My ENTIRE Youtube Workflow from A-Z! (Planning, Filming, Uploading and more!)

Summary

In this video, the creator shares her comprehensive workflow for maintaining consistency on YouTube, which includes content research, planning 90 days ahead, and leveraging a team for editing and social media management. She emphasizes the importance of batching content creation, using Airtable for organization, and Frame.io for collaborative editing. The video also covers post-production promotion strategies, such as community tab engagement, IGTV teasers, and updating link-in-bio with Campsite.bio. Viewers are encouraged to learn more about monetizing content through a provided training link.

Takeaways

• 😀 Consistency is key to success on YouTube, and the speaker has managed to stay consistent with a proper workflow.
• 👨‍💻 Initially, the speaker managed all aspects of YouTube content creation alone, but now has a team including a video editor and a social media manager.
• 📅 Planning content 90 days in advance helps in staying ahead and reducing stress, allowing for batching of content.
• 🔍 Competitor research is done without watching videos to avoid copying and to maintain originality.
• 📓 The speaker uses a notepad to jot down content ideas that come spontaneously, ensuring no ideas are lost.
• 📈 Content ideas are sourced from various places including books, podcasts, TV shows, and conversations.
• 🤝 Audience engagement is vital, with the speaker regularly asking the audience for content suggestions and feedback.
• 📊 Airtable is used as a project management tool to organize the content creation process in a Kanban style.
• 🎥 Batch filming saves time and resources by allowing for continuous filming without daily setup and teardown of equipment.
• 👗 To avoid a monotonous look, the speaker changes outfits between videos even when filming multiple videos in one day.
• 📸 Thumbnails are created in batches to streamline the process, ensuring a consistent supply of visuals for video promotion.

Q & A

What is the key to staying consistent with YouTube uploads according to the speaker?

The key to staying consistent with YouTube uploads, as mentioned by the speaker, is having a proper workflow that involves various roles such as a video editor and a social media manager, even for solo entrepreneurs.

How far ahead does the speaker plan their content?

The speaker plans their content 90 days ahead, which means they are always planning content every single quarter to avoid the pressure of weekly content creation.

What are the three main ways the speaker gets content ideas for their YouTube channel?

The speaker gets content ideas through competitor research, reviewing their notepad for spontaneous ideas, and from their audience's questions and feedback.

Why does the speaker avoid watching competitor videos during research?

The speaker avoids watching competitor videos to protect their creative energy and to ensure they remain original, not copying other content creators.

What tool does the speaker use to manage their content planning for YouTube?

The speaker uses Airtable to manage their content planning for YouTube, organizing it in a Kanban style with columns for different stages of content development.

How does the speaker handle the filming process for multiple videos?

The speaker batches the filming process, dedicating specific times to film multiple videos, which allows for efficient use of equipment setup and avoids the need for daily setup and teardown.

What platform does the speaker use for collaboration with their video editor?

The speaker uses Frame.io for collaboration with their video editor, allowing for organized feedback and communication on video drafts.

How does the speaker ensure their thumbnails are consistent with their vision?

The speaker provides a thumbnail brief to their video editor, specifying the vibe and copy they want for each thumbnail to ensure it aligns with their vision.

What is the role of the social media manager in the speaker's YouTube workflow?

The social media manager handles tasks like keyword research, creating video descriptions, managing end screens and cards, organizing playlists, and scheduling pinned comments for optimization.

How does the speaker promote their YouTube videos post-upload?

The speaker promotes their YouTube videos by scheduling posts in the community tab, creating IGTV teasers, updating the link in their bio with an app called Campsite.bio, and using Canva templates for Instagram story promotion.

Outlines

00:00

📈 Consistent YouTube Success Through Workflow Efficiency

The speaker reflects on their YouTube journey, highlighting how they've maintained consistency after 200 uploads and over 20 million views. They attribute their success to a proper workflow, which they elaborate on in the video. The speaker clarifies that their workflow involves a team, including a video editor and a social media manager, and suggests that even solopreneurs can benefit from the practices discussed. The paragraph emphasizes the importance of content research, being 90 days ahead in content planning, and gathering content ideas from various sources such as competitor analysis, personal notepads, audience engagement, and team insights.

