How to Write Killer 🤫 YouTube TITLES, DESCRIPTION, and TAGS in 2024
Summary
TLDRThis video script offers a comprehensive guide for YouTubers to optimize their video titles, descriptions, and tags for better visibility and engagement. It emphasizes the importance of crafting concise, emotive titles under 64 characters to capture viewers' attention. The script also outlines a two-step process for generating effective titles using AI and refining them for accuracy. Additionally, it provides tips for writing descriptions that are both SEO-friendly and engaging, with a focus on using keywords naturally. The video also debunks myths about the significance of tags and suggests using tools like TubeBuddy or VidIQ for inspiration. Lastly, it stresses that while SEO is crucial, creating engaging content and optimizing thumbnails are equally important for video success on YouTube.
Takeaways
- 🔍 YouTube's algorithm relies heavily on the video's title, description, and tags to understand its content and to recommend it to the right audience.
- 🏷️ Effective use of titles, descriptions, and tags can significantly increase the chances of a video going viral and reaching a broader audience.
- 📝 New YouTubers often misuse these elements by placing keywords in the wrong sections, which can hinder channel growth.
- 👀 The title is crucial as it's the first thing viewers see along with the thumbnail, and it greatly influences whether they choose to watch the video.
- 🚫 Avoid overly long titles that exceed 64 characters, as they may get cut off in search results and suggested sections, reducing visibility.
- 🎯 Craft titles that evoke basic human emotions like excitement, shock, fear, anger, or urgency to entice viewers to click.
- 🤖 Utilize AI tools like Bing chat with Chat GPT to generate clickable titles, but remember to refine them for accuracy and appeal.
- ✂️ Edit and refine AI-generated titles to ensure they accurately represent the video's content and are optimized for both viewers and the algorithm.
- 📖 Descriptions are important for SEO, and YouTube suggests placing keywords at the beginning to help videos rank higher in search results.
- 📎 Avoid common mistakes in descriptions such as unprofessional formatting, improper tags, and strict adherence to rules that don't adapt to the content's needs.
- 🏷️ While tags play a smaller role in video ranking according to YouTube, it's still beneficial to include them for misspellings and to cover all SEO bases.
Q & A
What are the three key factors that the YouTube algorithm uses to understand a video's content?
-The three key factors are the title, description, and tags.
How can effectively using title, description, and tags impact a YouTube video's performance?
-Using them effectively can help reach the right audience, potentially leading to more views and increased chances of going viral.
Why is it important to keep YouTube video titles under 64 characters?
-To capture viewers' attention quickly due to the short attention span in 2024, and to ensure the title is not cut off in the suggested section.
What role do emotions play in crafting effective YouTube video titles?
-Emotions can be used to encourage clicks by tapping into basic human emotions such as excitement, shock, fear, anger, or urgency.
How can Chat GPT be utilized to generate clickable YouTube video titles?
-By explaining the video's content to Chat GPT, it can suggest various clickable titles that are optimized for both viewers and the algorithm.
What are the three tips provided by YouTube for writing effective video titles?
-1) Be accurate and represent the video well. 2) Keep it short and put important words near the beginning. 3) Save episode numbers and branding for the end.
How does the description of a YouTube video contribute to its discoverability?
-A well-written description with keywords can help viewers find the video more easily through search, thus improving its discoverability.
What are the common mistakes to avoid when writing YouTube video descriptions?
-Mistakes include unprofessional descriptions, improper tags, and following strict rules without customization.
Why is it recommended to divide the YouTube video description into four parts?
-Dividing the description helps in structuring it effectively for SEO, engagement, and providing extra information to connect with the audience.
How do tags affect the ranking of a YouTube video according to the platform's guidelines?
-YouTube suggests that tags have a very small role in video ranking and are mainly for misspellings, with title, thumbnail, and description being much more important.
What additional metrics does YouTube consider for video ranking aside from SEO?
-YouTube considers Click-Through Rate (CTR), average view duration, and retention as key metrics for ranking videos.
Outlines
🔍 Optimizing YouTube Video Titles for Visibility
This paragraph emphasizes the importance of video titles, descriptions, and tags in the YouTube algorithm. It points out common mistakes by new YouTubers and introduces a two-step formula using AI to create effective titles. The speaker suggests keeping titles under 64 characters to capture viewers' attention and to ensure visibility in the suggested section. The paragraph also discusses the emotional impact of titles and how to leverage basic human emotions to encourage clicks. The first step of the formula involves using the Bing chat app to generate clickable titles based on the video's content.
📝 Crafting Accurate and Clickable YouTube Titles
The second paragraph focuses on refining video titles for accuracy and viewer engagement. It references YouTube's official tips for creating titles that accurately represent the video content. The speaker advises placing important keywords at the beginning of the title and using emojis carefully. The paragraph also hints at a special offer for viewers who watch the entire video, which involves a method to check the clickability of thumbnails and titles before uploading to YouTube.
