4 lessons from running a 7 figure brand at 24
Summary
TLDRIn this video, the 24-year-old founder of Trico shares valuable insights from running his brand since 2018. He emphasizes the importance of taking action over talking, as inaction leads to stagnation. He advises against fear of risks, suggesting that significant goals require bold steps and leaving comfort zones is essential for growth. He also encourages overcoming fears by facing them, as action dispels fear. Lastly, he stresses the power of small, consistent steps towards a big vision, countering the instant gratification mindset with the reality of gradual progress. The founder's candid talk, despite not being a native English speaker, exemplifies his own advice on taking action.
Takeaways
- 🗣️ 'Do More and Talk Less': The speaker emphasizes the importance of taking action over talking about what you plan to do.
- 🤔 'Thinking Leads Nowhere': It's highlighted that thinking without action is futile; applying knowledge is crucial for progress.
- 🚫 'Talk Less': Talking about your plans can give a false sense of accomplishment; focus on doing instead.
- 🤷♂️ 'Doubt Keeps You Stagnant': Doubting your path without trying keeps you from knowing whether it's right or wrong.
- 🛑 'Don't Be Afraid to Take Risks': To achieve big goals, you must be willing to take on bigger risks, as staying in your comfort zone inhibits growth.
- 🏋️♂️ 'Do the Thing You Fear': Conquering fear involves taking action despite it; once you do, the fear dissipates.
- 👣 'Small Steps, Big Vision': Success is built on consistent small efforts over time, not instant rewards or overnight achievements.
- 🌱 'The Power of Compounding': Small, daily actions accumulate to significant progress, leading to what may seem like overnight success.
- 🌐 'Global Recognition Takes Time': The speaker's brand took six years to gain global recognition, illustrating the importance of patience and persistence.
- 🎥 'Take Action, Get Feedback': The act of creating this video itself is an example of taking action, regardless of imperfections, to gain valuable feedback.
Q & A
Who is the speaker in the transcript?
-The speaker is Mad, a 24-year-old who runs the brand Trico.
How long has Mad been running the brand Trico?
-Mad has been running the brand Trico for six years, starting in 2018.
What is the first and most important lesson Mad shares about running a brand?
-The first and most important lesson Mad shares is to 'do more and talk less,' emphasizing the importance of taking action rather than just talking or thinking about goals.
Why does Mad suggest that talking about one's plans can be detrimental?
-Mad suggests that talking about one's plans can give a false sense of accomplishment, as it releases dopamine, making one feel like they are already doing it, which can lead to inaction.
What is the second lesson Mad discusses regarding risk-taking in business?
-The second lesson is not to be afraid to take risks, as bigger goals require bigger risks, and staying in one's comfort zone can stifle growth.
How does Mad relate taking action to overcoming fear?
-Mad relates taking action to overcoming fear by stating that once you take action, the fear is gone because you've already done the thing you were afraid of.
What is the fourth lesson Mad shares about achieving long-term goals?
-The fourth lesson is about taking small steps towards a big vision, emphasizing that success comes from consistent effort over time, not instant rewards.
Why does Mad believe that small steps are crucial for success?
-Mad believes that small steps are crucial because they compound over time, leading to significant progress and eventual success.
What does Mad suggest about the relationship between effort and the perception of success?
-Mad suggests that what appears as overnight success is actually the result of years of consistent small efforts that add up over time.
How does Mad demonstrate the principle of taking action in the context of creating this video?
-Mad demonstrates taking action by deciding to film and create the video without waiting for the perfect conditions, showing that taking action is more important than waiting for perfection.
What language challenge does Mad mention in the transcript?
-Mad mentions that they are not a native English speaker and had to search for the word 'underestimate' during the video, highlighting the challenge of language when communicating in a non-native language.
Outlines
💪 Taking Action Over Perfection
The speaker, a 24-year-old brand owner named Trico, shares lessons from his six years of experience running a brand. The first and most crucial lesson is the importance of taking action over talking. He emphasizes that talking about goals without taking action is unproductive and can lead to stagnation. Trico advises that knowledge is useless unless applied and that one should not wait for the perfect moment or resources to start a project. Instead, one should take risks and learn from the feedback received from actions taken, as this is the only way to progress and grow.
🚀 Embracing Risk and Overcoming Fear
The second lesson is about not being afraid to take risks. Trico explains that significant goals require significant risks and staying in one's comfort zone inhibits growth. He encourages viewers to step out of their comfort zones and take calculated risks to achieve their goals. The third lesson is about facing and overcoming fear. Trico suggests that fear often prevents action, but once a person takes the action they fear, the fear dissipates. He relates this back to the first lesson, reinforcing the idea that taking action is key to overcoming fear and achieving success.
🌱 Small Steps Lead to Big Visions
The fourth lesson focuses on the importance of patience and taking small steps towards a big vision. Trico criticizes the instant-gratification mindset prevalent in society, particularly influenced by platforms like TikTok. He argues that success requires consistent effort and time. He uses the analogy of the compound effect, where small, consistent actions accumulate over time to result in significant achievements. Trico shares his personal journey, noting that it took six years of small steps for his brand to gain global recognition. He concludes by encouraging viewers to not underestimate the power of small, consistent actions.
🎥 Taking the Leap into Content Creation
In the final paragraph, Trico reflects on his own content creation journey, specifically starting a YouTube channel. He admits to initially making the mistake of waiting for the perfect video, which aligns with the first lesson of taking action. Despite not being a native English speaker and not having a perfect video, he decides to take action by filming and uploading the video. He emphasizes that taking action, even if it seems small or imperfect, is better than inaction and will lead to progress and feedback. Trico invites viewers to provide feedback and expresses his intention to continue creating content.