05:04

📋 Organizing Content with Airtable for YouTube Efficiency

The speaker demonstrates their use of Airtable as a project management tool for YouTube content. They explain how Airtable, which they liken to an enhanced spreadsheet, is organized into columns for different stages of content production, such as cue scripting, filming, SEO, and completed videos. Each stage includes custom fields for detailed management, like script descriptions, keywords, and upload dates. The speaker also discusses how they use Airtable to plan upload dates and batch film videos, emphasizing the efficiency gained from this approach. They mention additional organizational features like notes for call-to-actions and templates for descriptions.

10:05

🎥 Batch Filming and Content Creation for YouTube

The speaker discusses the process of batch filming and creating thumbnails for YouTube videos. They mention filming equipment and provide a link to their recommended tools. The importance of batch creating thumbnails is highlighted, as it saves time and effort in the long run. The speaker explains how they prepare a series of photos with different outfits and expressions for their graphic designer to create thumbnails from. The use of Frame.io for asset management and communication with the video editor is also detailed, showcasing how feedback and edits are organized within the platform.

15:07

🔧 Post-Production and Video Optimization on YouTube

The speaker outlines the post-production workflow for their YouTube channel, focusing on video optimization. They discuss the分工 between themselves and their social media manager, who handles tasks like keyword research, description optimization, and end screen creation. The use of TubeBuddy for keyword research and the importance of organized, keyword-rich descriptions are emphasized. The speaker also covers the strategy for end screens, cards, playlists, and pinned comments, all aimed at enhancing viewer engagement and channel navigation. The process of scheduling videos on YouTube and maintaining records of optimization in Airtable for insurance against potential video loss is also explained.

20:10

📢 Promoting YouTube Videos Through Strategic Workflow

The speaker concludes the video with insights into their post-production workflow, specifically focusing on video promotion. They discuss the use of YouTube's community tab for scheduled posts, creating IGTV teasers, updating link bios with Campsite.bio, and automating Instagram story promotion with Canva templates. The paragraph emphasizes the importance of a consistent promotional schedule to engage the audience and drive traffic to new videos. The speaker also encourages viewers to check out additional resources for learning more about content creation and monetization strategies.

Keywords

💡Workflow

A workflow refers to the sequence of steps and processes involved in creating and managing a project. In the video, the creator discusses the importance of having a proper workflow for consistency in uploading YouTube videos. They mention that their workflow involves various roles such as video editor and social media manager, emphasizing the systematic approach to content creation and management.

💡Content Research

Content research is the process of gathering information and ideas for creating content. The video script highlights the importance of staying ahead with a content plan, being 90 days ahead, and using competitor research as a method to identify trending topics without directly copying other creators' content.

💡Competitor Research

Competitor research is the act of analyzing what other content creators in the same field are doing, especially in terms of what content is performing well. The video creator uses this strategy to inform their content planning by looking at thumbnail views and video titles, but intentionally avoids watching the videos to maintain originality.

💡Brainstorming

Brainstorming is a creative technique used to generate a large number of ideas for new content. The script mentions that the creator uses a notepad to jot down ideas as they come, which can be from various sources like books, podcasts, or conversations, and then organizes these ideas during brainstorming sessions.

💡Airtable

Airtable is a project management tool that combines elements of spreadsheets and databases. In the video, the creator uses Airtable to manage their YouTube content, organizing it into a Kanban-style board with different stages like 'queue', 'scripting', 'filming', 'SEO', and 'completed', which helps in tracking the progress of each video from idea to upload.

💡Batching

Batching is the practice of grouping similar tasks together to be done at the same time to increase efficiency. The video script describes how the creator batches filming and content creation to save time and maintain a consistent upload schedule, which is crucial for their business model.

💡SEO (Search Engine Optimization)

SEO refers to the process of optimizing content to rank higher in search engine results. In the context of the video, the creator's social media manager focuses on SEO for YouTube videos, which includes crafting descriptions, using relevant keywords, and ensuring the video is properly tagged to improve its visibility on the platform.

