Social Media Tips for New Real Estate Agents

Summary

In this video, Rosemary Lewis, an educator and real estate agent, shares valuable advice for new agents on utilizing social media to grow their real estate business. She emphasizes the importance of being visible, building trust, and not overthinking posts. Rosemary encourages agents to make their social media profiles public, post relatable content, and use video to connect with potential clients. She highlights how social media can serve as a powerful tool for personal branding and client engagement, sharing her own experiences as proof of its effectiveness.

Takeaways

• 📱 Social media is a powerful tool that new real estate agents should utilize to grow their business.
• 👍 Increasing your 'know, like, and trust' factor on social media can attract potential clients who will feel more comfortable reaching out to you.
• 🔑 Make sure your social media profiles are public so that people can find you and learn more about your business easily.
• 🤔 Don’t overthink your social media posts. Even casual posts, like sharing your favorite foods or activities, can create engagement and help people connect with you.
• 📹 Consider using video content as it allows potential clients to get to know your personality, which builds trust and rapport even before meeting you.
• 👩‍💻 Consistency is key. Regularly posting, even about everyday life, can help humanize you and build a relationship with your audience.
• 🔒 You control what you share. While being public, you can still keep private details safe by choosing what you want to disclose online.
• 🎯 Video is especially effective because it makes people feel like they already know you before they meet you, increasing your credibility.
• 💬 Social proof matters. People often check your online presence after a referral, and having an active social media profile enhances trust.
• 💡 Use social media to showcase not only your real estate expertise but also who you are as a person, making clients feel more connected and comfortable.

Q & A

What is the main advice shared in the video for new real estate agents?

The main advice shared is that new agents need to get social on social media, as it helps increase their visibility, builds trust, and allows potential clients to know, like, and trust them.

Why does Rosemary Lewis emphasize the importance of social media for real estate agents?

Rosemary emphasizes social media because it allows agents to showcase their personalities, prove their credibility, and attract clients who are likely to research them online before engaging in business.

What are some reasons people hesitate to be active on social media, according to Rosemary?

Some people hesitate because they are private, don’t want to reveal personal details, feel unsure about what to post, dislike being on video, or worry they don't have the right appearance.

How does Rosemary suggest overcoming fears of privacy on social media?

She advises that agents can control what they share by turning off location services, not posting personal details like addresses or their children's faces, and carefully choosing what to share.

What practical tip does Rosemary offer about setting up social media accounts?

She recommends making social media profiles public, as private profiles can prevent potential clients from seeing who the agent is and what they offer.

How does Rosemary suggest new agents approach content creation for social media?

She advises agents not to overthink it and to share simple, authentic moments from their everyday lives. These posts can be about anything from real estate to personal interests like food or favorite places.

Why does Rosemary advocate for using video on social media?

Rosemary supports video because it helps potential clients feel like they know the agent personally, building trust and rapport even before they meet in person.

How did social media help Rosemary secure a client, as shared in the video?

A fellow agent referred a client to Rosemary after seeing her on social media. The client already knew personal details about her, which made the interaction smoother and led to Rosemary easily securing the listing.

What example does Rosemary give about her social media engagement?

She mentions how she posts about random things like chicken wings from Costco or favorite margaritas, which often gets more engagement than her professional posts, showing how people connect with her personally.

What is Rosemary’s final call to action for her viewers in this video?

She encourages viewers to subscribe to her channel, share the video on their own social media platforms, and stay tuned for the next video in her series for new real estate agents.