How Parle-G Became India's Favorite Biscuit Empire

Summary

The video explores the success and legacy of Parle-G biscuits, highlighting how the brand has maintained its dominance in India's biscuit market for over 80 years. It discusses the company's innovative strategies, including its focus on affordability, emotional branding, and product diversification. Parle-G's ability to adapt while keeping prices stable and staying connected with Indian consumers' emotions has helped it thrive amidst competition. The video also contrasts Parle-G's approach with competitors like Britannia, emphasizing the differences in business strategies and market positioning.

Takeaways

• 🍪 Parle-G produces 4,551 biscuits per second and 27,300 biscuits per minute, highlighting its massive production scale.
• 🏭 Parle Products, which owns Parle-G, started with orange and white candies, not biscuits. The company was established during the Swadeshi movement in India.
• 🇮🇳 The company's first biscuit factory was opened in Vile Parle village, where Parle-G biscuits became famous as 'Glucose Biscuits'.
• 👨‍👩‍👦 Parle split into three business entities: Parle Products (biscuits like Parle-G), Parle Agro (beverages like Frooti), and Parle Bisleri (water and soft drinks).
• 💸 Despite rising costs, Parle-G has maintained its affordable pricing by reducing product quantity gradually through a strategy called 'shrinkflation'.
• 👶 Parle-G’s branding transitioned from 'Glucose Biscuits' to 'G for Genius' to appeal to parents and connect emotionally with the idea of childhood development.
• 🏆 Parle-G remains India’s top glucose biscuit brand with a strong emotional connection to consumers, especially for its association with Indian tea culture.
• 🛍 Parle's focus on high-volume, low-margin sales in the mass market helped it dominate the low-priced biscuit category in India.
• 🌎 Parle's vast distribution network includes over 7,000 distributors, ensuring its presence in every corner of the country, from small towns to major cities.
• 🚀 Parle’s success is also due to its diversification into candies, cookies, and other products, contributing to significant revenue from non-biscuit products.

Q & A

How many biscuits does Parle Company produce in a second?

Parle Company produces 4,551 biscuits in a second.

What is the annual production of Parle Company's biscuits in terms of distance covered if laid end to end?

If you were to lay out Parle Company's biscuits end to end, they would cover the distance around the world 192 times in a year.

Who are the brand ambassadors for Parle's Tiger biscuits in Britain?

Salman Khan is the brand ambassador for Parle's Tiger biscuits in Britain.

What was the initial product of Parle Products Company before they started making Parle G biscuits?

The initial product of Parle Products Company was Orange White Candy, not Parle G biscuits.

How many biscuits does Parle Company produce in a second at their factory in Vile Parle village?

Parle Company produces over 4,000 biscuits per second at their factory in Vile Parle village.

What was the original name of the biscuits that Parle Company brought to the market?

The original name of the biscuits that Parle Company brought to the market was not Parle G; they were known simply as 'glucose biscuits'.

Why did Parle Products Company decide to name their biscuits 'Parle G'?

Parle Products Company decided to name their biscuits 'Parle G' because that's what the market was referring to them as, based on the popular glucose biscuits they were known for.

How has Parle Products Company managed to not increase the price of Parle G biscuits for over 80 years?

Parle Products Company has managed to not increase the price of Parle G biscuits by gradually reducing the quantity of biscuits in each packet while keeping the price the same.

What is the current weight of Parle G biscuits in a ₹10 packet?

The current weight of Parle G biscuits in a ₹10 packet is 100 grams, which was previously the weight of a ₹5 packet.

What is the market share of Parle Company in the glucose biscuit category?

Parle Company has a market share of over 40% in the glucose biscuit category.

How has Parle Company diversified its product line beyond Parle G biscuits?

Parle Company has diversified its product line by introducing various categories such as Parle Agro, which handles fruit drinks and smoothies, and Parle Biscuits, which manages the liquid beverages.