💡Frame.io

Frame.io is a video collaboration platform used for editing and reviewing videos. The script mentions using Frame.io to upload video clips and provide feedback to the video editor, streamlining the editing process and ensuring clear communication through timestamped comments.

💡Thumbnails

Thumbnails are the small preview images that represent a video and are crucial for attracting viewers. The video creator discusses the importance of creating thumbnails in batches to save time and maintain a consistent look across videos, providing a brief to the video editor or graphic designer to ensure the thumbnails align with the video's content and desired vibe.

💡Post-production

Post-production refers to the stages of production that occur after the initial filming is complete, including editing and promotion. The video script outlines the post-production workflow, which involves uploading the video to YouTube, optimizing it with titles, descriptions, and keywords, and scheduling it for release.

💡Promotion

Promotion in the context of the video refers to the strategies used to increase the visibility and reach of the content. The creator discusses various promotional activities such as using the community tab on YouTube, creating IGTV teasers, updating the link in bio, and utilizing Canva templates for Instagram stories to drive engagement and viewership.

Highlights

Staying consistent on YouTube after 200 uploads and over 20 million views is attributed to a proper workflow.

A disclaimer about the transition from a solo entrepreneur to having a team with a video editor and social media manager.

Content research involves staying 90 days ahead of the content plan by planning every quarter.

Competitor research is done by observing what works for others without copying, focusing on thumbnails and view counts.

A notepad is used as a safe haven for capturing content ideas that come at random times.

Content ideas are sourced from various influences including books, podcasts, TV shows, and conversations.

Audience engagement is key, with content ideas often coming from questions asked by the audience on social media.

Utilizing team members for content ideas, such as customer support and social media managers, to understand common questions.

Airtable is used as a project management tool to organize content planning with custom fields for each video.

Google Calendar is used to block off specific dates for batching filming to ensure focus and productivity.

Batching content is essential to the business workflow, allowing for efficiency and organization.

Frame.io is used for video editing collaboration, allowing for organized feedback and communication.

Thumbnails are batch created to save time and ensure consistency in video promotion.

Post-production workflow includes promoting the video through various social media platforms and strategies.

Community tab on YouTube is used for scheduled posts to create excitement and engagement around new videos.

IGTV is utilized for creating teasers and snippets of YouTube videos to promote them on Instagram.

Campsite.bio is used to schedule link updates in Instagram bios to coincide with video releases.

Canva templates are used for a streamlined process of promoting YouTube videos on Instagram stories.

A 90-minute training is offered for monetizing content and turning followers into clients, suitable for beginners.

Transcripts

Well that after about two or three years of being on YouTube,

that I still have somehow managed to stay consistent after 200 uploads

and over 20 million views,

I kind of found a good system that I have now that helps me become consistent.

And that is having a proper workflow,

which is exactly what we're going to be talking about today. Now, honestly,

one disclaimer that I want to make is back when I was a solo preneur,

or I was someone who was just kind of doing YouTube as a hobby,

I wasn't really making money off of YouTube yet.

It definitely took a much longer process to get a video up because I was the

editor. I was the copywriter. I was the social media manager.

I was all of these things. Now,

the workflow that I'm going to share with you today, it does take a village.

It's not just me executing this entire workflow.

I've got a video editor and I've also got a social media manager.

So make sure you keep that in mind when you watch this video. However,

I still think that you shouldn't click out of this video because there are a lot

of best practices that I do in my business that you can definitely use,

even if you're a solopreneur or even if you have a team.

So make sure you keep watching so that you have amazing inspiration on how you

can move forward with your YouTube workflow.

So the first thing that I do whenever I start working on my YouTube videos is

obviously content research.

One thing that I try to stay on top of is being 90 days ahead of my content

plan, meaning I'm always planning content every single quarter.

This allows me to not chase my tail every single week with YouTube content.

And I'm able to kind of batch everything all in one, go including researching.