📈 Enhancing YouTube Video SEO with Effective Descriptions
Paragraph three delves into the role of video descriptions in SEO and viewer engagement. It outlines common mistakes, such as unprofessional descriptions and improper tags, which can lead to YouTube strikes. The speaker then provides a structured approach to writing descriptions, dividing them into four parts: a short introduction with keywords, a call to action, a long introduction for further SEO, and extra information for viewer connection. The paragraph stresses the importance of natural language and uniformity in descriptions for better ranking and viewer retention.
🏷️ Understanding the Role of Tags in YouTube SEO
The final paragraph addresses the misconceptions about the importance of tags in YouTube SEO. It clarifies that while tags play a minor role according to YouTube, they should still be used effectively. The speaker shares personal strategies for manually searching and adding relevant tags, as well as using tools like TubeBuddy or VidIQ for inspiration. The paragraph concludes with a reminder that SEO is just one aspect of video ranking, and other factors like click-through rate (CTR), watch time, and content engagement are crucial for success on the platform.
Mindmap
Keywords
💡YouTube Algorithm
💡Title Optimization
💡Description
💡Tags
💡Click-through Rate (CTR)
💡Watch Time
💡Chat GPT
💡Thumbnail
💡SEO (Search Engine Optimization)
💡Engagement
Highlights
Title, description, and tags are crucial for YouTube algorithm understanding and viral potential.
New YouTubers often misuse keywords across title, description, and tags, hindering channel growth.
Titles are the first impression and should be optimized for both viewers and the algorithm.
Keeping titles under 64 characters is recommended for visibility and viewer attention.
Titles should evoke emotions like excitement, shock, fear, anger, or urgency to entice clicks.
A two-step formula using AI is introduced to generate and refine video titles.
Bing chat app with enabled Chat GPT can suggest clickable titles for videos.
Titles should be accurate, representing the video content to avoid viewer drop-off.
YouTube suggests placing keywords at the beginning of the description for better discoverability.
Descriptions should be divided into four parts: short introduction, CTA, long introduction, and extra information.
CTR and watch time are critical metrics for video ranking, not just SEO.
Tags play a minimal role in video ranking according to YouTube's official stance.
Engaging content is key to success, as it influences CTR and watch time.
A tool within the Bing app can predict the clickability of thumbnails and titles.
The video concludes with a gift for viewers, a method to check thumbnail and title effectiveness pre-upload.
Transcripts
you know that title description and tags are three factors on which the YouTube algorithm
understands what your video is about and your title description and tags decide whether your
video will go viral or not so if you use them effectively you can easily reach the Right
audience and get more views very fast but new YouTubers do not know how to write and use them
in the correct way they put keywords in tags that should go in the title and put keywords
in the title that should go in the description and so on which prevents their YouTube channel
from growing in this video I am going to tell you how big YouTubers write their videos title
description and tags and how to do a perfect SEO of your YouTube video and where you can
find the best title description and tags and how to write them in the perfect way and go viral on
YouTube fast let's start with the title okay if there is one important factor among these three
that is the title it is because the title is the first important thing viewers see along with the
thumbnail and based on that they decide whether to watch the video or not so it is essential
to have titles that are optimized for both the YouTube algorithm and human viewers many people
think that since YouTube allows 100 characters in the title they must use them all and end up
adding keywords without any reason that's not what you should do try to keep the title under
64 characters in most cases I'm saying this for two reasons firstly it's 2024 and the average
viewer's attention span has significantly uced when viewers scroll through YouTube they don't
have much time to read every title and thumbnail they just glance at it and if they feel the video
is worth watching they click so it's essential to have a short title that captures viewers attention
secondly if the title exceeds 64 characters like 70 75 80 it will get cut off from the end and in
the suggested section titles get cut off after 40 50 words that's why YouTubers like Mr Beast
always keep their titles under 50 characters to make them easily visible on every traffic source
of course you don't have to be so extreme but try to keep the title under 64 characters and if it
exceeds that make sure to have the main words at the beginning so viewers can at least see them
the second tip is to play with viewers emotions remember I said that titles are not just for the
algorithm but also for humans that's why it's a good idea to include phrases that evoke basic
human emotions like excitement shock fear anger or urgency for example if I'm making a tips video
about something let's say five tips to get more views to add excitement I can use phrases like
instant results or this always works if I want to create urgency I can write don't miss this
to create fear I can write do this or never grow on YouTube so this way you can tap into viewers
emotions to encourage them to click don't think that just adding keywords in the title will do
the trick titles are as important as thumbnails and grabbing viewers attention and getting them
to click so I will give you the two step formula with the help of AI so that it will get you more
views half of the work will be done in step one but if you watch step two it will benefit you so
don't miss it because I am going to tell you how to get the best titles from chat GPT 4 for free
because chat GPT 3.5 is useless for titles let's start with the first step generating a title in
this step basically what you have to do is go to Play Store if you have Android and if you have
iPhone go to app store then write Bing chat and download this app after download now open Bing app