Mindmap
Keywords
💡Action
💡Brand
💡Risks
💡Fear
💡Small Steps
💡Vision
💡Comfort Zone
💡Dopamine
💡Instant Rewards
💡Feedback
💡Progress
Highlights
The most important lesson is to do more and talk less.
Thinking doesn't lead you anywhere; you need to take action towards your goals.
Knowledge is useless if not applied; you need to act on what you learn.
Talking about your plans can give a false sense of progress.
Doubt keeps you in the same place; you won't know what path is better until you try.
Taking action and getting feedback is how you progress.
Don't be afraid to take risks; the bigger your goal, the bigger the risk.
Staying in your comfort zone kills growth; there's no progress without risks.
Nothing worthy in life comes easily or without risks.
Do the thing you fear to kill the fear of failure or criticism.
Once you take action, the fear is gone, and you realize it wasn't a big deal.
Small steps lead to a big vision; focus on daily efforts that get you closer to your goal.
Instant rewards mindset can be a hindrance; success requires patience and consistent small efforts.
The compound effect of small things leads to significant success over time.
Never underestimate the power of small, consistent actions.
Taking action, even if it's not perfect, is better than not doing it at all.
The speaker shares their personal experience of taking action by starting a YouTube channel despite not being a native English speaker.
Transcripts
so for those who don't know me I'm mad
I'm 24 years old and I run
Trico I've been running the brand for
the past six years I started in
2018 and as you can read in the title
I'm just going to be talking about
lessons from running the brand so let's
get to it the first one and most
important one for me is you need to do
more and talk less now these lessons can
be a Li to anything in life but I'm
going to be talking from a brand
perspective let's say you want to start
a brand I know a lot of people that want
to start a brand and they they're just
like waiting for the perfect Studio the
perfect
photographer they and they just keep
thinking like thinking doesn't lead you
anywhere like you need to take action
towards your goal if you watch videos
you read books that's great but not
knowledge is useless if you don't take
action like you need to apply the things
you learn otherwise you you'll end up
losing time you might see yourself uh
waiting for the perfect moment or
thinking for months and you'll end up on
the same place as you
started so most important thing is
whatever you trying to do in this life
you need to promise yourself that you
will do more and talk less less and
think less why talk less okay people
when when they want to do something they
want to start a brand they start talking
and they put it out there like I'mma do
this brand I'mma do this project it's
going to be like that and talking about
it it kind of gives them the dopamine of
like they're already doing it if that
makes sense and that's a bad thing cuz
you you catch yourself talking and not
doing anything to make that happen so
talk less do more it will be better for
you like people doubt between when they
want to start they're like should I go
this way or should I go that way the
truth is doubting will keep you in the
same place you won't you won't know if
this if if this uh if this way is better
than this way if you don't try it you
won't know until you do it and that's
how you progress by taking action and
getting feedback from what you put out
there like you take this path and once
you take the path you're going to know
if you're in the right path or the wrong
path otherwise you never know
so that's most important for me second
lesson don't be afraid to take risks
that's a a very well known one truth is
the bigger your goal the bigger the risk
so if if you're afraid to take risks
that means you're just in your comfort
zone and as long as you're in your
comfort zone you're I mean you might be
okay with that but if you're watching
this I guess you're not that kind of
person like comfort zone kills growth
like there's no progress in the comfort
zone you need to get out there whatever
whatever you want in this life it's
going to and if it's worth it is going
to imply risk cuz let's be honest
nothing worthy in this life is going to
come easy and without risks if it was
like that everyone would be like
successful so don't be afraid to take
risks another
one third lesson do the thing you fear
and the death of fear is
certain so you might be not taking
action Lon number one because you fear
you have fear of failure you have fear
of critics you have fear of something
but the truth is once you do that thing
and this ties back to lesson number one
once you take action the fear is gone
there it's it's dead literally cuz you
already did it and you will realize that
it wasn't a big deal and you'll you'll
see yourself in a better position and
closer to your goal lesson number number
four small steps big
Vision very important
so nowadays people uh are so focused on
instant rewards that's that got to do
with Tik Tok short for Content the Tik
Tok mind people want results instantly
and anything worth in this life again
doesn't come like that if you want
something
if you want something worth it it's
going
to it's going to imply uh effort hard
work and most uh most important time you
got to be patient you need to do small
things every day that will get you
closer to your goal you can think like
oh this this isn't a big deal I I don't
have to do this it's going to it's not
going to bring me any result now
instantly
but the truth is there's nothing that is
going to Grant you success instantly
it's it's The Compound Effect it's small
thing small thing small thing small
thing and you'll catch yourself in the
future at some point boom overnight
success it's not overnight success it's
all those years that you have been
putting the small steps that we're
adding up that gave you what you have
now what I have now it's been six years
and it wasn't until last year that my
brand went known like globally it was
all those five years of small steps that
leads to the big Vision so
never never underestimate is it under
never underestimate small things I think
it's like that I'm not English so I just
need to search
underestimate okay yeah underestimate
never underestimate the small things
they are super important and the sum of
all those small things are super super
powerful and yeah like this video is a
small thing for me I just put the phone
and start talking to the
phone it might work it might not work
you might find it helpful you might not
but I took action and I'm going to get
feedback from that and it's better way
better than not doing it because I've
been I've been wanting to start this
YouTube channel for weeks and I was I
was myself doing the mistake of the
first lesson which is take action I was
waiting to have the perfect video blah
blah blah but the truth is if I waited
to have the perfect video this YouTube
channel would would never exist so yeah
I just take the phone film talk and I'm
not even English like I I'm not that
good at speaking English but anyways I'm
taking action and that's going to lead
to progress so if it's helpful let me
know and see you on the next one
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