And so there are three main ways that I get my content.

The first one is competitor research.

What I do is I have a list of people in the industry who posts similar content

than I do.

I'll go on their profile and they'll kind of look at what's performing for them

and what's not performing for them. Now, important note is,

is that I never ever watch their videos.

That's more so for me to protect my energy,

but it also allows me to be more creative.

I never want to copy another content creator.

And so what I like to do is I look at their thumbnail. I look at their video,

I look at the amount of views that it's gotten and that's about it.

I don't actually watch their videos that way.

Even if a content creator is talking about Instagram growth or something like

that, I can also talk about Instagram growth,

but not feel like I need to create the same video as them, if that makes sense.

So even if the topic is the same,

the content will always be different because I don't look at their videos.

And so that's one thing I always do when it comes to competitor research and

also protecting my creativity as a content creator so that I can remain

original.

The next thing that I do when it comes to content research is reviewing my

notepad.

My notepad is literally my safe Haven of when I always drop little content ideas

on the fly.

And the reason why I do this is because what I found is that a lot of content

ideas come to me at the most randomest of time. Sometimes I'll be showering.

Sometimes I'll be eating. Sometimes I'll be out and about.

And so I want to make sure that the moment a content idea comes to me.

I have it on my notepad and I write it down right away because before I used to

tell myself, okay, well, I'll remember this for next time.

And then once the next time comes and I sit down to brainstorm,

I'm always kicking myself that I don't have any content ideas.

So I always make sure that I put in my content ideas on a notepad. Now,

when it comes to where the content comes from in my brainstorming session,

when I put things on my notepad, it comes from a variety of places.

It can come from the books that I read, the podcasts that I listened to. Um,

the TV shows that I watched the conversations that I'm having with my friends,

my clients, my team members,

these are all things that kind of contribute to the ideas that bring my videos

to life. And so I always put those in my notepad as they happen.

The third place where I get a lot of my content ideas from is from my audience.

You guys periodically, when I'm in a content rut,

I'll actually go on IgG story and pull my audience and ask you guys exactly what

questions you have when it comes to entrepreneurship, social media, coaching,

whatever my main topics are.

And so that's kind of where I get my main content ideas.

I always go back to those stories and look at all the things that you guys have

answered. Not only this, I lean on my team, so I have a customer support team.

I also have a social media manager. I always ask them,

what are students asking about?

What are the top questions that people are emailing in about?

Because oftentimes I find that a lot of people ask amazing questions in the DMS.

And I would rather use that as my source of inspiration,

because I know that people are actually asking about this.

And the best part is is that even if someone is asking that question to me

privately, if I turned that into a video that's to the mass public,

then I can always reshare that video to other people who ask a similar question.

And I'm also able to help more people through my videos than through just a

one-on-one conversation. So if you've ever emailed in,

or if you've ever DMD me with a question about social media, entrepreneurship,

coaching, or marketing,

even if I don't respond or I don't give you the exact answer that you're looking

for,

just note that I will be considering that in my content plan and in the future,

I'll be able to address that question that you've given me in depth.

For instance,

I'm pretty sure this video alone was likely inspired by one of you guys who

asked me what my entire content flow is

after I've compiled my research.

What I then do is I go into my air table and I start playing Tetris with

all of the content pieces that I have.

So let me share my screen and show you exactly what my air table looks like.

So I use a software called air table to manage a lot of the content that I

have for my business.

And so air table is basically kind of like a spreadsheet on steroids.

So I'll show you exactly what I'm talking about.

This is my content dashboard for YouTube, and I have the following columns.

Now you don't have to use air table. You can use notion. You can use sauna.

You can use any other project management system,

but what I make sure that it's in the Kanban style.

So Ken style looks like this, where you've got a bunch of columns.

You've got cards that you can move around. That's how I've set mine up.

And essentially I have a few categories. I have cue scripting, filming SEO,

and completed anything in queue.

There's just content ideas that I'm brain dumping and brainstorming.

Once I'm serious about a content idea, I'm going to then move it to scripting.

Once something is within scripting,

this is where I'll actually input the script.