and sign in and remember that you have to enable chat GPT for button because it provides chat GPT
totally free then what you have to do is explain to chat GPT what your whole video is about so it
will suggest a clickable title for this video for example suppose your video is about how to grow on
YouTube if someone is an experienced Creator then he already has four to five amazing titles in his
head but if you are a new Creator then thinking about a new title will be really difficult so now
I'll tell chat GPT that I'm making a YouTube video on how to grow on YouTube suggest me 10
clickable titles for this video then press enter and instantly you'll get amazing clickable titles
like The Ultimate Guide to YouTube growth in 2024 tips tricks and secrets from Top creators seven
mistakes you're making on YouTube and how to fix them and more like literally these are such
titles that anyone will say they are written by a professional YouTuber now if you want you can
specify chat GPT with certain rules for example if you're a shorts Creator and you want your titles
to be under 40 characters you can ask chat GPT to suggest a title under 40 characters and instantly
it will suggest you titles under 40 characters literally chat GPT gets extremely creative if
you put more creativity in it then you will get more creative titles now in step one you found
the title but the question is should we use that title or not this brings us to step two altering
the title so the titles chat GPT has told you you can use those titles but those titles still have
some things missing which makes it a good title if you go to YouTube's official help page then
you'll find these three tips that YouTube itself has given you for writing a title starting with
tip number one be accurate make sure your title accurately represents the video if not viewers
may stop watching which can impact discoverability basically you'll have to select such a title that
explains really well what your video is about so aim to keep it short and put the most important
words near the beginning save episode numbers and branding for the end basically I said that put
your title keywords in the start for this it might have multiple reasons for example if someone is
just scrolling on YouTube it's not necessary that he might read your whole title for this case he
might only focus on the title's few words and on that basis his brain decides whether he will watch
your video or not you also have to use emojis but carefully on a final note chati GPT is not
always perfect because at the end of the day it's artificial intelligence but it is very helpful
to suggest best things for you now go to the description but before going to the description
if you watch the video till now then I have the best gift for you in the last of the video the
gift is I can tell you that how you can know if your thumbnail and title will become clickable or
not and also what you need to change to make your thumbnail and title clickable on YouTube before
uploading your video I know everyone is wandering and wants to know before uploading his video if
his thumbnail and title become clickable or not so I will tell you at the end of the video so
watch till the end because it is very beneficial just for you to watch the full video now again go
to description some time ago According to some reports 500 plus videos are uploaded on YouTube
Every Minute meaning everyone is uploading videos on YouTube but you know not everyone is growing I
know why having the best content is one thing to make you grow but what happens if it doesn't reach
the Right audience then what is the point of that best content and your best content is useless for
YouTube this is because of a really big reason three big mistakes happening in the description
that your video is not going to the Right audience so watch this video without skipping it because I
will tell you what these mistakes are and how you can write a good description to make your
video go to the Right audience Rank and also get more views so let's start I know some people think
that description is useful While others think putting a good description is useless so I won't
give my personal opinion here I'll tell you what YouTube says about this let's go to YouTube Studio
then in video details then go to description box see there's a question symbol and if you
click on it you can see that YouTube says writing descriptions with keywords can help viewers find
your videos more easily through search YouTube also suggests placing keywords at the beginning
of the description so you understand descriptions are very important to rank your video on search or
even to make your videos viral now three biggest mistakes while writing a description mistake
number one unprofessional description for example this is a screenshot of my YouTube video you can
see how much uniformity is in my description if I would write this another way then it would look
so unprofessional but many YouTubers even with million subscribers do the same thing it doesn't
affect anything much but it affects their brand text is one thing but punctuations uniformity and
grammatical errors don't do these things still by doing this it will only affect your brand but if
you do this second mistake then YouTube can even give you a strike mistake number two improper tags
what happens is some people just go on rapid tags or some similar website and copy the tags
and paste them in their description but this is against YouTube's policy and you can even get a
community guideline strike so don't make this mistake now let's talk about the right way to
write a description in your YouTube videos we will have to divide our description into four
parts part number one short introduction according to YouTube the beginning part of the video is the
most important part for ranking your video and people can see this part without clicking on
show more hence for ranking our video we want to use keywords in our description but in a natural
and userfriendly language now the first step is deciding the main keywords you have to use tags
in such a way that the description may be SEO friendly and clicky now you have to naturally
insert the three tags in the description now our short introduction will be ready and this is so
much important that the 70% of the SEO will be done by these two steps now before talking
