believes it's important for the current generation to learn and use digital mediums.

Outlines

00:00

👩‍💻 Journey of a Young Fashion Designer and Digital Entrepreneur

Anjali Shukhla from Jalalabad introduces herself as a fashion designer and stylist. She discusses her success in digital marketing, earning three lakhs. Anjali shares her transition from science to fashion designing and her challenges, including a near-death experience. She emphasizes the importance of digital freedom and consistency in work, highlighting her growth as a digital millionaire. Anjali also expresses gratitude to her father for his support and inspiration.

05:00

🎨 Pursuing Passion in Fashion Designing and Digital Marketing

Anjali talks about her struggle with health issues and how she managed her business while dealing with them. She shares her experience in designing, including sketching for western wear and her preference for Indian wear. Anjali discusses starting her own brand and the importance of digital marketing in growing her business. She also mentions her father's advice and how she overcame the challenge of health issues to continue working hard.

10:01

🚀 The Importance of Digital Marketing for Young Entrepreneurs

Anjali emphasizes the significance of digital marketing, especially for young entrepreneurs starting their businesses. She shares her experience of learning and exploring new things in marketing, which has led to additional income sources like affiliate marketing. Anjali encourages consistency and perseverance, stating that results may come slowly but will eventually arrive. She also discusses the importance of understanding digital media and creating content, sharing her own success story as an example.

Mindmap

Keywords

💡Fashion Designer

A fashion designer is an individual who designs clothing, accessories, or footwear. In the video, Anjali Shukhla, the speaker, identifies herself as a fashion designer and stylist from Jalalabad, which establishes her professional background and expertise in the field of fashion. Her journey from studying science to becoming a fashion designer illustrates her passion and dedication to her craft.

💡Digital Marketing

Digital marketing refers to the use of digital channels to promote products or services. Anjali mentions earning three lakhs with the help of digital marketing, showcasing its importance in her career as a fashion designer. It highlights how digital marketing can be instrumental for personal branding and business growth in the fashion industry.

💡Stylist

A stylist is a professional who assists in selecting or creating outfits for individuals, often for fashion shows, photoshoots, or personal use. Anjali's role as a stylist is integral to her career, as it complements her work as a fashion designer and allows her to express her creativity through different mediums.

💡Film Industry

The film industry is referenced when Anjali talks about her selection as a costume designer for the movie industry. This indicates her aspirations to work in the cinematic field, which is a significant platform for a fashion designer to showcase their work and gain recognition.

💡Independence

Independence is a recurring theme in Anjali's narrative. She mentions deciding to work independently as a fashion designer, which signifies her desire to take control of her career and creative process. It also reflects the entrepreneurial spirit required to succeed in the competitive fashion industry.

💡Challenges

Challenges are mentioned in the context of Anjali's life experiences, such as health issues and the struggle to establish herself in the fashion industry. These challenges highlight the resilience and determination required to overcome obstacles and achieve success.

💡Digital Freedom

Digital freedom is a concept that Anjali discusses in relation to her journey as a digital entrepreneur. It implies the ability to work and create opportunities using digital platforms without geographical or physical constraints, which is a key aspect of her success story.

💡Consistency

Consistency is emphasized by Anjali as a key factor in her achievements. She mentions that even though she might work slowly, she does not stop, which demonstrates the importance of持之以恒 in reaching one's goals. This concept is central to her message about perseverance and commitment.

💡Health Issue

A health issue is mentioned when Anjali talks about a time when doctors were unsure of her condition, which was a significant challenge in her life. Overcoming this health scare illustrates her strength and the importance of maintaining a positive attitude in the face of adversity.

💡Inspirational

Inspirational is a term that could be used to describe Anjali's story as a whole. Her journey from facing challenges to achieving success through digital marketing and her passion for fashion serves as an inspiration to others, particularly young people looking to pursue their dreams.

💡Digital Entrepreneur

A digital entrepreneur is someone who starts and operates a business using digital technologies to reach customers. Anjali's transition from a fashion designer to a digital entrepreneur is highlighted by her ability to adapt and leverage digital platforms to grow her brand and business.

Highlights

Anjali Shukla, a 23-year-old fashion designer and stylist from Jalna, Aurangabad, became a 'digital lakhpati' through digital marketing.

Despite a near-death experience and health challenges, Anjali fought back and took responsibility for her life, turning her passion for fashion into a successful career.

Anjali initially studied science in school but found her true passion in fashion design, which led her to pursue a degree in fashion designing and styling.

She was offered a role as a costume designer in the film industry but decided to work independently due to the demanding work conditions.

Anjali started her own brand of saree designs, which she loved since childhood, and began receiving orders through her website.

Her father, a supporter of Narendra Modi, encouraged Anjali to join a digital marketing webinar, which helped her grow her followers and get more orders.

Anjali managed to earn INR 3 lakh through digital marketing by focusing on saree designs and taking custom orders.

She credits digital marketing for her success and believes that a strong digital presence is essential for growth in today's world.

Despite others discouraging her due to her young age, Anjali remained consistent in her efforts and eventually saw significant results.

She also started a second source of income through affiliate marketing, earning INR 2000-3000 monthly.

Anjali believes that consistency, even if slow, ultimately leads to results and refuses to give up despite difficulties.

She shared how she bravely fought health issues, including a brain problem that required her to be in the ICU for 15 days.

Her father played a crucial role in her journey, supporting her decisions and motivating her to follow her passion.

Anjali emphasized the importance of digital skills for every professional, regardless of their field, to communicate effectively with customers.

Anjali's message to others is to not give up on digital marketing, as it can significantly contribute to business growth with consistency and dedication.