And what I like about air table is all of these are custom fields that I've

created. So I have scripting description, keywords, upload date,

whether or not I'm going to repurpose it to podcast. Um,

if I've paid for my graphic designer to create the thumbnail attachments,

all the promotional texts and so much more.

And so that's why I really love air table,

but essentially at first I script something right here and this is where I put

the script. Once the script is complete, I'll then move it to filming.

And so once something is in filming, it's going to look like this.

And this basically tells me that filming is in progress after I've scripted the

video I'm committed to filming it around this time period is when I start

playing with the upload dates as well. So as you can see,

when I open up a record, if I go down,

I'm able to actually play with the upload dates.

And that way I can kind of plan out which video is going out during what

day of the month. Then afterwards, once something is completely filmed,

I then migrate it to a column called SEO. And in here,

this is where my social media manager will take over and start creating the

description, adding the keywords and all of that. Um,

in order for us to truly optimize the video, then once something is optimized,

it's scheduled, the video has already been posted.

This is when my social media manager will then move it to completed.

And so when you head over to the completed section,

these are all the videos that we've uploaded so far on the channel.

Now only this, when it comes to this air table base,

I also have little notes for myself. So for instance, right here,

I have a note called CTA,

and these are just call to actions that I want to remind myself to say during

the video.

And it's been really helpful so far in terms of the rest of the description.

I also have a column called templates.

This is where I actually put the rest of the description so that we can paste it

into the description box.

So this is essentially how I organize my workflow when it comes to

content planning for YouTube.

Now, once I've actually cleaned up my air table,

including adding the approximate upload dates, adding the cleaned up titles,

adding the scripts and everything like that.

The next thing that I do is I head over to my Google calendar and I actually

picked specific dates to block off because I know that I'm going to be batched

filming. This usually takes me about two weeks.

So if I'm batching 12 videos for three months of content,

meaning that I post every single week, one video a week,

that's 12 videos in total.

What I'll then do is I'll block off those days in my calendar to batch content

so that I can communicate to my team that during that time period,

I will be unavailable.

The main problem that I find is that a lot of content creators don't prioritize

batching content, and they kind of leave it until the last minute for me,

batching content is so to my business because if I don't batch content,

everything basically falls apart.

So it's actually a huge priority to me to communicate to everyone what my

schedule is and commit to that time within my calendar,

make sure that no meetings are booked during that time.

Make sure I don't accept any speaking events during that time.

I leave it as my number one priority to get done. Now,

once I've chosen the timeframes that I want to batch my content in,

I then start filming. Now,

the one thing that's amazing about batching content and batch filming

specifically is that if you have a lot of equipment, for instance,

if you have multiple things going on, like studio, lighting, your camera,

your microphone, whatever your setup looks like.

If you know that that week alone,

you're going to be dedicated to batching content and filming.

You don't need to set up and take down every single day for me,

for those two weeks,

I just leave all of my equipment lying there so that when I sit on my chair,

I can just hit record and I don't have to worry about taking down and setting

things up. That is the one amazing benefit when it comes to batching content.

Another thing that I do when I batch fill my content is I always switch up my

outfit. So even if I'm filming videos all the entire day,

all the entire week for every other video, I'll then switch out my tops,

but it doesn't look like every single video was filmed on the same date.

And by the way,

if you have any questions about the filming equipment that I use,

make sure you check out www.vanessalau.co Ford slash tools.

It has all of the camera equipment filming equipment that I use with links to

the actual pages where you can buy it.

So if you have any questions about my equipment,

definitely check out www dot Vanessa,

Cote Ford slash tools and head over to my equipment list. Now,

when it comes to filming,

the next thing that you also want to do is actually batch create your

thumbnails. I find that this is the one thing that I'm not really great at.

And so ever since realizing how important it is to be on top of them nails.

I now start batching my thumbnails as well.

And so what this looks like is me taking a bunch of different pictures of me

wearing different clothes, different facial expressions. And by the way,

if you have any questions about thumbnails that gets views and how I create my

thumbnails,

definitely check out this video that I have right here that goes over the main

components that you typically should have when it comes to creating thumbnails

that convert for YouTube. But essentially I batch all of these.

