4 lessons from running a 7 figure brand at 24

Summary

In this video, the 24-year-old founder of Trico shares valuable insights from running his brand since 2018. He emphasizes the importance of taking action over talking, as inaction leads to stagnation. He advises against fear of risks, suggesting that significant goals require bold steps and leaving comfort zones is essential for growth. He also encourages overcoming fears by facing them, as action dispels fear. Lastly, he stresses the power of small, consistent steps towards a big vision, countering the instant gratification mindset with the reality of gradual progress. The founder's candid talk, despite not being a native English speaker, exemplifies his own advice on taking action.

Takeaways

• 🗣️ 'Do More and Talk Less': The speaker emphasizes the importance of taking action over talking about what you plan to do.
• 🤔 'Thinking Leads Nowhere': It's highlighted that thinking without action is futile; applying knowledge is crucial for progress.
• 🚫 'Talk Less': Talking about your plans can give a false sense of accomplishment; focus on doing instead.
• 🤷‍♂️ 'Doubt Keeps You Stagnant': Doubting your path without trying keeps you from knowing whether it's right or wrong.
• 🛑 'Don't Be Afraid to Take Risks': To achieve big goals, you must be willing to take on bigger risks, as staying in your comfort zone inhibits growth.
• 🏋️‍♂️ 'Do the Thing You Fear': Conquering fear involves taking action despite it; once you do, the fear dissipates.
• 👣 'Small Steps, Big Vision': Success is built on consistent small efforts over time, not instant rewards or overnight achievements.
• 🌱 'The Power of Compounding': Small, daily actions accumulate to significant progress, leading to what may seem like overnight success.
• 🌐 'Global Recognition Takes Time': The speaker's brand took six years to gain global recognition, illustrating the importance of patience and persistence.
• 🎥 'Take Action, Get Feedback': The act of creating this video itself is an example of taking action, regardless of imperfections, to gain valuable feedback.

Q & A

Who is the speaker in the transcript?

The speaker is Mad, a 24-year-old who runs the brand Trico.

How long has Mad been running the brand Trico?

Mad has been running the brand Trico for six years, starting in 2018.

What is the first and most important lesson Mad shares about running a brand?

The first and most important lesson Mad shares is to 'do more and talk less,' emphasizing the importance of taking action rather than just talking or thinking about goals.

Why does Mad suggest that talking about one's plans can be detrimental?

Mad suggests that talking about one's plans can give a false sense of accomplishment, as it releases dopamine, making one feel like they are already doing it, which can lead to inaction.

What is the second lesson Mad discusses regarding risk-taking in business?

The second lesson is not to be afraid to take risks, as bigger goals require bigger risks, and staying in one's comfort zone can stifle growth.

How does Mad relate taking action to overcoming fear?

Mad relates taking action to overcoming fear by stating that once you take action, the fear is gone because you've already done the thing you were afraid of.

What is the fourth lesson Mad shares about achieving long-term goals?

The fourth lesson is about taking small steps towards a big vision, emphasizing that success comes from consistent effort over time, not instant rewards.

Why does Mad believe that small steps are crucial for success?

Mad believes that small steps are crucial because they compound over time, leading to significant progress and eventual success.

What does Mad suggest about the relationship between effort and the perception of success?

Mad suggests that what appears as overnight success is actually the result of years of consistent small efforts that add up over time.

How does Mad demonstrate the principle of taking action in the context of creating this video?

Mad demonstrates taking action by deciding to film and create the video without waiting for the perfect conditions, showing that taking action is more important than waiting for perfection.

What language challenge does Mad mention in the transcript?

Mad mentions that they are not a native English speaker and had to search for the word 'underestimate' during the video, highlighting the challenge of language when communicating in a non-native language.