about the last 30% of the SEO let's talk about the second part of the description part number
two CTA call to attention attention promote your videos for free since we have already
introduced our video in the beginning in a short introduction and below that you can use it as CTA
for increasing your views but how personally I just give my video links in it and they get
promoted for free but just be careful about one thing in this if you've made a video about how
to start a YouTube channel then try to put the links of videos related to the video such as best
ideas to start a YouTube channel Etc it's simply that if people came to watch a video about how to
start a YouTube channel then they might also be interested in the best ideas to start a YouTube
channel now this is how you get free views in this part you can also promote your Instagram
Telegram and other social media platforms now it's time for doing the last 30% of the SEO so
come let's do it suppose you've made a video about GTA but it ranks by searching Minecraft think for
yourself would you get even 1% benefit from this absolutely not rather it will make your CTR low
that's why it's really important that your videos don't only rank but ranks according to the right
keywords so by doing the maximum SEO in the short introduction let's move on to part number three
long introduction now we have to do two main steps in Long introduction we have to use the same three
keywords and write them in a different language in paragraph form again you have to insert more
tags or keywords according to the same three tags don't make it seem that you've put them
forcefully remember you have to use natural language in the long and short introduction
try to repeat the main tags about five to six times then the other keywords can be used one
or two times by doing this the maximum part of your SEO is done but the question is by doing
all this will your videos even Rank and now this time the answer answer is yes it will rank but
after understanding the mistake three if you'll go without understanding the third mistake you won't
even get views okay I will tell you mistake number three but you might be thinking that I divided the
description into four parts but told only three parts what is that fourth part part number four
extra information with this you can make better connections with people for example you can write
anything about your channel answer questions in Q and A format write your business email or use
the section to insert timestamps but focus on one thing make uniformity in all these four parts if
you want you can insert dashes think about what you want to do but remember about uniformity now
let's talk about mistake number three following strict rules it's simple if you exactly start
copying me or other YouTubers then you will not get any views or even your channel will become
dead so you will have to make your own customized description experiment yourself sometimes put the
The Links of the videos on the top or Instagram links and adapt accordingly in short focus on the
Logics and strategy will happen by itself meaning if we write the description using our brain and
don't make any of these mistakes then our video will rank of course yes and how long it will rank
depends on how much people will click on it the more the CTR and watch time the better the ranking
of your video now let's talk about tags most small YouTube tips channels say that to focus too much
on tags which may need new YouTubers to think that tags are very important for getting views but this
is absolutely wrong and the truth is tags do not matter much I am not just giving my opinion to you
but if you go to the YouTube video tag section you can see here YouTube says that tags are just for
misspells according to YouTube tags have a very small role in a video's ranking YouTube itself
says that just the video's title thumbnail and description are much more important than tags so
YouTube is clearly saying not to focus Fus on tags even if tags play a 0.5% role that's why
it's still a good idea to add them so now I will explain how to write the best tags in your videos
there are many ways to do this I always manually search and add tags to my videos I look for
keyword phrases related to the video's topic so if you find it challenging you can use tubebuddy
or vid IQ to see what tags other popular creators in your Niche are using in similar topics and you
can use them by changing some words in your videos okay now that we have learned how to optimize our
videos the question is will doing all these things start getting you views the answer is both yes
or no best and proper SEO will help to make your video rank but it's not the only Factor YouTube's
main goal is to keep viewers on its platform so it considers other metrics like CTR average view
duration and retention to rank videos If a video has a low CTR of 2% and poor watch time even the
best SEO won't help so focus on the right things like title thumbnail and most important making
engaging content improving these things will lead you to success I know you are waiting for
the gift so let's start go to the Bing app and just copy your title whatever title you made
for your video and attach a thumbnail and right here tell me if the thumbnail and title I gave
you will become clickable or not on YouTube like I check my thumbnail and title it says that my
thumbnail and title are best and quite clickable meaning this title and thumbnail are good you
know it says the truth because this video that I uploaded is actually performing well I again
asked it to tell me that this thumbnail and title is clickable or not and this time my thumbnail and
title were not more clickable it started giving me suggestions on how I can make the best thumbnail
and title and make it more clickable you know the thumbnail and title I checked this time were not
actually performing well on my video so chat gp4 is exactly 100% right by using this thumbnail and
title checking technique I got really very helped from it and you can also now if you want to get
the best ideas for your YouTube channel then watch the Right video or if you want to know which Niche
and countries are profitable for YouTube and have a high CPM rate then watch the left video if you
like today's video like subscribe and leave a good comment okay we will meet in another video
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