And later on my graphic designer or my video editor is able to kind of select

from a thumbnail library and create different thumbnails for each video that way

every single week, I don't have to be chasing my tail, putting on makeup,

just to take a photo for a thumbnail.

And instead there's a whole archive of different thumbnail options that my video

editor or my graphic designer can use. Now,

once everything is done,

the next step is actually uploading all of the assets to my video editor.

And the amazing platform that we use is called frame IO.

I use frame IO to create a bunch of different folders for each single video.

And then I upload all of the clips within each folder. This way,

everything stays organized.

And my video editor know exactly which clips go into which videos and the

specific reason why we use frame IO is because after I drop all of these clips,

typically it,

my video editor will then start taking a stab at editing the actual video.

What they do is they upload the first draft of the video into frame IO and

through frame my oh,

why we love it so much is I'm able to actually leave comments and feedback on

specific timestamps of the video.

And we're able to have conversations within frame IO and the reason why this is

so awesome is the fact that all the feedback is super organized.

We're able to elaborate on the feedback, have conversations within the feedback.

So it's not a mess. And when my video editor actually clicks on that comment,

it takes them to the exact timestamp to what I'm referring to.

So there is no confusion or miscommunication whatsoever.

So I highly recommend using frame IO.

If you are someone who works with a video editor,

or if you're a video editor yourself to use with your clients.

Now, the next thing that I do too,

is I make sure that I provide my video editors with a thumbnail brief.

And what that looks like is me essentially letting them know for each video,

what the overall vibe is that I want for the thumbnail.

Maybe I'll take someone else's thumbnail and kind of send it to them as

inspiration, but for sure,

I will tell them exactly what copy I want in the thumbnail,

because keep in mind,

the thumbnail is really small and you can really only choose of small amount of

words to put in that thumbnail.

And you want to make sure those words are impactful. And so for me,

I still like to brief my video editor on exactly what copy to put in the

thumbnail and just to give them a general direction of what I'm looking for for

that thumbnail.

So that is definitely something to incorporate within your workflow because

communication is key.

And what I've found is that if you're not clear on what you want for the

thumbnail,

your video editor or your graphic artists could have a totally different vision

that is not aligned with yours.

And so you definitely want to make sure that you are super clear on what you're

looking for and provide concrete examples.

No everything is said and done. We've gone through all the reviews on Fremont.

Oh, I've also reviewed the thumbnails and approved it.

The next thing is actually uploading the video onto YouTube and optimizing it.

Now, when it comes to optimization,

what I'm talking about and referring to is the title, the description,

the keywords, the end screens, the cards, the pinned comment,

the playlist,

all those different things that kind of make up the whole uploading experience

and scheduling experience for your YouTube videos. Now, for all of these,

I used to do them myself.

Now I've offloaded a lot of those tasks to my social media manager.

So what she does is she actually will research the keywords.

And with keyword research, we use an app called tube, buddy.

We also do the description box and make sure that it has all the appropriate

links that we want,

that it has all the keywords stuffed within the description box.

And basically all the important information is on there.

We also make sure that the end screens point to the videos that would be

relevant for that person to click on after they watched that specific video.

And we also do the cards and make sure that if I'm referring to a video like

this for if you want to learn more about YouTube stuff,

that there is a card that shows up at the appropriate time.

Not only this playlists are a really big deal for us,

because how I've organized my channel is that all of my videos are within

playlist, which allow for people to binge on my content a little bit more.

And it also allows people to search for my content a little bit easier when they

find my profile on YouTube. And so for every single video,

we make sure that it's put into the appropriate playlist. And of course,

we also make sure that we have a pin to comment on YouTube.

And what you'll notice is that for every single pin comment that you see on my

channel, it's generally directing you to my free

[email protected] because we know that the best place to

send people in order for them to learn more strategy for me,

that would benefit them is that training.

