8 Ways to Get Clients as a NEW Real Estate Agent

Summary

In this video, the real estate agent shares valuable advice for agents who are struggling to find business or are just starting out in the industry. The agent discusses the importance of consistent efforts like hosting open houses, visiting local businesses, and previewing properties. She emphasizes the necessity of building momentum and offers strategies such as door knocking and creating content for social media to stay visible. Additionally, she highlights the significance of skill-building through reading and planning posts for social media. Finally, the agent stresses the importance of taking breaks to maintain a fresh perspective and avoid burnout.

Takeaways

• 😀 Real estate agents sometimes experience slow periods in business, but there are several productive activities to do when business is slow.
• 😀 Video marketing on platforms like YouTube can be highly effective for generating real estate leads, but it may take time to see results.
• 😀 New agents may face unrealistic expectations about how easy it is to build a flexible and profitable business in real estate, as it often requires years of effort and hustle.
• 😀 One effective way to get business when starting out is doing open houses for other agents' vacant listings, even during weekdays.
• 😀 Engaging with local businesses and places, taking photos, and posting them on social media can help maintain visibility in the community and generate referrals.
• 😀 Previewing properties is essential for staying informed about market conditions, pricing, and inventory, and it also creates valuable content for social media.
• 😀 Door knocking can still be a valuable tool for generating leads if done consistently and strategically in the same neighborhoods.
• 😀 Real estate agents should continually improve their skills by reading real estate books and gaining fresh ideas for their business.
• 😀 Leaving flyers in apartment buildings targeted at renters can be a good strategy for finding potential buyers who are looking to upgrade from renting to owning.
• 😀 Scheduling posts for your Facebook business page in advance can help maintain a consistent online presence, even when you're busy with other tasks.
• 😀 Resting and taking time off when business slows down can help agents return with a fresh perspective and renewed motivation to find new clients.

Q & A

What is the main focus of the video?

The video primarily focuses on sharing practical tips for new real estate agents on how to stay productive and generate business when they don't have any immediate clients or listings.

How did the speaker's business evolve over time?

The speaker began their real estate career at the age of 18, working long hours as a solo agent. Over time, they partnered with their husband, and their business evolved to offer more flexibility and a better work-life balance.

What role does video marketing play in the speaker's business?

Video marketing, especially through YouTube, plays a significant role in generating leads for the speaker's business. They emphasize the long-term effectiveness of this strategy, though it took years to see substantial results.

What advice does the speaker offer for agents just starting out?

For new agents, the speaker advises combining strategies like video marketing with other methods such as open houses, door knocking, and networking within the community to gain immediate business.

Why does the speaker suggest doing open houses, even on weekdays?

The speaker recommends doing open houses, particularly on weekdays, to attract local visitors who may be interested in real estate. They also view open houses as an opportunity to stay productive, even if no clients show up.

What is the purpose of visiting local businesses or attractions, according to the speaker?

Visiting local businesses or attractions is a strategy to stay active in the community, generate content for social media, and create visibility for the agent. The goal is to stay in front of the community and potentially build referral relationships.

How can previewing properties help real estate agents?

Previewing properties helps agents stay informed about the market and current property values. It also allows them to create content for social media and demonstrate expertise to clients.

What advice does the speaker offer regarding door knocking?

The speaker suggests door knocking in familiar neighborhoods or communities where the agent has the opportunity to build relationships. Consistency is key, and revisiting the same neighborhoods periodically can lead to better results.

What types of real estate books does the speaker recommend?

The speaker recommends reading books that offer fresh ideas and help agents improve their real estate skills. This is especially important for agents who are not yet generating business, as it prepares them to handle future opportunities.

Why does the speaker emphasize the importance of rest in a slow business period?

The speaker stresses that taking a break and resting can help agents recharge and return to their work with a fresh perspective. They believe that taking time off, rather than forcing work, can often lead to new business opportunities.