And so that's why we make sure to include it in every single pin comment,

because to whoever comes onto my videos,

that's likely the first thing that they see at least on desktop.

So we always make sure that we have that in place. Now,

once the video is completely optimized,

that's when we actually schedule the video.

So usually we schedule a video a week in advance, a few weeks in advance,

and what it looks like is simply just hitting the schedule button and picking

the upload date that we want.

And that's basically how we do it when it comes to scheduling content.

The next thing that we also do in our workflow is we make sure we have a record

of our optimization. This is where our air table base really comes in handy,

because what you'll notice is when you open up a record within our AR table for

each video, there is a place to put keywords and description. And for me,

I'm always paranoid that maybe one of my videos will be taken down or maybe my

YouTube videos will disappear overnight.

And so it's really important for me that we save all of our descriptions and

keywords into each card, because if we ever need to re upload the video,

we have a record of it and we don't have to redo all of the optimization.

So that is one thing that I always do,

or I always make sure my social media manager does to make sure that we kind of

have insurance on our videos

now moving onto the next thing that we do when it comes to our workflow.

Now we're going to talk about post-production work and what post-production

workflow mainly concentrates on is promoting the actual video.

So for us, we upload videos weekly,

which means that every single week we need to promote our videos.

And so what this workflow could look like is we make sure that we communicate

and schedule in our community tab.

This is where we usually post a GIF of the video.

And then we kind of give people a summary of what the video is about.

Get people excited about it, and then link it.

The best part about the community tab is you can schedule these posts.

So that's kind of what we like to do when it comes to our promotional workflow.

Another thing that we like to do is we actually create teasers,

or we do one minute snippets of our videos.

And so that comes in the form of IGTs.

If you have any questions about creating these types of,

IGTs make sure you check out this video that I have right here.

I won't go into depth on that. Step-by-step on how to do it,

but just know that that is a part of our workflow.

And so once we have those ITVS,

those little videos of the snippets of our video content for YouTube,

what do is then we'll go on Facebook or Instagram creator studio and schedule

those ID TVs out every single Sunday,

so that people on Instagram know what they can expect for these YouTube videos.

Another thing that we also like to do is we also make sure that the link in our

bio is also updated with our latest video.

So what we use is we use an app called campsite.bio,

and we love using this feature because you're actually able to schedule the

links that you put in your link and bio.

And so what we do is we head over to campsite bio.

We upload the thumbnail to put the link to our YouTube video,

all that good stuff.

And then we schedule it out for when we want the link to be available.

And we usually time this with the same time that our video is actually going to

be public. Lastly,

your grandma's story promotion is really important to us and what we've done to

kind of automate the process is over on Canva.

We actually have a template on how to promote our YouTube videos every single

week.

And so what my social media manager does is we kind of upload the thumbnail to

that template. And then we also change the copy. And then afterwards,

every single Sunday, I just repost it on my stories and it's really,

really simple.

And so that's basically what our post promotion for our YouTube videos look

like. Anyways, guys, that was a huge,

there's a long video from the H to Z of our entire workflow when it comes to

YouTube.

If you enjoyed this video and you learned a lot from it and make sure you hit

that like button,

because it definitely helps us get seen in the algorithm and for more people to

benefit from this video. Now, obviously doing all these things is one thing,

but being able to monetize your content is another.

So if you want to take things a step further,

make sure you visit www.followerstoclients.com.

This is a 90 minute training where I actually teach you how to create content.

That converts how to actually turn your followers or subscribers into paid

clients for your business. And Hey, if you don't have clients right now,

or you don't even have a business,

you still would benefit from this training because I walk through the various

different business models that exist on the internet.

And which one I believe is the best for beginners who have little experience and

not a lot of followers. So make sure you visit www dot followers,

declines.com to learn even more business strategy from me as always.

I post a lot of content when it comes to social media, marketing,

entrepreneurship, and coaching.

So make sure you visit these two videos that I have right here as well.

I promise they will not disappoint. If you like this video,

you're going to love these videos as well as always guys. I appreciate you.

I hope you guys learned tons from this video and I will see you in the next one.